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  • Regarding Standard Oxford Format for vlfeat sift

    - by Karl
    One of my upper classmen has gave me a data set for experimenting with vlfeat's SIFT, however, her extracted SIFT data for the frame part contains 5 dimensions. Recall from vl_sift function: [F,D] = VL_SIFT(I) Each column of D is the descriptor of the corresponding frame in F. F normally contains 4 dimensions which consists of x-coordinate, y-coordinate, scale, and orientation. So I asked her what is this 5th dimension, and she pointed me to search for "standard oxford format" for sift feature. The thing is I tried to search around regarding this standard oxford format and sift feature, but I got no luck in finding it at all. If somebody knows regarding this, could you please point me to the right direction?

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  • Comparing images using SIFT

    - by Luís Fernando
    I'm trying to compare 2 images that are taken from a digital camera. Since there may be movement on the camera, I want to first make the pictures "match" and then compare (using some distant function). To match them, I'm thinking about cropping the second picture and using SIFT to find it inside the first picture... it will probably have a small difference on scale/translation/rotation so then I'd need to find the transformation matrix that converts image 1 to image 2 (based on points found by SIFT) any ideas on how to do that (or I guess that's a common problem that may have some opensource implementation?)? thanks

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  • How to use DoG Pyramid in SIFT

    - by Ahmet Keskin
    Hi all, I am very new in image processing and pattern recognition. I am trying to implement SIFT algorithm where I am able to create the DoG pyramid and identify the local maximum or minimum in each octave. What I don't understand is that how to use these local max/min in each octave. How do I combine these points? My question may sound very trivial. I have read Lowe's paper, but could not really understand what he did after he built the DoG pyramid. Any help is appreciated. Thank you

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  • How to sift idioms and set phrases apart from other common phrases using NLP techniques?

    - by hippietrail
    What techniques exist that can tell the difference betwen plain common phrases such as "to the", "and the" and set phrases and idioms which have their own lexical meanings such as "pick up", "fall in love", "red herring", "dead end"? Are there techniques which are successful even without a dictionary, statistical methods HMMs train on large corpora for instance? Or are there heuristics such as ignoring or weighting down "promiscuous" words which can co-occur with just about any word versus words which occur either alone or in a specific limited set of idiomatic phrases? If there are such heuristics, how do we take into account set phrases and verbal phrases which do incorporate promiscuous words such as "up" in "beat up", "eat up", "sit up", "think up"? UPDATE I've found an interesting paper online: Unsupervised Type and Token Identi?cation of Idiomatic Expressions

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  • Clojure - tail recursive sieve of Eratosthenes

    - by Konrad Garus
    I have this implementation of the sieve of Eratosthenes in Clojure: (defn sieve [n] (loop [last-tried 2 sift (range 2 (inc n))] (if (or (nil? last-tried) (> last-tried n)) sift (let [filtered (filter #(or (= % last-tried) (< 0 (rem % last-tried))) sift)] (let [next-to-try (first (filter #(> % last-tried) filtered))] (recur next-to-try filtered)))))) For larger n (like 20000) it ends with stack overflow. Why doesn't tail call elimination work here? How to fix it?

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  • Down Tools Week Cometh: Kissing Goodbye to CVs/Resumes and Cover Letters

