Track mass email campaigns

Posted by daeliur on Stack Overflow See other posts from Stack Overflow or by daeliur
Published on 2010-06-02T15:00:54Z Indexed on 2010/06/02 15:04 UTC
Read the original article Hit count: 282

Filed under:

email

|

tracking

|

massmail

Litmus released an email analytics service last month (may 2010).
See here: http://litmusapp.com/email-analytics

They boast a very cool "read rate" tracking: they can track normal reads, Skims, and Glanced/Deleted.

How can they track skims and glanced/deleted? This to me seems impossible :)

They also track forwards and prints. Prints are easy (they include a css @media print query with a bg image).

But forwards? I think this might be a combo between subsequent opens and different IPs/reffering URLs. However, this means that if I open my mail and re-read it from another computer, it counts as a forward. Any ideas on this one?

To summarize: Litmus Email Analytics says they can track email reads, skims, glanced/deleted, prints and forwards. How do they do it (skims, glanced/deleted and forwards)?

© Stack Overflow or respective owner

Related posts about email

CRM 2011 - Workflows Vs JavaScripts

as seen on Programmers - Search for 'Programmers'
In the Contact entity, I have the following attributes Preferred email - A read only field of type Email Personal email 1 - An email field Personal email 2 - An email field Work email 1 - An email field Work email 2 - An email field School email - An email field Other email - An email field Preferred… >>> More
Sending Email in Android using JavaMail API without using the default android app(Builtin Email app

as seen on Stack Overflow - Search for 'Stack Overflow'
Hi Folks, I am trying to create a mail sending application in android, If I use `Intent emailIntent = new Intent(android.content.Intent.ACTION_SEND`); This will launch the builtin application of android, I'm trying to send the mail on button click directly without using this app, Please any suggestions… >>> More
Processing Email in Outlook

as seen on Daniel Moth - Search for 'Daniel Moth'
A. Why Goal 1 = Help others: Have at most a 24-hour response turnaround to internal (from colleague) emails, typically achieving same day response. Goal 2 = Help projects: Not to implicitly pass/miss an opportunity to have impact on electronic discussions around any project on the radar. Not achieving… >>> More
Processing Email in Outlook

as seen on Daniel Moth - Search for 'Daniel Moth'
A. Why Goal 1 = Help others: Have at most a 24-hour response turnaround to internal (from colleague) emails, typically achieving same day response. Goal 2 = Help projects: Not to implicitly pass/miss an opportunity to have impact on electronic discussions around any project on the radar. Not achieving… >>> More
email is moved to junk-email folder even though sender is listed as safe

as seen on Super User - Search for 'Super User'
Using Outlook-2007 : Added a sender as safe sender, but still the email from that id goes to junk-email folder. Tried resetting all settings and restarted outlook . any ideas ? Thanks! >>> More

Related posts about tracking

Activity tracking usecase for login tracking.

as seen on Stack Overflow - Search for 'Stack Overflow'
Creating an activity tracking system for a social site. All user activiti from pooint of login til logoff are to be tracked. This means the first use case is the user's login. Every activity will have the same format so once I figure out how to track one activity then I can create chema for all activities… >>> More
Tracking finger move in order to rotate a triangle : tracking is not perfect

as seen on Stack Overflow - Search for 'Stack Overflow'
I've written a custom view, with the OpenGL_1 technology, in order to let user rotate a red triangle just by dragging it along x axis. (Will give a rotation around Y axis). It works, but there is a bit of latency when dragging from one direction to the other (without releasing the mouse/finger). So… >>> More
Tracking access to media resources with HttpHandlers

as seen on Dot net Slackers - Search for 'Dot net Slackers'
This article will discuss what it takes to create an HttpHandler that can keep track of new and existing resources and how many people access those resources. >>> More
Web Marketing Tips: Tracking Direct Mailings

as seen on Internet.com - Search for 'Internet.com'
Andrew Lock shows how to use the Web to track your snail-mail marketing campaigns. Plus, a tool for pricing real estate and why an old-as-dirt advertising tactic is so successful. >>> More
Time Tracking on an Agile Team

as seen on Stephen Walter - Search for 'Stephen Walter'
What’s the best way to handle time-tracking on an Agile team? Your gut reaction to this question might be to resist any type of time-tracking at all. After all, one of the principles of the Agile Manifesto is “Individuals and interactions over processes and tools”. Forcing the developers on your… >>> More