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• Google Rules for Retail

  - by David Dorf

  In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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• The Oracle Retail Week Awards - most exciting awards yet?

  - by sarah.taylor(at)oracle.com

  Last night's annual Oracle Retail Week Awards saw the UK's top retailers come together to celebrate the very best of our industry over the last year.  The Grosvenor House Hotel on Park Lane in London was the setting for an exciting ceremony which this year marked several significant milestones in British - and global - retail.  Check out our videos about the event at our Oracle Retail YouTube channel, and see if you were snapped by our photographer on our Oracle Retail Facebook page. There were some extremely hot contests for many of this year's awards - and all very deserving winners.  The entries have demonstrated beyond doubt that retailers have striven to push their standards up yet again in all areas over the past year.  The judging panel includes some of the most prestigious names in the retail industry - to impress the panel enough to win an award is a substantial achievement.  This year the panel included the likes of Andy Clarke - Chief Executive of ASDA Group; Mark Newton Jones - CEO of Shop Direct Group; Richard Pennycook - the finance director at Morrisons; Rob Templeman - Chief Executive of Debenhams; and Stephen Sunnucks - the president of Gap Europe.  These are retail veterans  who have each helped to shape the British High Street over the last decade.  It was great to chat with many of them in the Oracle VIP area last night.  For me, last night's highlight was honouring both Sir Stuart Rose and Sir Terry Leahy for their contributions to the retail industry.  Both have set the standards in retailing over the last twenty years and taken their respective businesses from strength to strength, demonstrating that there is always a need for innovation even in larger businesses, and that a business has to adapt quickly to new technology in order to stay competitive.  Sir Terry Leahy's retirement this year marks the end of an era of global expansion for the Tesco group and a milestone in the progression of British retail.  Sir Terry has helped steer Tesco through nearly 20 years of change, with 14 years as Chief Executive.  During this time he led the drive for international expansion and an aggressive campaign to increase market share.  He has led the way for High Street retailers in adapting to the rise of internet retailing and nurtured a very successful home delivery service.  More recently he has pioneered the notion of cross-channel retailing with the introduction of Tesco apps for the iPhone and Android mobile phones allowing customers to scan barcodes of items to add to a shopping list which they can then either refer to in store or order for delivery.  John Lewis Partnership was a very deserving winner of The Oracle Retailer of the Year award for their overall dedication to excellent retailing practices.  The business was also named the American Express Marketing/Advertising Campaign of the Year award for their memorable 'Never Knowingly Undersold' advert series, which included a very successful viral video and radio campaign with Fyfe Dangerfield's cover of Billy Joel's 'She's Always a Woman' used for the adverts.  Store Design of the Year was another exciting category with Topshop taking the accolade for its flagship Oxford Street store in London, which combines boutique concession-style stalls with high fashion displays and exclusive collections from leading designers.  The store even has its own hairdressers and food hall, making it a truly all-inclusive fashion retail experience and a global landmark for any self-respecting international fashion shopper. Over the next few weeks we'll be exploring some of the winning entries in more detail here on the blog, so keep an eye out for some unique insights into how the winning retailers have made such remarkable achievements. 

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• Virtual Grocery Store

  - by David Dorf

  Because South Korean's are so busy, Tesco decided that its Homeplus grocery chain should offer a virtual alternative in subways.  As you can see in the video below, shoppers passing through a subway station can see a virtual representation of the store and scan items with their mobile phones.  This builds a shopping list which is delivered to their homes later that day. This is a very cool example of leveraging technology to offer a shopping experience that's different from bricks and clicks.

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• Chris Brook-Carter at the Oracle Retail Week Awards VIP Reception

  - by user801960

  The Oracle VIP Reception at the Oracle Retail Week Awards last week saw retail luminaries from around the UK and Europe gather to have a drink and celebrate the successes of retail in the last year. Guests included Lord Harris of Peckham, Tesco's Philip Clarke, Vanessa Gold from Ann Summers, former Retail Week editor Tim Danaher, Richard Pennycook from Morrisons and Ian Cheshire from Kingfisher Group. The new Retail Week editor-in-chief, Chris Brook-Carter, attended and took the time to speak to the guests about the value of the Oracle Retail Week Awards to the industry and to thank Oracle for its dedication to supporting the industry. Chris said: "I'd like to say a real heartfelt thanks to our partner this evening: Oracle. I had the privilege of being at the judging day and I got to meet Sarah and the team and I was struck by not only the passion that they have for the whole awards system and everything that means in terms of rewarding excellence within the retail industry but also their commitment to retail in general, and it's that sort of relationship that marks out retail as such a fantastic sector to be involved in." Chris's speech can be watched in full below:

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• The Retail Week Conference 2012 - Interview with Paul Dickson

  - by user801960

  Recently we attended the Retail Week Conference at the Hilton London Metropole Hotel in London. The conference proves to be an inspirational meeting of retail minds and the insight gained from both the speakers and the other delegates is invaluable. In particular we enjoyed hearing from Charlie Mayfield, Chairman at John Lewis Partnership, about understanding how the consumer is viewing the ever changing world of retail; a session on how to encourage brand-loyal multichannel activities from Robin Terrell of House of Fraser with Alan White of the N Brown Group, Vince Russell from The Cloud and Lucy Neville-Rolfe from Tesco; and a fascinating session from Tim Steiner, Chief Executive of Ocado, about how the business makes it as easy as possible for consumers to shop on their various platforms, which included some surprising usage statistics. Oracle's own Vice President of Retail, Paul Dickson, also held a session with Richard Pennycook, Group Finance Director at Morrisons, about the role of technology in accelerating and supporting the business strategy. Morrisons' 'Evolve' programme takes a litte-and-often approach to updating its technology infrastructure to spread cost and keep the adoption process gentle for staff, and the session explored how the process works and how Oracle's technology underpins the programme to optimise their operations using actionable insight. We had a quick chat with Paul Dickson at the session to get his thoughts on the programme - the video is below. We also filmed the whole presentation, so keep checking back on this blog if you're interested in seeing it.