    - by Bart Read
    I haven't blogged about what I'm doing in my (not so new) temporary role as Red Gate's technical recruiter, mostly because it's been routine, business as usual stuff, and because I've been trying to understand the role by doing it. I think now though the time has come to get a little more radical, so I'm going to tell you why I want to largely eliminate CVs/resumes and cover letters from the application process for some of our technical roles, and why I think that might be a good thing for candidates (and for us). I have a terrible confession to make, or at least it's a terrible confession for a recruiter: I don't really like CV sifting, or reading cover letters, and, unless I've misread the mood around here, neither does anybody else. It's dull, it's time-consuming, and it's somewhat soul destroying because, when all is said and done, you're being paid to be incredibly judgemental about people based on relatively little information. I feel like I've dirtied myself by saying that - I mean, after all, it's a core part of my job - but it sucks, it really does. (And, of course, the truth is I'm still a software engineer at heart, and I'm always looking for ways to do things better.) On the flip side, I've never met anyone who likes writing their CV. It takes hours and hours of faffing around and massaging it into shape, and the whole process is beset by a gnawing anxiety, frustration, and insecurity. All you really want is a chance to demonstrate your skills - not just talk about them - and how do you do that in a CV or cover letter? Often the best candidates will include samples of their work (a portfolio, screenshots, links to websites, product downloads, etc.), but sometimes this isn't possible, or may not be appropriate, or you just don't think you're allowed because of what your school/university careers service has told you (more commonly an issue with grads, obviously). And what are we actually trying to find out about people with all of this? I think the common criteria are actually pretty basic: Smart Gets things done (thanks for these two Joel) Not an a55hole* (sorry, have to get around Simple Talk's swear filter - and thanks to Professor Robert I. Sutton for this one) *Of course, everyone has off days, and I don't honestly think we're too worried about somebody being a bit grumpy every now and again. We can do a bit better than this in the context of the roles I'm talking about: we can be more specific about what "gets things done" means, at least in part. For software engineers and interns, the non-exhaustive meaning of "gets things done" is: Excellent coder For test engineers, the non-exhaustive meaning of "gets things done" is: Good at finding problems in software Competent coder Team player, etc., to me, are covered by "not an a55hole". I don't expect people to be the life and soul of the party, or a wild extrovert - that's not what team player means, and it's not what "not an a55hole" means. Some of our best technical staff are quiet, introverted types, but they're still pleasant to work with. My problem is that I don't think the initial sift really helps us find out whether people are smart and get things done with any great efficacy. It's better than nothing, for sure, but it's not as good as it could be. It's also contentious, and potentially unfair/inequitable - if you want to get an idea of what I mean by this, check out the background information section at the bottom. Before I go any further, let's look at the Red Gate recruitment process for technical staff* as it stands now: (LOTS of) People apply for jobs. All these applications go through a brutal process of manual sifting, which eliminates between 75 and 90% of them, depending upon the role, and the time of year**. Depending upon the role, those who pass the sift will be sent an assessment or telescreened. For the purposes of this blog post I'm only interested in those that are sent some sort of programming assessment, or bug hunt. This means software engineers, test engineers, and software interns, which are the roles for which I receive the most applications. The telescreen tends to be reserved for project or product managers. Those that pass the assessment are invited in for first interview. This interview is mostly about assessing their technical skills***, although we're obviously on the look out for cultural fit red flags as well. If the first interview goes well we'll invite candidates back for a second interview. This is where team/cultural fit is really scoped out. We also use this interview to dive more deeply into certain areas of their skillset, and explore any concerns that may have come out of the first interview (these obviously won't have been serious or obvious enough to cause a rejection at that point, but are things we do need to look into before we'd consider making an offer). We might subsequently invite them in for lunch before we make them an offer. This tends to happen when we're recruiting somebody for a specific team and we'd like them to meet all the people they'll be working with directly. It's not an interview per se, but can prove pivotal if they don't gel with the team. Anyone who's made it this far will receive an offer from us. *We have a slightly quirky definition of "technical staff" as it relates to the technical recruiter role here. It includes software engineers, test engineers, software interns, user experience specialists, technical authors, project managers, product managers, and development managers, but does not include product support or information systems roles. **For example, the quality of graduate applicants overall noticeably drops as the academic year wears on, which is not to say that by now there aren't still stars in there, just that they're fewer and further between. ***Some organisations prefer to assess for team fit first, but I think assessing technical skills is a more effective initial filter - if they're the nicest person in the world, but can't cut a line of code they're not going to work out. Now, as I suggested in the title, Red Gate's Down Tools Week is upon us once again - next week in fact - and I had proposed as a project that we refactor and automate the first stage of marking our programming assessments. Marking assessments, and in fact organising the marking of them, is a somewhat time-consuming process, and we receive many assessment solutions that just don't make the cut, for whatever reason. Whilst I don't think it's possible to fully automate marking, I do think it ought to be possible to run a suite of automated tests over each candidate's solution to see whether or not it behaves correctly