The first step in a funnel is going to have a dynamic ending fragment. Examples: http://mysite.com/invite/tickle-party http://mysite.com/invite/pajama-party http://mysite.com/invite/puppy-party To allow for such dynamism, I provided this url for step one: \invite(.*) My goals work but the funnel visualization report shows 0 for everything. I know this problem is due to the regex in the funnel step because I copied this entire goal except I replaced \invite(.*) with /invite/puppy-party When I hardcoded /invite/puppy-party the funnel worked as expected. Why is my funnel report not working with my original funnel step url parameter?