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• Big Data – Learning Basics of Big Data in 21 Days – Bookmark

  - by Pinal Dave

  Earlier this month I had a great time to write Bascis of Big Data series. This series received great response and lots of good comments I have received, I am going to follow up this basics series with further in-depth series in near future. Here is the consolidated blog post where you can find all the 21 days blog posts together. Bookmark this page for future reference. Big Data – Beginning Big Data – Day 1 of 21 Big Data – What is Big Data – 3 Vs of Big Data – Volume, Velocity and Variety – Day 2 of 21 Big Data – Evolution of Big Data – Day 3 of 21 Big Data – Basics of Big Data Architecture – Day 4 of 21 Big Data – Buzz Words: What is NoSQL – Day 5 of 21 Big Data – Buzz Words: What is Hadoop – Day 6 of 21 Big Data – Buzz Words: What is MapReduce – Day 7 of 21 Big Data – Buzz Words: What is HDFS – Day 8 of 21 Big Data – Buzz Words: Importance of Relational Database in Big Data World – Day 9 of 21 Big Data – Buzz Words: What is NewSQL – Day 10 of 21 Big Data – Role of Cloud Computing in Big Data – Day 11 of 21 Big Data – Operational Databases Supporting Big Data – RDBMS and NoSQL – Day 12 of 21 Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21 Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21 Big Data – Data Mining with Hive – What is Hive? – What is HiveQL (HQL)? – Day 15 of 21 Big Data – Interacting with Hadoop – What is PIG? – What is PIG Latin? – Day 16 of 21 Big Data – Interacting with Hadoop – What is Sqoop? – What is Zookeeper? – Day 17 of 21 Big Data – Basics of Big Data Analytics – Day 18 of 21 Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21 Big Data – Various Learning Resources – How to Start with Big Data? – Day 20 of 21 Big Data – Final Wrap and What Next – Day 21 of 21 Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Data Quality and Master Data Management Resources

  - by Dejan Sarka

  Many companies or organizations do regular data cleansing. When you cleanse the data, the data quality goes up to some higher level. The data quality level is determined by the amount of work invested in the cleansing. As time passes, the data quality deteriorates, and you need to repeat the cleansing process. If you spend an equal amount of effort as you did with the previous cleansing, you can expect the same level of data quality as you had after the previous cleansing. And then the data quality deteriorates over time again, and the cleansing process starts over and over again. The idea of Data Quality Services is to mitigate the cleansing process. While the amount of time you need to spend on cleansing decreases, you will achieve higher and higher levels of data quality. While cleansing, you learn what types of errors to expect, discover error patterns, find domains of correct values, etc. You don’t throw away this knowledge. You store it and use it to find and correct the same issues automatically during your next cleansing process. The following figure shows this graphically. The idea of master data management, which you can perform with Master Data Services (MDS), is to prevent data quality from deteriorating. Once you reach a particular quality level, the MDS application—together with the defined policies, people, and master data management processes—allow you to maintain this level permanently. This idea is shown in the following picture. OK, now you know what DQS and MDS are about. You can imagine the importance on maintaining the data quality. Here are some resources that help you preparing and executing the data quality (DQ) and master data management (MDM) activities. Books Dejan Sarka and Davide Mauri: Data Quality and Master Data Management with Microsoft SQL Server 2008 R2 – a general introduction to MDM, MDS, and data profiling. Matching explained in depth. Dejan Sarka, Matija Lah and Grega Jerkic: MCTS Self-Paced Training Kit (Exam 70-463): Building Data Warehouses with Microsoft SQL Server 2012 – I wrote quite a few chapters about DQ and MDM, and introduced also SQL Server 2012 DQS. Thomas Redman: Data Quality: The Field Guide – you should start with this book. Thomas Redman is the father of DQ and MDM. Tyler Graham: Microsoft SQL Server 2012 Master Data Services – MDS in depth from a product team mate. Arkady Maydanchik: Data Quality Assessment – data profiling in depth. Tamraparni Dasu, Theodore Johnson: Exploratory Data Mining and Data Cleaning – advanced data profiling with data mining. Forthcoming presentations I am presenting a DQS and MDM seminar at PASS SQL Rally Amsterdam 2013: Wednesday, November 6th, 2013: Enterprise Information Management with SQL Server 2012 – a good kick start to your first DQ and / or MDM project. Courses Data Quality and Master Data Management with SQL Server 2012 – I wrote a 2-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Start improving the quality of your data now!

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• Tracking download of non-html (like pdf) downloads with jQuery and Google Analytics

  - by developerit

  Hi folks, it’s been quite calm at Developer IT’s this summer since we were all involved in other projects, but we are slowly comming back. In this post, we will present a simple way of tracking files download with Google Analytics with the help of jQuery. We work for a client that offers a lot of pdf files to download on their web site and wanted to know which one are the most popular. They use Google Analytics for a long time now and we did not want to have a second interface in order to present those stats to our client. So usign IIS logs was not a idea to consider. Since Google already offers us a splendid web interface and a powerful API, we deceided to hook up simple javascript code into the jQuery click event to notify Analytics that a pdf has been requested. (function ($) { function trackLink(e) { var url = $(this).attr('href'); //alert(url); // for debug purpose // old page tracker code pageTracker._trackPageview(url); // you can use the new one too _gaq.push(["_trackPageview",url]); //always return true, in order for the browser to continue its job return true; } // When DOM ready $(function () { // hook up the click event $('.pdf-links a').click(trackLink); }); })(jQuery); You can be more presice or even be sure not to miss one click by changing the selector which hooks up the click event. I have been usign this code to track AJAX requests and it works flawlessly.

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• Get aggregated view of data for entire website with Google Analytics

  - by crmpicco

  I have a website (www.ayrshireminis.com), which has three main sections under different directories, these are: /forum /galleries /contact I would like to have an aggregated view of the data for the whole website, but also for each section. What is the recommended approach for doing this? I believe I can create a web property that includes a profile for the entire website and duplicated filtered profiles, each section having an include filter. This is my gut instinct, but i'd like to know if there is another (better) way to do it? Maybe by having one account that includes a profile for the whole site and another profile with an include filter for the individual sections?