and, if it does, move on to a manual stage where we examine the code for structure, decomposition, style, readability, maintainability, etc. Obviously it's possible to use tools to generate potentially helpful metrics for some of these indices as well. This would obviously reduce the marking workload, and would provide candidates with quicker feedback about whether they've been successful - though I do wonder if waiting a tactful interval before sending a (nicely written) rejection might be wise. I duly scrawled out a picture of my ideal process, which looked like this: The problem is, as soon as I'd roughed it out, I realised that fundamentally it wasn't an ideal process at all, which explained the gnawing feeling of cognitive dissonance I'd been wrestling with all week, whilst I'd been trying to find time to do this. Here's what I mean. Automated assessment marking, and the associated infrastructure around that, makes it much easier for us to deal with large numbers of assessments. This means we can be much more permissive about who we send assessments out to or, in other words, we can give more candidates the opportunity to really demonstrate their skills to us. And this leads to a question: why not give everyone the opportunity to demonstrate their skills, to show that they're smart and can get things done? (Two or three of us even discussed this in the down tools week hustings earlier this week.) And isn't this a lot simpler than the alternative we'd been considering? (FYI, this was automated CV/cover letter sifting by some form of textual analysis to ideally eliminate the worst 50% or so of applications based on an analysis of the 20,000 or so historical applications we've received since 2007 - definitely not the basic keyword analysis beloved of recruitment agencies, since this would eliminate hardly anyone who was awful, but definitely would eliminate stellar Oxbridge candidates - #fail - or some nightmarishly complex Google-like system where we profile all our currently employees, only to realise that we're never going to get representative results because we don't have a statistically significant sample size in any given role - also #fail.) No, I think the new way is better. We let people self-select. We make them the masters (or mistresses) of their own destiny. We give applicants the power - we put their fate in their hands - by giving them the chance to demonstrate their skills, which is what they really want anyway, instead of requiring that they spend hours and hours creating a CV and cover letter that I'm going to evaluate for suitability, and make a value judgement about, in approximately 1 minute (give or take). It doesn't matter what university you attended, it doesn't matter if you had a bad year when you took your A-levels - here's your chance to shine, so take it and run with it. (As a side benefit, we cut the number of applications we have to sift by something like two thirds.) WIN! OK, yeah, sounds good, but will it actually work? That's an excellent question. My gut feeling is yes, and I'll justify why below (and hopefully have gone some way towards doing that above as well), but what I'm proposing here is really that we run an experiment for a period of time - probably a couple of months or so - and measure the outcomes we see: How many people apply? (Wouldn't be surprised or alarmed to see this cut by a factor of ten.) How many of them submit a good assessment? (More/less than at present?) How much overhead is there for us in dealing with these assessments compared to now? What are the success and failure rates at each interview stage compared to now? How many people are we hiring at the end of it compared to now? I think it'll work because I hypothesize that, amongst other things: It self-selects for people who really want to work at Red Gate which, at the moment, is something I have to try and assess based on their CV and cover letter - but if you're not that bothered about working here, why would you complete the assessment? Candidates who would submit a shoddy application probably won't feel motivated to do the assessment. Candidates who would demonstrate good attention to detail in their CV/cover letter will demonstrate good attention to detail in the assessment. In general, only the better candidates will complete and submit the assessment. Marking assessments is much less work so we'll be able to deal with any increase that we see (hopefully we will see). There are obviously other questions as well: Is plagiarism going to be a problem? Is there any way we can detect/discourage potential plagiarism? How do we assess candidates' education and experience? What about their ability to communicate in writing? Do we still want them to submit a CV afterwards if they pass assessment? Do we want to offer them the opportunity to tell us a bit about why they'd like the job when they submit their assessment? How does this affect our relationship with recruitment agencies we might use to hire for these roles? So, what's the objective for next week's Down Tools Week? Pretty simple really - we want to implement this process for the Graduate Software Engineer and Software Engineer positions that you can find on our website. I will be joined by a crack team of our best developers (Kevin Boyle, and new Red-Gater, Sam Blackburn), and recruiting hostess with the mostest Laura McQuillen, and hopefully a couple of others as well - if I can successfully twist more arms before Monday.* Hopefully by next Friday our experiment will be up and running, and we may have changed the way Red Gate recruits software engineers for good! Stay tuned and we'll let you know how it goes! *I'm going to play dirty by offering them beer and chocolate during meetings. Some background information: how agonising over the initial CV/cover letter sift helped lead us to bin it off entirely The other day I was agonising about the new university/good degree grade versus poor A-level results issue, and decided to canvas for other opinions to see if there was something I could do that was fairer than my current approach, which is almost always to reject. This generated quite an involved discussion on our Yammer site: I'm sure you can glean a pretty good impression of my own educational prejudices from that discussion as well, although I'm very open to changing my opinion - hopefully you've already figured that out from reading the rest of this post. Hopefully you can also trace a logical path from agonising about sifting to, "Uh, hang on, why on earth are we doing this anyway?!?" Technorati Tags: recruitment,hr,developers,testers,red gate,cv,resume,cover letter,assessment,sea change

