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• Becoming the well-integrated content company (and combating AIUTLVFS)

  - by Lance Shaw

  Every single day, each of us create more and more content. Sometimes it is brand new material and many times it is iterations of existing content, but no one would argue that information and content growth is growing at an almost exponential rate. With all this content being created and stored, a number of problems naturally arise. One of the most common issues that users run into is "Am I Using The Latest Version of this File Syndrome", or AIUTLVFS. This insidious syndrome is all too common and results in ineffective, poor or downright wrong business decisions being made.  When content or files are unavailable or incorrect within the scope of key business processes, the chance for erroneous and costly business decisions is magnified even further. For many companies, the ideal scenario is to be able to connect multiple business systems, both old and new, into one common content repository.  Not only does this reduce content duplication, it also helps guarantee that everyone in various departments is working off the proverbial "same page".  Sounds simple - but for many organizations, the proliferation of file shares, SharePoint sites, and other storage silos of content keep the dream of a more efficient business a distant one. We've created some online assets to help you in your evaluation and eventual improvement of your current content management and delivery systems. Take a few minutes to check out our Online Assessment Tool.  It's quick, easy and just might provide you with insights into how you can improve your current content ecosystem. While you are there, check out our new Infographic that outlines common issues faced by companies today. Feel free to save our informative Infographic PDF and share it with business colleagues and your management to help them understand the business costs and impact of inaction. Together we can stop AIUTLVFS in its tracks and run our businesses more effectively than ever. Additionally, we hope you will take a few minutes to visit our new and informative webpages dedicated to the value of a well connected, fully integrated content management system. It's a great place to learn more about how integrating WebCenter Content into your infrastructure can lower your operational costs while boosting process and worker efficiency.

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• Fast Data Executive Round Table FY14 event kit

  - by JuergenKress

  We are very interested to run joint marketing events jointly with you as our partners! At our SOA Community Workspace (SOA Community membership required) you can find a new Fast Data Executive Round Table FY14 event kit. This event is designed at senior IT and executives level for the purposes of education, awareness, and thought leadership around the subject of big data; and a specific flavor of big data - Fast Data - that has begun to spark the imagination of many Oracle customers. Fast Data is not new. It’s a term that was invented initially by Ovum’s Tony Baer as a way to represent the collection of ‘high velocity’ solutions with respect to the big data. For Oracle, the Fast Data campaign in FY13 began as a way to tie a broader set of solutions together (SOA/Business Process Management, Data Integration and Business Analytics) under a set of use cases focused on real-time, high velocity data. It has helped to give Oracle a leap-frog advantage over many of the niche integration vendors (i.e. Informatica, Pega, Tibco, Software AG, Terracotta) who haven’t been able to address these types of end-to-end use cases which rely on the combination of filtering, in-memory data processing, correlation, real-time data movement and transformation, end-to-end analytics, and business process management. Only Oracle can address all the dimensions of fast data, and only Oracle can provide a set of engineered solutions to address this space. This event is designed to continue that thought leadership momentum and raise the awareness about what Oracle Fast Data solutions are designed to solve. It’s designed to highlight real customer solutions and articulate the business benefits that fast data can address. This is not an event that gets into the esoteric technical standards of Hadoop, NoSQL, and in-memory data grids. This is an event that instead gets into the heart of business problems that big data has left un-addressed and charts the path for next steps in fast data. Get the Fast Data Executive Round Table FY14 event kit here. Support marketing campaigns We can support such events by: Oracle speakers - contact your partner manager Marketing budget - contact your A&C marketing manager Event location - free use of Oracle Customer Visitor Centers conference rooms Promote your event at events.oracle.com: http://tinyurl.com/eventspecialized E-Blast: invite customers to your event – contact your A&C marketing manager For additional marketing kits e.g for Business Process Managementplease visit our SOA Community Workspace. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags:

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• How to Export a Contact to and Import a Contact from a vCard (.vcf) File in Outlook 2013

  - by Lori Kaufman

  vCard is the abbreviation for Virtual Business Card and is the standard format (.vcf files) for electronic business cards. vCards allow you to create and share contact information over the internet, such as in email messages and instant messaging. You can also use vCards to move contact information from one email or personal information management program to another, as long as both programs support the .vcf file format. vCards can contain name and address information, as well as phone numbers, email addresses, URLs, images, and audio clips. We will show you how to export a contact to and import a contact from a vCard, or .vcf file, in Outlook. First access the People section by clicking People at the bottom of the Outlook window. To view your contact in business card format, click Business Card in the Current View section of the Home tab. Select a contact by clicking on the name bar at the top of the business card. To export the selected contact as a vCard, click the File tab. On the Account Information screen, click Save As in the list of options on the left. The Save As dialog box displays. By default, the name of the contact is used to name the .vcf file in the File name edit box. Change the name, if desired, select a location for the file, and click Save. The contact is saved as a .vcf file. To import a vCard, or .vcf file, into Outlook, simply double-click on the .vcf file. By default, .vcf files are automatically associated with Outlook, so the file is opened in Outlook as a Contact. Make any changes or additions to the contact in the contact editing window. To save the contact, click Save & Close in the Actions section of the Contact tab. NOTE: Notice that because this contact is new, the full contact editing window displays rather than the Contact Card that displays when double-clicking on a contact. You can open the full contact editing window instead of the Contact Card when editing a contact or searching for a contact. The contact is added to the Contacts folder. You can add your contact information to a signature in business card format, and it will display as shown above in emails. We have covered how to create signatures and will be discussing more about signatures and business cards in Outlook.     

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• Looking for a function that will split profits/loss equally between 2 business partners.

  - by Hamish Grubijan

  This is not homework, for I am not a student. This is for my general curiosity. I apologize if I am reinventing the wheel here.The function I seek can be defined as follows (language agnostic): int getPercentageOfA(double moneyA, double workA, double moneyB, double workB) { // Perhaps you may assume that workA == 0 // Compute result return result; } Suppose Alice and Bob want to do business together ... such as ... selling used books. Alice is only interested in investing money in it and nothing else. Bob might invest some money, but he might have no $ available to invest. He will, however, put in the effort in finding a seller, a buyer, and doing maintenance. There are no tools, education, health insurance costs, or other expenses to consider. Both Alice and Bob wish to split the profits "equally" (A different weight like 40/60 for advanced users). Both are entrepreneurs, so they deal with low ROI/wage, and high income alike. There is no fixed wage, minimum wage, fixed ROI, or minimum ROI. They try to find the best deal possible, assume risks and go for it. Now, let's stick with the 50/50 model. If Alice invests $100, Bob invests work, and they will end up with a profit (or loss) of $60, they will split it equally - either both get $30 for their efforts/investments, or Bob ends up owing $30 to Alice. A second possibility: Both Alice and Bob invest 100, then Bob does all the work, and they end up splitting $60 profit. It looks like Alice should get only $15, because $30 of that profit came from Bob's investment and Bob's effort, so Alice shall have none of it, and the other $30 is to be split 50/50. Both of the examples above are trivial even when A and B want to split it 35/65 or what have you. Now it gets more complicated: What if Alice invests $70, and Bob invests $30 + does all of the work. It appears simple: (70,30) = (30,30) + (40,0) ... but, if only we knew how to weigh the two parts relative to each other. Another complicated (I think) example: what if Alice and Bob invest $70 and $30 respectively, and also put in an equal amount of work? I have a few data points: When A and B put in the same amount of work and the same $ - 50/50. When A puts in 100% of the money, and B does 100% of the work - 50/50. When A does all of the work and puts in all of the money - 100 for A / 0 for B (and vice-versa). When A puts in 50% of the money, and B puts in 50% of the money as well as does all of the work - 25 for A, and 75 for B (and vice-versa). If I fix things such that always workA = 0%, workB = 100% of the total work, then getPercentageOfA becomes a function: height z given x and y. The question is - how do you extrapolate this function between these several points? What is this function? If you can cover the cases when workA does not have to be 0% of the total work, and when investment vs work is split as 85/15 or using some other model, then what would the new function be?

