Does Google AdWords care about duplicate content?

Posted by Yarin on Pro Webmasters See other posts from Pro Webmasters or by Yarin
Published on 2011-08-09T20:23:46Z Indexed on 2012/04/03 17:43 UTC
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Our site offers several families of products, all of which have a common set of configurations. For simplicity's sake, we'll say we offer products A, B and C, each with configurations 1, 2 and 3

  • Products: A, B, C
  • Configurations: 1, 2, 3

We want to create landing page <-> ad group combinations that reflect each possible combination of each product and configuration. Each product and each configuration have their own page, and so each landing page would have include the product content and the configuration content:

  • ourproducts.com/A-1 (Contains copy for A and 1)
  • ourproducts.com/A-2
  • ourproducts.com/A-3
  • ourproducts.com/B-1
  • ... etc...

As you can see, this will lead to duplicate content across our product pages, though in different combinations. My question is, does this matter from AdWords point of view?

Will there be any negative consequence to repeating portions of content this way?

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