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• Big Data – Beginning Big Data – Day 1 of 21

  - by Pinal Dave

  What is Big Data? I want to learn Big Data. I have no clue where and how to start learning about it. Does Big Data really means data is big? What are the tools and software I need to know to learn Big Data? I often receive questions which I mentioned above. They are good questions and honestly when we search online, it is hard to find authoritative and authentic answers. I have been working with Big Data and NoSQL for a while and I have decided that I will attempt to discuss this subject over here in the blog. In the next 21 days we will understand what is so big about Big Data. Big Data – Big Thing! Big Data is becoming one of the most talked about technology trends nowadays. The real challenge with the big organization is to get maximum out of the data already available and predict what kind of data to collect in the future. How to take the existing data and make it meaningful that it provides us accurate insight in the past data is one of the key discussion points in many of the executive meetings in organizations. With the explosion of the data the challenge has gone to the next level and now a Big Data is becoming the reality in many organizations. Big Data – A Rubik’s Cube I like to compare big data with the Rubik’s cube. I believe they have many similarities. Just like a Rubik’s cube it has many different solutions. Let us visualize a Rubik’s cube solving challenge where there are many experts participating. If you take five Rubik’s cube and mix up the same way and give it to five different expert to solve it. It is quite possible that all the five people will solve the Rubik’s cube in fractions of the seconds but if you pay attention to the same closely, you will notice that even though the final outcome is the same, the route taken to solve the Rubik’s cube is not the same. Every expert will start at a different place and will try to resolve it with different methods. Some will solve one color first and others will solve another color first. Even though they follow the same kind of algorithm to solve the puzzle they will start and end at a different place and their moves will be different at many occasions. It is  nearly impossible to have a exact same route taken by two experts. Big Market and Multiple Solutions Big Data is exactly like a Rubik’s cube – even though the goal of every organization and expert is same to get maximum out of the data, the route and the starting point are different for each organization and expert. As organizations are evaluating and architecting big data solutions they are also learning the ways and opportunities which are related to Big Data. There is not a single solution to big data as well there is not a single vendor which can claim to know all about Big Data. Honestly, Big Data is too big a concept and there are many players – different architectures, different vendors and different technology. What is Next? In this 31 days series we will be exploring many essential topics related to big data. I do not claim that you will be master of the subject after 31 days but I claim that I will be covering following topics in easy to understand language. Architecture of Big Data Big Data a Management and Implementation Different Technologies – Hadoop, Mapreduce Real World Conversations Best Practices Tomorrow In tomorrow’s blog post we will try to answer one of the very essential questions – What is Big Data? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data’s Killer App…

  - by jean-pierre.dijcks

  Recently Keith spent  some time talking about the cloud on this blog and I will spare you my thoughts on the whole thing. What I do want to write down is something about the Big Data movement and what I think is the killer app for Big Data... Where is this coming from, ok, I confess... I spent 3 days in cloud land at the Cloud Connect conference in Santa Clara and it was quite a lot of fun. One of the nice things at Cloud Connect was that there was a track dedicated to Big Data, which prompted me to some extend to write this post. What is Big Data anyways? The most valuable point made in the Big Data track was that Big Data in itself is not very cool. Doing something with Big Data is what makes all of this cool and interesting to a business user! The other good insight I got was that a lot of people think Big Data means a single gigantic monolithic system holding gazillions of bytes or documents or log files. Well turns out that most people in the Big Data track are talking about a lot of collections of smaller data sets. So rather than thinking "big = monolithic" you should be thinking "big = many data sets". This is more than just theoretical, it is actually relevant when thinking about big data and how to process it. It is important because it means that the platform that stores data will most likely consist out of multiple solutions. You may be storing logs on something like HDFS, you may store your customer information in Oracle and you may store distilled clickstream information in some distilled form in MySQL. The big question you will need to solve is not what lives where, but how to get it all together and get some value out of all that data. NoSQL and MapReduce Nope, sorry, this is not the killer app... and no I'm not saying this because my business card says Oracle and I'm therefore biased. I think language is important, but as with storage I think pragmatic is better. In other words, some questions can be answered with SQL very efficiently, others can be answered with PERL or TCL others with MR. History should teach us that anyone trying to solve a problem will use any and all tools around. For example, most data warehouses (Big Data 1.0?) get a lot of data in flat files. Everyone then runs a bunch of shell scripts to massage or verify those files and then shoves those files into the database. We've even built shell script support into external tables to allow for this. I think the Big Data projects will do the same. Some people will use MapReduce, although I would argue that things like Cascading are more interesting, some people will use Java. Some data is stored on HDFS making Cascading the way to go, some data is stored in Oracle and SQL does do a good job there. As with storage and with history, be pragmatic and use what fits and neither NoSQL nor MR will be the one and only. Also, a language, while important, does in itself not deliver business value. So while cool it is not a killer app... Vertical Behavioral Analytics This is the killer app! And you are now thinking: "what does that mean?" Let's decompose that heading. First of all, analytics. I would think you had guessed by now that this is really what I'm after, and of course you are right. But not just analytics, which has a very large scope and means many things to many people. I'm not just after Business Intelligence (analytics 1.0?) or data mining (analytics 2.0?) but I'm after something more interesting that you can only do after collecting large volumes of specific data. That all important data is about behavior. What do my customers do? More importantly why do they behave like that? If you can figure that out, you can tailor web sites, stores, products etc. to that behavior and figure out how to be successful. Today's behavior that is somewhat easily tracked is web site clicks, search patterns and all of those things that a web site or web server tracks. that is where the Big Data lives and where these patters are now emerging. Other examples however are emerging, and one of the examples used at the conference was about prediction churn for a telco based on the social network its members are a part of. That social network is not about LinkedIn or Facebook, but about who calls whom. I call you a lot, you switch provider, and I might/will switch too. And that just naturally brings me to the next word, vertical. Vertical in this context means per industry, e.g. communications or retail or government or any other vertical. The reason for being more specific than just behavioral analytics is that each industry has its own data sources, has its own quirky logic and has its own demands and priorities. Of course, the methods and some of the software will be common and some will have both retail and service industry analytics in place (your corner coffee store for example). But the gist of it all is that analytics that can predict customer behavior for a specific focused group of people in a specific industry is what makes Big Data interesting. Building a Vertical Behavioral Analysis System Well, that is going to be interesting. I have not seen much going on in that space and if I had to have some criticism on the cloud connect conference it would be the lack of concrete user cases on big data. The telco example, while a step into the vertical behavioral part is not really on big data. It used a sample of data from the customers' data warehouse. One thing I do think, and this is where I think parts of the NoSQL stuff come from, is that we will be doing this analysis where the data is. Over the past 10 years we at Oracle have called this in-database analytics. I guess we were (too) early? Now the entire market is going there including companies like SAS. In-place btw does not mean "no data movement at all", what it means that you will do this on data's permanent home. For SAS that is kind of the current problem. Most of the inputs live in a data warehouse. So why move it into SAS and back? That all worked with 1 TB data warehouses, but when we are looking at 100TB to 500 TB of distilled data... Comments? As it is still early days with these systems, I'm very interested in seeing reactions and thoughts to some of these thoughts...

