I have a site that I have redirecting to https. I do this to leverage wildcard SSL for my password protected pages. Everything seems to work fine with testing. For example, whether you type in http or www, you always get redirected to the SSL https... That said, I have about 200-300 external backlinks -- many high quality, yet google webmaster (along with SEOMoz), shows I have just 4... Huh? I'm embarrassed to say I just discovered this. This has led me to hypothesize that maybe my settings in htaccess is messed up, so google isn't recognizing a link because it's recorded on another site as http, instead of https. Maybe? At any rate, here is my simple htaccess setting for 301 www to http, and from http to https. RewriteCond %{SERVER_PORT} !443 RewriteCond %{HTTP_HOST} ^www\.example\.com$ [NC] RewriteRule ^(.*)$ http://example.com/$1 [L,R=301] RewriteCond %{SERVER_PORT} 443 RewriteCond %{HTTP_HOST} ^www\.example\.com$ [NC] RewriteRule ^(.*)$ https://example.com/$1 [L,R=301] Like I said, everything works fine for redirect over https, so I'd rather not screw up what works. On the other hand something is very wrong with google finding all my back links, so I need to fix something... I'm just wondering that maybe google isn't picking up a my backlinks from other websites recording me as http because I'm at https. Maybe google doesn't care and it's some other issue. Am I barking up the right tree? If so any quick fixes? Thanks as always!