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• Microdata Without Reviews

  - by user36562

  I have not been able to find a clear issue on omitting reviews from Microdata. I understand that Microdata values for reviews will default to a certain number when omitted, but I was wondering if it would be correct/acceptable to completely omit the review node completely. I can see where reviews and average "star" ratings would be of help to the end user, especially for things like recipes. However, what if there are no reviews for a product or application? To be completely clear - let's isolate this question to only software applications or extensions. What if a particular piece of software or extension was not featured on an "app store" or other site that provided reviews? Wouldn't the formats still be helpful by providing version number, download URL, compatible software - etc? Sorry for the lengthy background, but I just don't understand why it seems that reviews must be part of a Microdata markup. Or, am I wrong in this assumption?

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• Google not recognizing microdata? [duplicate]

  - by user1795832

  This question already has an answer here: How long for data highlighter mark up to appear in structured data tool? 2 answers I put in microdata to one page of a site I help manage using schema.org. Using the Google webmaster tool test, the page checks out and displays what it sees as the microdata properly. But when I go to the Structured Data page in webmaster tools, it keeps saying the site does not have any. I put it in 2 weeks ago. Us it just something that take a while for it to recognize? Or does microdata have to be on every page for it to be recognized or something?

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• Microdata for Q&A page

  - by Zoltán Kocsán

  Which microdata is the best for a Q&A page or for a list of links to Q&A pages. When searching "yahoo answers cat" via Google it displays the result from Yahoo in a very nice way. It displays a list of related question with the number of answers (screenshot). What microdat/microformat whatever should be used on Q&A pages like Yahoo Answers or StackExchange to have similar results in Google?

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• Correct microdata and/or microformats for real estate listings?

  - by Ernests Karlsons

  Given I am running a real estate rentals listing website, what would be the correct microdata or microformats for the listing pages? There is the usual data: address, photos, price, start date, possible end date, person who is renting it out, list of amenities, description etc. Are there also microformats/microdata that can be used in the listing summary page (e.g., page that displays all listings in a particular city)?

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• What meta tag or microdata should I use for a dictionary web application?

  - by vonPetrushev

  I have a web application that serves as a dictionary, and it ranks good at google when searching for a rare word in my language (the dictionary's target language). I want the result to appear in the define: some-word, as well as in the search results when someone uses the filter tool Dictionary. Should I add some special meta-tag in the head of the html? How about microdata? Does google have a special webmaster tool for registering dictionaries like: wordnetweb.princeton.edu or en.wiktionary.org ?

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• microformats, rdf or microdata

  - by Shlomi.A.

  Hi. is there any difference between using one of this technologies? I'm building now a site using HTML5, and I'm having hard time to decide which of them to use. I cannot see any difference between them, else the syntax size, which i'm not quiet sure is an advantage for the microformats side.

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• What is the correct high level schema.org microdata itemtype for a retail brand/company homepage?

  - by kpowz

  I'd like to hear which schema.org itemtype others would recommend using or have used in the case of completing a retail brand's company homepage microdata. Take for example TOMS's shoes: Example #1 - Using /Corporation as the high-level itemtype one can include a lot of great /Organization microdata, but nothing about the retail store. <html itemscope='itemscope' itemtype="http://schema.org/Website> <head></head> <body itemscope='itemscope' itemtype="http://schema.org/Corporation> various microdata here probably including Product microdata </body> </html> NOTE: the only schema.org property specific to /Corporation is tickerSymbol & TOMS doesn't have one. Example #2 - This code would work if TOMS started their own channel of physical retail stores & each location had it's own homepage. However, for TOMS's.com, although accurate schematically & more descriptive at the face, this is incorrect microdata markup for TOMS.com, because /ShoeStore derives from /LocalBusiness - which must represent a physical place. <html itemscope='itemscope' itemtype='http://schema.org/Website'> <head></head> <body itemscope='itemscope' itemtype='http://schema.org/ShoeStore'> a whole bunch of jabber here </body> </html> NOTE: Since TOMS is virtual & thus can't be a /Store this means you lose really cool properties like 'currenciesAccepted', 'paymentAccepted' & 'priceRange'. Is this just a 'sit and wait' situation until more schemas are approved for 'virtual places' or is there a validation-passing way to get the best of both worlds?

