Track mass email campaigns
- by daeliur
Litmus released an email analytics service last month (may 2010).
See here: http://litmusapp.com/email-analytics
They boast a very cool "read rate" tracking: they can track normal reads, Skims, and Glanced/Deleted.
How can they track skims and glanced/deleted? This to me seems impossible :)
They also track forwards and prints.
Prints are easy (they include a css @media print query with a bg image).
But forwards? I think this might be a combo between subsequent opens and different IPs/reffering URLs. However, this means that if I open my mail and re-read it from another computer, it counts as a forward. Any ideas on this one?
To summarize:
Litmus Email Analytics says they can track email reads, skims, glanced/deleted, prints and
forwards. How do they do it (skims, glanced/deleted and forwards)?
