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• Oracle and Eloqua Welcome Compendium’s Content Marketing

  - by Mike Stiles

  Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed. Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps. So how does a brand effectively insert itself into these conversations and this flow of the customer journey? Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects. Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking. Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%. So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content. And as if that weren’t enough, your customers will love you for it. @mikestiles

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• Best Platform/Engine for turn based Client/Server Android game

  - by Paradine

  I'm currently designing a turn based game for tablets. Initially for Android with porting to iOS later considered in design. I'm having trouble narrowing down the available technologies to even know where to spend my research time. I am hoping that if I explain what I am trying to achieve someone may be able to suggest a platform and/or engine. I've looked into some of the open source Engines ( http://www.cuteandroid.com/ten-open-source-android-2d-or-3d-game-engine-for-android-developers ) and some appear to handle much of what I might require - although with a higher focus on graphics than i need. Mages looks interesting although development appears to have ceased. If I could somehow leverage GoogleApps that would be excellent. Here is what I am trying to achieve: PvP turn based strategy game over internet - minimal animation and bandwidth required Players match up online using MetaGame system MatchID created on Resolution Server and Game starts Clients have 30 second countdown to select MoveString Clients sends small secure timestamped and MatchIDed MoveString to Resolution server Resolution server looks up Move String for each player, Resolves and Updates Players status in MatchID on Server Resolution server updates Client Views Repeat until victory conditions met - MatchID Closed, Rewards earned in MetaGame There will also need to be a full social and account system and metagame backend - but this could be running on separate system(s) Tablet in Offline mode would be catalog browsing and perhaps single player AI - bum I'm focusing on the Resolution Server at this point I'm not even certain if I would be looking at an Android App or a WebApp at this stage! I want a custom GUI so I guess an app - but maybe as I have little animation a WebApp might also work. Probably some combination of both. There will be very small overhead in data between client server - essentially a small text string every 30 seconds sent to the Resolution server which looks up the Effect and applies it to the Opponents string and determines some results to apply to the match. The client view is updated minimally with the results (only 5 in game Integers tracked) - perhaps triggering small animations/popups on the client to show the end result. e.g Explosion. If you have suggestions for a good technology or platform to best achieving the Resolution Server I'd love to hear. Also if you have experience with open source Engines - and could narrow down which (if any ) might be most suitable that would be a big help. Thanks in advance

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• Graphics card fan is loud (additional graphics card drivers cause problems)

  - by tk4muffin

  Okay this explanation is a bit longer ... but I start at the beginning: I've been using Windows 7 for a very long time, shortly after the release of v12.10 I installed Ubuntu via Windows installer. Everything worked fine but the fan of the graphics card. After a bit of research I found out, that I just had to select a different driver (nvidia-current (proprietary, tested) worked pretty well). This also fixed some graphical bugs when I just logged into my account. Due to my university I got a MSDNAA-Account (allows me to download every Windows OS for free). I downloaded and installed Windows 8. After configuration I installed ubuntu via the Windows installer once again and the first couple launches of ubuntu went well. Suddenly ubuntu didn't launched anymore...caused by some hard-disk errors and had no clue what to do. So I kept working on Windows 8 - unfortunately. After playing around with the new Windows, I put my PC to sleep-mode. I couldn't wake my PC up and it wasn't responding to anything (neither mouse-movement, -clicks or keyboard strokes, nor the power-button and the reset-button worked), so I pulled the plug. Turns out, this was a huge mistake. Somehow the BIOS broke and after restarting a couple of times, the BIOS repaired itself. Neither Windows 8, nor ubuntu where bootable. Now I had to install ubuntu several times, because after rebooting unity was hidden and I didn't know what the problem was and how to fix it. I finally realized that this problem was caused by the graphics card driver, which I've changed to the nvidia-current (This dirver worked fine before my PC "crashed"). So I installed Windows 8 again and after a bit of usage I installed ubuntu once again (via DVD). The booting of ubuntu and windows works fine - so far. But I'm still not able to change the graphics card driver without unity hiding away after restarting the OS. The noisy fan is really disturbing my work... PC Specs: Processor: Intel Core 2 Duo COU E8400 @ 3GHz x2 Memory: 7.8 GB OS type: 64-bit Graphics Card: GeForce 9600 GT Motherboard: Asus P5Q I hope the information given are enough.

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• System Variables, Stored Procedures or Functions for Meta Data

  - by BuckWoody

  Whenever you want to know something about SQL Server’s configuration, whether that’s the Instance itself or a database, you have a few options. If you want to know “dynamic” data, such as how much memory or CPU is consumed or what a particular query is doing, you should be using the Dynamic Management Views (DMVs) that you can read about here: http://msdn.microsoft.com/en-us/library/ms188754.aspx  But if you’re looking for how much memory is installed on the server, the version of the Instance, the drive letters of the backups and so on, you have other choices. The first of these are system variables. You access these with a SELECT statement, and they are useful when you need a discrete value for use, say in another query or to put into a table. You can read more about those here: http://msdn.microsoft.com/en-us/library/ms173823.aspx You also have a few stored procedures you can use. These often bring back a lot more data, pre-formatted for the screen. You access these with the EXECUTE syntax. It is a bit more difficult to take the data they return and get a single value or place the results in another table, but it is possible. You can read more about those here: http://msdn.microsoft.com/en-us/library/ms187961.aspx Yet another option is to use a system function, which you access with a SELECT statement, which also brings back a discrete value that you can use in a test or to place in another table. You can read about those here: http://msdn.microsoft.com/en-us/library/ms187812.aspx  By the way, many of these constructs simply query from tables in the master or msdb databases for the Instance or the system tables in a user database. You can get much of the information there as well, and there are even system views in each database to show you the meta-data dealing with structure – more on that here: http://msdn.microsoft.com/en-us/library/ms186778.aspx  Some of these choices are the only way to get at a certain piece of data. But others overlap – you can use one or the other, they both come back with the same data. So, like many Microsoft products, you have multiple ways to do the same thing. And that’s OK – just research what each is used for and how it’s intended to be used, and you’ll be able to select (pun intended) the right choice. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• MDM Poised for Growth

