As a sales or marketing executive, you want the best software for managing your marketing, demand generation, trade promotion, customer/volume planning, and retail execution/monitoring activities and analysis. However, working with niche software vendors can result in a very disjointed user and support experience.

It would be ideal to have just one end-to-end solution that could manage and optimize each of these processes...but is that just wishful thinking? Read this Gartner article to find out more!