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• detecting when you are going to reach your hit limit for Google Analytics free account

  - by crmpicco

  I am a user of a free Google Analytics account and i'm slightly concerned that I may be approaching the 10,000,000 hit (Pageviews, Events etc) per month. Google state in their documentation: These limits apply to the Web Property / Property / Tracking ID. 10 million hits per month per property If you go over this limit, the Google Analytics team might contact you and ask you upgrade to Premium or implement client sampling to reduce the amount of data being sent to Google Analytics. However, I note that there is nothing to say that you can review or check up on your current usage for the month. I have administrator access to the Google Analytics account, but I see no feature that lets me check up on my monthly usage. I don't know if Google offer this, either by means of the admin interface or via their support channels - but it would certainly be a useful feature. Is there anyway for a free GA user to obtain this information?

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• Big Data – Beginning Big Data Series Next Month in 21 Parts

  - by Pinal Dave

  Big Data is the next big thing. There was a time when we used to talk in terms of MB and GB of the data. However, the industry is changing and we are now moving to a conversation where we discuss about data in Petabyte, Exabyte and Zettabyte. It seems that the world is now talking about increased Volume of the data. In simple world we all think that Big Data is nothing but plenty of volume. In reality Big Data is much more than just a huge volume of the data. When talking about the data we need to understand about variety and volume along with volume. Though Big data look like a simple concept, it is extremely complex subject when we attempt to start learning the same. My Journey I have recently presented on Big Data in quite a few organizations and I have received quite a few questions during this roadshow event. I have collected all the questions which I have received and decided to post about them on the blog. In the month of October 2013, on every weekday we will be learning something new about Big Data. Every day I will share a concept/question and in the same blog post we will learn the answer of the same. Big Data – Plenty of Questions I received quite a few questions during my road trip. Here are few of the questions. I want to learn Big Data – where should I start? Do I need to know SQL to learn Big Data? What is Hadoop? There are so many organizations talking about Big Data, and every one has a different approach. How to start with big Data? Do I need to know Java to learn about Big Data? What is different between various NoSQL languages. I will attempt to answer most of the questions during the month long series in the next month. Big Data – Big Subject Big Data is a very big subject and I no way claim that I will be covering every single big data concept in this series. However, I promise that I will be indeed sharing lots of basic concepts which are revolving around Big Data. We will discuss from fundamentals about Big Data and continue further learning about it. I will attempt to cover the concept so simple that many of you might have wondered about it but afraid to ask. Your Role! During this series next month, I need your one help. Please keep on posting questions you might have related to big data as blog post comments and on Facebook Page. I will monitor them closely and will try to answer them as well during this series. Now make sure that you do not miss any single blog post in this series as every blog post will be linked to each other. You can subscribe to my feed or like my Facebook page or subscribe via email (by entering email in the blog post). Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Big Data, PostADay, SQL, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Google Analytics API - Super simple?

  - by Jens Törnell

  Google Analytics API - Too complicated? I've read about Google Analytics API but heard of others that it is a bit complicated to make it work. I use PHP. Copy / paste example My question is if there is a copy / paste example anywhere on the web for getting a stats curve of the latest month, or just the numbers for that period? Important I need to use the new Google Analytics API version for 2012. The other one is going to die soon.

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• Goals are not registering in Google Analytics

  - by Adjam

  I've had a site online for a few weeks, and Google Analytics is working fine. Except Goals, which are not registering for some strange reason. To be clear: visits to the site are being registered, but no goals are being registered. This is not correct, as people are visiting the goal pages. I've set up two pages specifically to test this, Funnel Page and Goal Page. (You can visit these, but please do not visit any other pages on the site, as I am performing an experiment and SO referrals would taint results). Below is a screenshot of Profiles > Goals on Analytics. Can you see any obvious mistakes I have made? I think I must have missed something really obvious, as this is my first time using Analytics, but I must get this fixed ASAP. It's driving me crazy.

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• How to correctly track the analytics when using iframe

  - by Sherry Ann Hernandez

  In our main aspx page we have this analytics code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-1301114-2']); _gaq.push(['_setDomainName', 'florahospitality.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); _gaq.push(function() { var pageTracker = _gat._getTrackerByName(); var iframe = document.getElementById('reservationFrame'); iframe.src = pageTracker._getLinkerUrl('https://reservations.synxis.com/xbe/rez.aspx?Hotel=15159&template=flex&shell=flex&Chain=5375&locale=en&arrive=11/12/2012&depart=11/13/2012&adult=2&child=0&rooms=1&start=availresults&iata=&promo=&group='); }); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> Then inside this aspx page is an iframe. Inside the iframe we setup this analytics code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-1301114-2']); _gaq.push(['_setDomainName', 'reservations.synxis.com']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview', 'AvailabilityResults']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> The problem is I see to pageview when I go to find the AvailabilityResults page. The first one is a direct traffic and the other one is a cpc. How come that they have different source? I was expecting that both of them is using a direct traffic.