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• BI&EPM in Focus June 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  General News Thomas Kurian Discusses Oracle Exalytics, SAP HANA (replay | preso | press)  Accenture & Oracle Study: The Challenges of Corporate Financial Reporting  (link) Flash Demo: Oracle Hyperion Planning on Exalytics in the Public Sector (link) Flash Demo: OBIEE & Exalytics in Retail (link) Customers Italian Partner Alfa Sistemi implemented at Autovie Venete S.p.A. Integrates Business Intelligence and Performance Management to Improve Efficiency and Speed for Managing Public Works Projects (English version)  / Autovie Venete implementa un sistema integrato di Business Intelligence e Performance Management per migliorare l’efficienza e la tempestività dell’attività di Controlling di Commessa (Italian version). FANCL Gains 360-Degree View of Customers across Multiple Sales Channels, Reduces Reports by 75% Korea Yakult Improves Profit & Loss Analysis with Oracle Hyperion Planning and OBIEE Hill International Streamlines Forecasting, Improves Visibility into Project Productivity and Profitability Children’s Rights in Society Better Supports Organizational Mission with Advanced, Integrated, and Streamlined Business Intelligence Tools Profit: International utility Enel monitors the performance of global subsidiaries with Oracle Hyperion Applications (link) Profit: Charting a New Course: Korean Air gains altitude by leveraging its greatest asset: information (link)   Events June 12: Breaking Away from the Excel Add-In: Welcome to Hyperion Smart View 11.1.2.2 (link) June 13: Upgrading OBIEE 10g to 11g: Best Practices and Lessons Learned (performance architects) (link) June 14, The Netherlands: Strategies for Business Excellence, New Release of Oracle Hyperion EPM Suite (link) June 21: Comprehensive and Accurate Forecasting for Healthcare (link) June 26: What Exactly is Exalytics? (KPI Partners) (link) Webcast Replay: Is Your Company Able to Navigate Through Market Volatility? (link)  Webcast Replay: Is Hope and Email The Core of Your Reconciliation Process? (link) Webcast Replay: Troubleshooting EPM Reporting & Analysis 11.1.2.x  (link) Webcast Replay: Is your Organization Flying Blind when it comes to Understanding Profitability?  (link) Enterprise Performance Management Final Oracle EPM  Information Panel (CIP) survey on cost, profitability and performance reporting/scorecards is now OPEN (link) New on EPM Blog: What's Going on With IFRS? (link) How does Crystal Ball integrate with EPM Solutions? New collateral and demos on Crystal Ball Solution Factory!  (link) New Youtube Video: Business Case Analysis with Oracle Crystal Ball (link) Crystal Ball 11.1.2.2 is released! Grouped Assumptions in Sensitivity Charts, Data Filtering When Fitting Distributions and Parameter Edits When Fitting Distributions to name a few. Get full details from the online New Features Guide (link) New DRM Oracle-by-Examples now available (link) Support Blog: Hyperion Ledgerlink Sample Record and Windows 7: Now you see it, now you don’t  (link) Use Enterprise Manager FMW Control to Troubleshoot Oracle EPM 11.1.2 Family of Products (link) Business  Intelligence Whitepaper: Real-Time Operational Reporting for E-Business Suite via GoldenGate Replication to an Operational Data Store.  How Oracle enabled real-time operational reporting for its $20B services contract business with Golden Gate & OBIEE (link) KPI Partners ebook: Understanding Oracle BI Components and Repository Modeling Basics (link) “Getting Started with Oracle Endeca Information Discovery” video tutorials now available (link) Oracle BI Publisher Conversion Center: Convert from Crystal, Actuate, or Oracle Reports to Oracle BI Publisher (link) Oracle Fusion Applications: Monthly Partner Updates Webcast Replays to help BI partners understand how OBI, Essbase, BI-Apps and Fusion work together: More on Fusion CRM: Fusion Marketing More on Fusion CRM: Fusion CRM Sales Start-Up Packs and Expert Services for Implementation Partners Introducing the Oracle Fusion Accounting Hub Implementing Fusion Applications using Oracle's Composers Oracle Fusion Applications Co-Existence

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• Take a chance !

  - by Hartmut Wiese

  Hi everybody, Later today I am going to reach out to the JDE Partner in EMEA I am already in contact with and ask for participation and collaboration within the new EMEA JDE Partner Community. I am very excited about this community and I really believe we will have much more success in the future selling and implementing JDEdwards in this large region. For those who don´t know me yet ... I am really a long time in the JDEdwards business. I have been a JDE PreSales Consultant and joined JDEdwards in 1998 in Germany. After JDEdwards/PeopleSoft was aquired by Oracle I changed my role and become responsible on an EMEA level for the Oracle Accelerate and the Oracle Business Accelerator program. A lot of you are already know me ... and hopefully believe and trust me as well. Within the last five months I talked to approx. 60 partners already face-to-face during the various events I attended. We had two PreSales Universities delievered already and I have been to one JDE Exsite event, a JDE Executive Forum, two User groups events and one JDE Partner Event. Again approximately 60+ partner discussions and everybody likes the idea of the community and how I am going to run this in the future. At the JDEdwards UK User Group event (NOV 13) there was an external speaker talking about risk. It was a very good speech. One key element of his speech was that a sequence of (small) failures might lead to a big success. He gave very good examples from the history not software related at all but as a results some of the well done individuals everybody knows today started very small and they failed several times before they become successful. But these persons did not gave up and in the long run they win and succeeded. I really spent some time reflecting this to our business as of today. My intention to write these lines is to convince each partner out there to think about investing in JDEdwards TODAY. There are currently a number of potential investment ideas on the table for you. We have a very strong and powerful ERP System. We have advantages against all our competitors. Each partner has the ability to create his own SaaS model and deliver individual services to the customers. We also have three Business Accelerators available which really speeds up the implementation by still having full flexibility to change for example any processing option if needed. A huge number of customers are on old releases globally and think about upgrading. New technology makes new business processes available (e.g. iPad). Oracle is a pretty much forward looking company and we build tools and products. In the area of JDEdwards our partners are combining the Oracle tools and products and bringing the value to the customers. At one point in time you have decided to run your business on your own and to become a JDE/PSFT/ORCL partner. This was a risk of course at that point of time. You did not fail and this is very good of course. Business has changed and Oracle has the product and tools for you to become even more successful in the future but it is a very good time for you to take a risk again. I am not able to promise you anything but the situation is very good. You might not win every deal or increase your margin immediately but I truly believe you will find new ways of doing your business in the future by adopting some of our ideas. The only person who can stop you ... is you. Please try something new/different. Success sometimes needs some time and initial failures but if you never failed - you have never lived. To get support during this phase please share your doubts, thoughts, experiences inside the new JDEdwards community and learn from others who went to similar processes. Please join here. Take care and best regards Hartmut Wiese

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• WebCenter Customer Spotlight: Textron Inc.

