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  • Cannot download Microsoft Project 2010 demo videos

    - by Nam Gi VU
    Hi everyone, I need to download the demo videos at my office so that I can view it later at home since I have slow internet connection there but it seems to be no way to download the videos at [the site][1], and other resources in this site. Using some of the firefox addons to download them is not possible. Do you have any tips for me? Please share. [1]: http://www.microsoft.com/showcase/en/US/search?phrase="project conference 2009"

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  • What are your favorite open source tools? (that are not very famous)

    - by sucuri
    I believe every system administrator is used to open source by now. From Apache to Firefox or Linux, everyone uses it at least a little bit. However, most open source developers are not good in marketing, so I know that there are hundreds of very good tools out there that very few people know. To fill this gap, share your favorite open source tool that you use in your day-to-day work that is not very famous. *I will post mine in the comments.

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  • recommendations for public facing file server

    - by Seaweed
    I've been asked to setup a server for exchanging non-critical company data e.g. marketing PDF's etc. Can anyone recommend a Linux-based solution I can use? We're looking for something with a really simple GUI front end here... I've already setup SFTP but they found the process 'too-techy'. Any ideas would be really welcome... Thanks!

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  • users permission for department computers

    - by jason
    i have 4 different types of department IT team, Development, Training, marketing. I want IT team to have full permission to login to any machine on any department. other users on other department only has permission to login in their own department. my server is 2008 server

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  • XNA Notes 009

    - by George Clingerman
    This past week the MVPs (myself included) were on Microsoft campus for the MVP summit. So I apologize in advance if you did something cool or heard of something cool happening with XNA and XBLIGs and it’s not in my notes. I did my best to stay on top of things, but honestly this community is fast and furious with what it’s doing and creating. I really can’t keep up and that’s fantastic! But here’s what I *did* notice while I was there on Microsoft Campus (and I did make sure to point out to the XNA team several of these very cool happenings while I had their ears). Time Critical XNA News: The XNA team wants you to know that Dream Build Play registration is now open! http://blogs.msdn.com/b/xna/archive/2011/02/28/registration-now-open-for-dream-build-play-2011-challenge.aspx Join the XNA-UK create on March 24, 2011 at the Microsoft Tech Days Conference http://xna-uk.net/blogs/darkgenesis/archive/2011/02/27/join-the-xna-uk-crew-at-the-microsoft-tech-days-conference-on-24th-march-2011.aspx XNA Team: Shawn Hargreaves shares one of the coolest things that’s happened in the XNA community http://blogs.msdn.com/b/shawnhar/archive/2011/03/02/xbox-indies-pivot-view.aspx Nick Gravelyn continues his unique marketing/work prioritization strategy as he tries to get to 5,000 Pixel Man users before he makes Pixel Man 2 (and he’s almost there!) http://nickgravelyn.com/pixelman2/ XNA MVPs: A lot of the XNA MVPs were at the Microsoft MVP Summit 2011. Due to NDAs, most things can’t be shared, but I’m sure if you’re curious you could ask them about the general vibe and feeling they got from the team and the future of XNA/XBLIG and more. Catalin Zima and team release the free WP7 game Chickens Can Dream http://twitter.com/CatalinZima/statuses/41174062923390976 http://www.amusedsloth.com/2011/02/chickens-can-dream-is-live/ Charles Humphrey (NemoKrad) posts his March talk source and PowerPoint http://xna-uk.net/blogs/randomchaos/archive/2011/03/04/march-2011-talk-post-processing-framework.aspx XNA Developers: Michael B. McLaughlin posts about ANTS Memory Profile and creates a CheckMemoryAllocationGame sample (extremely useful if you’re looking to see how much memory some operation allocates!) http://geekswithblogs.net/mikebmcl/archive/2011/02/28/ants-memory-profiler-7.0-review.aspx http://geekswithblogs.net/mikebmcl/archive/2011/03/01/checkmemoryallocationgame-sample.aspx Andy Schatz (2009 IGF winner for Monaco) talking XNA at GDC 2011 http://www.gamasutra.com/view/news/33313/GDC_2011_Andy_Schatz_Ill_Make_My_Last_Game_When_I_Die.php Xbox LIVE Indie Games (XBLIG): Clover: A Curious Tale by BinaryTweed is coming as a Deal of the Week during St. Patricks Day http://majornelson.com/archive/2011/03/03/comingsoontothexboxlivemarketplacemarchthird.aspx Ska Studios away at GDC but still very post happy as always http://www.ska-studios.com/2011/03/02/swamped-picture-pack/ http://www.ska-studios.com/2011/02/28/the-february-showcase/ http://www.ska-studios.com/2011/02/25/good-morning-gato-51-smelling-the-roses/ Just Press Start interviews Matthew Mikuszewski of Darkwind Media about Blocks Indie http://justpressstart.net/?p=516 Gamergeddon Xbox Indie Game Round Up - February 27th http://www.gamergeddon.com/2011/02/27/xbox-indie-game-round-up-february-27th/ http://www.gamergeddon.com/category/xbox-360/indie-games/ GameMarx does a round up of all the Xbox Live Indie Game podcasts that are currently available http://www.gamemarx.com/news/2011/02/27/xbox-live-indie-game-podcasts.aspx GameMarx episode 11 http://www.gamemarx.com/video/the-show/26/ep-11-february-25-2011.aspx In perhaps what I feel is the most exciting news I’ve heard all week, Michael C. Neel (ViNull of GameMarx fame) re-launch XboxIndies.com! http://www.gamemarx.com/news/2011/03/01/the-relaunch-of-xboxindies-com.aspx http://xboxindies.com/ Armless Octopus shares a little of what they heard from Luke Schneider of Radiangames during his GDC 2011 talk http://www.armlessoctopus.com/2011/03/02/gdc-2011-luke-schneider-offers-insight-into-radiangames-success/ VVGindiecast Episode 1 with guests Derek Strickland(Mr_Deeke), Kris Steele(Kriswd40 from FunInfused Games) and Dave Voyles(From armlessoctopus.com) http://vvgtv.com/2011/02/25/vvgindiecast-xblig-podcast/ If you’re doing Xbox LIVE Indie Game Reviews get in touch with XboxIndies.com to get into their aggregated feed http://forums.create.msdn.com/forums/p/76931/467189.aspx#467189 B.U.T.T.O.N and Flotilla represented XNA very well at the Independent Games Festival (are there any more games entered that were created using XNA? Stand up and be heard!) http://www.igf.com/php-bin/entry2011.php?id=374 Armless Ocotopus interview at GDC 2011 with Soulcaster creator Ian Stocker http://www.armlessoctopus.com/2011/03/04/gdc-2011-interview-with-soulcaster-creator-ian-stocker/ MommysBestGames gets a nod in the DarkBasic newsletter where it features the Explosionade Editor (just do a search for Explosionade to get to the interesting bits!) http://www.thegamecreators.com/pages/newsletters/newsletter_issue_98.html You may be hearing the cries of FortressCraft (coming soon to XBLIG) being so wrong for stealing the idea from MineCraft. But did you know the the game MineCraft started from was an XNA game called Infiniminer? XNA is getting it’s fingers into EVERYTHING! http://www.minecraftwiki.net/wiki/Infiniminer XNA Development: TorqueX is NOT dead thanks to the tremendous efforts of the XNA Community working on the CEV (special thanks to @PinoEire for all his hard work on making that happen!) http://www.garagegames.com/community/blogs/view/20878 http://torquecev.com/ Dave Henry has posted XNA 3.x adding platformer start kit to the network game state management on his new site http://twitter.com/#!/mort8088/status/43407715908853760 http://mort8088.com/2011/03/03/xna-3-x-adding-platformer-starter-kit-to-network-game-state-management/ Mark Bamford releases XNAViewer 4.0, great for running XNA games inside of a Windows Form (for building level editors, etc.) http://twitter.com/#!/xzodia04/status/43466830412660736 http://xnaviewer.codeplex.com/ Unit testing an XNA game with Resharper and NUnit http://smnbss.wordpress.com/2011/02/28/planetx-unit-testing-an-xna-game-with-resharper-and-nunit-wp7-xbox-xna/ XNA for Silverlight developers: Part 5 - Input (touch + gestures) http://ht.ly/1bxwUE Mike McLaughlin shares a link he stumbled across for those looking to understand vector and matrix math http://twitter.com/#!/mikebmcl/status/42587074725036032 http://chortle.ccsu.edu/VectorLessons/vectorIndex.html DigitalRune Resources Pooling in XNA (Part 1) http://www.digitalrune.com/Support/Blog/tabid/719/EntryId/84/DigitalRune-Helper-Library-Resource-Pooling-in-XNA-Part-1.aspx JohnK “bobthecbuilder” released a new SunBurn Update that lowers the requirements for Windows Games http://twitter.com/#!/bobthecbuilder/status/43457306578522112 http://www.synapsegaming.com/blogs/johnk/archive/2011/03/03/sunburn-update-windows-redistributable.aspx Quick update on the Indiefreaks Game Framework v0.4 development status http://indiefreaks.com/2011/03/04/quick-update-on-igf-v0-4-development/

