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• CRM@Oracle Series: Sales Pipeline Visibility

  - by tony.berk

  Can you see it? Should you see it all? Who else should see it? Can their manager see it? What is it? Today's slidecast discusses the popular topic of sales pipeline visibility within a CRM application and how Oracle implemented visibility in our global implementation of Siebel CRM. This post is next in the CRM@Oracle Series, which discusses Oracle's internal use of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. Oracle's requirements include a variety of different organizations, roles and responsibilities. Oracle's Applications IT CRM Systems team, responsible for deploying Siebel CRM within Oracle, implemented a number of creative solutions to address the requirements, and they are shared in the slidecast. CRM@Oracle - Sales Pipeline Visibility Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM products. We want to hear from you! If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM@Oracle series.

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• CRM at Oracle Series: Email Marketing

  - by tony.berk

  Anyone doubt that companies are sending more and more emails out to their existing customers and prospects? Effective email marketing requires a scalable platform which integrates with your CRM system. The email marketing system should also have key capabilities to ensure your maximizing your investment such as handling email bounces and click thru, tracking open messages and adhering to customer opt out and other personalization options. As part of the "CRM at Oracle" series, we've discussed other marketing topics including web marketing integration, real-time decisions and marketing business intelligence. Today's "CRM at Oracle" slidecast discusses how Oracle replaced a number of legacy "bulk" email systems with Siebel Email Marketing and is taking advantage of key functionality and integration to other Siebel CRM components. CRM at Oracle: Email Marketing Click here to learn more about Siebel Email Marketing and other Siebel Marketing products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• CRM@Oracle Series: Forecasting

  - by tony.berk

  What do you trust more: the weather forecast or your sales forecast? I hope the answer is your sales forecast! Either way, would your sales forecast be more accurate if sales management had visibility into what the sales reps are forecasting and what has changed since the last forecast? What if management could adjust forecasts for accuracy based on analytic tools? Today's slidecast discusses sales forecasting and how Oracle implemented forecasting in our global implementation of Siebel CRM, including the steps involved to roll up the forecast. CRM@Oracle - Forecasting Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• CRM@Oracle Series: Web Marketing Integration

  - by tony.berk

  Who is visiting your website? How did they get there? Was it from a search engine? Email campaign? Are they downloading whitepapers, datasheets, presentations, software? Are they interested in attending one of your marketing events? Are you capturing these leads or which marketing campaign generated the lead? There are a lot of questions related to traffic on a website, and the answers to those questions can be found in your CRM system. Visitors who download marketing collateral are potential leads, so it is important to capture who they are, how they got there, where they went on the website and what they are looking for. Today's CRM@Oracle slidecast discusses how Oracle uses Siebel CRM to plan and execute marketing campaigns on our website, www.oracle.com, and capture the key information about who is downloading content or interested in attending one of our marketing events. The responses are captured, qualified, and if appropriate, a lead is generated. It all happens in Siebel CRM. CRM@Oracle Series: Web Marketing Integration Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• CRM@Oracle Series: Complete Customer Intelligence

  - by tony.berk

  How do you to get sales folks to use a CRM system? Ah, the age-old question (well, at least the one that has been around for the past 10-15 years). Of course, some combination of "Carrot and Stick" always come up as possible answers. You hear talk about, "WIFM" or "What's in it For Me?" Oracle's internal implementation of Customer 360 consolidates all customer information in one place in Siebel CRM and enables the sales rep to present one-face to the customer. Additionally, Customer 360 provides customer intelligence and prospecting tools making it a darn nice "Carrot" for our sales teams to chew on. Check out today's slidecast for an overview. CRM@Oracle - Customer 360 Click here to learn more about Siebel CRM and other Oracle CRM products and here to learn about customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• CRM@Oracle Series: CRM Analytics

  - by tony.berk

  What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence. Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's CRM@Oracle slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle. CRM@Oracle: CRM Analytics Click here to learn more about Oracle CRM products and here to learn about Oracle Business Intelligence Applications. Have you read our other postings in the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.

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• CRM at Oracle Series: Do Not Call & Do Not Email

  - by tony.berk

  Who you gonna call? Or not call! Sorry, just kidding, this isn't a movie blog! Do Not Call is an important topic for all businesses as there are government regulations that can lead to significant fines, and of course, possible damage to your brand. Oracle leverages Siebel CRM to develop an effective solution to address the Do Not Call and Email Permissible Use requirements. The application uses the Contacts functionality to manage communication preferences, which when defined, centrally synchronizes all contact records that share the same phone number and email address. Additionally, the relevant information is masked so Oracle employees cannot accidentally reach out to the contact. Therefore, the solution ensures that we are compliant with regulations, enables us to respect individuals' communication preferences and provides an audit trail of changes to their preferences. Today's CRM at Oracle slidecast discusses the requirements, highlights benefits and provides screen shots of the solution. CRM at Oracle Series: Do Not Call & Do Not Email Click here to learn more about Siebel CRM and other Oracle CRM products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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