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• Sample size and statistical significance in Google Analytics

  - by colmcq

  I have been asked to compile a report into dropout rates during checkout for a global webstore I have used a sample size over one month as my sample because: google analytics slows to a crawl over larger sample sizes and makes much of the analysis agonisingly small I believe it to be statistically significant and a representative sample My…

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• over reporting in google analytics - social media stats

  - by colmcq

  I have a client and their traffic from social media reads thus: 80% from facebook 1% from Twitter This suggestsd they are not exploiting twitter at all and this was in my presentation but my boss took it out claiming twitter stats are under reported in google analytics. I can't substantiate this claim and wonder where she got this idea from. …

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• google analytics statistics

  - by colmcq

  I am compiling a report for a client using google analytics. I have observed that the client has unusually good page view times (5 mins) and excellent bounce rates (<25%). I need to reference research data that validates my assertion that these figures are excellent compared to an industry standard (the industry is ecommerce and gaming). …

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