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• Big Data – Buzz Words: Importance of Relational Database in Big Data World – Day 9 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned what is HDFS. In this article we will take a quick look at the importance of the Relational Database in Big Data world. A Big Question? Here are a few questions I often received since the beginning of the Big Data Series - Does the relational database have no space in the story of the Big Data? Does relational database is no longer relevant as Big Data is evolving? Is relational database not capable to handle Big Data? Is it true that one no longer has to learn about relational data if Big Data is the final destination? Well, every single time when I hear that one person wants to learn about Big Data and is no longer interested in learning about relational database, I find it as a bit far stretched. I am not here to give ambiguous answers of It Depends. I am personally very clear that one who is aspiring to become Big Data Scientist or Big Data Expert they should learn about relational database. NoSQL Movement The reason for the NoSQL Movement in recent time was because of the two important advantages of the NoSQL databases. Performance Flexible Schema In personal experience I have found that when I use NoSQL I have found both of the above listed advantages when I use NoSQL database. There are instances when I found relational database too much restrictive when my data is unstructured as well as they have in the datatype which my Relational Database does not support. It is the same case when I have found that NoSQL solution performing much better than relational databases. I must say that I am a big fan of NoSQL solutions in the recent times but I have also seen occasions and situations where relational database is still perfect fit even though the database is growing increasingly as well have all the symptoms of the big data. Situations in Relational Database Outperforms Adhoc reporting is the one of the most common scenarios where NoSQL is does not have optimal solution. For example reporting queries often needs to aggregate based on the columns which are not indexed as well are built while the report is running, in this kind of scenario NoSQL databases (document database stores, distributed key value stores) database often does not perform well. In the case of the ad-hoc reporting I have often found it is much easier to work with relational databases. SQL is the most popular computer language of all the time. I have been using it for almost over 10 years and I feel that I will be using it for a long time in future. There are plenty of the tools, connectors and awareness of the SQL language in the industry. Pretty much every programming language has a written drivers for the SQL language and most of the developers have learned this language during their school/college time. In many cases, writing query based on SQL is much easier than writing queries in NoSQL supported languages. I believe this is the current situation but in the future this situation can reverse when No SQL query languages are equally popular. ACID (Atomicity Consistency Isolation Durability) – Not all the NoSQL solutions offers ACID compliant language. There are always situations (for example banking transactions, eCommerce shopping carts etc.) where if there is no ACID the operations can be invalid as well database integrity can be at risk. Even though the data volume indeed qualify as a Big Data there are always operations in the application which absolutely needs ACID compliance matured language. The Mixed Bag I have often heard argument that all the big social media sites now a days have moved away from Relational Database. Actually this is not entirely true. While researching about Big Data and Relational Database, I have found that many of the popular social media sites uses Big Data solutions along with Relational Database. Many are using relational databases to deliver the results to end user on the run time and many still uses a relational database as their major backbone. Here are a few examples: Facebook uses MySQL to display the timeline. (Reference Link) Twitter uses MySQL. (Reference Link) Tumblr uses Sharded MySQL (Reference Link) Wikipedia uses MySQL for data storage. (Reference Link) There are many for prominent organizations which are running large scale applications uses relational database along with various Big Data frameworks to satisfy their various business needs. Summary I believe that RDBMS is like a vanilla ice cream. Everybody loves it and everybody has it. NoSQL and other solutions are like chocolate ice cream or custom ice cream – there is a huge base which loves them and wants them but not every ice cream maker can make it just right  for everyone’s taste. No matter how fancy an ice cream store is there is always plain vanilla ice cream available there. Just like the same, there are always cases and situations in the Big Data’s story where traditional relational database is the part of the whole story. In the real world scenarios there will be always the case when there will be need of the relational database concepts and its ideology. It is extremely important to accept relational database as one of the key components of the Big Data instead of treating it as a substandard technology. Ray of Hope – NewSQL In this module we discussed that there are places where we need ACID compliance from our Big Data application and NoSQL will not support that out of box. There is a new termed coined for the application/tool which supports most of the properties of the traditional RDBMS and supports Big Data infrastructure – NewSQL. Tomorrow In tomorrow’s blog post we will discuss about NewSQL. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• New Communications Industry Data Model with "Factory Installed" Predictive Analytics using Oracle Da

  - by charlie.berger

  Oracle Introduces Oracle Communications Data Model to Provide Actionable Insight for Communications Service Providers   We've integrated pre-installed analytical methodologies with the new Oracle Communications Data Model to deliver automated, simple, yet powerful predictive analytics solutions for customers.  Churn, sentiment analysis, identifying customer segments - all things that can be anticipated and hence, preconcieved and implemented inside an applications.  Read on for more information! TM Forum Management World, Nice, France - 18 May 2010 News Facts To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle today introduced the Oracle Communications Data Model. With the Oracle Communications Data Model, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining. The combination of the Oracle Communications Data Model, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry. Also announced today, Hong Kong Broadband Network enhanced their data warehouse system, going live on Oracle Communications Data Model in three months. The leading provider increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent. Product Details Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health. CSPs can efficiently capture and monitor critical data and transform it into actionable information to support development and delivery of next-generation services using: More than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity. Embedded OLAP cubes for extremely fast dimensional analysis of business information. Embedded data mining models for sophisticated trending and predictive analysis. Support for multiple lines of business, such as cable, mobile, wireline and Internet, which can be easily extended to support future requirements. With Oracle Communications Data Model, CSPs can jump start the implementation of a communications data warehouse in line with communications-industry standards including the TM Forum Information Framework (SID), formerly known as the Shared Information Model. Oracle Communications Data Model is optimized for any Oracle Database 11g platform, including Oracle Exadata, which can improve call data record query performance by 10x or more. Supporting Quotes "Oracle Communications Data Model covers a wide range of business areas that are relevant to modern communications service providers and is a comprehensive solution - with its data model and pre-packaged templates including BI dashboards, KPIs, OLAP cubes and mining models. It helps us save a great deal of time in building and implementing a customized data warehouse and enables us to leverage the advanced analytics quickly and more effectively," said Yasuki Hayashi, executive manager, NTT Comware Corporation. "Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With the Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs," said Elisabeth Rainge, program director, Network Software, IDC. "The TM Forum Conformance Mark provides reassurance to customers seeking standards-based, and therefore, cost-effective and flexible solutions. TM Forum is extremely pleased to work with Oracle to certify its Oracle Communications Data Model solution. Upon successful completion, this certification will represent the broadest and most complete implementation of the TM Forum Information Framework to date, with more than 130 aggregate business entities," said Keith Willetts, chairman and chief executive officer, TM Forum. Supporting Resources Oracle Communications Oracle Communications Data Model Data Sheet Oracle Communications Data Model Podcast Oracle Data Warehousing Oracle Communications on YouTube Oracle Communications on Delicious Oracle Communications on Facebook Oracle Communications on Twitter Oracle Communications on LinkedIn Oracle Database on Twitter The Data Warehouse Insider Blog

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• Big Data – Basics of Big Data Architecture – Day 4 of 21

