Adwords: Is there a drawback to setting a really high CPC to learn what works faster?

Posted by Rob Sobers on Pro Webmasters See other posts from Pro Webmasters or by Rob Sobers
Published on 2012-04-13T14:20:58Z Indexed on 2012/04/13 17:43 UTC
Read the original article Hit count: 294

Filed under:

google-adwords

|

ppc

I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks.

I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting.

Since I can set a max daily budget for my campaign, I won't risk breaking the bank.

I can't think of any drawbacks, personally. Am I missing any?

© Pro Webmasters or respective owner

Related posts about google-adwords

Google AdWords Keyword Tool - Outstanding Marketing Tool

as seen on Ezine Articles - Search for 'Ezine Articles'
I want to show you five amazing ways I use the Google AdWords Keyword Tool to discover outstanding keywords to work on my internet business. I want to be honest with you and unfold unto you my secrets. >>> More
Benefits of Using Both SEO Techniques and Google AdWords

as seen on Ezine Articles - Search for 'Ezine Articles'
As the name suggests, Search Engine Optimization is the process by which your web page is optimized to appear in the first few results of Google's search page also known as SERP (Search Engine Results Page). This is not as simple as it sounds unfortunately. To get your page onto the first page you… >>> More
About Google Adwords Ads

as seen on Article City - Search for 'Article City'
Google AdWords is the flagship advertising model of Google and also the driving force behind its revenue. The total advertising revenues that Google earns in every fiscal year is completely because o... [Author: John Anthony - Computers and Internet - May 03, 2010] >>> More
Using Google AdWords to Drive Traffic to Your Website - Increase Your Traffic With SEO

as seen on Ezine Articles - Search for 'Ezine Articles'
Using Google AdWords to drive traffic to your website is one surefire way to get traffic to your website. If you combine it with Search Engine Optimization you have a winning combination. >>> More
Display only visits referred from a Google Adwords campain

as seen on Pro Webmasters - Search for 'Pro Webmasters'
I want to only display visits to my site which were sent by my Google Adwords campain preferably in the Visitors overview page. I've tried filtering with 'Advanced Segments' but when I select "Paid Search Traffic" visits goes down to zero. But I do know that most of my visitors at the moment are… >>> More

Related posts about ppc

Mac OS X: Intel vs. PPC marketshare

as seen on Stack Overflow - Search for 'Stack Overflow'
I was looking at my plugins, and ended up looking at Silverlight on several Mac systems. What I noticed (from Wikipedia), was that only Silverlight 1 runs on PPC. Without knowing about the technical details and trade-offs, I was surprised. On its face, if you build Silverlight 1 for PPC and Intel… >>> More
What Algorithm will Find New Longtail Keywords for *keyword* in PPC

as seen on Stack Overflow - Search for 'Stack Overflow'
I am looking for the algorithm (or combo) that would allow someone to find new longtail PPC search phrases based on say one corekeyword. Eg #1 word word corekeyword eg #2 word corekeyword word Google search tool allows a limited number vertically - mostly of eg#1 (https://adwords.google.com.au/select/KeywordToolExternal) I… >>> More
JNI call to Intel or PPC arch jnilib function differs

as seen on Stack Overflow - Search for 'Stack Overflow'
I am making a call from within Java to a jnilib function and get different logs on PPC and Intel. My function definitions are as follows: private native int initHandler(long vendorID, long productID); JNIEXPORT jint JNICALL Java_com_sue_protocol_SerialPortObserverThread_initHandler( JNIEnv *env… >>> More
Are our PPC management agency using a robot?

as seen on Stack Overflow - Search for 'Stack Overflow'
We outsource the management of our Google AdWords account. Although we understand the interface ourselves, we just don't have the time to manage it, and thought we might also benefit from a pro's added experience. However, looking at the My Change History page, the only changes I see are '1 Max… >>> More
Natural Search Engine Optimization Vs PPC

as seen on Ezine Articles - Search for 'Ezine Articles'
Hey do you want o know how Natural Search Engine Optimization beats out the beans of per pay click advertising? I want to show you that Natural SEO is way better than PPC. >>> More