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• Google Rules for Retail

  - by David Dorf

  In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts.  These rules help define how Web 2.0 businesses operate today and into the future.  While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth.  So I've decided to more directly apply the rules to retail, along with some notable examples of success.  The table below shows Jeff's Google Rule, some Industry Examples, and New Retailer Rules that I created. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid black 1.0pt; mso-border-themecolor:text1; mso-border-alt:solid black .5pt; mso-border-themecolor:text1; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid black; mso-border-insideh-themecolor:text1; mso-border-insidev:.5pt solid black; mso-border-insidev-themecolor:text1; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Google Rule Industry Examples New Retailer Rule New Relationship Your worst customer is your friend; you best customer is your partner Newegg.com lets manufacturers respond to customer comments that are critical of the product, and their EggXpert site lets customers help other customers. Listen to what your customers are saying about you.  Convert the critics to fans and the fans to influencers. New Architecture Join a network; be a platform Tesco and BestBuy released APIs for their product catalogs so third-parties could create new applications. Become a destination for information. New Publicness Life is public, so is business Zappos and WholeFoods founders are prolific tweeters/bloggers, sharing their opinions and connecting to customers.  It's not always pretty, but it's genuine. Be transparent.  Share both your successes and failures with your customers. New Society Elegant organization Wet Seal helps their customers assemble outfits and show them off to each other.  Barnes & Noble has a community site that includes a bookclub. Communities of your customers already exist, so help them organize better. New Economy Mass market is dead; long live the mass of niches lululemon found a niche for yoga inspired athletic wear.  Threadless uses crowd-sourcing to design short-runs of T-shirts. Serve small markets with niche products. New Business Reality Decide what business you're in When Lowes realized catering to women brought the men along, their sales increased. Customers want experiences to go with the products they buy. New Attitude Trust the people and listen In 2008 Starbucks launched MyStartbucksIdea to solicit ideas from their customers. Use social networks as additional data points for making better merchandising decisions. New Ethic Be honest and transparent; don't be evil Target is giving away reusable shopping bags for Earth Day.  Kohl's has outfitted 67 stores with solar arrays. Being green earns customers' respect and lowers costs too. New Speed Life is live H&M and Zara keep up with fashion trends. Be prepared to pounce on you customers' fickle interests. New Imperatives Encourage, enable and protect innovation 1-800-Flowers was the first do sales in Facebook and an early adopter of mobile commerce.  The Sears Personal Shopper mobile app finds products based on a photo. Give your staff permission to fail so innovation won't be stifled. Jeff will be a keynote speaker at Crosstalk, our upcoming annual user conference, so I'm looking forward to hearing more of his perspective on retail and the new economy.

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• Large Product catalog with statistics - alternatives to Sql Server?

  - by Eric P

  I am building UI for a large product catalog (millions of products). I am using Sql Server, FreeText search and ASP.NET MVC. Tables are normalized and indexed. Most queries take less then a second to return. The issue is this. Let's say user does the search by keyword. On search results page I need to display/query for: First 20 matching products (paged, sorted) Total count of matching products for paging List of stores only of matching products List of brands only of matching products List of colors only of matching products Each query takes about .5 to 1 seconds. Altogether it is like 5 seconds. I would like to get the whole page to load under 1 second. There are several approaches: Optimize queries even more. I already spent a lot of time on this one, so not sure it can be pushed further. Load products first, then load the rest of the information using AJAX. More like a workaround. Will need to revise UI. Re-organize data to be more Report friendly. Already aggregated a lot of fields. I checked out several similar sites. For ex. zappos.com. Not only they display the same information as I would like in under 1 second, but they also include statistics (number of results in each category). The following is the search for keyword "white" http://www.zappos.com/white How do sites like zappos, amazon make their results, filters and stats appear almost instantly?