  - by Pinal Dave

  In yesterday’s blog post we understood how Big Data evolution happened. Today we will understand basics of the Big Data Architecture. Big Data Cycle Just like every other database related applications, bit data project have its development cycle. Though three Vs (link) for sure plays an important role in deciding the architecture of the Big Data projects. Just like every other project Big Data project also goes to similar phases of the data capturing, transforming, integrating, analyzing and building actionable reporting on the top of  the data. While the process looks almost same but due to the nature of the data the architecture is often totally different. Here are few of the question which everyone should ask before going ahead with Big Data architecture. Questions to Ask How big is your total database? What is your requirement of the reporting in terms of time – real time, semi real time or at frequent interval? How important is the data availability and what is the plan for disaster recovery? What are the plans for network and physical security of the data? What platform will be the driving force behind data and what are different service level agreements for the infrastructure? This are just basic questions but based on your application and business need you should come up with the custom list of the question to ask. As I mentioned earlier this question may look quite simple but the answer will not be simple. When we are talking about Big Data implementation there are many other important aspects which we have to consider when we decide to go for the architecture. Building Blocks of Big Data Architecture It is absolutely impossible to discuss and nail down the most optimal architecture for any Big Data Solution in a single blog post, however, we can discuss the basic building blocks of big data architecture. Here is the image which I have built to explain how the building blocks of the Big Data architecture works. Above image gives good overview of how in Big Data Architecture various components are associated with each other. In Big Data various different data sources are part of the architecture hence extract, transform and integration are one of the most essential layers of the architecture. Most of the data is stored in relational as well as non relational data marts and data warehousing solutions. As per the business need various data are processed as well converted to proper reports and visualizations for end users. Just like software the hardware is almost the most important part of the Big Data Architecture. In the big data architecture hardware infrastructure is extremely important and failure over instances as well as redundant physical infrastructure is usually implemented. NoSQL in Data Management NoSQL is a very famous buzz word and it really means Not Relational SQL or Not Only SQL. This is because in Big Data Architecture the data is in any format. It can be unstructured, relational or in any other format or from any other data source. To bring all the data together relational technology is not enough, hence new tools, architecture and other algorithms are invented which takes care of all the kind of data. This is collectively called NoSQL. Tomorrow Next four days we will answer the Buzz Words – Hadoop. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Strange Google Analytics result when new site launched

  - by Howard

  I have a web site which is mainly contains a few pages, and now we revamp-ed a new site which contains several hundred pages. We have Strange Google Analytics result, as follow: Before: Traffic sources (all traffic): 674 Content (all pages, unique PV): 674 After: Traffic sources (all traffic): 291 Content (all pages, unique PV): 1235 As you can see, the unique PV has increased as expected (as we have more pages now and the site is better), but why the traffic sources is lower and has a large gap? Any idea?

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• Big Data – Role of Cloud Computing in Big Data – Day 11 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the NewSQL. In this article we will understand the role of Cloud in Big Data Story What is Cloud? Cloud is the biggest buzzword around from last few years. Everyone knows about the Cloud and it is extremely well defined online. In this article we will discuss cloud in the context of the Big Data. Cloud computing is a method of providing a shared computing resources to the application which requires dynamic resources. These resources include applications, computing, storage, networking, development and various deployment platforms. The fundamentals of the cloud computing are that it shares pretty much share all the resources and deliver to end users as a service.  Examples of the Cloud Computing and Big Data are Google and Amazon.com. Both have fantastic Big Data offering with the help of the cloud. We will discuss this later in this blog post. There are two different Cloud Deployment Models: 1) The Public Cloud and 2) The Private Cloud Public Cloud Public Cloud is the cloud infrastructure build by commercial providers (Amazon, Rackspace etc.) creates a highly scalable data center that hides the complex infrastructure from the consumer and provides various services. Private Cloud Private Cloud is the cloud infrastructure build by a single organization where they are managing highly scalable data center internally. Here is the quick comparison between Public Cloud and Private Cloud from Wikipedia:   Public Cloud Private Cloud Initial cost Typically zero Typically high Running cost Unpredictable Unpredictable Customization Impossible Possible Privacy No (Host has access to the data Yes Single sign-on Impossible Possible Scaling up Easy while within defined limits Laborious but no limits Hybrid Cloud Hybrid Cloud is the cloud infrastructure build with the composition of two or more clouds like public and private cloud. Hybrid cloud gives best of the both the world as it combines multiple cloud deployment models together. Cloud and Big Data – Common Characteristics There are many characteristics of the Cloud Architecture and Cloud Computing which are also essentially important for Big Data as well. They highly overlap and at many places it just makes sense to use the power of both the architecture and build a highly scalable framework. Here is the list of all the characteristics of cloud computing important in Big Data Scalability Elasticity Ad-hoc Resource Pooling Low Cost to Setup Infastructure Pay on Use or Pay as you Go Highly Available Leading Big Data Cloud Providers There are many players in Big Data Cloud but we will list a few of the known players in this list. Amazon Amazon is arguably the most popular Infrastructure as a Service (IaaS) provider. The history of how Amazon started in this business is very interesting. They started out with a massive infrastructure to support their own business. Gradually they figured out that their own resources are underutilized most of the time. They decided to get the maximum out of the resources they have and hence  they launched their Amazon Elastic Compute Cloud (Amazon EC2) service in 2006. Their products have evolved a lot recently and now it is one of their primary business besides their retail selling. Amazon also offers Big Data services understand Amazon Web Services. Here is the list of the included services: Amazon Elastic MapReduce – It processes very high volumes of data Amazon DynammoDB – It is fully managed NoSQL (Not Only SQL) database service Amazon Simple Storage Services (S3) – A web-scale service designed to store and accommodate any amount of data Amazon High Performance Computing – It provides low-tenancy tuned high performance computing cluster Amazon RedShift – It is petabyte scale data warehousing service Google Though Google is known for Search Engine, we all know that it is much more than that. Google Compute Engine – It offers secure, flexible computing from energy efficient data centers Google Big Query – It allows SQL-like queries to run against large datasets Google Prediction API – It is a cloud based machine learning tool Other Players Besides Amazon and Google we also have other players in the Big Data market as well. Microsoft is also attempting Big Data with the Cloud with Microsoft Azure. Additionally Rackspace and NASA together have initiated OpenStack. The goal of Openstack is to provide a massively scaled, multitenant cloud that can run on any hardware. Thing to Watch The cloud based solutions provides a great integration with the Big Data’s story as well it is very economical to implement as well. However, there are few things one should be very careful when deploying Big Data on cloud solutions. Here is a list of a few things to watch: Data Integrity Initial Cost Recurring Cost Performance Data Access Security Location Compliance Every company have different approaches to Big Data and have different rules and regulations. Based on various factors, one can implement their own custom Big Data solution on a cloud. Tomorrow In tomorrow’s blog post we will discuss about various Operational Databases supporting Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – Evolution of Big Data – Day 3 of 21