  - by david.butler(at)oracle.com

  David Nixon, an Oracle colleague of mine, was doing some research on MDM the other day. He came up with some well founded insights that I thought I’d share with you. Gartner recently published a note asking “Should Organizations Using ERP 'Do' Master Data Management?”  It may seem a bit strange but that’s a question Gartner has been asked by a number of companies as organizations are beginning to understand the importance of data governance and data stewardship.  That’s because ERP Suites typically “focus on integrating their own applications within suites, but have little interest in making their suites interoperate with the applications or suites of other vendors.”  Therefore, Gartner is advising customers that “have deployed or plan to support multiple packaged application suites (even from the same vendor) that have different semantic data and/or process models” to add an MDM solution. And it appears that customers are taking note.  In a more recent note entitled “Search Analytics Trends: Master Data Management”, Gartner noted that MDM searches on gartner.com in November 2010 “were 300% higher than [in] May 2009, indicating the increased interest an importance that businesses are placing on MDM.”  Why the increased interest?  Moving towards a single version of the truth is a familiar theme, but customers are talking more about the underlying business value that this enables.  For example, businesses are talking about the need to fix master data before they can successfully move forward on SOA initiatives.  And the growing demands for compliance continue to be a major driver.  In short, companies are talking more about specific and tangible business value, and they are looking for help creating business cases for an MDM initiative. Why This Matters Gartner’s notes make three things clear.  First, MDM is poised for growth as organizations gain a greater understanding for it and the need they have.  Many are still sorting it out, but the demand is growing and is sure to rise.  Second, any organization with a heterogeneous computing environment should invest in MDM.  Even solutions from the same vendor may have different data models and could benefit from MDM.  But the key to growth, or which vendors will benefit the most from it, is the third and perhaps most critical point: companies need help with the business case for MDM. Oracle can help your organization build a compelling business case for MDM. We have seen our 1100+ MDM customers gain competitive advantages in a wide variety of implementations. Give us a ring.

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• Oracle Unveils Oracle Fusion Tap for the iPad

  - by Richard Lefebvre

  Oracle Fusion Tap: Productivity Amplified Anywhere, Anytime Oracle today announced the availability of Oracle Fusion Tap, a native iPad application that redefines the level of productivity users can achieve while on-the-go.   Oracle Fusion Tap runs off cloud-based enterprise applications and across Oracle Application Cloud Services, requiring only one simple Apple App Store installation.   Automatically personalized to each user, Oracle Fusion Tap gives users exactly what they need at their fingertips and provides the long-sought, key functionalities to remain productive and to keep business moving, even when away from the desk.   Designed specifically for the iPad and the mobile workforce, Oracle Fusion Tap provides access with or without an Internet connection.   By grouping functional capabilities into three core areas of "connect," "analyze," and "work," users can easily and directly connect with what they need in the app, complete activities, and move on.   As organizations strive for a lean and agile workforce, Oracle Fusion Tap helps users find and make connections with the right people at the right time, obtaining answers to questions quickly and removing roadblocks faster.   Oracle Fusion Tap also provides users with secure access to actionable performance indicators and day-to-day management of their workforce and sales force automation. Supporting Quotes "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce—not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"   "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." Supporting Resources Oracle Fusion Tap Oracle Fusion Tap on App Store Oracle Fusion Tap YouTube Video Oracle CRM on Social Media @OracleCRM OracleCRM on Facebook OracleCRM on YouTube

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• Book Review (Book 10) - The Information: A History, a Theory, a Flood

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here, and the entire list is here. The book I chose for March 2012 was: The Information: A History, a Theory, a Flood by James Gleick. I was traveling at the end of last month so I’m a bit late posting this review here. Why I chose this book: My personal belief about computing is this: All computing technology is simply re-arranging data. We take data in, we manipulate it, and we send it back out. That’s computing. I had heard from some folks about this book and it’s treatment of data. I heard that it dealt with the basics of data - and the semantics of data, information and so on. It also deals with the earliest forms of history of information, which fascinates me. It’s similar I was told, to GEB which a favorite book of mine as well, so that was a bonus. Some folks I talked to liked it, some didn’t - so I thought I would check it out. What I learned: I liked the book. It was longer than I thought - took quite a while to read, even though I tend to read quickly. This is the kind of book you take your time with. It does in fact deal with the earliest forms of human interaction and the basics of data. I learned, for instance, that the genesis of the binary communication system is based in the invention of telegraph (far-writing) codes, and that the earliest forms of communication were expensive. In fact, many ciphers were invented not to hide military secrets, but to compress information. A sort of early “lol-speak” to keep the cost of transmitting data low! I think the comparison with GEB is a bit over-reaching. GEB is far more specific, fanciful and so on. In fact, this book felt more like something fro Richard Dawkins, and tended to wander around the subject quite a bit. I imagine the author doing his research and writing each chapter as a book that followed on from the last one. This is what possibly bothered those who tended not to like it, I think. Towards the middle of the book, I think the author tended to be a bit too fragmented even for me. He began to delve into memes, biology and more - I think he might have been better off breaking that off into another work. The existentialism just seemed jarring. All in all, I liked the book. I recommend it to any technical professional, specifically ones involved with data technology in specific. And isn’t that all of us? :)

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• What's new in the RightNow November 2012 release?

