Ars Technica .ars URL suffix -- Vanity or SEO Benefit?
- by yc01
The Technology website Ars Technica has adjusted their URL rewrite rules to end with a .ars. Traditionally, sites have taken advantage of this URL rewriting capability to completely eliminate file suffixes like .html, .php, .aspx etc, under the theory that this made for better SEO (since the content of the URL was more relevant to the content)
Ars…