  - by Pinal Dave

  In yesterday’s blog post we answered what is the Big Data. Today we will understand why and how the evolution of Big Data has happened. Though the answer is very simple, I would like to tell it in the form of a history lesson. Data in Flat File In earlier days data was stored in the flat file and there was no structure in the flat file.  If any data has to be retrieved from the flat file it was a project by itself. There was no possibility of retrieving the data efficiently and data integrity has been just a term discussed without any modeling or structure around. Database residing in the flat file had more issues than we would like to discuss in today’s world. It was more like a nightmare when there was any data processing involved in the application. Though, applications developed at that time were also not that advanced the need of the data was always there and there was always need of proper data management. Edgar F Codd and 12 Rules Edgar Frank Codd was a British computer scientist who, while working for IBM, invented the relational model for database management, the theoretical basis for relational databases. He presented 12 rules for the Relational Database and suddenly the chaotic world of the database seems to see discipline in the rules. Relational Database was a promising land for all the unstructured database users. Relational Database brought into the relationship between data as well improved the performance of the data retrieval. Database world had immediately seen a major transformation and every single vendors and database users suddenly started to adopt the relational database models. Relational Database Management Systems Since Edgar F Codd proposed 12 rules for the RBDMS there were many different vendors who started them to build applications and tools to support the relationship between database. This was indeed a learning curve for many of the developer who had never worked before with the modeling of the database. However, as time passed by pretty much everybody accepted the relationship of the database and started to evolve product which performs its best with the boundaries of the RDBMS concepts. This was the best era for the databases and it gave the world extreme experts as well as some of the best products. The Entity Relationship model was also evolved at the same time. In software engineering, an Entity–relationship model (ER model) is a data model for describing a database in an abstract way. Enormous Data Growth Well, everything was going fine with the RDBMS in the database world. As there were no major challenges the adoption of the RDBMS applications and tools was pretty much universal. There was a race at times to make the developer’s life much easier with the RDBMS management tools. Due to the extreme popularity and easy to use system pretty much every data was stored in the RDBMS system. New age applications were built and social media took the world by the storm. Every organizations was feeling pressure to provide the best experience for their users based the data they had with them. While this was all going on at the same time data was growing pretty much every organization and application. Data Warehousing The enormous data growth now presented a big challenge for the organizations who wanted to build intelligent systems based on the data and provide near real time superior user experience to their customers. Various organizations immediately start building data warehousing solutions where the data was stored and processed. The trend of the business intelligence becomes the need of everyday. Data was received from the transaction system and overnight was processed to build intelligent reports from it. Though this is a great solution it has its own set of challenges. The relational database model and data warehousing concepts are all built with keeping traditional relational database modeling in the mind and it still has many challenges when unstructured data was present. Interesting Challenge Every organization had expertise to manage structured data but the world had already changed to unstructured data. There was intelligence in the videos, photos, SMS, text, social media messages and various other data sources. All of these needed to now bring to a single platform and build a uniform system which does what businesses need. The way we do business has also been changed. There was a time when user only got the features what technology supported, however, now users ask for the feature and technology is built to support the same. The need of the real time intelligence from the fast paced data flow is now becoming a necessity. Large amount (Volume) of difference (Variety) of high speed data (Velocity) is the properties of the data. The traditional database system has limits to resolve the challenges this new kind of the data presents. Hence the need of the Big Data Science. We need innovation in how we handle and manage data. We need creative ways to capture data and present to users. Big Data is Reality! Tomorrow In tomorrow’s blog post we will try to answer discuss Basics of Big Data Architecture. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – Is Big Data Relevant to me? – Big Data Questionnaires – Guest Post by Vinod Kumar