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• AMR's 2010 Supply Chain Top 25 Report: Early Predictions

  - by [email protected]

  On April 6th, AMR's Debra Hoffman and Kevin O'Marah presented their annual 'Top 25 Supply Chain' predictions.  For supply chain professionals, it was a 'must-hear' event especially with the new focus on both operational excellence as well as innovation excellence.  Most people think of R&D as the primary driver for innovation, but in today's 'new-normal' firms need to constantly review, evaluate and update their workflow procedures and business processes to maintian a sharp-blade on the leading edge.  Having the right tools in place to be able to monitor supply chain effectiveness becomes paramount to firms as they compete in the global marketplace. Organizations need  user-friendly and role based dashboards with early alerts to contextualize activities and post the best-options for managers to make better and more informed decisions. 2009 Winners were 1.Apple 2.Dell 3.P&G 4.IBM 5.Cisco 6.Nokia 7. Walmart 8.Samsung 9.PepsiCo 10.Toyota 11.Schulmberger 12. J&J 13.Coke 14. Nike 15.Tesco 16.Disney 17.HP 18.TI 19.LockheedMartin 20.Colgate 21.BestBuy 22.Unilever 23.Publix 24.SonyEricsson 25.Intel    

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• Multiple databases support in Symfony

  - by Ngu Soon Hui

  I am using Propel as my DAL for my Symfony project. I can't seem to get my application to work across two or more databases. Here's my schema.yml: db1: lkp_User: pk_User: { type: integer, required: true, primaryKey: true, autoIncrement: true } UserName: { type: varchar(45), required: true } Password: longvarchar _uniques: Unique: [ UserName ] db2: tesco: Id: { type: integer, required: true, primaryKey: true, autoIncrement: true } Name: { type: varchar(45), required: true } Description: longvarchar And here's the databases.yml: dev: db1: param: classname: DebugPDO test: db1: param: classname: DebugPDO all: db1: class: sfPropelDatabase param: classname: PropelPDO dsn: 'mysql:dbname=bpodb;host=localhost' #where the db is located username: root password: #pass encoding: utf8 persistent: true pooling: true db2: class: sfPropelDatabase param: classname: PropelPDO dsn: 'mysql:dbname=mystore2;host=localhost' #where the db is located username: root password: #pass encoding: utf8 persistent: true pooling: true When I call php symfony propel-build-model, only db1 is generated, db2 is not. Any idea how to fix this problem?

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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• Top 10 things I Learned this October

  - by rbewtra

  Last week, I attended the second largest IT conference. It was Gartner Symposium IT Expo held in Orlando, Florida. Earlier this month, I also had the opportunity to be part of the largest IT conference earlier in the month – Oracle Open World . Both were gatherings for senior IT professionals – CIOs, Senior IT  and Line of Business executives, and Developers. At both events, I learned a great deal about how companies are innovating and leveraging technology.  Here are my top 10 take-aways: #10.  Everyone is talking about Social, Mobile and Cloud  - Whether listening to Gartner discuss The Nexus of Forces or listening to Oracle’s Executive Vice President Hasan Rizvi deliver Oracle Fusion Middleware General Session  -- everyone is talking about Social, Mobile Cloud, and Information – Gartner, Oracle, our customers, partners, -- everyone.   #9. SOA is NOT dead, it is more important than ever before – it is an imperative!  #8. The big question around IT security is not “what will you do IF?” but “what will you do WHEN?” #7. General Colin Powell is an IT guy! Aside from having served as National Security Advisor, Chairman of the Joint Chiefs of Staff and as the U.S. Secretary of State. Gen Colin Powell was an inspirational speaker at the Gartner Symposium and it was clear he understands IT and the powerful impact it has on our society and our youth today. #6. Change will happen, we need to plan for it! #5. When everything is connected and just works, we have harnessed the power of technology. Middleware is at the heart of social, mobile and cloud. #4. Innovation is happening everywhere! Attending both IT events I was able to hear from companies of all sizes and across industries – including Tesco, Nike, Electronic Arts, Nintendo, International Speedway--  they all discussed how they are transforming their companies and their industries. #3. “One size fits all” strategy does not work instead it alienates IT and business. The PACE Layered Application Strategy is a framework that allows IT to have that Nexus of Forces conversation with the business. #2. To stay relevant, we need to hire the innovation workers, develop for that innovation layer. #1. My smartphone is the most valuable tool I own! Everyday with it, I am able to communicate via phone, email, text with family, friends, colleagues. I am able to look up directions to my hotel, make reservations at restaurants, view my calendar, take pictures, record messages, check in for flights and so much more…. I can never leave home without it. Look forward to catching up again soon! Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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