  - by Richard Lefebvre

  What new in the RightNow November 2012? In order to find out, please watch this tutorial with imbedded demonstration or read the November 2012 Release notes.   News Facts The November 2012 release of     Oracle’s RightNow CX Cloud Service marks the completion of development efforts for 2012 and continues Oracle’s commitment to enhancing the Oracle RightNow offering following the acquisition. New release delivers key capabilities designed to help organizations improve customer experiences in order to increase customer acquisition and retention, while reducing total cost of ownership. Part of the Oracle Cloud, Oracle RightNow CX Cloud Service now integrates Oracle RightNow Chat Cloud Service with Oracle Engagement Engine Cloud Service, helping organizations intelligently and proactively engage with customers through the right channel at the right time. Chat solutions have emerged as an important component of a cross-channel customer experience strategy. According to Forrester Research, Inc., chat adoption has risen dramatically between 2009 and 2011 from 19% to 37%, and it has the highest satisfaction level of all customer service channels at 62% satisfaction. (*) To help companies deliver enhanced customer experiences, Oracle has made significant investments in Oracle RightNow Chat Cloud Service throughout 2012. With the addition of rules-based engagement to existing capabilities such as co-browse, mobile chat, and cross-channel knowledge integration with the contact center, all delivered via the cloud, Oracle RightNow Chat Cloud Service is differentiated as the industry-leading chat solution. The Oracle Cloud offers a broad portfolio of software as-a-service applications, including Oracle Customer Service and Support Cloud Service, which is based on the Oracle RightNow CX Cloud Service. New Capabilities Key Oracle RightNow Chat Cloud Service and other cross-channel capabilities include: Chat Business Rules, with over 70 built-in rule conditions, leverage the Oracle Engagement Engine to help enable organizations capture rich visitor data and invoke complex actions and triggers. Chat Business Rules allow granular control over when to engage a customer via the chat channel based on customer behavior, customer profile information and operational information. Click-to-Call provides the option for a customer to engage with a live agent over the phone during the Web browsing experience. Chat Availability Controls provide organizations with the ability to throttle volume through the chat channel based on real-time agent availability and wait time thresholds. This ability to manage the channel more efficiently allows organizations to provide a better experience to customers using the chat channel. Strategic and Operational Chat Channel Analytics provide better insight into channel and agent productivity and utilization and effectiveness with both out-of-the-box reports and ad hoc reports. New chat channel analytics provide comprehensive metrics with full data transparency. Background Service Updates improve high availability metrics for Oracle RightNow Chat Cloud Service during service update periods, setting the industry leading standard for sales and service delivery to customers via the chat channel. Additional Capabilities include: Improved Web developer tools for more efficient self-service user interface design Improved administration for enhanced user sessions management Increased cross-channel community collaboration Enhanced extensibility widgets and syndication management Streamlined content management and analytics capabilities Read the full announcement here

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• links for 2011-03-08

  - by Bob Rhubart

  The Empowered Business "Someone needs to be the enterprise parent that asks the question, “do you really need that?” It may be a shiny new thing, but does it make a difference in the ability to accomplish the strategy and goals?" - Enterprise Architect Todd Biske (tags: enterprisearchitecture) Knowledge Workers in the British Raj "While we’ve used technology to change business, business has also evolved to the point that it’s changing how we think about and use technology." - Peter Evans Greenwood (tags: enterprisearchitecture enterprise2.0) Arun Gupta, Miles to go ...: OTN Developer Day Boston 2011 - Slides & Trip Report Arun Gupta shares slides from his Developer Day presentations. (tags: oracle otn java) Use WLST to Delete All JMS Messages From a Destination (James Bayer's Blog) James Bayer responds to a question. (tags: oracle otn weblogic jms) Triangle Circle Square: Apex in the Amazon Cloud Scott Wesley shares several links to resources covering Oracle Apex on an Amazon EC2 instance. (tags: oracle apex ec2 amazon cloud) William Vambenepe: Reading IBM's proposed standard for Cloud Architecture The always entertaining William Vambenepe gives IBM's proposed Cloud standards the full Ebert. (tags: oracle cloud ibm standards) Government Information Group Cloud Computing Research Study "The twin pressures of reduced budgets and the need for greater efficiency have led the federal government to strongly promote cloud computing as a solution whenever possible." (tags: cloudcomputing cloud) The Ron Batra Blog: Technology Whispers: Top 10 Reasons to go ExaData "Continuing my exploration of ExaData, I thought I'd take a minute to consolidate my thoughts into key reasons for which Oracle ExaData could be a good fit for your needs." - Oracle ACE Director Ron Batra (tags: oracle oracleace exadata) Oracle WebCenter: Composite Applications & Mash-Ups (Oracle Enterprise 2.0 Blog) "The new Business Mash-up editor allows business users to take any Oracle Application or 3rd party application and wire the backend data sources or APIs to a rich set of visualizations and reuse them in mashups." (tags: oracle webcenter enterprise2.0) Antonio Romero: Great Discussion of ETL and ELT Tooling in TDWI Linkedin Group Antonio says: "There’s a great discussion of ETL and ELT tooling going on in the official TDWI Linkedin group, under the heading 'How Sustainable is SQL for ETL?' It delves into a wide range of topics." (tags: oracle linkedin etl elt) YouTube - Bunny Inc. - Episode 1. Mr. CIO meets Mr. Executive Manager Yes, it's a commercial. But it's well done and it's funny. (tags: e20 enterprise2.0 webcenter) Markus Eisele: Both Weblogic and Glassfish are strategic products for Oracle Oracle ACE Director Markus Eisele shares selected quotes pulled from the recent TechCast Live interview with Oracle's Anil Gaur and Adam Leftik (tags: oracle java weblogic glassfish) How to become an Oracle SOA expert? (SOA Partner Community Blog) Jurgan Kress shares info and links for those interested in capitalizing on SOA. (tags: oracle soa)