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• Employee Engagement Q&A with John Brunswick

  - by Kellsey Ruppel

  As we are focusing this week on Employee Engagement, I recently sat down with industry expert and thought leader John Brunswick on the topic. Here is the Q&A dialogue we shared.  Q: How do you effectively engage employees to drive business value?A: Motivation, both extrinsic and intrinsic, combined with the relevancy of various channels to support it.  Beyond chaining business strategies like compensation models within an organization, engagement ultimately is most successful when driven by employee's motivations.  Business value derived from engagement through technical capabilities can be objectively measured through metrics like the rate and accuracy of problem solving for a given business function or frequency of innovation created.  Providing employees performing "knowledge work" with capabilities that allow them to perform work with a higher degree of accuracy in the same or ideally less time, adds value for that individual and in turn, drives their level of engagement to drive business value. Q: Organizations with high levels of employee engagement outperform the total stock market index by 22%. Can you comment on why you think this might be? A: Alignment through shared purpose.  Zappos is an excellent example of a culture that arguably has higher than average levels of employee engagement and it permeates every aspect of their organization – embodied externally through their customer experience.  I recently made my first purchase with them and it was obvious through their web experience, visual design, communication style, customer service and attention to detail down to green packaging, that they have an amazingly strong shared purpose.  The Zappos.com ‘About page’ outlines their "Family Core Values", the first three being "Deliver WOW Through Service, Embrace and Drive Change & Create Fun and A Little Weirdness" – all reflected externally in my interaction with them.  Strong shared purpose enables higher product and service experience, equating to a dedicated customer base, repeat purchases and expanded marketshare. Q: Have you seen any trends in the market regarding employee engagement? A: Some companies now see offering a form of social engagement similar to Facebook and LinkedIn as standard communication infrastructure like email or instant messaging.  Originally offered as standalone tools, the value is now seen when these capabilities are offered in an integrated fashion in the context of business entities.  An emerging area of focus is around employee activities related to their organization on external social platforms, implicitly creating external communities with employees acting on behalf of the brand and interacting with each other (e.g. Twitter).  Companies have reached a formal understand that this now established communication medium requires strategies allowing employees to engage.  I have personally met colleagues from Oracle, like Oracle User Experience Director Ultan O'Broin (@ultan), via Twitter before meeting first through internal channels. Q: Employee engagement is important, but what about engaging customers and partners? A: The last few years we have witnessed an interesting evolution from the novelty of self-service to expectations of "intelligent" self-service.  From a consumer standpoint, engagement can end up being a key differentiator, especially in mature markets.  Customers that perform some level of interaction with a brand develop greater affinity for the brand and have a greater probability of acting as an advocate.  As organizations move toward a model of deeper engagement, they must ensure that their business is positioned to support deeper relationships, offering potentially greater transparency. From a partner standpoint greater engagement can lead to new types of business opportunities, much in the way that Amazon.com offers a unified shopping experience that can potentially span various vendors.  This same model can be extended to blending services and product delivery models, based on a closeness not easily possible before increased capability of engagement mechanisms. Q: What types of solutions are available to successfully deliver employee engagement? A: Solutions enabling higher levels of engagement do so on the basis of relevancy.  This relevancy is generally supported by aspects of content management, social collaboration, business intelligence, portal and process management technologies.  These technologies can help deliver an experience tailored to a given role or process within an organization that applies equally to work that is structured or unstructured, appearing in the form of functionality as simple as an online employee directory search, knowledge communities supported by social collaboration, as well as more feature rich business intelligence dashboards and portals. Looking to learn more about how to effectively engage your employees? Check out this webcast, or read more from John Brunswick. 

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• What is your favorite API developer community site? And why? [closed]