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  • Oracle Communications Data Model

    - by jean-pierre.dijcks
    I've mentioned OCDM in previous posts but found the following (see end of the post) podcast on the topic and figured it is worthwhile to spread the news some more. ORetailDM and OCommunicationsDM are the two data models currently available from Oracle. Both are intended to capture: Business best practices and industry knowledge Pre-built advanced analytics intended to predict future events before they happen (like the Churn model shown below) Oracle technology best practices to ensure optimal performance of the model All of this typically comes with a reduced time to implementation, or as the marketing slogan goes, reduced time to value. Here are the links: Podcast on OCDM OTN pages for OCDM and ORDM

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  • Show Notes: Architects in the Cloud

    - by Bob Rhubart
    Stephen G. Bennett and Archie Reed, the authors of Silver Clouds, Dark Linings: A Concise Guide to Cloud Computing,  discuss what’s new and what’s not so new about cloud computing, talk about how marketing hype has muddied understanding of what cloud is and what it can do, and explore other issues in the latest ArchBeat interview series. Listen to Part 1 Listen to Part 2 (December 22) Listen to Part 3 (December 29) Listen to Part 4 (January 5) Connect If you have questions, comments, or would otherwise like to interact directly with Steve or Archie, you can so through the following channels: Stephen G. Bennett Blog | Twitter | LinkedIn Archie Reed Blog | Twitter | LinkedIn Steve and Archie have also set up a Twitter account and blog specifically for their book: Twitter: @concisecloud Blog: concisecloud.com Of course, the book is available on Amazon: http://amzn.to/silverclouddarklinings Stay tuned: RSS Technorati Tags: oracle,otn,archbeat,cloud computing,podcast,. stephen bennett,archie reed del.icio.us Tags: oracle,otn,archbeat,cloud computing,podcast,. stephen bennett,archie reed

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  • Transforming Customer Experiences Through Agile Commerce With Forrester Research’s Brian Walker – April 4th Webinar

    - by Jeri Kelley
    eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising, shopping, customer service - across a variety of digital channels and provide customers with a seamless, well-designed brand experience. Join us for this complimentary webinar on Wednesday, April 4th, 2012 at 12:00pm ET as Forrester Research’s Brian Walker provides expert insight on: The latest innovations, best practices, and industry trends in agile commerce, and how brands can maximize efforts How forward-thinking companies today are leveraging technology to deliver powerful customer experiences across touchpoints  The future of eBusiness and agile commerce Register Now!

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  • Transforming Customer Experiences Through Agile Commerce With Forrester Research’s Brian Walker – April 4th Webinar

    - by Jeri Kelley
    eBusiness today has fundamentally changed. Platforms and technologies must be flexible to support a number of business functions - marketing, merchandising, shopping, customer service - across a variety of digital channels and provide customers with a seamless, well-designed brand experience. Join us for this complimentary webinar on Wednesday, April 4th, 2012 at 12:00pm ET as Forrester Research’s Brian Walker provides expert insight on: The latest innovations, best practices, and industry trends in agile commerce, and how brands can maximize efforts How forward-thinking companies today are leveraging technology to deliver powerful customer experiences across touchpoints  The future of eBusiness and agile commerce Register Now!

