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  • Webby Nominations for Retail

    - by David Dorf
    The Webby Awards were created back in 1996 when the internet was just a baby. This is their 14th year of highlighting excellence on the Web, and there are lots of great nominations. Its quite amazing to see the rich content and interactivity of today's websites. Some interesting nominees for this year are: Sephora did a campaign at Christmas, and what remains of the Sephora Clause website is a bunch of wishes. The Starbucks "All you need is Love" campaign has lots of cool videos. The Sound Check from Walmart highlights raising music artists. Refinery29 has their fashion info hub. The five nominees in the retail category are: Bugaboo.com's website for selling high-end baby strollers. If you're looking for a high-end bag, check out Crumpler's flash-based e-commerce site. It's highly interactive, but a little on the slow side. I Make My Case sells custom designed iPod/iPhone and Blackberry cases. At MOO.com, they love to print. Tons of art for printing customized business cards, post cards, etc. If you want light shoes, check out Puma L.I.F.T. and see just how light shoes can weigh. Check them out, cast a few votes, and see if you're inspired to create something even better.

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  • Slow Start For Passbook

    - by David Dorf
    Like many others, I pre-ordered my iPhone 5 then downloaded iOS 6 to my antiquated iPhone 4.  I decided the downgrade in mapping capabilities was worth access to Passbook, Apple's wallet of sorts that holds loyalty cards, tickets, and coupons.  To my disappointment, Passbook didn't work.  When it goes to the iTunes Store, it can't connect.  After a little research, I read that you can change the date on the iPhone to the future (I did March 2013), and then it will connect.  A list of apps that support Passbook are shown, some of which were already on my iPhone and others that required downloading.  Even when I put the date back on "automatic," things continued to work.  Not sure why. Anyway, even once I got into iTunes and made sure I had some of the apps downloaded, it wasn't clear what the next step was (gimme a break, its Friday afternoon).  Every time I opened Passbook, it sent me to the "Apps for Passbook" page on iTunes.  I tried downloading one of the suggested apps that I didn't already have (Walgreens).  The app's icon has a "new" stripe across the icon.  I launched it and it said it had Passbook integration. So I needed to login or signup with the loyalty program.  After figuring out what my username and password already was, it then offered to add the loyalty card to Passbook, which I accepted.  Now when I flip over to Passbook, I can see the loyalty card there.  I guess I need to go into each app to "push" cards into Passbook. People seem to be using it.  Twenty-four hours after iOS 6 was released, Sephora had 20,000 users of Passbook. Starbucks says they'll be integrated to Passbook by the end of the month, and Target is already offering coupons via Passbook.  After a few more retailers get on board, Apple may not need to consider NFC.

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