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• Easy Scaling in XAML (WPF)

  - by Robert May

  Ran into a problem that needed solving that was kind of fun.  I’m not a XAML guru, and I’m sure there are better solutions, but I thought I’d share mine. The problem was this:  Our designer had, appropriately, designed the system for a 1920 x 1080 screen resolution.  This is for a full screen, touch screen device (think Kiosk), which has that resolution, but we also wanted to demo the device on a tablet (currently using the AWESOME Samsung tablet given out at Microsoft Build).  When you’d run it on that tablet, things were ugly because it was at a lower resolution than the target device. Enter scaling.  I did some research and found out that I probably just need to monkey with the LayoutTransform of some grid somewhere.  This project is using MVVM and has a navigation container that we built that lives on a single root view.  User controls are then loaded into that view as navigation occurs. In the parent grid of the root view, I added the following XAML: <Grid.LayoutTransform> <ScaleTransform ScaleX="{Binding ScaleWidth}" ScaleY="{Binding ScaleHeight}" /> </Grid.LayoutTransform> And then in the root View Model, I added the following code: /// <summary> /// The required design width /// </summary> private const double RequiredWidth = 1920; /// <summary> /// The required design height /// </summary> private const double RequiredHeight = 1080; /// <summary>Gets the ActualHeight</summary> public double ActualHeight { get { return this.View.ActualHeight; } } /// <summary>Gets the ActualWidth</summary> public double ActualWidth { get { return this.View.ActualWidth; } } /// <summary> /// Gets the scale for the height. /// </summary> public double ScaleHeight { get { return this.ActualHeight / RequiredHeight; } } /// <summary> /// Gets the scale for the width. /// </summary> public double ScaleWidth { get { return this.ActualWidth / RequiredWidth; } } Note that View.ActualWidth and View.ActualHeight are just pointing directly at FrameworkElement.ActualWidth and FrameworkElement.ActualHeight. That’s it.  Just calculate the ratio and bind the scale transform to it. Hopefully you’ll find this useful. Technorati Tags: WPF,XAML

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• What Problems Are Better Solved By SOAP Over REST?

  In the battle for web service supremacy SOAP and REST have been battling for years. In my personal opinion this debate should have never existed. Yes, both forms can be used to create an interactive web service, but each form of a service was developed independent of each other to solve two different yet similar problems. Based my research and experience I would have to say that REST should be the preferred web service methodology and SOAP should only be used in specific situations. Note, I did not say that I was against SOAP, and in fact I actually like to use SOAP when it is needed. Criteria for using SOAP: Does the service need a guaranteed level of reliability and security? Did the provider and consumer of the service agreed on a standardized data exchange format? Does the service need data context and state management? If you answer yes to any of these questions, then you may want to consider SOAP as the format for the web service. Another way to look at the relationship between REST and SOAP is to look at the medical field.  For most things a general doctor or you family health care provider can acceptably treat most conditions from the case of a common cold to a broken bone. A general doctor more aligns with REST in my opinion because for most service requirements REST fulfills a projects needs, but what happens if you need more of an advanced examination, you would go to a specialist. A specialist would already have experience dealing with specific issues that you are experiencing giving them specific context to how best treat you going forward. SOAP acts more like a specialist doctor giving that they understand the context of an issue and can treat it based on the state of other patients they have already treated. An example of where I would use SOAP over REST in real life would be a single sign-on application. I n these cases I need to check validate a username and password for authentication and authorization of a web page request. This service would need to maintain state while it authenticated a user and while it validated access to a web page on a subsequent request. This service must process every request for access and not allow caching to ensure that every request is processed and the appropriate users are allowed to view selected web pages. References: Rozlog, M. (2010). REST and SOAP: When Should I Use Each (or Both)? Retrieved 11 20, 2011, from Infoq.com: http://www.infoq.com/articles/rest-soap-when-to-use-each

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• Data validation best practices: how can I better construct user feedback?

  - by Cory Larson

  Data validation, whether it be domain object, form, or any other type of input validation, could theoretically be part of any development effort, no matter its size or complexity. I sometimes find myself writing informational or error messages that might seem harsh or demanding to unsuspecting users, and frankly I feel like there must be a better way to describe the validation problem to the user. I know that this topic is subjective and argumentative. StackOverflow might not be the proper channel for diving into this subject, but like I've mentioned, we all run into this at some point or another. There are so many StackExchange sites now; if there is a better one, feel free to share! Basically, I'm looking for good resources on data validation and user feedback that results from it at a theoretical level. Topics and questions I'm interested in are: Content Should I be describing what the user did correctly or incorrectly, or simply what was expected? How much detail can the user read before they get annoyed? (e.g. Is "Username cannot exceed 20 characters." enough, or should it be described more fully, such as "The username cannot be empty, and must be at least 6 characters but cannot exceed 30 characters."?) Grammar How do I decide between phrases like "must not," "may not," or "cannot"? Delivery This can depend on the project, but how should the information be delivered to the user? Should it be obtrusive (e.g. JavaScript alerts) or friendly? Should they be displayed prominently? Immediately (i.e. without confirmation steps, etc.)? Logging Do you bother logging validation errors? Internationalization Some cultures prefer or better understand directness over subtlety and vice-versa (e.g. "Don't do that!" vs. "Please check what you've done."). How do I cater to the majority of users? I may edit this list as I think more about the topic, but I'm genuinely interest in proper user feedback techniques. I'm looking for things like research results, poll results, etc. I've developed and refined my own techniques over the years that users seem to be okay with, but I work in an environment where the users prefer to adapt to what you give them over speaking up about things they don't like. I'm interested in hearing your experiences in addition to any resources to which you may be able to point me.

