Multi language switch links translated or in current language?

Posted by FFish on Pro Webmasters See other posts from Pro Webmasters or by FFish
Published on 2010-12-05T11:25:06Z Indexed on 2013/10/24 10:14 UTC
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seo

|

multilingual

Should I do:
A: translate the language links in the current language: (if I am on the English version)

<a href="en/">English</a> | 
<a href="it/">Italian</a> | 
<a href="fr/">French

B: the links in the native languages:

<a href="en/">English</a> | 
<a href="it/">Italiano</a> | 
<a href="fr/">Français</a>

From a user perspective option B is obvious, but what about SEO?

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