I need to store a date-time value in MySQL and subsequently display it on a webpage. Due to its flexibility I usually chose to store a Unix timestamp in the database and convert it with PHP's date() to the desired format. This time however I would like to use MySQL's datetime field (mostly due to 2038) and apply the browser's timezone (hence I cannot simply format it on the server and pass the string to the client). I thought of storing the date as UTC datetime in the database and send it as well-defined format to the client, where it will be further processed. Here I would like to avoid a Unix timestamp but everything else might add additional overhead in processing. Is there any best practice as far as date processing is concerned in a MySQL, PHP, JQuery environment? Thanks.