I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came from (organic search? if organic, what keywords? etc) but I can't figure out how to do that in Adwords. When I click into the goal tracking overview, I see my 4 customers and it breaks it down so I see that 3 of them came from adwords (cpc) and 1 of them came from organic. I'd like to know exactly what ads brought the traffic and what keywords on the organic search led them to me.

How can I do this?

It seems like a simple request... but I can't figure it out... thanks for your help!