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  • is this code correct? [closed]

    - by davit-datuashvili
    hi i have poste this code from this title http://stackoverflow.com/questions/2896363/hi-i-have-question-here-is-pseudo-code-about-sift-up-and-sift-down-on-heaps i have following code of siftup on heap is it correct?i have put here because i have changed at old place my question and it became unreadable so i have posted here public class siftup{ public static void main(String[]args){ int p; int n=12; int a[]=new int[]{15,20,12,29,23,17,22,35,40,26,51,19}; int i=n-1; while (i!=0){ if (i==1) break; p=i/2; if (a[p]<=a[i]){ int t=a[p]; a[p]=a[i]; a[i]=t; } i=p; } for (int j=0;j<n;j++){ System.out.println(a[j]); } } } //result is this 15 20 19 29 23 12 22 35 40 26 51 17 is it correct?

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  • "Must have" Windows Media Center add-ons?

    - by Will
    Where are they? I've seen and used a few, but most of them either look awful or behave badly. Are there any useful add-ons that you would recommend that work and integrate well into Windows Media Center? Yes, I could go to the green button and sift through hundreds of add-ons. I'm looking for the cream of the crop.

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  • Are all "Important security updates", updates to already installed packages?

    - by Omnicomment
    I'm running 12.04, and I've never downloaded any drivers for the installation of any peripheral devices. Yet, I noticed a fair few "Important security updates" involving drivers/utilities for HP devices/software. I understand if the default installation of Ubuntu came with a set of drivers for these devices - and the update manager, having noticed that they live on my system, went and found newer versions, but still - given I don't use any devices - I'm either forced to download an irrelevant update, sift through the updates to check applicability, or turn off Update Manager altogether: none of which are desirable. First; the obvious - can someone confirm that the list of "Important security updates" on the server that Update manager connects to, is not actually populated with every patch ever written (i.e. for all Ubuntu packages regardless of whether they're installed or not)? Unlikely, but..

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  • How do I limit the size of my syslog?

    - by Wayne Werner
    I've got my mom's computer running Ubuntu 12.04 LTS. It's been working just fine but all of the sudden syslog has been filling up. And by filling up I mean I just deleted a /var/log/syslog that was 400GB in size. Yes - Gigabytes. While I'm sure there was some useful information in there, I'm not sure that 400GB is any kind of information to sift through. And what's really amazing about it is that it happened within a period of 8 hours - I had ran df around noon, and between then and now her drive filled up 30% (from just under 70% to 100%). What could be causing this and how could I fix it?`

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  • .NET SSH Port Forwarding

    - by Ronnie Overby
    I am trying to build in SSH port forwarding into a .net application that I am writing. I have tried using sharpSSH, but it requires the user to input their password every time, and I don't want that. I am going to handle storing the password. I have downloaded Granados, but there is basically zero documentation for it. While I sift through the Granados source, does anyone know how to accomplish port forwarding with Granados or any other free SSH library for .NET?

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  • Transform OpenCV image data type to Devil image format and vice-verca

    - by D.K
    I want to use a CUDA-enabled SIFT library but I am using the OpenCV driver to get images from the webcam? The Cuda library is using the Devil Library for image data types. Should I transofrm the images from OpenCV data types to Devil? Or Should I use another method for getting images from the webcam[devil compatible data types]? Thanks for your attention

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  • iPhone Audio Delay Line

    - by garylgsimpson
    I am looking into developing an audio delay line - external microphone to line out on the iPhone. Is there any sample code anyone could recommend? I have already been playing with SpeakHere and AurioTouch. AurioTouch is helpful although complex to sift through.

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  • Re-adjusting a binary heap after removing the minimum element

    - by BeeBand
    After removing the minimum element in a binary heap, i.e. after removing the root, why is the last leaf then assigned to the root and sifted down? Why not take the lesser child of what used to be the root and just keep sifting up all the children? Isn't this the same amount of operations, so why is the "sift down" method preferred?

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  • IIS FTP - Users Last Logon

    - by Izzy
    How would you determine the last FTP logon time/date for a bunch of local user accounts on a DMZ (standalone/workgroup) server running IIS FTP? I know I could use a log aggregator and sift through it that way, but this server has been operational for approximately 8 years and I don't fancy that vector. I have also tried the scripting route, but this is of no use because the users have never actually logged onto the machine, so there's no profile (rendering the WMI classes *WIN32_UserAccount* and *WIN32_UserProfile* useless). They're just used to access the FTP service. Thanks in advance

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  • How can I see the structure of a webpage inline?

    - by Coldblackice
    How can I see a webpage's structure "inline" with the visual representation of the actual page, all at once? I'm trying to understand HTML layout better, but it's hard to get a feel for it, even having the source open on a separate monitor, because there's just so much expansive and miscellaneous code. I suppose I could sift through it, clean it up, and set up some type of custom collapsible tree system, but that would take too long for the amount of pages I'd like to get a quick view of the layout/structure of. For reference, I'm using Firefox for my internet browsing.

