Getting the keyword as a parameter from Adwords using ValueTrack
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Stephen Ostermiller
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Published on 2014-06-02T14:02:28Z
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2014/06/02
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I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using the code {keyword} in the URL.
I set it up for integration with Google Analytics such the landing URLs would look like:
http://example.com/landing.html?utm_source=adwords&utm_medium=cpc&utm_term=%7Bkeyword%7D&utm_content=my_content&utm_campaign=my_page
where {keyword} is in the utm_term parameter. Hower, this keyword substitution isn't happening. Why?
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