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  • Your User is Supreme Part 2

    If you want to rank your website on the basis of any two keywords on the first page of search engines, even then you are directing your search engine optimization towards disaster. You have to understand the nuances of SEO before chalking out any plan as part of your search engine marketing.

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  • Are they asking too much of me?

    - by Tesserex
    Or am I just whining? Background: I work for a "startup," which I put in air quotes because the company has been around for 4 years. We have about 40 employees in three offices, 9 here plus some part time. We have a good amount of investment and bring in about 75% of what we spend (so not profitable just yet.) Standard work week is supposed to be about 60 hours, but they justify that as we have to be online when our international (Taiwan and Vietnam) offices are awake. When I started the job 6 months ago, I spent about a month prototyping an iphone app and did really well on my own. They also found out about my facebook applications and how many users they got. Putting 2 and 2 together (and winding up at -7) they realized 1. I'm independent and innovative (because I was able to use stackoverflow to answer my iOS questions instead of bugging my superiors) and 2. I must have an eye for marketing (since my fb apps grew totally organically without me doing any advertising), and assigned me to a project optimizing adwords campaigns. Today I got reviewed, and then chewed out, by our CEO for not totally rocking this project. Now I thought I was doing ok, but the CEO said the project is stagnant and they're expecting more from me. But since it's a startup, they play loose with job roles and I've had plenty of other things to do in the past three months. Every time I ask what's most important, I get conflicting responses depending who I ask, and the end result is that almost everything has equal priority - high. I could go on about how I don't think adwords is worthwhile for us since our profit margin is so slim, and how we should be trying to improve our website first, but that's not the point. I also have explained to the office director (who originally assigned me the project, not the CEO) that I don't actually know anything about marketing, I'm just a decent programmer, but they think my general smarts will prove capable of tackling this challenge. The CEO also clarified that he wants a more technical and algorithmic approach to the problem. So is there something I can do to address this? Combined with my existing and confusing workload, should I be raising an issue? Or should I do the grown up thing and give it my all, asking for help when I need it and hoping for the best? Sorry if this is very rant-ish.

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  • PeopleSoft's Enterprise Financial Management 8.9

    Fred interviews Annette Melatti, Senior Director Financials Product Marketing and discusses the latest release and the value this release offers to customers including compliance, superior ownership experience, industry specific solution extensions, enhancements to the enterprise service automation solution and the introduction of the new asset lifecycle management solution.

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  • Improving Strategic Financial Planning at Wyndham Worldwide

    Timothy Koropsak, Manager of Corporate Financial Planning at $3B hospitality company Wyndham Worldwide, talks with Nigel Youell, Product Marketing Director for Enterprise Performance Management at Oracle about their implementation of Hyperion solutions and how this has helped them improve their strategic financial planning processes. Tim highlights how they now have Operating and Treasury forecasts on one common platform and can produce fully integrated financial statements with GAAP accounting integrity and ensures that the strategic plans consolidating from their three business units are reliable and accurate.

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  • Just what SQL Azure needed? A compelling business feature–Reporting

    - by GavinPayneUK
    Those of us who let ourselves be the target of Microsoft’s marketing will be very aware that SQL Azure has been around for a year now and that a (very) small number of people are using it for their cloud based apps and a few more as a development test bed. In summary, the reason for this is because what we’ve yet to see for SQL Azure is: mass adoption by developers therefore taking the service into production it become a default deployment option for commercial shrink wrapped applications a list...(read more)

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  • How Google Will Rate Your Site

    Search Engine Optimisation should be a major part of any online businesses marketing strategy. The fact is that nowadays search engines are the first port of call for online shoppers and resultant businesses are forced to optimise to fit these engines.

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  • Using SEO Elite With Article Writing

    What is SEO Elite and how can it help promote your website? And how is it relevant to article writing? SEO Elite is a piece of Internet Marketing software that is widely used by experienced search engine marketers.

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  • A Couple of Quick Tips on How to Successfully Use Articles For SEO

    In the marketplace today, article marketing is just about one of the most powerful and effective strategies an internet marketer can use to increase their websites' visibility, along with their search engine rankings. Produce several well written articles along with a great resource box and your website will start receiving links pointing back to it.

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  • Learning More About SEO

    SEO (search engine optimization) is one of the today';s most popular Internet marketing technique used in the industry. It mainly uses the capability of search engines to bring traffic to a website. A... [Author: Margarette Mcbride - Web Design and Development - June 08, 2010]

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  • First Page of Google - Necessary Steps to Produce 1st Page Results on Google

    Everyone is fighting to get their website on the first page of Google and rarely have the knowledge or money to hiring a professional firm that specializes in search engine marketing or SEO services. Having your website whether it is a personal website blog or business website that sells products on the first page of Google and the other major search engines will drive that extra needed traffic that you are looking for.

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  • Search Engine Optimization - Why?

    What I intend to cover is basically: Why does one need to utilize SEO for their site. Starting off, I want to attempt to group the potential readers of this article into a number of categories: 1) Those that have no knowledge of these types of marketing and/or basic web knowledge. 2) Those that have a good website, just never required SEO services.

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  • Oracle CRM und Inquira Vertriebsskript für Partner

    - by swalker
    Informationen über Produktpositionierung und Funktionalität von Oracle CRM und InQuira Diese Skripts von Oracle CRM und InQuira (Sales Playbook) unterstützen Sie beim Vertrieb, bei der Identifizierung und Qualifizierung von Vertriebs-Chancen und bei der Entwicklung von Vertriebsszenarien. Setzen Sie Schwerpunkte bei der Verwendung Ihrer Ressourcen, und erweitern Sie Ihr Angebot mit den OPN Specialized-Optionen, die Ihrem Unternehmen zur Verfügung stehen.

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  • Which Continuous Integration framework do you use and why?

    - by Richard Warburton
    There are quite a few different Continuous Integration (CI) frameworks out there and I'm wondering which is the most popular. Which frameworks have you used at firms where you work? Is there any reason one CI framework is more popular than another - perhaps this is to do with the features it offers, things that integrate into it or maybe its just marketing? It seems like continuous integration is used more in the Java and .net worlds than say ruby or python. Why is this?

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  • 5 Important Differences Between SEM and SEO Experts

    Internet marketing or online advertising is ripe with terms that we obviously have heard of very often - SEM and SEO. The extent to which these terms are popular and widely used is highly contrasting to the level of awareness and understanding that people have about them, especially how these terms are different. Let us try to understand how SEM and SEO compare with each other in terms of implementation and what different skill the experts in each field are expected and required to have.

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  • Website Success Strategies For Service Providers

    There is a big market for a variety of services that can be delivered online. In fact, one of the fastest ways to generate income with an online business is to offer a service. Examples of successful online service businesses include graphic design, virtual assistance, web content writing, life coaching and marketing consultation.

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  • Web CMS For SEO

    SEO or search engine optimization is one of the most popular methods of internet marketing used today. This is because of its many benefits as well as with its personalized targeting effects by use o... [Author: Margarette Mcbride - Web Design and Development - June 08, 2010]

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  • Web Development Company - Helping Online Business to Flourish

    In the present times, the internet provides tremendous advantage to the online business owners. The vast reach on global scale has made internet a popular marketing media. It offers a cheap and reliable platform to launch an online venture. From the comforts of the office or home, people can easily manage their online business, irrespective of their location or time zones.

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