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  • EBS + 11g Database Upgrade Best Practices Whitepaper Available

    - by Steven Chan
    I returned from OAUG/Collaborate with a cold and multiple overlapping development crises.  Fun.  Now that those are (mostly) out of the way, it's time to get back to clearing out my article backlog.  Premier Support for the 10gR2 database ends in July 2010.  If you haven't already started planning your 11g database upgrade, we recommend that you start soon.  We have certified both the 11gR1 (11.1.0.7) and 11gR2 (11.2.0.1) databases with Oracle E-Business Suite; see this blog's Certification summary to links to articles with the details.Our Applications Performance Group has reminded me that they have a whitepaper loaded with practical tips intended to make your 11g database upgrade easier.  No vacuous marketing rhetoric here -- this is strictly written for DBAs.  A must-read if you haven't already upgraded to either 11gR1 or 11gR2, and highly recommended even if you have.  You can download this whitepaper here:Upgrade to 11g Performance Best Practices (PDF, 184K)

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  • SQL Pre-Con…at the Beach

    - by Argenis
      Building upon the success of SQL Rally 2012 (where we packed a room full of DBAs), my friend Robert Davis [Twitter|Blog] and yours truly will be again delivering our day-long Pre-Conference “Demystifying Database Administration Best Practices” this Friday (6/8/2012) – right before SQLSaturday #132 in Pensacola, FL. If you are in the vicinity of Pensacola, come join us! We had tons of fun at Rally. Robert and I love sharing tips and stories that will help you on your day to day duties as a DBA. Some of the topics that we’ll touch on (this is by no means a comprehensive list) Active Directory configuration for SQL Server Deployments Windows Server Deployments Storage and I/O High Availability / Disaster Recovery / Business Continuity Replication Day-To-Day Operations Maintenance TempDB Code Reviews Other Database and Server Settings   Follow this link to sign up for the Pre-Con at Pensacola: http://demystifyingdba.eventbrite.com/ Here’s a blog post that Robert made on the subject of Best Practices.  Hope to see you there!

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  • SQL Pre-Con…at the Beach

    - by Argenis
      Building upon the success of SQL Rally 2012 (where we packed a room full of DBAs), my friend Robert Davis [Twitter|Blog] and yours truly will be again delivering our day-long Pre-Conference “Demystifying Database Administration Best Practices” this Friday (6/8/2012) – right before SQLSaturday #132 in Pensacola, FL. If you are in the vicinity of Pensacola, come join us! We had tons of fun at Rally. Robert and I love sharing tips and stories that will help you on your day to day duties as a DBA. Some of the topics that we’ll touch on (this is by no means a comprehensive list) Active Directory configuration for SQL Server Deployments Windows Server Deployments Storage and I/O High Availability / Disaster Recovery / Business Continuity Replication Day-To-Day Operations Maintenance TempDB Code Reviews Other Database and Server Settings   Follow this link to sign up for the Pre-Con at Pensacola: http://demystifyingdba.eventbrite.com/ Here’s a blog post that Robert made on the subject of Best Practices.  Hope to see you there!

