I'm working on a flash app that's gonna be distributed to more and more partners (and obviously domains). It needs to be tracked aggregated and also separately. I implemented Google Analytics using gaforflash, tracking virtual pageviews and events inside the flash app. What I want to achieve: View an aggregated report of all partners. Identify the partner not by the domain (where the flash is used), but by a partnerID. Each partner needs access to the report of his domain. (no admin rights needed) I came up with this solution: Using only one "Web property" in Google Analytics. UA-XXXXXX-4 .example.com Set a custom/virtual hostname per partner. (GA's "utmhn" parameter) partner1.example.com partner2.example.com Create a profile for each partner, setting the filter to include only the relevant "subdomain" Problems that came up: The gaforflash library doesn't support overriding the host name. Possible workaround: The gaforflash source code is available, so I could add the functionality. Any goal from the "master" profile is not copied to the partners profile. profile 1: include traffic from hostname ^partner1\. profile 2: include traffic from hostname ^partner2\. Is it (very) bad to fake the hostname? Are there better approaches? Or what improvements could you think of? UPDATE: I'm looking primarily for a solid data structure inside Google Analytics regardless of the flash implementation. The only limitations: We need an aggregated view across all partners Our partners need to have access to their subset of data We want to identify the partner by a custom partnerID, not the domain