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• Advice for moving from custom domain hosted on blogspot to new custom domain on hosting provider [closed]

  - by Chan

  Need some advice :) a) Facts: 1. Currently, we have a blog www.thebigbigsky.net hosted on blogspot.com. The site has been up for around a year and google had cached some of the posts. 2. The idea for setting up the blog was to promote/share articles/write-up about personal development and self-growth, and also to offer counseling services related to them. 3. There is another subdomain - chinese.thebigbigsky.net hosting similar blog posts but in Chinese. This is hosted on blogspot as well. b) What we want to do: 1. We did some research on the internet and understood that, to make a website more popular, it is better to have a domain name that is related to the content of the site. Hence, in our case, a domain name containing "personal development" would be more ideal and easier for people to remember. 2. Hence, we are thinking to move away from blogspot to a meaningful new domain (example: personaldevelopmentwithxyz.com) and move all contents there. The new domain will be hosted on a hosting provider e.g. hostgator.com c) Here are the steps we have in mind: 1. Register the new domain (example: personaldevelopmentwithxyz.com) 2. Get a hosting provider hostgator.com 3. Setup a new site based on Wordpress, import all contents from existing blog to this new site - personaldevelopmentwithxyz.com. 4. Switch current blog back to thebigbigsky.blogspot.com 5. Switch DNS of www.thebigbigsky.net to point to the new site on hostgator.com 6. On hostgator.com, setup permanent redirect 301 of www.thebigbigsky.net to point to personaldevelopmetnwithxyz.com by following the tutorial mentioned here - http://www.blogbloke.com/migrating-redirecting-blogger-wordpress-htaccess-apache-best-method/ Questions: 1. Will it have major impact on the current google pagerank or SEO of thebigbigsky.net? As the site is not that popular, we assumed that the impact would not be a major one. 2. Is the domain personaldevelopmentwithxyz.com considered too long? (For SEO etc) 3. Steps c.4 and c.5 above - Will this work for our case? 4. How about the subdomain - chinese.thebigbigsky.net? We would like keep it as separate blog with the domain e.g. chinese.personaldevelopmentwithxyz.com 5. We added "facebook comments" to the existing post on www.thebigtbigsky.net and would not want to lose it. Will the comments still be there after we moved to the new domain? 6. Any better idea to do it? :) Thank you very much! regards, -chan

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• Workaround: XNA 4 importing only part of 3d model from FBX

  - by Vitus

  Recently I found a problem with importing 3D models from FBX files: it sometimes imported partly. That is when you draw a 3D model, loaded from FBX file, processed by content pipeline, you got only part of meshes. “Sometimes” means that you got this error only for some files. Results of my research below. For example, I have 10Mb binary FBX file with a model, looks like: And when I load it, result Model instance contains only part of meshes and looks like: Because models from other files imported normally, I think that it’s a “bad format” file. When you add FBX file to your XNA Content project and build it, imported file processing by XNA Fbx Importer & Processor. On MSDN I found that FbxImporter designed to work with 2006.11 version of FBX format. My file is FBX 2012 format. Ok, I need to convert it to 2006 format. It can be done by using Autodesk FBX Converter 2012.1. I tried to convert it to other versions of FBX formats, but without success. And I also tried to import my FBX file to 3D MAX, and it imported correctly. Then I export model using 3D MAX, and it generate me other FBX, which I add to my XNA project. After that I got full model, that rendered well! So, internal data structure of FBX file is more important for right XNA import, than it version! Unfortunately, Autodesk FBX is not an open file format. If you want to work with FBX, you should use Autodesk FBX SDK. This way you can manually read content of FBX file, and use it everyway. Then I tried to convert my source FBX file to DAE Collada, and result DAE file back to FBX, using FBX Converter (FBX –> DAE –> FBX). The result FBX file can be imported normally.   Conclusion: XNA FbxImporter correct work doesn't depend on version (2006, 2011, etc) and form (binary, ascii) of FBX file. Internal FBX data structure much more important. To make FBX "readable" for XNA Importer you can use double conversion like FBX -> Collada -> FBX You also can use FBX SDK to manually load data from FBX P.S. Autodesk FBX Converter 2012 is more, than simple converter. It provide you tools like: FBX Explorer, which show you structure of FBX file; FBX Viewer, which render content of FBX and provide basic intercation like model move and zoom; FBX Take Manager, which allow to work with embedded animations

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• Beginning with first project on game development [closed]

  - by Tsvetan

  Today is the day I am going to start my first real game project. It will be a Universe simulator. Basically, you can build anything from tiny meteor to quazars and universes. It is going to be my project for an olympiad in IT in my country and I really want to make it perfect(at least a bronze medal). So, I would like to ask some questions about organization and development methodologies. Firstly, my plan is to make a time schedule. In it I would write my plans for the next month or two(because that is the time I have). With this exact plan I hope to make my organisation at its best. Of course, if I am doing sth faster than the schedule I would involve more features for the game and/or continue with the tempo I have. Also, for the organisation I would make a basic pseudocode(maybe) and just rewrite it so it is compilable. Like a basic skeleton of everything. The last is an idea I tought of in the moment, but if it is good I will use it. Secondly, for the development methodologies, obviously, I think of making object-oriented code and make everything perfect(a lot of testing, good code, documentation etc.). Also, I am going to make my own menu system(I read that OpenGL hasn't got very good one). Maybe I would implement it with an xml file, holding the info about position of buttons, text boxes, images and everything. Maybe I would do a specific CSS for it and so on. I think that is very good way of doing the menu system, because it makes the presentation layer separate of the logic. But, if there is a better way, I would do it the better way. For the logic, well, I don't have much to say. OO code, testing, debuging, good and fast algorithms and so on. Also, a good documentation must be written and this is the area I need to make some research in. I think that is for now. I hope I have been enough descriptive. If more questions come on my mind, I will ask them. Edit: I think of blogging every part of the project, or at least writing down everything in a file or something like that. My question is: Is my plan of how to do everything around the project good? And if not, what is necessary to be improved and what other things I can involve for making the project good.