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  • Toorcon14

    - by danx
    Toorcon 2012 Information Security Conference San Diego, CA, http://www.toorcon.org/ Dan Anderson, October 2012 It's almost Halloween, and we all know what that means—yes, of course, it's time for another Toorcon Conference! Toorcon is an annual conference for people interested in computer security. This includes the whole range of hackers, computer hobbyists, professionals, security consultants, press, law enforcement, prosecutors, FBI, etc. We're at Toorcon 14—see earlier blogs for some of the previous Toorcon's I've attended (back to 2003). This year's "con" was held at the Westin on Broadway in downtown San Diego, California. The following are not necessarily my views—I'm just the messenger—although I could have misquoted or misparaphrased the speakers. Also, I only reviewed some of the talks, below, which I attended and interested me. MalAndroid—the Crux of Android Infections, Aditya K. Sood Programming Weird Machines with ELF Metadata, Rebecca "bx" Shapiro Privacy at the Handset: New FCC Rules?, Valkyrie Hacking Measured Boot and UEFI, Dan Griffin You Can't Buy Security: Building the Open Source InfoSec Program, Boris Sverdlik What Journalists Want: The Investigative Reporters' Perspective on Hacking, Dave Maas & Jason Leopold Accessibility and Security, Anna Shubina Stop Patching, for Stronger PCI Compliance, Adam Brand McAfee Secure & Trustmarks — a Hacker's Best Friend, Jay James & Shane MacDougall MalAndroid—the Crux of Android Infections Aditya K. Sood, IOActive, Michigan State PhD candidate Aditya talked about Android smartphone malware. There's a lot of old Android software out there—over 50% Gingerbread (2.3.x)—and most have unpatched vulnerabilities. Of 9 Android vulnerabilities, 8 have known exploits (such as the old Gingerbread Global Object Table exploit). Android protection includes sandboxing, security scanner, app permissions, and screened Android app market. The Android permission checker has fine-grain resource control, policy enforcement. Android static analysis also includes a static analysis app checker (bouncer), and a vulnerablity checker. What security problems does Android have? User-centric security, which depends on the user to grant permission and make smart decisions. But users don't care or think about malware (the're not aware, not paranoid). All they want is functionality, extensibility, mobility Android had no "proper" encryption before Android 3.0 No built-in protection against social engineering and web tricks Alternative Android app markets are unsafe. Simply visiting some markets can infect Android Aditya classified Android Malware types as: Type A—Apps. These interact with the Android app framework. For example, a fake Netflix app. Or Android Gold Dream (game), which uploads user files stealthy manner to a remote location. Type K—Kernel. Exploits underlying Linux libraries or kernel Type H—Hybrid. These use multiple layers (app framework, libraries, kernel). These are most commonly used by Android botnets, which are popular with Chinese botnet authors What are the threats from Android malware? These incude leak info (contacts), banking fraud, corporate network attacks, malware advertising, malware "Hackivism" (the promotion of social causes. For example, promiting specific leaders of the Tunisian or Iranian revolutions. Android malware is frequently "masquerated". That is, repackaged inside a legit app with malware. To avoid detection, the hidden malware is not unwrapped until runtime. The malware payload can be hidden in, for example, PNG files. Less common are Android bootkits—there's not many around. What they do is hijack the Android init framework—alteering system programs and daemons, then deletes itself. For example, the DKF Bootkit (China). Android App Problems: no code signing! all self-signed native code execution permission sandbox — all or none alternate market places no robust Android malware detection at network level delayed patch process Programming Weird Machines with ELF Metadata Rebecca "bx" Shapiro, Dartmouth College, NH https://github.com/bx/elf-bf-tools @bxsays on twitter Definitions. "ELF" is an executable file format used in linking and loading executables (on UNIX/Linux-class machines). "Weird machine" uses undocumented computation sources (I think of them as unintended virtual machines). Some examples of "weird machines" are those that: return to weird location, does SQL injection, corrupts the heap. Bx then talked about using ELF metadata as (an uintended) "weird machine". Some ELF background: A compiler takes source code and generates a ELF object file (hello.o). A static linker makes an ELF executable from the object file. A runtime linker and loader takes ELF executable and loads and relocates it in memory. The ELF file has symbols to relocate functions and variables. ELF has two relocation tables—one at link time and another one at loading time: .rela.dyn (link time) and .dynsym (dynamic table). GOT: Global Offset Table of addresses for dynamically-linked functions. PLT: Procedure Linkage Tables—works with GOT. The memory layout of a process (not the ELF file) is, in order: program (+ heap), dynamic libraries, libc, ld.so, stack (which includes the dynamic table loaded into memory) For ELF, the "weird machine" is found and exploited in the loader. ELF can be crafted for executing viruses, by tricking runtime into executing interpreted "code" in the ELF symbol table. One can inject parasitic "code" without modifying the actual ELF code portions. Think of the ELF symbol table as an "assembly language" interpreter. It has these elements: instructions: Add, move, jump if not 0 (jnz) Think of symbol table entries as "registers" symbol table value is "contents" immediate values are constants direct values are addresses (e.g., 0xdeadbeef) move instruction: is a relocation table entry add instruction: relocation table "addend" entry jnz instruction: takes multiple relocation table entries The ELF weird machine exploits the loader by relocating relocation table entries. The loader will go on forever until told to stop. It stores state on stack at "end" and uses IFUNC table entries (containing function pointer address). The ELF weird machine, called "Brainfu*k" (BF) has: 8 instructions: pointer inc, dec, inc indirect, dec indirect, jump forward, jump backward, print. Three registers - 3 registers Bx showed example BF source code that implemented a Turing machine printing "hello, world". More interesting was the next demo, where bx modified ping. Ping runs suid as root, but quickly drops privilege. BF modified the loader to disable the library function call dropping privilege, so it remained as root. Then BF modified the ping -t argument to execute the -t filename as root. It's best to show what this modified ping does with an example: $ whoami bx $ ping localhost -t backdoor.sh # executes backdoor $ whoami root $ The modified code increased from 285948 bytes to 290209 bytes. A BF tool compiles "executable" by modifying the symbol table in an existing ELF executable. The tool modifies .dynsym and .rela.dyn table, but not code or data. Privacy at the Handset: New FCC Rules? "Valkyrie" (Christie Dudley, Santa Clara Law JD candidate) Valkyrie talked about mobile handset privacy. Some background: Senator Franken (also a comedian) became alarmed about CarrierIQ, where the carriers track their customers. Franken asked the FCC to find out what obligations carriers think they have to protect privacy. The carriers' response was that they are doing just fine with self-regulation—no worries! Carriers need to collect data, such as missed calls, to maintain network quality. But carriers also sell data for marketing. Verizon sells customer data and enables this with a narrow privacy policy (only 1 month to opt out, with difficulties). The data sold is not individually identifiable and is aggregated. But Verizon recommends, as an aggregation workaround to "recollate" data to other databases to identify customers indirectly. The FCC has regulated telephone privacy since 1934 and mobile network privacy since 2007. Also, the carriers say mobile phone privacy is a FTC responsibility (not FCC). FTC is trying to improve mobile app privacy, but FTC has no authority over carrier / customer relationships. As a side note, Apple iPhones are unique as carriers have extra control over iPhones they don't have with other smartphones. As a result iPhones may be more regulated. Who are the consumer advocates? Everyone knows EFF, but EPIC (Electrnic Privacy Info Center), although more obsecure, is more relevant. What to do? Carriers must be accountable. Opt-in and opt-out at any time. Carriers need incentive to grant users control for those who want it, by holding them liable and responsible for breeches on their clock. Location information should be added current CPNI privacy protection, and require "Pen/trap" judicial order to obtain (and would still be a lower standard than 4th Amendment). Politics are on a pro-privacy swing now, with many senators and the Whitehouse. There will probably be new regulation soon, and enforcement will be a problem, but consumers will still have some benefit. Hacking Measured Boot and UEFI Dan Griffin, JWSecure, Inc., Seattle, @JWSdan Dan talked about hacking measured UEFI boot. First some terms: UEFI is a boot technology that is replacing BIOS (has whitelisting and blacklisting). UEFI protects devices against rootkits. TPM - hardware security device to store hashs and hardware-protected keys "secure boot" can control at firmware level what boot images can boot "measured boot" OS feature that tracks hashes (from BIOS, boot loader, krnel, early drivers). "remote attestation" allows remote validation and control based on policy on a remote attestation server. Microsoft pushing TPM (Windows 8 required), but Google is not. Intel TianoCore is the only open source for UEFI. Dan has Measured Boot Tool at http://mbt.codeplex.com/ with a demo where you can also view TPM data. TPM support already on enterprise-class machines. UEFI Weaknesses. UEFI toolkits