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• Showing schema.org aggregate rating in Google rich snippets

  - by nickh

  After adding schema.org microdata markup for reviews and aggregate ratings, I expected review and rating information to show up in rich snippets. Unfortunately, neither are being shown. Google's Structured Data Testing Tool finds the microdata, and there're no errors or warnings on the page. Any idea what's wrong with the microdata markup? Example 1: Live Page: http://www.shelflife.net/ljn-thundercats-series-3/bengali Google Test: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.shelflife.net%2Fljn-thundercats-series-3%2Fbengali Example 2: Live Page: http://www.shelflife.net/star-wars-mighty-muggs/asajj-ventress Google Test: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.shelflife.net%2Fstar-wars-mighty-muggs%2Fasajj-ventress

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• rich snippets ignored by google [closed]

  - by Thoir Fáidh

  Possible Duplicate: Why would Google Rich Snippets work for one site author but not another? I'm facing one problem here. I made rich snippets - microdata for the website but google ignores all of them. Here is how it looks like in testing tool . It doesn't detect any errors. I've read that google ignores the microdata in hidden fields. Unfortunately this is partially the case since I use jquery to interact with the contect, but nevertheless it is not hidden everywhere and I believe that google should recognize at least the microdata visible to the user permanently. Am I missing something here? It is now about 3 weeks since I updated website with rich snippets.

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• large product image structured data and visibility

  - by Mark Resølved

  On an eCommerce site we two images for a product. One medium sized shown on top of the page and one large photo shown on click in an overlay. We use http://schema.org/Product microdata on the page. We'd like the large, initially hidden, photo to be the main image for the product, as it's the better looking one. So it's also referenced in the XML sitemap as <image:image>. So we also put the itemprop"image" attribute on the, hidden large image. But i'm wondering is it a bad idea to use a microdata attribute on a hidden style="display:none;" element? is there a better way to embed the main image in terms of SEO, without showing it initially?

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• Google doesn't always show rich snippets when the site uses structured data [duplicate]

  - by Sam Se

  This question is an exact duplicate of: Google Structured Data [on hold] 1 answer I'm so tired of the Google structured data recipe. After some days, it loses the image and the extra information. Then I test it again, and it shows again. Some other days in the future it might go away even if it is still showing in test tool. What i can do? I tried with RDFa and schema.org microdata.

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• breadcrumb dilemma -SEO impact

  - by HaCos

  i am updating the breadcrumb module of an commerce website, implementing microdata (schema.org). My dilemma is about showing last page: a.product name on breadcrumb or not? b.Should that be active link to current page or not? eg: http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.urbanspoon.com%2Fr%2F23%2F1600592%2Frestaurant%2FPoint-Breeze%2FAlma-Pan-Latin-Kitchen-Pittsburgh urbanspoon example doesnt link last page, but is this right?

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• schema.org 'reviewRating' tag not recognized by google snippet testing tool

  - by saravanak

  I'm trying to add more structural information to my webpages by using the microdata format suggested in www.schema.org. The procedure seems straight forward but I'm having issues validating my results in the Google Rich Snippets Testing Tool. Check out this review page, here I'm using the 'reviewRating' property item to specify rating values for that particular review. I followed the same format as defined in schema.org/Rating but this markup fails validation in Google's rich snippet testing tool with the following error info. Item Type: http://schema.org/rating reviewrating = 5 ratingvalue = 5 Warning: Property "reviewrating" was not found.

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• What effect does using itemprop="significantLinks" on anchors have for SEO?

  - by hdavis84

  So as I've described in a previous post about span tags within head tags, I'm practicing application of microdata via http://schema.org. Anyone who's browsed the documentation there knows that there's a lot of need for improvement for more clear understandings on use for each property. My question on this post is more about the "significantLinks" property and how it effects SEO for on page, in content anchored text. Does anyone have any more information regarding whether its good to use for link optimization? I understand what schema.org means that it's to be used on "non-navigational links" and those links should be relevant to the current page's meaning. But will using this property hurt SEO or make SEO better for each page? Thanks in advance, as by answering this with accurate information you are helping not just me, but many people who are trying to make their customers more successful through helping their rank for relevant keywords to their business, bringing them more search engine traffic.

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• Schema.org for Product Reviews

  - by Lynda

  I have a product reviews on a site and I am adding schema.org markup to the reviews. Here is the code I am using: <div class="blockquote-wrap"> <blockquote itemprop="review" itemscope itemtype="http://schema.org/Review"><span itemprop="reviewBody">Text of the review itself.</span> <cite><span itemprop="author">Author Name</span>, Location of Author</cite> </blockquote> </div> This is all the reviews are. When I test the page using Google's Structured Data Testing Tool I receive this error: Error: Incomplete microdata with schema.org. My question is what data is missing that is required? I don't see which data is required on the Schema.org page for reviews.