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms. Company OverviewTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron: Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly Developed more appealing visual designs for Websites to help enhance customer purchase Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands.  “We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface. We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,” Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc. Additional Information Tectron Inc. Customer Snapshot Oracle WebCenter Sites

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• Workflow versioning

  - by Nitra

  I believe I have a fundamental misunderstanding when it comes to workflow engines which I would appreciate if you could help me sort out. I'm not sure if my misunderstanding is specific to the workflow engine I'm using, or if it's a general misunderstanding. I happen to use Windows Workflow Foundation (WWF). TLDR-version WWF allows you to implement business processes in long-running workflows (think months or even years). When started, the workflows can't be changed. But what business process can't change at any time? And if a business process changes, wouldn't you want your software to reflect this change for already started 'instances' of the business process? What am I missing? Background In WWF you define a workflow by combining a set of activites. There are different types of activities - some of them are for flow control, such as the IfElseActivity and the WhileActivty while others allows you to perform actual tasks, such as the CodeActivity wich allows you to run .NET code and the InvokeWebServiceActivity which allows you to call web services. The activites are combined to a workflow using a visual designer. You pretty much drag-and-drop activities from a toolbox to a designer area and connect the activites to each other. The workflow and activities have input paramters, output parameters and variables. We have a single workflow which sometimes runs in a matter of a few days, but it may run for 5-6 months. WWF takes care of persisting the workflow state (what activity are we currently executing, what are the variable values and so on). So far I think WWF makes sense. Some people will prefer to implement a software representation of a business process using a visual designer over writing all of it in code. So what's the issue then? What I don't really get is the following: WWF is designed to take care of long-running workflows. But at the same time, WWF has no built-in functionality which allows you to modify the running workflows. So if you model a business process using a workflow and run that for 6 months, you better hope that the business process does not change. Because if it do, you'll have to have multiple versions of the workflow executing at the same time. This seems like a fundamental design mistake to me, but at the same time it seems more likely that I've misunderstood something. For us, this has had some real-world effects: We release new versions every month, but some workflows may run for a year. This means that we have several versions of the workflow running in parallell, in other words several versions of the business logics. This is the same as having many differnt versions of your code running in production in the same system at the same time, which becomes a bit hard to understand for users. (depending on on whether they clicked a 'Start' button 9 or 10 months ago, the software will behave differently) Our workflow refers to different types of entities and since WWF now has persisted and serialized these we can't really refactor the entities since then existing workflows can't be resumed (deserialization will fail We've received some suggestions on how to handle this When we create a new version of the workflow, cancel all running workflows and create new ones. But in our workflows there's a lot of manual work involved and if we start from scratch a lot of people has to re-do their work. Track what has been done in the workflow and when you create a new one skip activites which have already been executed. I feel that this alternative may work for simple workflows, but it becomes hairy to automatically figure out what activities to skip if there's major refactoring done to a workflow. When we create a new version of the workflow, upgrade old versions using the new WWF 4.5 functionality for upgrading workflows. But then we would have to skip using the visual designer and write code to inject activities in the right places in the workflow. According to MSDN, this upgrade functionality is only intended for minor bug fixes and not larger changes. What am I missing?

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• Chalk Talk with John: What Does User Experience Mean to You?

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: John Brunswick The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis. The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations. Take a look and let me know your thoughts! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} About me: Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals. Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

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• SOA, Empowerment and Continuous Improvement

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb. With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis. I met my twin at Open World. We share backgrounds, experiences and even names. I hosted an invitation-only AppAdvantage Leadership Forum with an overcapacity 85 participants: 55 customers, 15 from the Oracle AppAdvantage team and 15 Partners. It was a lively, open and positive discussion of pace layered architectures and Oracle’s AppAdvantage approach to a unified view of Applications and Middleware. Rick Hassman from Pella was one of the customer panelists and during the pre event prep, Rick and I shared backgrounds and found that we had both been plant managers and led ERP deployments prior to leading IT itself. During the panel conversation I explored this with him, discussing the unique perspectives that this provides to CIO’s. He then hit on a point that I wasn’t able to fully appreciate until a week later. First though, some background. The week after the Forum, one of the participants emailed me with the following thoughts: “I am 150% behind this concept……but we are struggling with the concept of web services and the potential use of the Oracle Service Bus technology let alone moving into using the full SOA/BPM/BAM software to extend our JD Edwards application to both integrate and support business processes”. After thinking a bit I responded this way: While I certainly appreciate the degree of change and effort involved, perhaps I could offer the following: One of the underlying principles behind Oracle AppAdvantage is that more often than not, the choice between changing a business process and invasively customizing ERP represents a Hobson's Choice: neither is acceptable. In this case the third option, moving the process out of ERP, is the only acceptable one. Providing this choice typically requires end to end, real time interoperability across applications and/or services. This real time interoperability, to be sustainable over time requires a service oriented architecture. There's just no way around this. SOA adaptation is admittedly tough at the beginning. New skills, new technology and new headaches. But, like any radically new technology, it has a learning curve that drives cost down rather dramatically over time. Tough choices to be sure, but not entirely different than we face with every major technology cycle. Good points of course, but I felt that something was missing. The points were convincing, perhaps even a bit insightful, but they didn’t get at the heart of what Oracle AppAdvantage is focused upon: how the optimization of technology, applications, processes and relationships can change the very way that organizations operate. And then I thought back to the panel discussion with Rick Hassman at Oracle OpenWorld. Rick stressed that Continuous Improvement is a fundamental business strategy at Pella. I remember Continuous Improvement well as I suspect does everyone who was in American manufacturing during the 80’s. Pioneered by W. Edwards Deming in Japan (and still known alternatively as Kaizen), Continuous Improvement sets in place the business culture that we must not become complacent with success and resistant to the ongoing need for change. Many believe that this single handedly drove the renaissance in American manufacturing through the last two decades, which had become complacent during the 70’s and early 80’s. But what exactly does this have to do with SOA? It was Rick’s next point. He drew the connection that moving those business processes that need to continually change over time out of ERP and into edge applications and services enables continuous improvement by empowering people to continually strive for better ways of doing things rather than be being bound by workflows that cannot change. A compelling connection: that SOA, and the overall Oracle AppAdvantage framework of which it is an integral part, can empower people towards continuous improvement in business processes and as a result drive business leadership and business excellence. What better a case for technology innovation?

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• Oracle Fusion Middleware Innovation Award Winners 2012: ADF & Fusion Development

  - by Dana Singleterry

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle Fusion Middleware Innovation Awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The awards were presented during Oracle OpenWorld 2012 and following winners are for the category of ADF & Fusion Development. Micros – an OPN Platinum partner – has been working closely with Oracle product management teams in applying industry best practices in the development of their solutions. Their current application suite for the hospitality industry was built on Oracle Forms and the Oracle database running on MS Windows. The next generation of this suite is being developed and released in modules that are now based on Oracle FMW (including ADF) 11g technologies and Oracle Database 11g all running on Oracle Linux. The primary driver was that of modernization and hence the reason Oracle ADF was selected to provide a rich UI for business processes that could be served up through traditional methods or through mobile devices globally. SOA Suite & ADF allowed for loosely-coupled services that could evolve with the needs of the business. Micros's application innovations includes the use of business application portlets that have been published from ADF Faces Task Flows generated using WebCenter portlet libraries  & Oracle Metadata Services (MDS) with multi-layered customizations using Oracle WebCenter Composer. PCS (Marfin Egnatia Bank of Greece) – PCS Wealth Management is a WM Software Solution, which captures and automates the WM business processes allowing Service Providers to allocate enough time and effort into Customer Service and Investment Strategies, under Advisory or Execution-Only Services. The Product is built upon the latest Web Technologies and ensures Best Practices covering all functional expectations, meeting local regulatory requirements and discovering successful opportunities for the WM Customers' Portfolios. The new unified Wealth Management system offers an unparalleled User Interface taking full advantage of the user friendly ADF Faces Components to a great extent, all serving Private Banking purposes. The application offers a true Account Officer Cockpit with shallow navigation, one-click access to informed decisions and a perfect customer service. ADF Grids and Pivots, the Data Visualization Components, as well as the Calendar and Map Components are cleverly used to help the user eliminate the usage of Excel, Outlook and other systems. PCS's application is unique in the way it leverages the ADF Faces data visualization components to create a truly attractive and insightful dashboard for their application. PCS Wealth Management Demo Qualcomm – Qualcomm, a $17B per year company, designs and sells semiconductor products for wireless telecommunications, mobile and computing markets. In addition, Qualcomm companies provide various hardware and software products to facilitate the design, development and deployment of phones and the applications that run on them. Qualcomm’s challenge has been to not only develop and deploy new business system functions to keep pace with customer demand, but also to provide a customer collaboration capability that is sufficiently robust, easy to use, and flexible to meet emerging and future needs. Qualcomm has taken successful steps in building and deploying the customer engagement platform Ieveraging various Oracle technologies including Fusion Middleware (ADF, SOA, OBIEE) and their proven ERP foundation of EBS and 11g databases. The new platform delivers a more unified and “seamless” business solution with a consistent, modern “look and feel” all based on standard business processes which facilitate efficient collaboration with Qualcomm and its customers. The look and feel leverages ADF in innovative ways and includes hover over navigation, custom pagination components, and skinning. Qualcomm has exposed a services layer that provides significant functionality including order-to-ship, quote-to-order, customer on-boarding and contract validation. Qualcomm's creative designs leverage Oracle's SOA Suite to integrate with Oracle EBS and desperate applications to provide a rich user interface through the use use of Oracle ADF Faces Rich Client Components providing a self-service solution to their customers.

