I've written a few documents for friends or blogs on software testing, job hunting and android development. I've been toying with the idea of producing some programming-related ebooks. However, developing these in Word or OpenOffice seems too amateurish compared to some of the fantastically produced books out there. I'm proficient in LaTeX but have never seen it used to produce ... 'marketable' works - just technical papers, maths, etc - which is great for code but not for distribution.

Has anyone seen any good (preferably free / open source) tool or software for developing/compiling professional-looking marketable ebooks (probably to .pdf or .exe format - but I can take care of that part if need be)? And more importantly, ones that are easy to use to format any code samples or snippets that I may choose to include.

Much appreciated.