are evolving rapidly, but UEFI has weaknesses: assume user is an ally trust TPM implicitly, and attached to computer hibernate file is unprotected (disk encryption protects against this) protection migrating from hardware to firmware delays in patching and whitelist updates will UEFI really be adopted by the mainstream (smartphone hardware support, bank support, apathetic consumer support) You Can't Buy Security: Building the Open Source InfoSec Program Boris Sverdlik, ISDPodcast.com co-host Boris talked about problems typical with current security audits. "IT Security" is an oxymoron—IT exists to enable buiness, uptime, utilization, reporting, but don't care about security—IT has conflict of interest. There's no Magic Bullet ("blinky box"), no one-size-fits-all solution (e.g., Intrusion Detection Systems (IDSs)). Regulations don't make you secure. The cloud is not secure (because of shared data and admin access). Defense and pen testing is not sexy. Auditors are not solution (security not a checklist)—what's needed is experience and adaptability—need soft skills. Step 1: First thing is to Google and learn the company end-to-end before you start. Get to know the management team (not IT team), meet as many people as you can. Don't use arbitrary values such as CISSP scores. Quantitive risk assessment is a myth (e.g. AV*EF-SLE). Learn different Business Units, legal/regulatory obligations, learn the business and where the money is made, verify company is protected from script kiddies (easy), learn sensitive information (IP, internal use only), and start with low-hanging fruit (customer service reps and social engineering). Step 2: Policies. Keep policies short and relevant. Generic SANS "security" boilerplate policies don't make sense and are not followed. Focus on acceptable use, data usage, communications, physical security. Step 3: Implementation: keep it simple stupid. Open source, although useful, is not free (implementation cost). Access controls with authentication & authorization for local and remote access. MS Windows has it, otherwise use OpenLDAP, OpenIAM, etc. Application security Everyone tries to reinvent the wheel—use existing static analysis tools. Review high-risk apps and major revisions. Don't run different risk level apps on same system. Assume host/client compromised and use app-level security control. Network security VLAN != segregated because there's too many workarounds. Use explicit firwall rules, active and passive network monitoring (snort is free), disallow end user access to production environment, have a proxy instead of direct Internet access. Also, SSL certificates are not good two-factor auth and SSL does not mean "safe." Operational Controls Have change, patch, asset, & vulnerability management (OSSI is free). For change management, always review code before pushing to production For logging, have centralized security logging for business-critical systems, separate security logging from administrative/IT logging, and lock down log (as it has everything). Monitor with OSSIM (open source). Use intrusion detection, but not just to fulfill a checkbox: build rules from a whitelist perspective (snort). OSSEC has 95% of what you need. Vulnerability management is a QA function when done right: OpenVas and Seccubus are free. Security awareness The reality is users will always click everything. Build real awareness, not compliance driven checkbox, and have it integrated into the culture. Pen test by crowd sourcing—test with logging COSSP http://www.cossp.org/ - Comprehensive Open Source Security Project What Journalists Want: The Investigative Reporters' Perspective on Hacking Dave Maas, San Diego CityBeat Jason Leopold, Truthout.org The difference between hackers and investigative journalists: For hackers, the motivation varies, but method is same, technological specialties. For investigative journalists, it's about one thing—The Story, and they need broad info-gathering skills. J-School in 60 Seconds: Generic formula: Person or issue of pubic interest, new info, or angle. Generic criteria: proximity, prominence, timeliness, human interest, oddity, or consequence. Media awareness of hackers and trends: journalists becoming extremely aware of hackers with congressional debates (privacy, data breaches), demand for data-mining Journalists, use of coding and web development for Journalists, and Journalists busted for hacking (Murdock). Info gathering by investigative journalists include Public records laws. Federal Freedom of Information Act (FOIA) is good, but slow. California Public Records Act is a lot stronger. FOIA takes forever because of foot-dragging—it helps to be specific. Often need to sue (especially FBI). CPRA is faster, and requests can be vague. Dumps and leaks (a la Wikileaks) Journalists want: leads, protecting ourselves, our sources, and adapting tools for news gathering (Google hacking). Anonomity is important to whistleblowers. They want no digital footprint left behind (e.g., email, web log). They don't trust encryption, want to feel safe and secure. Whistleblower laws are very weak—there's no upside for whistleblowers—they have to be very passionate to do it. Accessibility and Security or: How I Learned to Stop Worrying and Love the Halting Problem Anna Shubina, Dartmouth College Anna talked about how accessibility and security are related. Accessibility of digital content (not real world accessibility). mostly refers to blind users and screenreaders, for our purpose. Accessibility is about parsing documents, as are many security issues. "Rich" executable content causes accessibility to fail, and often causes security to fail. For example MS Word has executable format—it's not a document exchange format—more dangerous than PDF or HTML. Accessibility is often the first and maybe only sanity check with parsing. They have no choice because someone may want to read what you write. Google, for example, is very particular about web browser you use and are bad at supporting other browsers. Uses JavaScript instead of links, often requiring mouseover to display content. PDF is a security nightmare. Executible format, embedded flash, JavaScript, etc. 15 million lines of code. Google Chrome doesn't handle PDF correctly, causing several security bugs. PDF has an accessibility checker and PDF tagging, to help with accessibility. But no PDF checker checks for incorrect tags, untagged content, or validates lists or tables. None check executable content at all. The "Halting Problem" is: can one decide whether a program will ever stop? The answer, in general, is no (Rice's theorem). The same holds true for accessibility checkers. Language-theoretic Security says complicated data formats are hard to parse and cannot be solved due to the Halting Problem. W3C Web Accessibility Guidelines: "Perceivable, Operable, Understandable, Robust" Not much help though, except for "Robust", but here's some gems: * all information should be parsable (paraphrasing) * if not parsable, cannot be converted to alternate formats * maximize compatibility in new document formats Executible webpages are bad for security and accessibility. They say it's for a better web experience. But is it necessary to stuff web pages with JavaScript for a better experience? A good example is The Drudge Report—it has hand-written HTML with no JavaScript, yet drives a lot of web traffic due to good content. A bad example is Google News—hidden scrollbars, guessing user input. Solutions: Accessibility and security problems come from same source Expose "better user experience" myth Keep your corner of Internet parsable Remember "Halting Problem"—recognize false solutions (checking and verifying tools) Stop Patching, for Stronger PCI Compliance Adam Brand, protiviti @adamrbrand, http://www.picfun.com/ Adam talked about PCI compliance for retail sales. Take an example: for PCI compliance, 50% of Brian's time (a IT guy), 960 hours/year was spent patching POSs in 850 restaurants. Often applying some patches make no sense (like fixing a browser vulnerability on a server). "Scanner worship" is overuse of vulnerability scanners—it gives a warm and fuzzy and it's simple (red or green results—fix reds). Scanners give a false sense of security. In reality, breeches from missing patches are uncommon—more common problems are: default passwords, cleartext authentication, misconfiguration (firewall ports open). Patching Myths: Myth 1: install within 30 days of patch release (but PCI §6.1 allows a "risk-based approach" instead). Myth 2: vendor decides what's critical (also PCI §6.1). But §6.2 requires user ranking of vulnerabilities instead. Myth 3: scan and rescan until it passes. But PCI §11.2.1b says this applies only to high-risk vulnerabilities. Adam says good recommendations come from NIST 800-40. Instead use sane patching and focus on what's really important. From NIST 800-40: Proactive: Use a proactive vulnerability management process: use change control, configuration management, monitor file integrity. Monitor: start with NVD and other vulnerability alerts, not scanner results. Evaluate: public-facing system? workstation? internal server? (risk rank) Decide:on action and timeline Test: pre-test patches (stability, functionality, rollback) for change control Install: notify, change control, tickets McAfee Secure & Trustmarks — a Hacker's Best Friend Jay James, Shane MacDougall, Tactical Intelligence Inc., Canada "McAfee Secure Trustmark" is a website seal marketed by McAfee. A website gets this badge if they pass their remote scanning. The problem is a removal of trustmarks act as flags that you're vulnerable. Easy to view status change by viewing McAfee list on website or on Google. "Secure TrustGuard" is similar to McAfee. Jay and Shane wrote Perl scripts to gather sites from McAfee and search engines. If their certification image changes to a 1x1 pixel image, then they are longer certified. Their scripts take deltas of scans to see what changed daily. The bottom line is change in TrustGuard status is a flag for hackers to attack your site. Entire idea of seals is silly—you're raising a flag saying if you're vulnerable.