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• Top Reasons You Need A User Engagement Platform

  - by Michael Snow

  Guest post by: Amit Sircar, Senior Sales Consultant, Oracle Deliver complex enterprise functionality through a simple intuitive and unified User Interface (UI) The modern enterprise contains a wide range of applications that are used to manage the business and drive competitive advantages. Organizations respond by creating a complex structure that results in a functional and management grouping of users. Each of these groups of users requires access to multiple applications and information sources in order to perform their job functions. This leads to the lack of a unified view of enterprise information, inconsistent user interfaces and disjointed security. To be effective, portals must be designed from the end-user perspective, enabling the user to accomplish as many tasks as possible while visiting the fewest number of portals. This requires rethinking the way that portals are built, moving from a functional business unit perspective to a user-focused, process-oriented point of view. Oracle WebCenter provides the Common User Experience Architecture that allows organizations to seamlessly present a unified view of enterprise information tailored to a particular user’s role and preferences. This architecture provides the best practices, design patterns and delivery mechanism for myriad services, applications, and data sources.  In order to serve as a primary system of access, Oracle WebCenter also provides access to unstructured content and to other users via integrated search, service-oriented artifacts, content management, and collaboration tools. Provide a modern and engaging experience without modifying the core business application Web 2.0 technologies such as blogs, wikis, forums or social media sites are having a profound impact in the public internet.  These technologies can be leveraged by enterprises to add significant value to the business. Organizations need to integrate these technologies directly into their business applications while continuing to meet their security and governance needs. To deliver richer connections and become a more agile and intelligent business, WebCenter provides an enterprise portal platform that contains pre-integrated, standards-based Enterprise 2.0 services. These Enterprise 2.0 services can be easily accessed, integrated and utilized by users. By giving users the ability to use and integrate Enterprise 2.0 services such as tags, links, wikis, activities, blogs or social networking directly with their portals and applications, they are empowered to make richer connections, optimize their productivity, and ultimately increase the value of their applications. Foster a collaborative experience The organizational workplace has undergone a major change in the last decade. With increasing globalization and a distributed workforce, project teams may be physically separated by large distances. Online collaboration technologies are becoming a critical resource to enable virtual teams to share information and work together effectively. Oracle WebCenter delivers dynamic business communities with rich Services to empower teams to quickly and efficiently manage their information, applications, projects, and people without requiring IT assistance. It brings together the latest technology around Enterprise 2.0 and social computing, communities, personal productivity, and ad-hoc team interactions without any development effort. It enables the sharing and collaboration on team content, focusing an organization’s valuable resources on solving business problems, tapping into new ideas, and reducing time-to-market. Mobile Support The traditional workplace dynamics that required employees to access their work applications from their desktops have undergone a fundamental shift. Employees were used to primarily working from company offices and utilized an IT-issued computer for performing their job functions. With the introduction of flexible work hours and the growth of remote workers, more and more employees need the ability to remain productive even when they do not have access to a computer via the use of tablets and smartphones.  In addition, customers and citizens have come to expect 24x7 access to resources and websites from wherever they are located. Tablets and smartphones have empowered everyone to quickly access services they need anytime and from any place.  WebCenter provides out of the box capabilities to deliver the mobile experience in a seamless manner. Seeded device profiles and toolkits within WebCenter can be used to render the same web pages into multiple target devices such iPads, iPhones and android devices. Web designers can preview the portal using the built in simulator, make necessary updates and then deploy their UI design for the targeted device. Conclusion The competitive economy and resource constraints facing organizations today require them to find ways to make their applications, portals and Web sites more agile and intelligent and their knowledge workers more productive no matter where they are located. Organizations need to provide faster access to relevant information and resources, enhance existing applications and business processes with rich Enterprise 2.0 services, and seamlessly deliver content to mobile platforms. Oracle WebCenter successfully meets these challenges by providing the modern user experience platform for the enterprise and the Web.

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• The Oracle Graduate Experience...A Graduates Perspective by Angelie Tierney

  - by david.talamelli

  [Note: Angelie has just recently joined Oracle in Australia in our 2011 Graduate Program. Last week I shared my thoughts on our 2011 Graduate Program, this week Angelie took some time to share her thoughts of our Graduate Program. The notes below are Angelie's overview from her experience with us starting with our first contact last year - David Talamelli] How does the 1 year program work? It consists of 3 weeks of training, followed by 2 rotations in 2 different Lines of Business (LoB's). The first rotation goes for 4 months, while your 2nd rotation goes for 7, when you are placed into your final LoB for the program. The interview process: After sorting through the many advertised graduate jobs, submitting so many resumes and studying at the same time, it can all be pretty stressful. Then there is the interview process. David called me on a Sunday afternoon and I spoke to him for about 30 minutes in a mini sort of phone interview. I was worried that working at Oracle would require extensive technical experience, but David stressed that even the less technical, and more business-minded person could, and did, work at Oracle. I was then asked if I would like to attend a group interview in the next weeks, to which I said of course! The first interview was a day long, consisting of a brief introduction, a group interview where we worked on a business plan with a group of other potential graduates and were marked by 3 Oracle employees, on our ability to work together and presentation. After lunch, we then had a short individual interview each, and that was the end of the first round. I received a call a few weeks later, and was asked to come into a second interview, at which I also jumped at the opportunity. This was an interview based purely on your individual abilities and would help to determine which Line of Business you would go to, should you land a graduate position. So how did I cope throughout the interview stages? I believe the best tool to prepare for the interview, was to research Oracle and its culture and to see if I thought I could fit into that. I personally found out about Oracle, its partners as well as competitors and along the way, even found out about their part (or Larry Ellison's specifically) in the Iron Man 2 movie. Armed with some Oracle information and lots of enthusiasm, I approached the Oracle Graduate Interview process. Why did I apply for an Oracle graduate position? I studied a Bachelor of Business/Bachelor of Science in IT, and wanted to be able to use both my degrees, while have the ability to work internationally in the future. Coming straight from university, I wasn't sure exactly what I wanted to do in terms of my career. With the program, you are rotated across various lines of business, to not only expose you to different parts of the business, but to also help you to figure out what you want to achieve out of your career. As a result, I thought Oracle was the perfect fit. So what can an Oracle ANZ Graduate expect? First things first, you can expect to line up for your visitor pass. Really. Next you enter a room full of unknown faces, graduates just like you, and then you realise you're in this with 18 other people, going through the same thing as you. 3 weeks later you leave with many memories, colleagues you can call your friends, and a video of your presentation. Vanessa, the Graduate Manager, will also take lots of photos and keep you (well) fed. Well that's not all you leave with, you are also equipped with a wealth of knowledge and contacts within Oracle, both that will help you throughout your career there. What training is involved? We started our Oracle experience with 3 weeks of training, consisting of employee orientation, extensive product training, presentations on the various lines of business (LoB's), followed by sales and presentation training. While there was potential for an information overload, maybe even death by Powerpoint, we were able to have access to the presentations for future reference, which was very helpful. This period also allowed us to start networking, not only with the graduates, but with the managers who presented to us, as well as through the monthly chinwag, HR celebrations and even with the sharing of tea facilities. We also had a team bonding day when we recorded a "commercial" within groups, and learned how to play an Irish drum. Overall, the training period helped us to learn about Oracle, as well as ourselves, and to prepare us for our transition into our rotations. Where to now? I'm now into my 2nd week of my first graduate rotation. It has been exciting to finally get out into the work environment and utilise that knowledge we gained from training. My manager has been a great mentor, extremely knowledgeable, and it has been good being able to participate in meetings, conference calls and make a contribution towards the business. And while we aren't necessarily working directly with the other graduates, they are still reachable via email, Pidgin and lunch and they are important as a resource and support, after all, they are going through a similar experience to you. While it is only the beginning, there is a lot more to learn and a lot more to experience along the way, especially because, as we learned during training, at Oracle, the only constant is change.

