Whats a best practice for creating websites do to the fact that i need to enter "ö" within the content/title/meta. Should I spell it without, and just use a "normal" character or do i put in this code everywhere. or do i spell it half the time with and half the time without. whats the best practice for seo? Google takes into account user intent. Which makes things complicated(in my mind). The user will be searching without the "special characters" but because of the whole "user intent" thing, I don't know the best practice for this situation is. Should I use a mix of both spellings? Should I use the special characters in anchortext/headers/title/metadescription?