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  • SQL Developer at Oracle Open World 2012

    - by thatjeffsmith
    We have a lot going on in San Francisco this fall. One of the most personal exciting bits, for what will be my 4th or 5th Open World, is that this will be my FIRST as a member of Team Oracle. I’ve presented once before, but most years it was just me pressing flesh at the vendor booths. After 3-4 days of standing and talking, you’re ready to just go home and not do anything for a few weeks. This time I’ll have a chance to walk around and talk with our users and get a good idea of what’s working and what’s not. Of course it will be a great opportunity for you to find us and get to know your SQL Developer team! 3.4 miles across and back – thanks Ashley for signing me up for the run! This year is going to be a bit crazy. Work wise I’ll be presenting twice, working a booth, and proctoring several of our Hands-On Labs. The fun parts will be equally crazy though – running across the Bay Bridge (I don’t run), swimming the Bay (I don’t swim), having my wife fly out on Wednesday for the concert, and then our first WhiskyFest on Friday (I do drink whisky though.) But back to work – let’s talk about EVERYTHING you can expect from the SQL Developer team. Booth Hours We’ll have 2 ‘demo pods’ in the Exhibition Hall over at Moscone South. Look for the farm of Oracle booths, we’ll be there under the signs that say ‘SQL Developer.’ There will be several people on hand, mostly developers (yes, they still count as people), who can answer your questions or demo the latest features. Come by and say ‘Hi!’, and let us know what you like and what you think we can do better. Seriously. Monday 10AM – 6PM Tuesday 9:45AM – 6PM Wednesday 9:45AM – 4PM Presentations Stop by for an hour, pull up a chair, sit back and soak in all the SQL Developer goodness. You’ll only have to suffer my bad jokes for two of the presentations, so please at least try to come to the other ones. We’ll be talking about data modeling, migrations, source control, and new features in versions 3.1 and 3.2 of SQL Developer and SQL Developer Data Modeler. Day Time Event Monday 10:454:45 What’s New in SQL Developer Why Move to Oracle Application Express Listener Tueday 10:1511:455:00 Using Subversion in Oracle SQL Developer Data Modeler Oracle SQL Developer Tips & Tricks Database Design with Oracle SQL Developer Data Modeler Wednesday 11:453:30 Migrating Third-Party Databases and Applications to Oracle Exadata 11g Enterprise Options and Management Packs for Developers Hands On Labs (HOLs) The Hands On Labs allow you to come into a classroom environment, sit down at a computer, and run through some exercises. We’ll provide the hardware, software, and training materials. It’s self-paced, but we’ll have several helpers walking around to answer questions and chat up any SQL Developer or database topic that comes to mind. If your employer is sending you to Open World for all that great training, the HOLs are a great opportunity to capitalize on that. They are only 60 minutes each, so you don’t have to worry about burning out. And there’s no homework! Of course, if you do want to take the labs home with you, many are already available via the Developer Day Hands-On Database Applications Developer Lab. You will need your own computer for those, but we’ll take care of the rest. Wednesday PL/SQL Development and Unit Testing with Oracle SQL Developer 10:15 Performance Tuning with Oracle SQL Developer 11:45 Thursday The Soup to Nuts of Data Modeling with Oracle SQL Developer Data Modeler 11:15 Some Parting Advice Always wanted to meet your favorite Oracle authors, speakers, and thought-leaders? Don’t be shy, walk right up to them and introduce yourself. Normal social rules still apply, but at the conference everyone is open and up for meeting and talking with attendees. Just understand if there’s a line that you might only get a minute or two. It’s a LONG conference though, so you’ll have plenty of time to catch up with everyone. If you’re going to be around on Tuesday evening, head on over to the OTN Lounge from 4:30 to 6:30 and hang out for our Tweet Meet. That’s right, all the Oracle nerds on Twitter will be there in one place. Be sure to put your Twitter handle on your name tag so we know who you are!

