Excel - How to count matches in data?

Posted by JunkUtopia on Super User See other posts from Super User or by JunkUtopia
Published on 2014-06-11T10:31:32Z Indexed on 2014/06/12 3:30 UTC
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microsoft-excel

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microsoft-excel-2010

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I am looking for patterns in the user journey of converted customers. I have each customers details in a row and then each step of the journey in it's own cell in columns, with up to 12 steps for each customer.

For example if I want to find the count of every customer who at any point in their journey has for example, downloaded a pdf and contacted us via email, what formula is best suited to this? I've tried countifs but couldn't get it to work over multiple columns.

Thank you.

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