Does using structure data semantic LocalBusiness schema markup work for local EMD URL's?

Posted by ElHaix on Pro Webmasters See other posts from Pro Webmasters or by ElHaix
Published on 2012-12-04T23:41:41Z Indexed on 2012/12/05 5:33 UTC
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Based on what I have read about Google's recent Panda and Penguin updates, I'm getting the impression that using semantic markup may help improve SEO results.

On a EMD (exact match domain) site, that may have been hit, we list location-based products. We are now going to be adding a itemtype="http://schema.org/Product" to each product, with relevant details.

However, that product may be available in Los Angeles and also in appear in a Seattle results page.

We could add a LocalBusiness item type on each geo page to define the geo location for that page. While the definition states:

A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.

We could add use the location property which would simply include the city/state details.

I realize that this looks like it is meant for a physical location, however could this be done without seeming black-hat?

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