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  • Get Social At The Oracle Social Summit, November 14–15, 2012, Wynn Las Vegas

    - by Michael Hylton
    More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand? Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers at the Oracle Social Summit, November 14–15, 2012, at the Wynn in Las Vegas, NV. At the Summit you will learn how: Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence Social Agency & Marketing Developers stay ahead of new social technologies and development best practices Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Matt Thomson, VP of Business Development & Platform, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.  Click here to learn more and register for this exciting social event!

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  • One sentence descriptions of the various common software licenses?

    - by Rich
    Instead of having to read entire documentation and sift through all the legalese, can someone outline the more common licenses in language that is short and sweet and gets right to the point? Specifically, I'm using a 3rd party control that uses the Apache 2.0 license. My intention is to use this in a proprietary application that I am building for a corporation's use (not resold, but I'm being paid for my work). Does this mean I can or cannot use this control? Does it mean that I must maintain copyright/license information in my code? Does it mean that I must mention copyright/license information in a clearly visible location in the app? EDIT In response to an answer below with a link to an article by Jeff Atwood, the Apache license is described as follows: Apache License Open Permissive 9 Requires derivative works to provide notification of any licensed or proprietary code in a common location. Does this notification need to be in a "common location" in my source code or a common location visible within the app? What if this were a non GUI app (I'm assuming that could very well be my answer)? Thanks for the responses!!!

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  • iTunes for Ubuntu Studio

    - by soundblastdj
    I have finally gotten my old Mac HDD sorted out, and now I would like to know if anybody has either: a) a way to run iTunes without wine, as it did not work out well for me the last time I tried it, or b) any other media player that will sync with an iPod and, more importantly, use the same file system. When my Mac died, I started to get into open source. I bought a MacBook Air, only out of necessity. For almost two years now, I have not once backed up or synced my iPod. I am getting nervous that it may give up on it's life soon and would like to find a solution. I don't have enough room on my Air, and it would just erase my iPod anyway... Another thing that I am having trouble with is the way iTunes arranged the music. Now, it is arranged all by artist, then album, the song and I would like to have a media library, but somewhere around 400GB of music is a lot to sift through (I have attempted in the past). Thus I am looking for something that will use the same library format. A side note: As I was writing this I started to wonder; Is a Hackintosh in order here? If somebody will give me instructions on how to install MacOSX for free (maybe Mavericks?) in a dual boot with Ubuntu, I will be ever grateful. :) Thanks, soundblastdj

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  • Warping Images using cvWarpPerspective Results in Some Parts of the images out of the viewable area

    - by Birkan Cilingir
    Hi, I am trying to stich two images together. In order to do so I extracted sift features and find matches on the two images using this C implementation. http://web.engr.oregonstate.edu/~hess/index.html After that I found the homography matrix using the matched points. http://www.ics.forth.gr/~lourakis/homest/ But if I use this Homography Matrix in "cvWarpPerspective" function, some of the parts of the image goes out of the viewable area (negative corrdinates). To solve this I tried to calculate the bounding box first by piping the four corners of the image through Homography matrix. And move the initial image then warp it. But this caused the warping result to change. Is there any way for warping an image and keeping it in the viewable area? I would appreciate any help. Thanks in advance...

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  • Tutorials/Books on using Mono to develop RESTful webservices?

    - by max
    Hi, anyone out there got any pointers to good links/tutorials/books on developing webservices with Mono? In more detail, I am interested in using Mono from project start on a Linux host developing in C# using Visual Studio for development, ideally with remote debugging if that is realistic developing web-services in MONO accessible in a RESTful manner, returning JSON hiding the services processes behind an Apache access the services either via javascript/AJAX or from a thin script layer written in PHP scalability is important for me unit-testing of webservices Any recommendations for material I could sift through to get a good head-start? I might add that I'm C#/.NET savvy, but not in the context of web development. I've been using it since it came out, but mainly for internal server-client applications where the clients were Windows desktop apps and the communication layer was remoting or, sometimes, more low-level socket-based. Thanks, max

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  • C++ union assignment, is there a good way to do this?

    - by Sqeaky
    I am working on a project with a library and I must work with unions. Specifically I am working with SDL and the SDL_Event union. I need to make copies of the SDL_Events, and I could find no good information on overloading assignment operators with unions. Provided that I can overload the assignment operator, should I manually sift through the union members and copy the pertinent members or can I simply come some members (this seems dangerous to me), or maybe just use memcpy() (this seems simple and fast, but slightly dangerous)? If I can't overload operators what would my best options be from there? I guess I could make new copies and pass around a bunch of pointers, but in this situation I would prefer not to do that. Any ideas welcome!

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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