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• Projected Results: Sound project management practices, combined with a complete technology platform, have an immediate and lasting impact on an organization’s bottom line.

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Article By: Alan Joch, is a business and technology writer who specializes in enterprise applications, cloud computing, mobile computing, and the Web. It’s no secret that complex, large-scale projects need close management controls to ensure that they’re delivered on time and on budget. But now there’s growing evidence that failing to meet these goals can have far-reaching consequences, not only for the reputations and value of individual organizations but also for the tenure of their top executives. Government watchdogs forced one large contractor to suspend a multibillion-dollar defense program—and delay payment receipts—until a better management system was launched to more accurately track spending, project milestones, and other fundamental metrics. Significant delays in the opening of the £4.3 billion Terminal 5 at Heathrow Airport impaired an airline’s operations and contributed to a drop in its share prices. These real-world examples are noteworthy because of the huge financial risks they created. They’re also far from being isolated cases. Research by the Economist Intelligence Unit found that only 11 percent of companies claimed they delivered expected ROI on major capital projects 90 percent of the time or more. In addition, 12 percent of respondents said they achieved planned ROI less than half the time. According to Phil Thornton, lead consultant at the analyst firm Clarity Economics, the numbers demonstrate obvious challenges related to managing risks, accurately predicting ROI, and consistently delivering bottom-line growth for major capital investments “Portfolio management is a path to improve your organization’s competitive advantage. It helps make sure your organization is investing in the right things and not spending its time on things that are not delivering the intended results for the firm.” Read the full article here

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• MySQL and Hadoop Integration - Unlocking New Insight

  - by Mat Keep

  “Big Data” offers the potential for organizations to revolutionize their operations. With the volume of business data doubling every 1.2 years, analysts and business users are discovering very real benefits when integrating and analyzing data from multiple sources, enabling deeper insight into their customers, partners, and business processes. As the world’s most popular open source database, and the most deployed database in the web and cloud, MySQL is a key component of many big data platforms, with Hadoop vendors estimating 80% of deployments are integrated with MySQL. The new Guide to MySQL and Hadoop presents the tools enabling integration between the two data platforms, supporting the data lifecycle from acquisition and organisation to analysis and visualisation / decision, as shown in the figure below The Guide details each of these stages and the technologies supporting them: Acquire: Through new NoSQL APIs, MySQL is able to ingest high volume, high velocity data, without sacrificing ACID guarantees, thereby ensuring data quality. Real-time analytics can also be run against newly acquired data, enabling immediate business insight, before data is loaded into Hadoop. In addition, sensitive data can be pre-processed, for example healthcare or financial services records can be anonymized, before transfer to Hadoop. Organize: Data is transferred from MySQL tables to Hadoop using Apache Sqoop. With the MySQL Binlog (Binary Log) API, users can also invoke real-time change data capture processes to stream updates to HDFS. Analyze: Multi-structured data ingested from multiple sources is consolidated and processed within the Hadoop platform. Decide: The results of the analysis are loaded back to MySQL via Apache Sqoop where they inform real-time operational processes or provide source data for BI analytics tools. So how are companies taking advantage of this today? As an example, on-line retailers can use big data from their web properties to better understand site visitors’ activities, such as paths through the site, pages viewed, and comments posted. This knowledge can be combined with user profiles and purchasing history to gain a better understanding of customers, and the delivery of highly targeted offers. Of course, it is not just in the web that big data can make a difference. Every business activity can benefit, with other common use cases including: - Sentiment analysis; - Marketing campaign analysis; - Customer churn modeling; - Fraud detection; - Research and Development; - Risk Modeling; - And more. As the guide discusses, Big Data is promising a significant transformation of the way organizations leverage data to run their businesses. MySQL can be seamlessly integrated within a Big Data lifecycle, enabling the unification of multi-structured data into common data platforms, taking advantage of all new data sources and yielding more insight than was ever previously imaginable. Download the guide to MySQL and Hadoop integration to learn more. I'd also be interested in hearing about how you are integrating MySQL with Hadoop today, and your requirements for the future, so please use the comments on this blog to share your insights.

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• Best Platform/Engine for turn based Client/Server Android game

  - by Paradine

  I'm currently designing a turn based game for tablets. Initially for Android with porting to iOS later considered in design. I'm having trouble narrowing down the available technologies to even know where to spend my research time. I am hoping that if I explain what I am trying to achieve someone may be able to suggest a platform and/or engine. I've looked into some of the open source Engines ( http://www.cuteandroid.com/ten-open-source-android-2d-or-3d-game-engine-for-android-developers ) and some appear to handle much of what I might require - although with a higher focus on graphics than i need. Mages looks interesting although development appears to have ceased. If I could somehow leverage GoogleApps that would be excellent. Here is what I am trying to achieve: PvP turn based strategy game over internet - minimal animation and bandwidth required Players match up online using MetaGame system MatchID created on Resolution Server and Game starts Clients have 30 second countdown to select MoveString Clients sends small secure timestamped and MatchIDed MoveString to Resolution server Resolution server looks up Move String for each player, Resolves and Updates Players status in MatchID on Server Resolution server updates Client Views Repeat until victory conditions met - MatchID Closed, Rewards earned in MetaGame There will also need to be a full social and account system and metagame backend - but this could be running on separate system(s) Tablet in Offline mode would be catalog browsing and perhaps single player AI - bum I'm focusing on the Resolution Server at this point I'm not even certain if I would be looking at an Android App or a WebApp at this stage! I want a custom GUI so I guess an app - but maybe as I have little animation a WebApp might also work. Probably some combination of both. There will be very small overhead in data between client server - essentially a small text string every 30 seconds sent to the Resolution server which looks up the Effect and applies it to the Opponents string and determines some results to apply to the match. The client view is updated minimally with the results (only 5 in game Integers tracked) - perhaps triggering small animations/popups on the client to show the end result. e.g Explosion. If you have suggestions for a good technology or platform to best achieving the Resolution Server I'd love to hear. Also if you have experience with open source Engines - and could narrow down which (if any ) might be most suitable that would be a big help. Thanks in advance