  - by whatupwilly

  There are a lot of great sites out there that offer good documentation, tools, tips, best-practices, sample code, etc. for the API's they are publishing. A sample: http://apiwiki.twitter.com http://developer.netflix.com/ http://developers.facebook.com/ https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html http://code.google.com/ http://remix.bestbuy.com/ http://www.flickr.com/services/api/misc.overview.html http://products.wolframalpha.com/api/webserviceapi.html There are some no-brainers that I think a good developer site should have: Hi level introduction Quick start guide API specific details - showing example request and responses Links to sample code and/or 3rd party libraries Developer registration (e.g. get an API key) Blog But what about some other things: Online-Forum or Msg Board vs. Google Group (or similar) Galleries/ShowCases - spotlighting great apps built on the API - who has done nice galleries? Community Wiki - How do people feel about letting the community have edit rights on API documentation pages Online testing tools (like Facebook has a lot of nice interactive tools to simulate request/responses) What are some packages that you would recommend to put this all together: pbwiki Google Group pages MediaWiki API vendor package such as Sonoa Systems that offers a customizable developer portal So, to summarize: What are some other great API developer portals out there What are some nice features you like on them Any recommendations on what to use to build these features out Thanks, Will Zappos.com Public API (soon to launch) Product Manager

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• What are good examples of perfectly acceptable approaches to development that are NOT test driven development (TDD)?

  - by markbruns

  The TDD cycle is test, code, refactor, (repeat) and then ship. TDD implies development that is driven by testing, specifically that means understanding requirements and then writing tests first before developing or writing code. My natural inclination is a philosophical bias in favor of TDD; I would like to be convinced that there are other approaches that now work well or even better than TDD so I have asked this question. What are examples of perfectly acceptable approaches that NOT test driven development? I can think of plenty approaches that are not TDD but could be a lot more trouble than what they are worth ... it's not moral judgement, it's just that they are cost more than they are worth ... the following are simply examples of things that might be ok as learning exercises, but approaches I'd find to be NOT acceptable in serious production and NOT TDD might include: Inspecting quality into your product -- Focusing efforts on developing a proficiency in testing/QA can be problematic, especially if you don't work on the requirements and development side first ... symptom of this include bug triaging where the developers have so many different bugs to deal with it, it is necessary to employ a form of triage -- each development cycle gets worse and worse, programmers work more and more hours, sleep less and less, struggle to keep going in death march until they are consumed. Superstition ... believing in things that you don't understand -- this would involve borrowing code that you believe has been proven or tested from somewhere, e.g. legacy code, a magic code starter wizard or an open source project, and you go forward hacking up a storm of modifications, sliding FaceBook Connect into your the user interface, inventing some new magic features on the fly (e.g. a mashup using the Twitter API, GoogleMaps API and maybe Zappos API), showing off your cool new "product" to a few people and then writing up a simple "specification" and list of "test cases" and turning that over to Mechanical Turk for testing.

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• A Look Back at 2010 Predictions