  - by Pinal Dave

  This guest post is by Vinod Kumar. Vinod Kumar has worked with SQL Server extensively since joining the industry over a decade ago. Working on various versions of SQL Server 7.0, Oracle 7.3 and other database technologies – he now works with the Microsoft Technology Center (MTC) as a Technology Architect. Let us read the blog post in Vinod’s own voice. I think the series from Pinal is a good one for anyone planning to start on Big Data journey from the basics. In my daily customer interactions this buzz of “Big Data” always comes up, I react generally saying – “Sir, do you really have a ‘Big Data’ problem or do you have a big Data problem?” Generally, there is a silence in the air when I ask this question. Data is everywhere in organizations – be it big data, small data, all data and for few it is bad data which is same as no data :). Wow, don’t discount me as someone who opposes “Big Data”, I am a big supporter as much as I am a critic of the abuse of this term by the people. In this post, I wanted to let my mind flow so that you can also think in the direction I want you to see these concepts. In any case, this is not an exhaustive dump of what is in my mind – but you will surely get the drift how I am going to question Big Data terms from customers!!! Is Big Data Relevant to me? Many of my customers talk to me like blank whiteboard with no idea – “why Big Data”. They want to jump into the bandwagon of technology and they want to decipher insights from their unexplored data a.k.a. unstructured data with structured data. So what are these industry scenario’s that come to mind? Here are some of them: Financials Fraud detection: Banks and Credit cards are monitoring your spending habits on real-time basis. Customer Segmentation: applies in every industry from Banking to Retail to Aviation to Utility and others where they deal with end customer who consume their products and services. Customer Sentiment Analysis: Responding to negative brand perception on social or amplify the positive perception. Sales and Marketing Campaign: Understand the impact and get closer to customer delight. Call Center Analysis: attempt to take unstructured voice recordings and analyze them for content and sentiment. Medical Reduce Re-admissions: How to build a proactive follow-up engagements with patients. Patient Monitoring: How to track Inpatient, Out-Patient, Emergency Visits, Intensive Care Units etc. Preventive Care: Disease identification and Risk stratification is a very crucial business function for medical. Claims fraud detection: There is no precise dollars that one can put here, but this is a big thing for the medical field. Retail Customer Sentiment Analysis, Customer Care Centers, Campaign Management. Supply Chain Analysis: Every sensors and RFID data can be tracked for warehouse space optimization. Location based marketing: Based on where a check-in happens retail stores can be optimize their marketing. Telecom Price optimization and Plans, Finding Customer churn, Customer loyalty programs Call Detail Record (CDR) Analysis, Network optimizations, User Location analysis Customer Behavior Analysis Insurance Fraud Detection & Analysis, Pricing based on customer Sentiment Analysis, Loyalty Management Agents Analysis, Customer Value Management This list can go on to other areas like Utility, Manufacturing, Travel, ITES etc. So as you can see, there are obviously interesting use cases for each of these industry verticals. These are just representative list. Where to start? A lot of times I try to quiz customers on a number of dimensions before starting a Big Data conversation. Are you getting the data you need the way you want it and in a timely manner? Can you get in and analyze the data you need? How quickly is IT to respond to your BI Requests? How easily can you get at the data that you need to run your business/department/project? How are you currently measuring your business? Can you get the data you need to react WITHIN THE QUARTER to impact behaviors to meet your numbers or is it always “rear-view mirror?” How are you measuring: The Brand Customer Sentiment Your Competition Your Pricing Your performance Supply Chain Efficiencies Predictive product / service positioning What are your key challenges of driving collaboration across your global business?  What the challenges in innovation? What challenges are you facing in getting more information out of your data? Note: Garbage-in is Garbage-out. Hold good for all reporting / analytics requirements Big Data POCs? A number of customers get into the realm of setting a small team to work on Big Data – well it is a great start from an understanding point of view, but I tend to ask a number of other questions to such customers. Some of these common questions are: To what degree is your advanced analytics (natural language processing, sentiment analysis, predictive analytics and classification) paired with your Big Data’s efforts? Do you have dedicated resources exploring the possibilities of advanced analytics in Big Data for your business line? Do you plan to employ machine learning technology while doing Advanced Analytics? How is Social Media being monitored in your organization? What is your ability to scale in terms of storage and processing power? Do you have a system in place to sort incoming data in near real time by potential value, data quality, and use frequency? Do you use event-driven architecture to manage incoming data? Do you have specialized data services that can accommodate different formats, security, and the management requirements of multiple data sources? Is your organization currently using or considering in-memory analytics? To what degree are you able to correlate data from your Big Data infrastructure with that from your enterprise data warehouse? Have you extended the role of Data Stewards to include ownership of big data components? Do you prioritize data quality based on the source system (that is Facebook/Twitter data has lower quality thresholds than radio frequency identification (RFID) for a tracking system)? Do your retention policies consider the different legal responsibilities for storing Big Data for a specific amount of time? Do Data Scientists work in close collaboration with Data Stewards to ensure data quality? How is access to attributes of Big Data being given out in the organization? Are roles related to Big Data (Advanced Analyst, Data Scientist) clearly defined? How involved is risk management in the Big Data governance process? Is there a set of documented policies regarding Big Data governance? Is there an enforcement mechanism or approach to ensure that policies are followed? Who is the key sponsor for your Big Data governance program? (The CIO is best) Do you have defined policies surrounding the use of social media data for potential employees and customers, as well as the use of customer Geo-location data? How accessible are complex analytic routines to your user base? What is the level of involvement with outside vendors and third parties in regard to the planning and execution of Big Data projects? What programming technologies are utilized by your data warehouse/BI staff when working with Big Data? These are some of the important questions I ask each customer who is actively evaluating Big Data trends for their organizations. These questions give you a sense of direction where to start, what to use, how to secure, how to analyze and more. Sign off Any Big data is analysis is incomplete without a compelling story. The best way to understand this is to watch Hans Rosling – Gapminder (2:17 to 6:06) videos about the third world myths. Don’t get overwhelmed with the Big Data buzz word, the destination to what your data speaks is important. In this blog post, we did not particularly look at any Big Data technologies. This is a set of questionnaire one needs to keep in mind as they embark their journey of Big Data. I did write some of the basics in my blog: Big Data – Big Hype yet Big Opportunity. Do let me know if these questions make sense?  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Recording custom variables to identify individual users with Google Analytics

  - by mrtsherman

  I have been asked by our marketing department to add Google Analytics custom variable tracking to my company's website. As the website uses server side includes, modifications to the tracking tag roll out globally - maintenance is therefore a headache! So, if I add the following code (keeping in mind SSI so every page has the same code): // visitor level tracking, id = 12345 // Record a unique id for each visitor. When they return also track this id _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking // If the user signs up for our newsletter we set newsletter to true // Each page they subsequently visit should also mark this as true _gaq.push(['_setCustomVar', 1, 'newsletter', 'true', 1]); I don't use GA and the marketing people don't use custom variables, so we don't actually know how or if this will work. Therefore my questions are:- Do I want Page, Session or Visitor level tracking? What happens when the same code is used on every page? Can GA 'overwrite' a setting. For example, if I set newsletter to true on page X and then user navigates to page Y, will the variable also be marked there?

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• Google Analytics - Unable to get GA Tracking

