If I can, i'd rather not use a service like FeedBurner. My setup: I've setup a RSS feed link on a self-hosted Wordpress website, clicking the RSS link in Safari shows the feed - because Safari has a built in RSS reader. Great. Unfortunately clicking the same RSS link in Chrome displays the raw XML feed. I know why this happens - Chrome doesn't have a built in RSS reader. I also assume this will be the same in older versions of Internet Explorer. Possible solution? I've noticed http://www.bbc.co.uk/news has a nice solution: Click the RSS feed (top tight of the page) in a RSS enabled browser (Safari) and it uses the built in RSS reader to display the RSS feed. Click the same RSS feed link in Chrome (Chrome has no built in RSS reader) it displays the RSS feed using what looks like a custom page. Is there a way to check if a browser has a built in RSS reader? How would I provide alternative content (like the BBC site) to a browser that doesn't have a RSS reader installed? Any help on this would be brilliant, thanks for taking the time to read this. Stephen