over reporting in google analytics - social media stats
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colmcq
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Published on 2012-07-10T11:39:23Z
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2012/07/10
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I have a client and their traffic from social media reads thus:
80% from facebook 1% from Twitter
This suggestsd they are not exploiting twitter at all and this was in my presentation but my boss took it out claiming twitter stats are under reported in google analytics. I can't substantiate this claim and wonder where she got this idea from.
Can anyone shed light on this? Are my stats wrong and should I disregard these figures? but 80-1 seems like one hell of an under report!
thanks
c
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