Usability of an endless/infinite scroll

Posted by Anton Gogolev on Stack Overflow See other posts from Stack Overflow or by Anton Gogolev
Published on 2010-04-30T14:35:18Z Indexed on 2010/04/30 14:37 UTC
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usability

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subjective

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scrolling

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html

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endless

What are pros and cons of this technique (see Softfolio for an example). Two things I personally thought of are as follows:

Impossible to tell someone where an item of interest is located (like, you probably won't say "324-th row, second column")
Broken navigation when you return back to an infinitely scrolled page.

What else can you think of? And what do you personally think of this approach in general. Would you use this in you projects?

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