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• Come meet our Interns in Dublin

  - by klaudia.drulis

  Oracle Worldwide Product Translation Group (WPTG) provides solutions for all Oracle product and Content translation requirements. WPTG is a global organisation with its headquarters in Ireland and employees in Oracle offices worldwide. WPTG offer expertise in fields such as process engineering, tools development, linguistic quality, terminology, global product release, financial and vendor management. WPTG provides translation solution for over 40 languages including Asia Pacific, European, American and Middle Eastern languages. WPTG first introduced an intern program over 10 years ago and it has become a key component of our teams structure. The majority of Interns are sourced from a Computer Science related course, these Interns joining the engineering team. Others are sourced from Business courses and work within the Business / Project management area. The intern program allows us to maintain ties with current course curriculum and brings fresh energy and perspective into our Organisation. Four of the full time staff working in Dublin today joined us originally as Interns and subsequently were offered permanent positions. Come Meet some of our 2010 Interns, Come and see what Darragh, Anthony, Caoimhe, James and Artemij thought about working within the WPTG at Oracle: Darragh “Oracle has been a fun, challenging work placement for me. From day one I was treated as a full member of staff, this was both comforting and a little bit scary. The responsibilities stack up but I found I was able to keep on top of everything and even make improvements to how we handle a few things thanks to a great team and a very supportive manager. There’s a very positive atmosphere in work that’s really conducive to getting a lot of work done. Ideas seem to be the central hub in my line of business so all of my ideas and innovations were greeted with enthusiasm. Oracle has given me a fantastic opportunity and I urge you to grab it with both hands, you’ll find that you’re with a set of like minded people from all works of life that make work both interesting and fun. Even when the pressure is on you know that you can always get help and advice from someone nearby. My last word of advice is don’t be afraid to stick your neck out, everyone here is willing to learn, try something new and innovate, your voice will be heard and who knows, you could end up having a large impact on Oracle and your career.” Anthony “I had a great experience working with Oracle, from day one I was treated like a full member of staff with responsibilities of my own. I found that the more I put into the work the more I got out from the experience. Volunteering and being willing to face challenges have made this a more exciting placement. I am given a lot of leeway to do my own projects and so I’ve found that I am really enjoying my time here.” Caoimhe “I am currently spending my year of placement within the Release Management Team in the WPTG. My main role is to handle the finance process of all translation projects under 100k which includes creating workspecs and PO's, sending out kits, dealing with vendor queries and handling the invoicing and payment part. I am really enjoying my time here at Oracle, everyone is very open and friendly and willing to help you out with any questions you may have. I would definitely be interested in returning to Oracle after I graduate!” James “I am currently on a 12 month placement with Oracle, working as part of the Worldwide Product Translation Group in the Business Management. The Business Management team provides a global view on WPTG’s vendor and business strategy and is an interface into WPTG for new business. The business management team work together to support the external translation partner network. My role is to support the Business Management team and also to work on various projects when the need arises. This involves working with translation vendors and working with other Oracle employees worldwide. I am really enjoying my time working for Oracle, at times it can be challenging bit also very rewarding. I would recommend any student wanting to undertake a placement year to apply to Oracle, I made some great friends and I will never forget my time in Dublin.” Artemij “From working within Oracle, I have truly understood what "career path" is, and what opportunities a large corporation like Oracle can offer. Without any illusions, the work itself is exciting, sometimes challenging, tests your ability to handle pressure, to make decisions and take responsibility, to learn quickly and cooperate efficiently in order to solve a problem. I have learned a lot about myself. What I am good at, where and what I can do better. My placement at Oracle has allowed me to get a clearer picture of what I want, and which door I am going to open after college. If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com

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• Financial Management: Why Move to the Cloud?

  - by Kathryn Perry

  A guest post by Terrance Wampler, Vice President, Financials Product Strategy, Oracle I’ve spent my career designing and developing financial management systems, most of it at Oracle. Every single day I either meet with our customers or talk to them on the phone. The time is usually spent discussing various business challenges facing CFOs and Controllers, who are running Oracle’s Financials. Lately, we’ve been talking a lot about cloud computing and whether it makes sense for finance to go to the cloud. Here are some pros and cons that might help you make that decision. Let’s start with the benefits of cloud solutions. The first is savings. With cloud services, you pay only for those commodities that you use. That makes you feel like you're getting better value for your money. Plus, you can preserve your cash for your core business and you can get a better matching of expenses and revenues. So, at the top of the list is lower total cost of ownership. The second point has to do with optimization. With cloud services, you’ll need less IT infrastructure so you can optimize your IT resources for better-value, higher-end projects. This also leads to greater financial visibility, where there's a clear cost for the set of services or features replaced by cloud services. And, the last benefit is what I call acceleration. You can save money by speeding up the initialization and deployment of the project. You don't have to deal with IT infrastructure and you can start implementing right away. We did a quick survey of about 70 CFOs at the CFO Summit last month in New York City. We asked them why they were looking at cloud services, and not necessarily just for financials. The No. 1 response was perceived lower cost of ownership. But of course there are risks to consider. The first thing most people think about in the cloud is security and ownership of data. So, will your data really be safe? Can you meet your own privacy policy requirements? Do you really want your private financial data exposed? Do you trust the provider? Is what you see really your data? Do you own it or is it managed by someone else? Security is a big concern that comes with an emotional component. The next thing in the risk category is reliability. Is the provider proven? You’re taking what you have control over – for example, standards and policies and internal service level agreements – away from your IT department and giving it to someone else. Will you still be able to adapt to shifts in your business? Will the provider be able to grow with your business effectively? Reliability means having a provider that can give you the service infrastructure that you need. And then there’s performance, which has two components in terms of risk. Going forward, will the provider be able to scale the infrastructure or service level if you have new employees or new businesses? And second, will the price you negotiate and the rate you lock in cover additional costs and rising service fees? Another piece is cost. What happens if you don't get the service level you want? What if you end the service? What happens, if after a few years, you send the service out for bid and change service? Can you move your data? Can you move the applications? Do the integrations work? These are cost components people don’t always take into account. And, the final piece is the business case. The perception is that you can get started really quickly with cloud. It has a perceived lower cost of total ownership and it feels cool because it's cloud. But do you have a good business case for moving to the cloud? Your total cost of ownership is over three years; then you’ll renew it, so your TCO is six years. Have you compared that to other internal services that you’re offering? You might already have product that you can run this new business or division on. In that same survey at the CFO Summit, the execs thought the biggest perceived risks were security of data, ability to move data back, and the ability to create a business case to actually justify the risks. So that’s the list of pros and cons. Not to leave you hanging, I will do another post on how to balance these pros and cons and make the right decision for your business.

