I have a simple web page with top navigation and the content, on click of a certain link in top navigation content changes accordingly. Now my question is should do it using AJAX call and load the HTML it into content or should i reload the entire page.It is small page fetching data does not take much of the time but i wonder approach is better suited and why ? My opinion is AJAX way, but some of the web pages that i have seen goes for full page reload i wonder why. i'm not sure AJAX method it has any cons in it. Can someone please elaborate this for me.