To what extent do code-signing certificates boost sales of your software?

Posted by Dan W on Programmers See other posts from Programmers or by Dan W
Published on 2013-07-02T17:02:52Z Indexed on 2013/07/02 17:14 UTC
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c#

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applications

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commercial

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installer

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certificate

In the experiences of everyone here, have you found a certificate to boost sales of your (downloadable) program?

I produce .NET software and upon clicking the installation file, Windows 7 pops up a message saying the software is from an "unknown publisher" and to proceed with caution. For Windows 8, this appears to be even more prominent, and may adversely affect the number of downloads, and therefore the number of sales. A certificate will help soften this 'warning' by (for example) changing the warning's colour from orange to blue, and give the publisher's name instead of 'unknown'.

But I'd like more tangible evidence since many people are obviously used to that message, and may not care and download anyway. So has anyone noticed a jump in sales after the switch?

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