See how one goal leads to another (i.e., how often downloading the demo leads to purchasing)
- by s3cur3
I have two goals set up for my site in Google Analytics: one to download the demo of my software, and the other to buy the full version. I'm having trouble getting statistics on how often the download leads to a purchase.
This seems like something the multi-channel funnel is perfect for (as in this question)---I expect that it takes multiple visits for the demo download to convert into an order. However, I can't seem to narrow down the multi-channel funnel data into only those that have one goal followed by another.
If it matters, I'm tracking the ordering action as a page view (i.e., someone views the "Thanks for ordering" page) and the demo download as an action (which fires when someone clicks the "download" button).
Thanks!
- Tyler