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  • Actinic and Google Analytics: does it mess with my stats?

    - by tjcss
    My fathers website is built using Actinic - not by me but by a local company - and since he went with them some years ago his traffic never went down, but has stayed more or less consistent which is fine. My question is this; does using actinic somehow confuse analytics? As it shows that 99% of all visitors come "direct", as in, not by organic search. Previous to using Actinic he would get 70 to 85% of new hits exclusively from organic search terms. So I'm wondering if Actinic somehow messes with these new hits and redirects them to a "home" page.. Not sure exactly what I mean but this change in stats is concerning and I'm struggling to find an explanation.

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