Sample size and statistical significance in Google Analytics
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colmcq
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Published on 2012-06-28T15:06:12Z
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2012/06/28
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google-analytics
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I have been asked to compile a report into dropout rates during checkout for a global webstore
I have used a sample size over one month as my sample because:
- google analytics slows to a crawl over larger sample sizes and makes much of the analysis agonisingly small
- I believe it to be statistically significant and a representative sample
My client has asked me why I didn't use yearly figures and wants proof that one month of data is 'statistically significant'.
Am I right in thinking that I need to compare the standard deviation of my monthly sample to the yearly sample and ensure that the deviation is under a certain %age?
Question: how do I prove one month of Google Analytics data is representative to one year worth of data?
Stats:
- 90k unique views/month
- ~1.1m per year.
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