See how one goal leads to another (i.e., how often downloading the demo leads to purchasing)

Posted by s3cur3 on Pro Webmasters See other posts from Pro Webmasters or by s3cur3
Published on 2012-12-05T16:50:10Z Indexed on 2012/12/05 17:27 UTC
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I have two goals set up for my site in Google Analytics: one to download the demo of my software, and the other to buy the full version. I'm having trouble getting statistics on how often the download leads to a purchase.

This seems like something the multi-channel funnel is perfect for (as in this question)---I expect that it takes multiple visits for the demo download to convert into an order. However, I can't seem to narrow down the multi-channel funnel data into only those that have one goal followed by another.

If it matters, I'm tracking the ordering action as a page view (i.e., someone views the "Thanks for ordering" page) and the demo download as an action (which fires when someone clicks the "download" button).

Thanks!

- Tyler

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