How do you attract programmers in rural areas?

Posted by Reed Copsey on Stack Overflow See other posts from Stack Overflow or by Reed Copsey
Published on 2009-03-31T00:52:30Z Indexed on 2010/04/07 9:43 UTC
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I run a software development group for a very small, but stable and established company in a small town, somewhat outside of the "big city". Unfortunately, the "programmer" labor pool is much smaller due to the size of the city. There are many positives to working in this area, especially in terms of quality of life (particularly for people interested in outdoor activities), lower cost of living, great schools and neighborhoods, etc. However, I've always had difficulty attracting high-qualtiy, experienced developers.

For those of you who hire developers outside of large cities:

  • Where do you advertise to find good developers? Many of the large sites are very focused in certain metropolitan areas, and seem inappropriate places to advertise if you're outside of that main region.
  • How do you attract quality developers to rural (or at least less metropolitan) locations?
  • Do you find that you make more sacrifices in your hiring due to a smaller labor pool? Or do you just wait, and take extra time to attract people? What sacrifices do you expect to make if you are outside of the main developer-rich cities?

For all of the developers out there...

  • What would entice you to working in a smaller town?
  • Are there things that would stand out and make you willing to relocate or at least apply to a position that was not nearby?
  • What specific qualities would help you want to move outside of the city?

In the past, I've had difficulty with finding good people. Most of the people who've applied and been willing to move out to a more rural location seem like the types that can't keep a quality job elsewhere. I'd like to know what advice people have to attracting quality technical staff.

I don't believe its the work itself that's been the problem - The work is both interesting and challenging, and nearly 100% new development. The developers I have seem very happy with their situation - they love the work, the atmosphere, etc. It's more a matter of finding willing, able developers.


Edit: More info after the first couple of answers:

Right now, some of my best developers telecommute (some work from overseas); however, for this question, I'm trying to figure out how to get people who want to live and work full time locally. I need some people with whom I interact every day.

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