  - by David Dorf

  Now is the time of year people make their predictions for next year, but before I start thinking about 2011 it's worth a look back to see how my predictions for 2010 fared. 1. Borders and Blockbuster bite the dust. I would have never predicted a strong brand such as Circuit City could die, but now I know it can happen to anyone. Borders has lost the battle with Barnes & Noble and Blockbuster has lost to Netflix. And just to be sure, Amazon put an extra nail in each coffin. Borders received additional investment from Bennett LeBow to keep it afloat, but the stock is down around $1.25 with no profits in sight. Blockbuster filed for bankruptcy back in September. 2. Every retailer finally has a page on Facebook... but very few figure out how to keep fans engaged. Retailer postings become noise, and fans start to unsubscribe. Twitter goes in the same direction. A few standout retailers will figure out how to use social media, and the rest will remain dumbfounded. Most retailers are on the Facebook bandwagon, and their fan bases seem to be increasing thanks to promotions like The Gap's logo redesign, Lowes' black Friday sneak peak, and Walmart's Crowd Savers. There are several examples of f-commerce advancements, including some interesting integrations from Amazon.3. Smartphones consolidate and grow. More and more people will step-up to smartphones, most of which will choose iPhone, Blackberry, and Android phones. Other smartphones will vanish, and networks will start to strain. But retailers will finally embrace mobile as the next big channel. Retail marketing departments will build mobile apps without the help of their IT department, and eventually they will get into a bind. Android has been on a tear lately stealing market share from Blackberry. Palm and Microsoft are trending down, and Apple is holding steady. Smartphone sales are up 15% and expected to continue. Retailers understand the importance of mobile, and some innovative applications have been produced this year. 4. Google helps the little guys. Google will push its Favorite Places project to help give exposure to small retailers and restaurants. They will enable small retailers to act like big ones by providing storefronts, detailed product information, and coupons for consumers. Google will find a way to bring augmented reality to the masses. I can't say I've seen much new from Google regarding Favorite Places, but they've continued to push local product search. From the PC or smartphone, consumers can search for products and see which nearby stores have it stock. Oracle Retail even productized an integration to Google to support this effort. I suppose if Google ever buys Groupon then it will bring them even closer to local shopping. Google talked about augmented humanity, but that has nothing to do with augmented reality. 5. Steve Jobs Is Bugs Bunny and Steve Ballmer is Elmer Fudd. (OK, I stole that headline from an InformationWeek article. I couldn't resist.) Both Apple and Microsoft will continue to open new stores, but only Apple will show real growth. POSReady 2009 (formerly WEPOS) will continue to share the POS market with Linux. The iPhone and iPod will continue to capture market share, but there won't be an Apple tablet. There won't be an Apple tablet? What was I thinking? While Apple has well over 300 stores, there are less than 10 Microsoft stores. Initial impressions show that even though Microsoft is locating its store near Apple Stores, they are not converting customers, with shoppers citing a lack of assortment and high prices. 6. Consolidation of e-commerce software providers. Software vendors in the areas of search, reviews, online call-centers, payments, and e-commerce will consolidate, partly driven by the success of m-commerce and SaaS. Amazon will find someone else to buy, and eBay will continue to lose momentum. Consolidation of e-commerce providers continued with IBM acquiring Sterling Commerce and CoreMetrics, and Oracle recently announcing the acquisition of ATG. Amazon grabbed Zappos, Woot, and Diapers.com to continue its dominance of online selling. While eBay's Marketplace growth may have slowed, its PayPal division is doing quite well, fueled in part by demand for mobile payments. 7. Book publishers mirror music labels. Just as the iPod brought digital downloads to the masses, the Kindle and Nook will power the e-book revolution. Books will continue to use DRM for a few more years before following the path of music. Publishers will try to preserve the margins of hardbacks by associating e-book releases with paperbacks. Amazon has done a good job providing e-reader clients for smartphones, PCs, and tablets. Competition from Barnes & Noble has forced Amazon to support book loaning, and both companies are making it easier for people to publish ebooks (with or without DRM). Progress is slow but steady. 8. NFC makes inroads, RFID treads water. Near Field Communications start to appear in mobile phones, and retailers beta test its use for payments and loyalty programs. RFID tag costs come down a bit, but not enough to spur accelerated adoption.Nokia announced plans to offer NFC-enabled phones in 2011, and rumors are swirling about NFC in the upcoming iPhone.  I think NFC is heading in the right direction, and I've heard more interest from retailers about specialized uses for RFID.9. Digital Signage goes the way of augmented reality. People use their camera phones to leave geo-tagged notes all over cities, rating stores and restaurants, and "painting" graffiti. But people get tired of holding their phones in front of their faces, so AR glasses are offered in much the same way bluetooth headsets emerged. Retailers experiement with in-store advertising using AR. Several retailers like Pizza Hut, Benetton, and Target have experimented with AR but its still somewhat of a gimmick used by marketing.  I think this prediction is a year or two too early. 10. JDA flip-flops again. After announcing their embracing of the .Net architecture, then switching to J2EE after the Manugistics acquisition, JDA will finally decide to standardize on Apple's Objective C. Everything will be ported to the iPhone and be available on the AppStore. After all, there's not much left to try. This was, of course, a joke but the sentiment is still valid.  JDA seems more supply-chain focused than retail focused, which is a an outcrop if their i2 acquisition.  Of the 10 predictions, I'm going to say I got 6 somewhat correct.  (Don't you just love grading your own paper?)  Soon I'll post my predictions for 2011 so be on the lookout.  Until then here's one more prediction:  Va Tech beats Stanford in the Orange Bowl -- count on it!

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