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• Real-time Big Data Analytics is a reality for StubHub with Oracle Advanced Analytics

  - by Mark Hornick

  What can you use for a comprehensive platform for real-time analytics? How can you process big data volumes for near-real-time recommendations and dramatically reduce fraud? Learn in this video what Stubhub achieved with Oracle R Enterprise from the Oracle Advanced Analytics option to Oracle Database, and read more on their story here. Advanced analytics solutions that impact the bottom line of a business are challenging due to the range of skills and individuals involved in realizing such solutions. While we hear a lot about the role of the data scientist, that role is but one piece of the puzzle. Advanced analytics solutions also have an operationalization aspect that also requires close proximity to where the transactional activity occurs. The data scientist needs access to the right data with which to model the business problem. This involves IT for data collection, management, and administration, as well as ensuring zero downtime (a website needs to be up 24x7). This also involves working with the data scientist to keep predictive models refreshed with the latest scripts. Integrating advanced analytics solutions into enterprise apps involves not just generating predictions, but supporting the whole life-cycle from data collection, to model building, model assessment, and then outcome assessment and feedback to the model building process again. Application and web interface designers need to take into account how end users will see and use the advanced analytics results, e.g., supporting operations staff that need to handle the potentially fraudulent transactions. As just described, advanced analytics projects can be "complicated" from just a human perspective. The extent to which software can simplify the interactions among users and systems will increase the likelihood of project success. The ability to quickly operationalize advanced analytics projects and demonstrate measurable value, means the difference between a successful project and just a nice research report. By standardizing on Oracle Database and SQL invocation of R, along with in-database modeling as found in Oracle Advanced Analytics, expedient model deployment and zero downtime for refreshing models becomes a reality. Meanwhile, data scientists are also able to explore leading edge techniques available in open source. The Oracle solution propels the entire organization forward to realize the value of advanced analytics.

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• SQL Contests – Solution – Identify the Database Celebrity

  - by Pinal Dave

  Last week we were running contest Identify the Database Celebrity and we had received a fantastic response to the contest. Thank you to the kind folks at NuoDB as they had offered two USD 100 Amazon Gift Cards to the winners of the contest. We had also additional contest that users have to download and install NuoDB and identified the sample database. You can read about the contest over here. Here is the answer to the questions which we had asked earlier in the contest. Part 1: Identify Database Celebrity Personality 1 – Edgar Frank “Ted” Codd (August 19, 1923 – April 18, 2003) was an English computer scientist who, while working for IBM, invented the relational model for database management, the theoretical basis for relational databases. He made other valuable contributions to computer science, but the relational model, a very influential general theory of data management, remains his most mentioned achievement. (Wki) Personality 2 – James Nicholas “Jim” Gray (born January 12, 1944; lost at sea January 28, 2007; declared deceased May 16, 2012) was an American computer scientist who received the Turing Award in 1998 “for seminal contributions to database and transaction processing research and technical leadership in system implementation.” (Wiki) Personality 3 – Jim Starkey (born January 6, 1949 in Illinois) is a database architect responsible for developing InterBase, the first relational database to support multi-versioning, the blob column type, type event alerts, arrays and triggers. Starkey is the founder of several companies, including the web application development and database tool company Netfrastructure and NuoDB. (Wiki) Part 2: Identify NuoDB Samples Database Names In this part of the contest one has to Download NuoDB and install the sample database Hockey. Hockey is sample database and contains few tables. Users have to install sample database and inform the name of the sample databases. Here is the valid answer. HOCKEY PLAYERS SCORING TEAM Once again, it was indeed fun to run this contest. I have received great feedback about it and lots of people wants me to run similar contest in future. I promise to run similar interesting contests in the near future. Winners Within next two days, we will let winners send emails. Winners will have to confirm their email address and NuoDB team will send them directly Amazon Cards. Once again it was indeed fun to run this contest. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• links for 2011-02-16