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• Most Innovative IDM Projects: Awards at OpenWorld

  - by Tanu Sood

  On Tuesday at Oracle OpenWorld 2012, Oracle recognized the winners of Innovation Awards 2012 at a ceremony presided over by Hasan Rizvi, Executive Vice President at Oracle. Oracle Fusion Middleware Innovation Awards recognize customers for achieving significant business value through innovative uses of Oracle Fusion Middleware offerings. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. This year’s Award honors customers for their cutting-edge solutions driving business innovation and IT modernization using Oracle Fusion Middleware. The program has grown over the past 6 years, receiving a record number of nominations from customers around the globe. The winners were selected by a panel of judges that ranked each nomination across multiple different scoring categories. Congratulations to both Avea and ETS for winning this year’s Innovation Award for Identity Management. Identity Management Innovation Award 2012 Winner – Avea Company: Founded in 2004, AveA is the sole GSM 1800 mobile operator of Turkey and has reached a nationwide customer base of 12.8 million as of the end of 2011 Region: Turkey (EMEA) Products: Oracle Identity Manager, Oracle Identity Analytics, Oracle Access Management Suite Business Drivers: ·         To manage the agility and scale required for GSM Operations and enable call center efficiency by enabling agents to change their identity profiles (accounts and entitlements) rapidly based on call load. ·         Enhance user productivity and call center efficiency with self service password resets ·         Enforce compliance and audit reporting ·         Seamless identity management between AveA and parent company Turk Telecom Innovation and Results: ·         One of the first Sun2Oracle identity management migrations designed for high performance provisioning and trusted reconciliation built with connectors developed on the ICF architecture that provides custom user interfaces for  dynamic and rapid management of roles and entitlements along with entitlement level attestation using closed loop remediation between Oracle Identity Manager and Oracle Identity Analytics. ·         Dramatic reduction in identity administration and call center password reset tasks leading to 20% reduction in administration costs and 95% reduction in password related calls. ·         Enhanced user productivity by up to 25% to date ·         Enforced enterprise security and reduced risk ·         Cost-effective compliance management ·         Looking to seamlessly integrate with parent and sister companies’ infrastructure securely. Identity Management Innovation Award 2012 Winner – Education Testing Service (ETS)       See last year's winners here --Company: ETS is a private nonprofit organization devoted to educational measurement and research, primarily through testing. Region: U.S.A (North America) Products: Oracle Access Manager, Oracle Identity Federation, Oracle Identity Manager Business Drivers: ETS develops and administers more than 50 million achievement and admissions tests each year in more than 180 countries, at more than 9,000 locations worldwide.  As the business becomes more globally based, having a robust solution to security and user management issues becomes paramount. The organizations was looking for: ·         Simplified user experience for over 3000 company users and more than 6 million dynamic student and staff population ·         Infrastructure and administration cost reduction ·         Managing security risk by controlling 3rd party access to ETS systems ·         Enforce compliance and manage audit reporting ·         Automate on-boarding and decommissioning of user account to improve security, reduce administration costs and enhance user productivity ·         Improve user experience with simplified sign-on and user self service Innovation and Results: 1.    Manage Risk ·         Centralized system to control user access ·         Provided secure way of accessing service providers' application using federated SSO. ·         Provides reporting capability for auditing, governance and compliance. 2.    Improve efficiency ·         Real-Time provisioning to target systems ·         Centralized provisioning system for user management and access controls. ·         Enabling user self services. 3.    Reduce cost ·         Re-using common shared services for provisioning, SSO, Access by application reducing development cost and time. ·         Reducing infrastructure and maintenance cost by decommissioning legacy/redundant IDM services. ·         Reducing time and effort to implement security functionality in business applications (“onboard” instead of new development). ETS was able to fold in new and evolving requirement in addition to the initial stated goals realizing quick ROI and successfully meeting business objectives. Congratulations to the winners once again. We will be sure to bring you more from these Innovation Award winners over the next few months.

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• ADF Reusable Artefacts

  - by Arda Eralp

  Primary reusable ADF Business Component: Entity Objects (EOs) View Objects (VOs) Application Modules (AMs) Framework Extensions Classes Primary reusable ADF Controller: Bounded Task Flows (BTFs) Task Flow Templates Primary reusable ADF Faces: Page Templates Skins Declarative Components Utility Classes Certain components will often be used more than once. Whether the reuse happens within the same application, or across different applications, it is often advantageous to package these reusable components into a library that can be shared between different developers, across different teams, and even across departments within an organization. In the world of Java object-oriented programming, reusing classes and objects is just standard procedure. With the introduction of the model-view-controller (MVC) architecture, applications can be further modularized into separate model, view, and controller layers. By separating the data (model and business services layers) from the presentation (view and controller layers), you ensure that changes to any one layer do not affect the integrity of the other layers. You can change business logic without having to change the UI, or redesign the web pages or front end without having to recode domain logic. Oracle ADF and JDeveloper support the MVC design pattern. When you create an application in JDeveloper, you can choose many application templates that automatically set up data model and user interface projects. Because the different MVC layers are decoupled from each other, development can proceed on different projects in parallel and with a certain amount of independence. ADF Library further extends this modularity of design by providing a convenient and practical way to create, deploy, and reuse high-level components. When you first design your application, you design it with component reusability in mind. If you created components that can be reused, you can package them into JAR files and add them to a reusable component repository. If you need a component, you may look into the repository for those components and then add them into your project or application. For example, you can create an application module for a domain and package it to be used as the data model project in several different applications. Or, if your application will be consuming components, you may be able to load a page template component from a repository of ADF Library JARs to create common look and feel pages. Then you can put your page flow together by stringing together several task flow components pulled from the library. An ADF Library JAR contains ADF components and does not, and cannot, contain other JARs. It should not be confused with the JDeveloper library, Java EE library, or Oracle WebLogic shared library. Reusable Component Description Data Control Any data control can be packaged into an ADF Library JAR. Some of the data controls supported by Oracle ADF include application modules, Enterprise JavaBeans, web services, URL services, JavaBeans, and placeholder data controls. Application Module When you are using ADF Business Components and you generate an application module, an associated application module data control is also generated. When you package an application module data control, you also package up the ADF Business Components associated with that application module. The relevant entity objects, view objects, and associations will be a part of the ADF Library JAR and available for reuse. Business Components Business components are the entity objects, view objects, and associations used in the ADF Business Components data model project. You can package business components by themselves or together with an application module. Task Flows & Task Flow Templates Task flows can be packaged into an ADF Library JAR for reuse. If you drop a bounded task flow that uses page fragments, JDeveloper adds a region to the page and binds it to the dropped task flow. ADF bounded task flows built using pages can be dropped onto pages. The drop will create a link to call the bounded task flow. A task flow call activity and control flow will automatically be added to the task flow, with the view activity referencing the page. If there is more than one existing task flow with a view activity referencing the page, it will prompt you to select the one to automatically add a task flow call activity and control flow. If an ADF task flow template was created in the same project as the task flow, the ADF task flow template will be included in the ADF Library JAR and will be reusable. Page Templates You can package a page template and its artifacts into an ADF Library JAR. If the template uses image files and they are included in a directory within your project, these files will also be available for the template during reuse. Declarative Components You can create declarative components and package them for reuse. The tag libraries associated with the component will be included and loaded into the consuming project. You can also package up projects that have several different reusable components if you expect that more than one component will be consumed. For example, you can create a project that has both an application module and a bounded task flow. When this ADF Library JAR file is consumed, the application will have both the application module and the task flow available for use. You can package multiple components into one JAR file, or you can package a single component into a JAR file. Oracle ADF and JDeveloper give you the option and flexibility to create reusable components that best suit you and your organization. You create a reusable component by using JDeveloper to package and deploy the project that contains the components into a ADF Library JAR file. You use the components by adding that JAR to the consuming project. At design time, the JAR is added to the consuming project's class path and so is available for reuse. At runtime, the reused component runs from the JAR file by reference.