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  • Oracle OpenWorld Preview: Real World Perspectives from Oracle WebCenter Customers

    - by Christie Flanagan
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} If you frequent the Oracle WebCenter blog you’ve probably read a lot about the customer experience revolution over the last few months.  An important aspect of the customer experience revolution is the increasing role that peers play in influencing how others perceive a product, brand or solution, simply by sharing their own, real-world experiences.  Think about it, who do you trust more -- marketers and sales people pitching polished messages or peers with similar roles and similar challenges to the ones you face in your business every day? With this spirit in mind, this polished marketer personally invites you to hear directly from Oracle WebCenter customers about their real-life experiences during our customer panel sessions at Oracle OpenWorld next week.  If you’re currently using WebCenter, thinking about it, or just want to find out more about best practices in social business, next-generation portals, enterprise content management or web experience management, be sure to attend these sessions: CON8899 - Becoming a Social Business: Stories from the Front Lines of Change Wednesday, Oct 3, 11:45 AM - 12:45 PM - Moscone West - 3000Priscilla Hancock - Vice President/CIO, University of Louisville Kellie Christensen - Director of Information Technology, Banner EngineeringWhat does it really mean to be a social business? How can you change your organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. This session will take a thought-provoking look at becoming a social business from the inside. CON8900 - Building Next-Generation Portals: An Interactive Customer Panel DiscussionWednesday, Oct 3, 5:00 PM - 6:00 PM - Moscone West - 3000Roberts Wayne - Director, IT, Canadian Partnership Against CancerMike Beattie - VP Application Development, Aramark Uniform ServicesJohn Chen - Utilities Services Manager 6, Los Angeles Department of Water & PowerJörg Modlmayr - Head of Product Managment, Siemens AGSocial and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM NirvanaThursday, Oct 4, 12:45 PM - 1:45 PM - Moscone West - 3001Stephen Madsen - Senior Management Consultant, Alberta Agriculture and Rural DevelopmentHimanshu Parikh - Sr. Director, Enterprise Architecture & Middleware, Ross Stores, Inc.Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we're not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. CON8897 - Using Web Experience Management to Drive Online Marketing SuccessThursday, Oct 4, 2:15 PM - 3:15 PM - Moscone West - 3001Blane Nelson - Chief Architect, Ancestry.comMike Remedios - CIO, ArbonneCaitlin Scanlon - Product Manager, Monster WorldwideEvery year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from customers on how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. Your Handy Guide to WebCenter at Oracle OpenWorld Want a quick and easy guide to all the keynotes, demos, hands-on labs and WebCenter sessions you definitely don't want to miss at Oracle OpenWorld? Download this handy guide, Focus on WebCenter. More helpful links: * Oracle OpenWorld* Oracle Customer Experience Summit @ OpenWorld* Oracle OpenWorld on Facebook * Oracle OpenWorld on Twitter* Oracle OpenWorld on LinkedIn* Oracle OpenWorld Blog

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  • New Supply Chain, S&OP, & TPM Analyst Reports from Gartner, IDC Now Available

    - by Mike Liebson
    Check out these analyst reports Oracle has recently made available for customers and partners on Oracle.com: Gartner:  MarketScope for Stage 3 Sales and Operations Planning  -  Gartner lead supply chain planning analyst, Tim Payne, discusses the evolving definition of S&OP, the Gartner S&OP maturity model, and recommendations for selecting S&OP technology solutions. Gartner: Vendor Panorama for Trade Promotion Management in Consumer Goods  -  Consumer goods analyst, Dale Hagemeyer, presents an overview of the TPM market, followed by an analysis of vendor offerings. IDC:  Perspective: Oracle OpenWorld 2012 — Supply Chain as a Focus  -  Supply chain analyst, Simon Ellis, discusses supply chain highlights from the October OpenWorld conference. Value Chain Planning highlights include the VCP product roadmap and demand sensing presentations by Electronic Arts (Demantra) and Sony (Demand Signal Repository). For a complete set of analyst reports, visit here.

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  • Rob Blackwell on interoperability and Azure

    - by Eric Nelson
    At QCon in March we had a sample Azure application implemented in both Java and Ruby to demonstrate that the Windows Azure Platform is not just about .NET. The following is an interesting interview with Rob Blackwell, the R&D director of the partner who implemented the application. UK Interoperability Team Interviews Rob Blackwell, R&D Director at Active Web Solutions. Is Microsoft taking interoperability seriously? Yes. In the past, I think Microsoft has, quite rightly come in for criticism, but architects and developers should look at this again. The Interoperability Bridges site (http://www.interoperabilitybridges.com/ ) shows a wide range of projects that allow interoperability from Java, Ruby and PHP for example. The Windows Azure platform has been architected with interoperable APIs in mind. It's straightforward to access the various storage facilities from just about any language or platform. Azure compute is capable of running more than just C# applications! Why is interoperability important to you? My company provides consultancy and bespoke development services. We're a Microsoft Gold Partner, but we live in the real world where companies have a mix of technologies provided by a variety of vendors. When developing an enterprise software solution, you rarely have a completely blank canvas. We often see integration scenarios where we need to exchange data with legacy systems. It's not unusual to see modern Silverlight applications being built on top of Java or Mainframe based back ends. Could you give us some examples of where interoperability has been important for your projects? We developed an innovative Sea Safety system for the RNLI Lifeboats here in the UK. Commercial Fishing is one of the most dangerous professions and we helped developed the MOB Guardian System which uses satellite technology and man overboard devices to raise the alarm when a fisherman gets into trouble. The solution is implemented in .NET running on Windows, but without interoperable standards, it would have been impossible to communicate with the satellite gateway technology. For more information, please see the case study: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005892 More recently, we were asked to build a web site to accompany the QCon 2010 conference in London to help demonstrate and promote interoperability. We built the site using Java and Restlet and hosted it in Windows Azure Compute. The site accepts feedback from visitors and all the data is stored in Windows Azure Storage. We also ported the application to Ruby on Rails for demonstration purposes. Visitors to the stand were surprised that this was even possible. Why should Java developers be interested in Windows Azure? Windows Azure Storage consists of Blobs, Queues and Tables. The storage is scalable, durable, secure and cost-effective. Using the WindowsAzure4j library, it's easy to use, and takes just a few lines of code. If you are writing an application with large data storage requirements, or you want an offsite backup, it makes a lot of sense. Running Java applications in Azure Compute is straightforward with tools like the Tomcat Solution Accelerator (http://code.msdn.microsoft.com/winazuretomcat )and AzureRunMe (http://azurerunme.codeplex.com/ ). The Windows Azure AppFabric Service Bus can also be used to connect heterogeneous systems running on different networks and in different data centres. How can The Service Bus be considered an interoperability solution? I think that the Windows Azure AppFabric Service Bus is one of Microsoft’s best kept secrets. Think of it as “a globally scalable application plumbing kit in the sky”. If you have used Enterprise Service Buses before, you’ll be familiar with the concept. Applications can connect to the service bus to securely exchange data – these can be point to point or multicast links. With the AppFabric Service Bus, the applications can exist anywhere that has access to the Internet and the connections can traverse firewalls. This makes it easy to extend or scale your application or reach out to other networks and technologies. For example, let’s say you have a SQL Server database running on premises and you want to expose the data to a Java application running in the cloud. You could set up a point to point Service Bus connection and use JDBC. Traditionally this would have been difficult or impossible without punching holes in firewalls and compromising security. Rob Blackwell is R&D Director at Active Web Solutions, www.aws.net , a Microsoft Gold Partner specialising in leading edge software solutions. He is an occasional writer and conference speaker and blogs at www.robblackwell.org.uk Related Links: UK Azure Online Community – join today. UK Windows Azure Site Start working with Windows Azure

