Fujitsu Raku-Raku SmartPhone: Japanese Digital Seniors UX Insight from @debralilley
- by ultan o'broin
Super blog posting on the super-important subject of digital inclusion by Oracle partner Fujitsu appstech maven and Oracle Applications User Experience FXA-er and ACE Director Debra Lilley (@debralilley).
Debra tells us how Fujitsu is enabling digital inclusion for older mobile users in Japan with their Raku-Raku (??????. ????)smart phone: Fujitsu Raku-Raku - My UX Homework (Raku-Raku means easy or comfortable in Japanese). There are UX mobile, social media, and methodology takeaways there for us in Debra's blog.
Fujitsu Raku-Raku Smartphone Demo
I encourage you to read Debra's blog. In it, she makes reference to a tailored social media experience for those digital seniors (???????) as they'd be called in Japan (UK and Ireland uses the term silver surfers). You can find that online experience here.
Online Community site for Fujitsu Raku-Raku Smartphone Digital Seniors (English translation via Google Translate)
It's an important reminder that UX is global sure, but also that worldwide accessibility and digital inclusion are priorities too for UX. It's vital that we understand such aspects of technology adoption and how the requirements of different categories of technology users can be met.
Oracle is committed to providing the best possible user experience for enterprise users of all ages and abilities. That means talking with all sorts of people worldwide and understanding how and why they want to use our technology and what their context of use is. You can read more about Oracle's accessibility program on our corporate website.
Proud to say I prompted a few questions in Japan all the way from Ireland. So, UX is not only global but you can drive UX research globally too without ever leaving home.
Brilliant job, Debra. Here's to more such joint research creativity and UX collaborations worldwide between us. Wondering where we might go next? And what a fun way to do things too!