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• What is the correct way to pass an object to WebApi RC controller

  - by Diver Dan

  I have a webapi project running rc I have a very basic controlller like [System.Web.Http.HttpPost] public void Update(Business business) { //if (business.Id == Guid.Empty) //{ // throw new HttpResponseException("Business ID not provided", HttpStatusCode.BadRequest); //} _repository.Update(business); //if (!isUpdated) //{ // throw new HttpResponseException("Business not found", HttpStatusCode.NotFound); //} } I found an example using HttpClient however it doesnt work with rc using (var client = new HttpClient()) { try { string url = string.Format("{0}{1}", ConfigurationManager.AppSettings["ApiBaseUrl"].ToString(),apiMethod); HttpRequestMessage request = new HttpRequestMessage(); MediaTypeFormatter[] formatter = new MediaTypeFormatter[] { new JsonMediaTypeFormatter() }; var content = request.CreateContent<Business>( business, MediaTypeHeaderValue.Parse("application/json"), formatter, new FormatterSelector()); HttpResponseMessage response = client.PostAsync(url, content).Result; return response.Content.ToString(); } catch (Exception ex) { return null; } } I get an error Method not found: 'Void System.Net.Http.Headers.HttpHeaders.AddWithoutValidation(System.String, System.String)'. Passing the data from jquery is a piece of cake however I need call the api from code behind vs client side. Can someone point me in the right direction for calling the webapi? Thank you

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• Django unit testing: South-migrated DB works in MySQL, throws duplicate PK error in PostGreSQL. Am I

  - by unclaimedbaggage

  Hi folks, (Worth starting off with a disclaimer: I'm very new to PostGreSQL) I have a django site which involves a standard app/tests.py testing file. If I migrate the DB to MySQL (through South),, the tests all pass. However in PostGresQL, I'm getting the following error: IntegrityError: duplicate key value violates unique constraint "business_contact_pkey" Note this happens while unit testing only - the actual page runs fine in both MySQL & PostGresql. Really having a heckuva time figuring this one out. Anyone have ideas? Below are the Postgresql "\d business_contact" & offending tests.py method if they help. No changes made to either DB except the (same) South migrations Thanks first_name | character varying(200) | not null mobile_phone | character varying(100) | surname | character varying(200) | not null business_id | integer | not null created | timestamp with time zone | not null deleted | boolean | not null default false updated | timestamp with time zone | not null slug | character varying(150) | not null phone | character varying(100) | email | character varying(75) | id | integer | not null default nextval('business_contact_id_seq'::regclass) Indexes: "business_contact_pkey" PRIMARY KEY, btree (id) "business_contact_slug_key" UNIQUE, btree (slug) "business_contact_business_id" btree (business_id) Foreign-key constraints: "business_id_refs_id_772cc1b7b40f4b36" FOREIGN KEY (business_id) REFERENCES business(id) DEFERRABLE INITIALLY DEFERRED Referenced by: TABLE "business" CONSTRAINT "primary_contact_id_refs_id_dfaf59c4041c850" FOREIGN KEY (primary_contact_id) REFERENCES business_contact(id) DEFERRABLE INITIALLY DEFERRED TEST DEF: def test_add_business_contact(self): """ Add a business contact """ contact_slug = 'test-new-contact-added-new-adf' business_id = 1 business = Business.objects.get(id=business_id) postdata = { 'first_name': 'Test', 'surname': 'User', 'business': '1', 'slug': contact_slug, 'email': '[email protected]', 'phone': '12345678', 'mobile_phone': '9823452', 'business': 1, 'business_id': 1, } #Test to ensure contacts that should not exist are not returned contact_not_exists = Contact.objects.filter(slug=contact_slug) self.assertFalse(contact_not_exists) #Add the contact and ensure it is present in the DB afterwards """ contact_add_url = '%s%s/contact/add/' % (settings.BUSINESS_URL, business.slug) self.client.post(contact_add_url, postdata) added_contact = Contact.objects.filter(slug=contact_slug) print added_contact try: self.assertTrue(added_contact) except: formset = ContactForm(postdata) print formset.errors self.assertFalse(True, "Contact not found in the database - most likely, the post values in the test didn't validate against the form")

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• testng multiple suites

  - by Eli

  Hi people. my problem is as follows: i am testing a web-ui using selenium and testng. i have a test suite with many test classes in it. i have a method with the @BeforeSuite witch also has a @Parameters annotation, this method recieves as a parameter the browser in witch the selenium will test by run,executing the lines: selenium = new DefaultSelenium("localhost", 4444, **browser**, "http://localhost:8099"); selenium.start(); the xml im using to run the test suite is: <suite name="suite"> <parameter name = "browser" value = "*firefox"/> <test name="allTests"> <classes> <class name="test.webui.MemcachedDeploymentTest" /> </classes> </test> </suite> this works fine and the test runs in firefox. my problem is that i would like to somehow run this suite again, immediatly after the first run finishes, but this time with chrome as the browser. i now have 2 xml suites, one with chrome and one with firefox, is there any way to run these test suites one after the other automatically? maybe using a third xml? Thanks in advance

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• “Cloud Integration in Minutes” – True or False?

  - by Bruce Tierney

  The short answer is “yes”. Connecting on-premise and cloud applications “in minutes” is true…provided you only consider the connectivity subset of integration and have a small number of cloud integration touch points. At the recent Gartner AADI conference, 230 attendees filled up the Oracle session to get a more comprehensive answer to this question. During the session, titled “Simplifying Integration – The Cloud & Mobile Pre-requisite”, Oracle’s Tim Hall described cloud connectivity and then, equally importantly, the other essential and sometimes overlooked aspects of integration required to ensure a long term application and service integration strategy. To understand the challenges and opportunities faced by cloud integration, the session started off with a slide that describes how connectivity can quickly transition from simplicity to complexity as the number of applications and service vendor instances grows: Increased complexity puts increased demand on the integration platform As companies expand from on-premise applications into a hybrid on-premise/cloud infrastructure with support for mobile, cloud, and social, there is a new sense of urgency to implement a unified and comprehensive service integration platform. Without getting this unified platform in place, companies face increased complexity and cost managing a growing patchwork of niche integration toolsets as well as the disparate standards mandated by each SaaS vendor as shown in the image below: dddddddddddddddddddd Incomplete and overlapping offerings from a patchwork of niche vendors Also at Gartner AADI, Oracle SOA Suite customer Geeta Pyne, Director of Middleware at BMC presented their successful strategy on how BMC efficiently manages their cloud integration despite disparate requirements from each vendor. From one of Geeta’s slide: Interfaces are dictated by SaaS vendors; wide variety (SOAP, REST, Socket, HTTP/POX, SFTP); Flexibility of Oracle Service Bus/SOA Suite helps to support Every vendor has their way to handle Security; WS-Security, Custom Header; Support in Oracle Service Bus helps to adhere to disparate requirements At BMC, the flexibility of Oracle Service Bus and Oracle SOA Suite allowed them to support the wide variation in the functional requirements as mandated by their SaaS vendors. In contrast to the patchwork platform approach of escalating complexity from overlapping SaaS toolkits, Oracle’s strategy is to provide a unified platform to support disparate requirements from your SaaS vendors, on-premise apps, legacy apps, and more. Furthermore, Oracle SOA Suite includes the many aspects of comprehensive integration beyond basic connectivity including orchestration, analytics (BAM, events…), service virtualization and more in a single unified interface. Oracle SOA Suite – Unified and comprehensive To summarize, yes you can achieve “cloud integration in minutes” when considering the connectivity subset of integration but be sure to look for ways to simplify as you consider a more comprehensive view of integration beyond basic connectivity such as service virtualization, management, event processing and more. And finally, be sure your integration platform has the deep flexibility to handle the requirements of all your future SaaS applications…many of which are unknown to you now.