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  • Google dévoile Chrome Webstore et Chrome OS, "l'heure du cloud computing est arrivée" déclare Eric Schmidt

    Google dévoile Chrome Webstore et Chrome OS, "l'heure du cloud computing est arrivée", déclare Eric Schmidt Il y a quelques minutes à peine que vient de s'achever un évènement majeur : Google a tenu une grande conférence, retransmise en direct, concernant Chrome OS et ce qui l'entoure. Ce système d'exploitation est on ne peut plus attendu de par le monde, et les informations qui ont été révélées ce soir en intéresseront plus d'un. Clou de la keynote : la présentation du premier netbook équipé de Chrome OS. Mais commençons par le début, et en l'occurrence, un déballage de chiffres : il y a 120 millions d'utilisateurs actifs de Chrome (le navigateur), sur terre. Et, première nouveauté annoncée : le support de Google Instant...

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  • What PC for programming? [on hold]

    - by James Jeffery
    I'm asking this here because I'm looking for some advice on a PC that will be suitable for my needs. I currently have mac's and have rarely used PC's apart from my Vaio laptop, which is on it's way out. I will be using the PC for C# and .NET development. I mainly develop desktop apps using a PC, but I will be doing some ASP.NET as I'm switching from PHP to ASP. The selection of PC's are on here: http://www.pcworld.co.uk/ I have £500, but if I can not spend all of that I'd be happy. I will be doing nothing on the computer apart from C# development (desktop and ASP). Any help would be much appreciated. My applications are not intensive. They are usually automation software for web scraping and marketing purposes.

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  • We’re having an exceptionally good party – and you’re invited!

    - by Rebecca Amos
    Are you coming to the PASS Summit? Then join us to help Jeff Moden celebrate his Award of Exceptional DBA of the Year. Join us and SQLServerCentral for the Exceptional DBA Awards party on 11 October. We’ve booked a casino and bar, and will be giving away lots of great prizes throughout the night. It’s always a fun evening, and a fantastic chance to catch up with old friends – and meet new ones – before the conference kicks off. When: Tuesday 11 October, 8-10pm (after the Welcome Reception) Where: Room 2AB, Washington State Convention Center Tickets: $20 in advance ($30 on the door) Have a look at the current list of people coming – and come and join us! Get your ticket now.

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • 45 % des internautes chinois utiliseraient toujours Internet Explorer 6, comment faire disparaître le logiciel du pays ?

    45.2% des internautes chinois utiliseraient toujours Internet Explorer 6, comment faire disparaître le logiciel du pays ? Mise à jour du 07.12.2010 par Katleen Une étude récente vient de révéler que le vieux navigateur fait de la résistance en Chine. Alors que dans le monde entier, la part de marché de l'ancêtre est de 7.6%, elle atteint presque 50% dans ce pays (ce qui donne alors un total de 14.6% dans le monde, Chine incluse). Un cauchemar pour Microsoft, qui aimerait bien voir ce logiciel disparaître du globe. Roger Capriotti, chef de produit marketing pour Internet Explorer, à en effet pour mission de réduire la part de marché d'IE6 à 0. Malgré tou...

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  • TechEd 2012 Closing Party at Universal&rsquo;s Island of Adventure

    - by Jeff Julian
    Awesome news!  The TechEd 2012 Closing Party is at Universal’s Island of Adventure theme park this year.  The party is on Thursday, which give you a reason not to leave the conference early and actually catch some of the repeat sessions that you missed from crowds.  I am really excited to check out the Harry Potter area of the park, I have heard great things.  John and I will be making a presence again at TechEd, stay tuned for more details.   Links: Universal’s Official Site Brandy Pepper’s Announcement Post TechEd 2012 Session Catalog TechEd 2012 Website

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  • WalMart Slashes iPhone 3GS Price To 97$

    - by Gopinath
    WalMart store has slashed prices of iPhone 3GS 16GB model to 97$ with a two-year service contract. This offer saves you 100$ and it starts from today onwards. Apple slashes the prices of it’s products whenever they plan to release an upgraded version of the product. The slash  of iPhone 3GS has provided enough confirmation that Apple is planning to release next version of iPhone, unofficially dubbed as iPhone 4, in the upcoming WWDC conference. Click here to check the availability of iPhone 3GS stock at Walmart. Join us on Facebook to read all our stories right inside your Facebook news feed.

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  • Quick note from JavaOne … check my twitter feed

    - by terrencebarr
    Just a quick note from JavaOne … excellent response to Oracle’s embedded Java announcements and strategy. Our DEMOGround booth is always busy – people want to learn more about Oracle Java ME Embedded 3.2, see it in action. Today’s keynote for the Java Embedded @ JavaOne sub conference was excellent – full house, great line up of partners and content. Haven’t had time to blog, but been tweeting about the latest news around embedded Java – be sure to monitor @terrencebarr. And check my last blog for embedded Java highlights. Oh, and check this latest summary on blogs.oracle.com “Huge Opportunity in Small Things” Cheers, – Terrence Filed under: Mobile & Embedded Tagged: "Oracle Java ME Embedded", embedded, Embedded Java, Java Embedded @ JavaOne, JavaOne

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