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• What effect does using itemprop="significantLinks" on anchors have for SEO and what is the ideal use?

  - by hdavis84

  I'm practicing application of microdata via http://schema.org. Anyone who's browsed the documentation there knows that there's a lot of need for improvement for more clear understandings on use for each property. My question on this post is more about the "significantLinks" property and how it effects SEO for on page, in content anchored text. Does anyone have any more information regarding whether its good to use for link optimization? I understand what schema.org means that it's to be used on "non-navigational links" and those links should be relevant to the current page's meaning. But will using this property hurt SEO or make SEO better for each page?

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• Can I use <link> tags in the body of an HTML document?

  - by Edward Touw

  Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I want to add canonical info in a link tag like this: <div itemscope itemtype="http://schema.org/Book"> <span itemprop="name">The Catcher in the Rye</span>— <link itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye" /> by <span itemprop="author">J.D. Salinger</span> </div> I got the example code above from Schema.org. According to them, this is the way to go for people that want to add a canonical reference to an itemprop, but don't want to place a hyperlink on their website. W3 however clearly states that <link> tags should only be placed within the head section, thus making the Schema.org example invalid. If I want to stick to correct markup, which advice should I follow?

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• would it be bad to put <span> tags within the <head>, for grouping meta data in schema.org format?

  - by hdavis84

  Alright, I'm currently practicing schema.org microdata, and trying to find the best route for every site I build. I have found that i can piggyback itemprops on open graph meta tags. I would like to piggyback more itemprops on opengraph meta tags. However, schema.org requires you to change itemtypes to define all aspects of a "thing". Say I'm defining a LocalBusiness. Open graph has street address, locality, and region i'd like to piggyback on. I'd have to do something like: <html lang="en" itemscope itemtype="http://schema.org/LocalBusiness"> <head> ... <meta itemprop="name" content="Business Name" /> <meta property="og:url" itemprop="url" content="http://example.com" /> <meta property="og:image" itemprop="image" content="http://example.com/logo.png" /> <span itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <meta property="og:street-address" itemprop="streetAddress" content="1234 Amazing Rd." /> <meta property="og:locality" itemprop="addressLocality" content="Greenfield" /> <meta property="og:region" itemprop="addressRegion" content="IN" /> </span> </head> Although there's more that can be added in, this is enough of an example to show what I'm trying to achieve. I've searched the web to see if it is an issue to use spans in the head or not, because I don't want invalid markup. I know I can mark up the address information in the body of the pages, but the route above would be more efficient. Does anyone have an answer for this?

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• Rich snippet for Google Custom Search - Schema.org

  - by Joesoc

  I am trying to extract the book URL from a link using microdata. The format is specified in schema.org. Here is my html. <div class="col-sm-4 col-md-3" itemscope itemtype="http://schema.org/Book"> <div class="thumbnail"> <img src="{{ book.thumbnailurl }}" itemprop="thumbnailUrl" style="width: 100px;height: 200px;"> <div class="caption"> <h4><span itemprop="name">{{ book.name }}</span> - <span itemprop="author">{{ book.author }}</span></h4> <p><span itemprop="about"> {{ book.about }}</span></p> <p> <a href="{{ book.url }}" itemprop="url" onclick="trackOutboundLink(‘{{ book.name }}’);"> <button type="button" class="btn btn-default btn-md"> <span class="glyphicon glyphicon-book"></span>Read </button> </a> </p> </div> </div> </div> When I use google snippet testing tool the JSON API returns book as a html link. However when I make the call in javascript the value of url is text("Read"). What am i missing ?

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• Did anyone experience negative SERP movement after implementing rel=author?

  - by raam86

  I am not intrested in why I don't see the picture in SERPs. So I know this is borderline off-limits but I turned every stone in the web (including DDgo) trying to find anybody experiencing a worse position in SERPs after implementing rel=author tags. In Google Webmaster Tools: Everything seems fine but the first results dropped 14 places in SERPs in the past two days. The original landing page went down from first page to 5th page in a few days. It is a useful site with original content concerning marriage laws. This specific page is no where to be found and now the first result leads to the home page. Assuming everything else is the same with no changes made to the site at all is there a reason the rel=author tag will cause such a plummet? Additional info that might be useful: The google+ account is as dead as a palm pilot.

