I have a service in a very big city, and to make my ads stand out, I display the name of the neighborhood in the display URL, although the actual URL is always the same page with my services for any neighborhood. Will google decrease my rating for this? In a different note, you can also express your ideas about if it's sensible to do this or not, ie, the client might feel I'm deceiving them. Although this will be subjective, unless there is some scientific study.

Thank you!