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• Oracle SOA Security for OUAF Web Services

  - by Anthony Shorten

  With the ability to use Oracle SOA Suite 11g with the Oracle Utilities Application Framework based products, an additional consideration needs to be configured to ensure correct integration. That additional consideration is security. By default, SOA Suite propagates any credentials from the calling application through to the interfacing applications. In most cases, this behavior is not appropriate as the calling application may use different credential stores and also some interfaces are “disconnected” from a calling application (for example, a file based load using the File Adapter). These situations require that the Web Service calls to the Oracle Utilities Application Framework based products have their own valid credentials. To do this the credentials must be attached at design time or at run time to provide the necessary credentials for the call. There are a number of techniques that can be used to do this: At design time, when integrating a Web Service from an Oracle Utilities Application Framework based product you can attach the security policy “oracle/wss_username_token_client_policy” in the composite.xml view. In this view select the Web Service you want to attach the policy to and right click to display the context menu and select “Configure WS Policies” and select the above policy from the list. If you are using SSL then you can use “oracle/wss_username_token_over_ssl_client_policy” instead. At design time, you can also specify the credential key (csf-key) associated with the above policy by selecting the policy and clicking “Edit Config Override Properties”. You name the key appropriately. Everytime the SOA components are deployed the credential configuration is also sent. You can also do this after deployment, or what I call at “runtime”, by specifying the policy and credential key in the Fusion Middleware Control. Refer to the Fusion Middleware Control documentation on how to do this. To complete the configuration you need to add a map and the key specified earlier to the credential store in the Oracle WebLogic instance used for Oracle SOA Suite. From Fusion Middleware Control, you do this by selecting the domain the SOA Suite is installed in a select “Credentials” from the context menu. You now need to add the credentials by adding the map “oracle.wsm.security” (the name is IMPORTANT) and creating a key with the necessary valid credentials. The example below added a key called “mdm.key”. The name I used is for example only. You can name the key anything you like as long as it corresponds to the key you specified in the design time component. Note: I used SYSUSER as an example credentials in the example, in real life you would use another credential as SYSUSER is not appropriate for production use. This key can be reused for other Oracle Utilities Application Framework Web Service integrations or you can use other keys for individual Web Service calls. Once the key is created and the SOA Suite components deployed the transactions should be able to be called as necessary. If you need to change the password for the credentials it can be done using the Fusion Middleware Control functionality.

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• The Application Architecture Domain

  - by Michael Glas

  I have been spending a lot of time thinking about Application Architecture in the context of EA. More specifically, as an Enterprise Architect, what do I need to consider when looking at/defining/designing the Application Architecture Domain?There are several definitions of Application Architecture. TOGAF says “The objective here [in Application Architecture] is to define the major kinds of application system necessary to process the data and support the business”. FEA says the Application Architecture “Defines the applications needed to manage the data and support the business functions”.I agree with these definitions. They reflect what the Application Architecture domain does. However, they need to be decomposed to be practical.I find it useful to define a set of views into the Application Architecture domain. These views reflect what an EA needs to consider when working with/in the Applications Architecture domain. These viewpoints are, at a high level:Capability View: This view reflects how applications alignment with business capabilities. It is a super set of the following views when viewed in aggregate. By looking at the Application Architecture domain in terms of the business capabilities it supports, you get a good perspective on how those applications are directly supporting the business.Technology View: The technology view reflects the underlying technology that makes up the applications. Based on the number of rationalization activities I have seen (more specifically application rationalization), the phrase “complexity equals cost” drives the importance of the technology view, especially when attempting to reduce that complexity through standardization type activities. Some of the technology components to be considered are: Software: The application itself as well as the software the application relies on to function (web servers, application servers). Infrastructure: The underlying hardware and network components required by the application and supporting application software. Development: How the application is created and maintained. This encompasses development components that are part of the application itself (i.e. customizable functions), as well as bolt on development through web services, API’s, etc. The maintenance process itself also falls under this view. Integration: The interfaces that the application provides for integration as well as the integrations to other applications and data sources the application requires to function. Type: Reflects the kind of application (mash-up, 3 tiered, etc). (Note: functional type [CRM, HCM, etc.] are reflected under the capability view). Organization View: Organizations are comprised of people and those people use applications to do their jobs. Trying to define the application architecture domain without taking the organization that will use/fund/change it into consideration is like trying to design a car without thinking about who will drive it (i.e. you may end up building a formula 1 car for a family of 5 that is really looking for a minivan). This view reflects the people aspect of the application. It includes: Ownership: Who ‘owns’ the application? This will usually reflect primary funding and utilization but not always. Funding: Who funds both the acquisition/creation as well as the on-going maintenance (funding to create/change/operate)? Change: Who can/does request changes to the application and what process to the follow? Utilization: Who uses the application, how often do they use it, and how do they use it? Support: Which organization is responsible for the on-going support of the application? Information View: Whether or not you subscribe to the view that “information drives the enterprise”, it is a fact that information is critical. The management, creation, and organization of that information are primary functions of enterprise applications. This view reflects how the applications are tied to information (or at a higher level – how the Application Architecture domain relates to the Information Architecture domain). It includes: Access: The application is the mechanism by which end users access information. This could be through a primary application (i.e. CRM application), or through an information access type application (a BI application as an example). Creation: Applications create data in order to provide information to end-users. (I.e. an application creates an order to be used by an end-user as part of the fulfillment process). Consumption: Describes the data required by applications to function (i.e. a product id is required by a purchasing application to create an order. Application Service View: Organizations today are striving to be more agile. As an EA, I need to provide an architecture that supports this agility. One of the primary ways to achieve the required agility in the application architecture domain is through the use of ‘services’ (think SOA, web services, etc.). Whether it is through building applications from the ground up utilizing services, service enabling an existing application, or buying applications that are already ‘service enabled’, compartmentalizing application functions for re-use helps enable flexibility in the use of those applications in support of the required business agility. The applications service view consists of: Services: Here, I refer to the generic definition of a service “a set of related software functionalities that can be reused for different purposes, together with the policies that should control its usage”. Functions: The activities within an application that are not available / applicable for re-use. This view is helpful when identifying duplication functions between applications that are not service enabled. Delivery Model View: It is hard to talk about EA today without hearing the terms ‘cloud’ or shared services.  Organizations are looking at the ways their applications are delivered for several reasons, to reduce cost (both CAPEX and OPEX), to improve agility (time to market as an example), etc.  From an EA perspective, where/how an application is deployed has impacts on the overall enterprise architecture. From integration concerns to SLA requirements to security and compliance issues, the Enterprise Architect needs to factor in how applications are delivered when designing the Enterprise Architecture. This view reflects how applications are delivered to end-users. The delivery model view consists of different types of delivery mechanisms/deployment options for applications: Traditional: Reflects non-cloud type delivery options. The most prevalent consists of an application running on dedicated hardware (usually specific to an environment) for a single consumer. Private Cloud: The application runs on infrastructure provisioned for exclusive use by a single organization comprising multiple consumers. Public Cloud: The application runs on infrastructure provisioned for open use by the general public. Hybrid: The application is deployed on two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability. While by no means comprehensive, I find that applying these views to the application domain gives a good understanding of what an EA needs to consider when effecting changes to the Application Architecture domain.Finally, the application architecture domain is one of several architecture domains that an EA must consider when developing an overall Enterprise Architecture. The Oracle Enterprise Architecture Framework defines four Primary domains: Business Architecture, Application Architecture, Information Architecture, and Technology Architecture. Each domain links to the others either directly or indirectly at some point. Oracle links them at a high level as follows:Business Capabilities and/or Business Processes (Business Architecture), links to the Applications that enable the capability/process (Applications Architecture – COTS, Custom), links to the Information Assets managed/maintained by the Applications (Information Architecture), links to the technology infrastructure upon which all this runs (Technology Architecture - integration, security, BI/DW, DB infrastructure, deployment model). There are however, times when the EA needs to narrow focus to a particular domain for some period of time. These views help me to do just that.

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