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• Star rating not showing in rich snippets

  - by Danny R

  We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving Google some time to index the site, it has updated the breadcrumbs and meta descriptions for our review pages, but the stars are still not showing. This is currently how it appears on a Google search (link to the actual page: http://www.betterthanreviews.com/home-security/livewatch): This is what the Rich Snippets is supposed to look like, and how it appears in Google's testing tool: More context: As seen in our html, we are using schema.org language. We initially were using schema.org/Corporation for the site, but we now have the page labeled as schema.org/HomeAndConstructionBusiness because Google will not show star ratings for the Corporation language. However, in our Webmaster Tools, the Structured Data is still showing the Corporation language, which could be a potential issue. Here is a look at some of the coding that we used. But it can be looked at closer by inspecting the element: <div class="aggregate-rating" itemprop="aggregateRating" itemscope="" itemtype="http://schema.org/AggregateRating"> <div class="review row_fluid" itemprop="review" itemscope="" itemtype="http://schema.org/Review"> <div class="row_fluid rating" itemprop="reviewRating" itemscope="" itemtype="http://schema.org/Rating"> <meta content="4.5" itemprop="ratingValue" title="4.5 out of 5 stars" class="star-rating-readonly"> <meta content="2013-12-05" itemprop="datePublished"> <p class="review-headline" itemprop="headline">Way better than my previous system</p> <div> <p class="reviewer" itemprop="author">Scott H. </p> <span class="bullet">•</span> <p class="created_at">2 months ago</p> <p class="content" itemprop="description">I love it! The experience I have had so far is extremely positive. I had another alarm system before and I didn't like it but this one is really nice. I am telling everybody about it.</p> </div> </div> Any suggestions for how to fix this?

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• How long for data highlighter mark up to appear in structured data tool?

  - by Max

  I used the data highlighter in webmaster tools over 3 weeks ago to mark up some local business data, but there is still no structured data being detected in webmaster tools. Does any body have any experience on approx how long it takes for Google Webmaster Tools to start reporting Structured Data that has been marked up with their data highlighter? I'm asking specifically about reporting on it in Web Master Tools Structured Data section, as opposed to actually appearing in the SERPs.

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• Webmasters hentry error and authorless pages

  - by Ben Racicot

  Within Google Webmasters Search Appearance-Structured data I'm getting a series of errors: Error: Missing required hCard "author". And most of my 44 errors have: Missing: Author Missing: entry-title Missing: updated There seems to be no CLEAR explanation of these errors. It is either because these classes exist without their nested classes, or they are expected to exist because of something else, possibly itemscope or itemtype='' The Question: How do you specify with richsnippets that the page is about a location and there is no human author?

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• Does using structure data semantic LocalBusiness schema markup work for local EMD URL's?

  - by ElHaix

  Based on what I have read about Google's recent Panda and Penguin updates, I'm getting the impression that using semantic markup may help improve SEO results. On a EMD (exact match domain) site, that may have been hit, we list location-based products. We are now going to be adding a itemtype="http://schema.org/Product" to each product, with relevant details. However, that product may be available in Los Angeles and also in appear in a Seattle results page. We could add a LocalBusiness item type on each geo page to define the geo location for that page. While the definition states: A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc. We could add use the location property which would simply include the city/state details. I realize that this looks like it is meant for a physical location, however could this be done without seeming black-hat?

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• Repeat use of Schema / Rich Snippets Markup i.e LocalBusiness Data

  - by bybe

  I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a site that wants to use Schema as the markup type and the owner would like as much usage as possible. The business name, telephone and address will appear on every page now is it valid or even useful to use Rich Snippets on every page where this information is displayed. For example this information appears in the header, and footer of every page of the site and too give you an example of my current markup see below: <body itemscope itemtype="http://schema.org/LocalBusiness"> <header> <a itemprop="url" href="http://www.domain.co.uk/"> <img itemprop="logo" src="image.png" alt="Company Name Logo" /> </a> <span itemprop="telephone">01202 000 000</span> </header> <div> This is where the content will go</div> <footer> <span itemprop="name">Company Name</span> <span itemprop="description"> A small little bit about this company</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">Address Goes here</span> <span itemprop="addressLocality">Area Here</span>, <span itemprop="addressRegion">Region Here</span> </div> </footer> </body> !-- Local Business Schema Now Closed --> So as you can see above this information will be displayed on every single page.... Is this valid or bad to repeat usage of this information in schema format...

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