Possible Duplicate: Squeezing all the SEO out of a URL as possible Need help with url structure. Let's say I'm a manufacturer of Wire EDM machines. Is it bad for me to put the keywords wire-edm in my url to help try to raise SEO ranking? For example: mywebsite.com/wire-edm/machine/model-xxxx mywebsite.com/wire-edm/customer-service mywebsite.com/wire-edm/contact Or should I leave it as the following because the gains are fairly insignificant and it doesn't help users understand my site structure: mywebsite.com/machine/model-xxxx mywebsite.com/customer-service mywebsite.com/contact I’d like to hear what everyones thoughts are on this and please provide some sources for which method is better.