Currently I use custom 404 error pages, having the following meta on them : <meta content="noindex" name="robots"> My guess is this way Google will remove deleted pages faster from the index, anyone has experienced a case where it does ? Also, is it better to have the url path rewritten to the actual error page, like the url pattern: http://{mysite}/{404_error_page} or is it best to keep the old deleted page's url when serving a 404 error ?