Track mass email campaigns

Posted by daeliur on Stack Overflow See other posts from Stack Overflow or by daeliur
Published on 2010-06-02T15:00:54Z Indexed on 2010/06/02 15:04 UTC
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email

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tracking

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massmail

Litmus released an email analytics service last month (may 2010).
See here: http://litmusapp.com/email-analytics

They boast a very cool "read rate" tracking: they can track normal reads, Skims, and Glanced/Deleted.

How can they track skims and glanced/deleted? This to me seems impossible :)

They also track forwards and prints. Prints are easy (they include a css @media print query with a bg image).

But forwards? I think this might be a combo between subsequent opens and different IPs/reffering URLs. However, this means that if I open my mail and re-read it from another computer, it counts as a forward. Any ideas on this one?

To summarize: Litmus Email Analytics says they can track email reads, skims, glanced/deleted, prints and forwards. How do they do it (skims, glanced/deleted and forwards)?

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