  - by Bob Rhubart

  On the Software Architect Trail Software architect is the #1 job, according to a 2010 CNN-Money poll. In this article in Oracle Magazine, several members of the OTN architect community talk about the career paths that led them to this lucrative role.  (tags: oracle oraclemagazine softwarearchitect) Oracle Technology Network Architect Day: Denver Registration opens soon for this event to be held in Denver on March 23, 2011.  (tags: oracle otn entarch) How the Internet Gets Inside Us : The New Yorker "It isn’t just that we’ve lived one technological revolution among many; it’s that our technological revolution is the big social revolution that we live with." - Adam Gopnik (tags: internet progress technology innovation) The Insider Threat: Understand and Mitigate Your Risks: CSO Webcast February 23, 2011 at 1:00 PM EST/ 10:00 AM PST .  Speakers: Randy Trzeciak, lead for the CERT Insider Threat research team, and  Roxana Bradescu, Director of Database Security at Oracle. (tags: oracle CERT security) The Tom Kyte Blog: An Interesting Read... Tom looks at "an internet security firm brought down by not following the most *basic* of security principals." (tags: security oracle) Jason Williamson: Oracle as a Service in the Cloud "It is not trivial to migrate large amounts of pre-relational or 'devolved' relational data. To do this, we again must revert back to a tight roadmap to migration and leverage the growing tools and services that we have." - Jason Williamson (tags: oracle cloud soa) Edwin Biemond: Java / Oracle SOA blog: Building an asynchronous web service with JAX-WS "Building an asynchronous web service can be complex especially when you are used to synchronous Web services where you can wait for the response in your favorite tool." - Oracle ACE Edwin Biemond (tags: oracle oracleace java soa) Shared Database Servers (The SaaS Report) "Outside the virtualization world, there are capabilities of Oracle Database which can be used to prevent resource contention and guarantee SLA." - Shivanshu Upadhyay (tags: oracle database cloud SaaS) White Paper: Experiencing the New Social Enterprise "Increasingly organizations recognize the mandate to create a modern user experience that transforms existing business processes and increases business efficiency and agility." (tags: e20 enterprise2.0 socialcomputing oracle) Clusterware 11gR2 - Setting up an Active/Passive failover configuration Gilles Haro illustrates the steps necessary to achieve "a fully operational 11gR2 database protected by automatic failover capabilities." (tags: oracle clusterware) Oracle ERP: How to overcome local hurdles in a global implementation "The corporate world becomes a global village as many companies expand their business and offices around different countries and even continents. And this number keeps increasing. This globalization raises interesting questions..." - Jan Verhallen (tags: oracle capgemini entarch erp) Webcast: Successful Strategies for Optimizing Your Data Warehouse. March 3. 10 a.m. PT/1 p.m. ET Thursday, March 3, 2011. 10 a.m. PT/1 p.m. ET. Speakers: Mala Narasimharajan (Senior Product Marketing Manager, Oracle Data Integration) and Denis Gray (Principal Product Manager, Oracle Data Integration) (tags: oracle dataintegration datawarehousing)

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• Economic modelling - Resources for valuing goods

  - by Rushyo

  tl;dr: What economic/computer science books would you suggest for learning about economic valuation of goods and simulations thereof? I'm looking to create an economic model for a game based on goods created procedurally. Every natural resource and produced good would be procedurally generated, with certain goods being assigned certain uses. Fakesium might be used for the production of Weapon A and produced from Fakesium factories which use Dilithium and Widgets as reagents, where Widgets are also the product of Foo and Bar The problem is not creating the resources and their various production utlities - but getting the game's AI empires and merchants to correctly value the goods according to their scarcity, utility and production costs. I need to create a simulation of goods which allows the various game factions to assign a common value denominator (credits) to each resource, depending on how much its worth to that empire. I see the simulation being something like: "I have a high requirement for Weapon A. Since I don't have much of Fakesium, which is needed for Weapon A - I must have a high demand for Fakesium. If I can acquire Fakesium, devalue it. If not, increase its value - and also increase demand for Dilithium and Widgets too." This is very naive - because it may be much much cheaper for the empire to simply purchase Dilithium and Widgets directly rather than purchasing Fakesium, for example. Another example is two resources might allow the creation of Weapon A (Fakesium and Lieron), so we'd need to consider that. I've been scratching my head over the problem and it keeps growing. By the time the player joins the world, I'd expect enough iterations of this process to have occurred that prices would have largely normalised - and would then only trigger rarely to compensate for major changes (eg. if the player blows up the world's only Foo mine!) Could anyone suggest resources (books, largely) which outline this style of modelling, preferably in the context of simulations? Since this problem would never occur outside fantasy worlds, I figured this is probably the most likely place to find people who have encountered similar problems and I'm sure there's people who know of good places for Games Developers to start looking at less specific economic theory too. Additionally, does anyone know of any developers with blogs whose games or research applications perform similar modelling?

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• In the Cloud, Everything Costs Money

  - by BuckWoody

  I’ve been teaching my daughter about budgeting. I’ve explained that most of the time the money coming in is from only one or two sources – and you can only change that from time to time. The money going out, however, is to many locations, and it changes all the time. She’s made a simple debits and credits spreadsheet, and I’m having her research each part of the budget. Her eyes grow wide when she finds out everything has a cost – the house, gas for the lawnmower, dishes, water for showers, food, electricity to run the fridge, a new fridge when that one breaks, everything has a cost. She asked me “how do you pay for all this?” It’s a sentiment many adults have looking at their own budgets – and one reason that some folks don’t even make a budget. It’s hard to face up to the realities of how much it costs to do what we want to do. When we design a computing solution, it’s interesting to set up a similar budget, because we don’t always consider all of the costs associated with it. I’ve seen design sessions where the new software or servers are considered, but the “sunk” costs of personnel, networking, maintenance, increased storage, new sizes for backups and offsite storage and so on are not added in. They are already on premises, so they are assumed to be paid for already. When you move to a distributed architecture, you'll see more costs directly reflected. Store something, pay for that storage. If the system is deployed and no one is using it, you’re still paying for it. As you watch those costs rise, you might be tempted to think that a distributed architecture costs more than an on-premises one. And you might be right – for some solutions. I’ve worked with a few clients where moving to a distributed architecture doesn’t make financial sense – so we didn’t implement it. I still designed the system in a distributed fashion, however, so that when it does make sense there isn’t much re-architecting to do. In other cases, however, if you consider all of the on-premises costs and compare those accurately to operating a system in the cloud, the distributed system is much cheaper. Again, I never recommend that you take a “here-or-there-only” mentality – I think a hybrid distributed system is usually best – but each solution is different. There simply is no “one size fits all” to architecting a solution. As you design your solution, cost out each element. You might find that using a hybrid approach saves you money in one design and not in another. It’s a brave new world indeed. So yes, in the cloud, everything costs money. But an on-premises solution also costs money – it’s just that “dad” (the company) is paying for it and we don’t always see it. When we go out on our own in the cloud, we need to ensure that we consider all of the costs.

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• Leveraging Social Networks for Retail

  - by David Dorf

  For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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