  - by Pure.Krome

  We've been using GA for a few years with no probs. About 2-3 weeks ago we tried to clean up some of our tracking and on one of our profiles, it's not working anymore (since oct 10.) First, some context then some GA Debugging code. 1. Context. We have the following setup: different root domains AND different sub-domains on one of the root domains. www.website.com www.website.com.au www.anotherWebsite.com foo.website.com baa.website.com So what we're doing is the following: each root domain and each sub-domain get their own tracking code. This way we can allow separate people (from outside our company) to access only their own data. Eg. a manager for foo.website.com can only see data related to that domain .. and see data on the other domains. Have a last account which is the SUM of all the domains. this is for us. so we can see total numbers. So to do this, we have two trackers that fire off, on the page. the individual accounts all work fine - they seem to be tracking data ok. the 'global' account is not working and this gives us the = Tracking Not Installed error. This has been going on since oct 10. So the wait 24/48/72 hours thing is waaaaay over. 2. GA Debug code. Installing GA Debug chrome extension gives the following output. I've tried to hide anything that could be considered secret. UA-XXXXX34-1 == Global account (which isn't working any more). UA-XXXXX34-11 == Specific account for www.website.com _gaq.push processing "_setAccount" for args: "[UA-XXXXX34-1]": ga_debug.js:18 _gaq.push processing "_setDomainName" for args: "[website.com]": ga_debug.js:18 _gaq.push processing "_setAllowLinker" for args: "[true]": ga_debug.js:18 _gaq.push processing "_trackPageview" for args: "[]": ga_debug.js:18 Track Pageview ga_debug.js:18 Tracking beacon sent! utmwv=--snipped-- Account ID : UA-XXXX234-1 Page Title : Some page title Host Name : www.website.com Page : / Referring URL : - Hit ID : 1923583969 Visitor ID : 785310647 Session Count : 51 Session Time - First : Thu Aug 23 2012 15:20:17 GMT 1000 (AUS Eastern Standard Time) Session Time - Last : Mon Oct 29 2012 11:41:46 GMT 1100 (AUS Eastern Summer Time) Session Time - Current : Mon Oct 29 2012 12:19:23 GMT 1100 (AUS Eastern Summer Time) Campaign Time : Thu Aug 23 2012 15:20:17 GMT 1000 (AUS Eastern Standard Time) Campaign Session : 1 Campaign Count : 1 Campaign Source : (direct) Campaign Medium : (none); Campaign Name : (direct) Language : en-gb Encoding : UTF-8 Flash Version : 11.4 r31 Java Enabled : true Screen Resolution : 1050x1680 Browser Size : 1033x861 Color Depth : 32-bit Ga.js Version : 5.3.7d Cachebuster : 1846514973 ga_debug.js:18 _gaq.push processing "_setAccount" for args: "[UA-XXXX234-11]": ga_debug.js:18 _gaq.push processing "_setDomainName" for args: "[website.com]": ga_debug.js:18 _gaq.push processing "_setAllowLinker" for args: "[true]": ga_debug.js:18 _gaq.push processing "_trackPageview" for args: "[]": ga_debug.js:18 Track Pageview ga_debug.js:18 Tracking beacon sent! utmwv=--snipped-- Account ID : UA-XXXX234-11 Page Title : SomePageTitle Host Name : www.website.com Page : / Referring URL : - Hit ID : 1923583969 Visitor ID : 785310647 Session Count : 51 Session Time - First : Thu Aug 23 2012 15:20:17 GMT 1000 (AUS Eastern Standard Time) Session Time - Last : Mon Oct 29 2012 11:41:46 GMT 1100 (AUS Eastern Summer Time) Session Time - Current : Mon Oct 29 2012 12:19:23 GMT 1100 (AUS Eastern Summer Time) Campaign Time : Thu Aug 23 2012 15:20:17 GMT 1000 (AUS Eastern Standard Time) Campaign Session : 1 Campaign Count : 1 Campaign Source : (direct) Campaign Medium : (none); Campaign Name : (direct) Language : en-gb Encoding : UTF-8 Flash Version : 11.4 r31 Java Enabled : true Screen Resolution : 1050x1680 Browser Size : 1033x861 Color Depth : 32-bit Ga.js Version : 5.3.7d Cachebuster : 1580443754 and this is the js code he have. BTW, it is inside a <head></head> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-XXXX234-1'], ['_setDomainName', 'website.com'], ['_setAllowLinker', true], ['_trackPageview'] ,['b._setAccount','UA-XXXX234-11'], ['b._setDomainName','website.com'], ['b._setAllowLinker',true], ['b._trackPageview'] ); (function () { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> Finally, I've triple checked that the UA is the correct text. and yes, the global account is -1 and the specific domain is -11. Anyone have any suggestions to help?

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – Operational Databases Supporting Big Data – RDBMS and NoSQL – Day 12 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Cloud in the Big Data Story. In this article we will understand the role of Operational Databases Supporting Big Data Story. Even though we keep on talking about Big Data architecture, it is extremely crucial to understand that Big Data system can’t just exist in the isolation of itself. There are many needs of the business can only be fully filled with the help of the operational databases. Just having a system which can analysis big data may not solve every single data problem. Real World Example Think about this way, you are using Facebook and you have just updated your information about the current relationship status. In the next few seconds the same information is also reflected in the timeline of your partner as well as a few of the immediate friends. After a while you will notice that the same information is now also available to your remote friends. Later on when someone searches for all the relationship changes with their friends your change of the relationship will also show up in the same list. Now here is the question – do you think Big Data architecture is doing every single of these changes? Do you think that the immediate reflection of your relationship changes with your family member is also because of the technology used in Big Data. Actually the answer is Facebook uses MySQL to do various updates in the timeline as well as various events we do on their homepage. It is really difficult to part from the operational databases in any real world business. Now we will see a few of the examples of the operational databases. Relational Databases (This blog post) NoSQL Databases (This blog post) Key-Value Pair Databases (Tomorrow’s post) Document Databases (Tomorrow’s post) Columnar Databases (The Day After’s post) Graph Databases (The Day After’s post) Spatial Databases (The Day After’s post) Relational Databases We have earlier discussed about the RDBMS role in the Big Data’s story in detail so we will not cover it extensively over here. Relational Database is pretty much everywhere in most of the businesses which are here for many years. The importance and existence of the relational database are always going to be there as long as there are meaningful structured data around. There are many different kinds of relational databases for example Oracle, SQL Server, MySQL and many others. If you are looking for Open Source and widely accepted database, I suggest to try MySQL as that has been very popular in the last few years. I also suggest you to try out PostgreSQL as well. Besides many other essential qualities PostgreeSQL have very interesting licensing policies. PostgreSQL licenses allow modifications and distribution of the application in open or closed (source) form. One can make any modifications and can keep it private as well as well contribute to the community. I believe this one quality makes it much more interesting to use as well it will play very important role in future. Nonrelational Databases (NOSQL) We have also covered Nonrelational Dabases in earlier blog posts. NoSQL actually stands for Not Only SQL Databases. There are plenty of NoSQL databases out in the market and selecting the right one is always very challenging. Here are few of the properties which are very essential to consider when selecting the right NoSQL database for operational purpose. Data and Query Model Persistence of Data and Design Eventual Consistency Scalability Though above all of the properties are interesting to have in any NoSQL database but the one which most attracts to me is Eventual Consistency. Eventual Consistency RDBMS uses ACID (Atomicity, Consistency, Isolation, Durability) as a key mechanism for ensuring the data consistency, whereas NonRelational DBMS uses BASE for the same purpose. Base stands for Basically Available, Soft state and Eventual consistency. Eventual consistency is widely deployed in distributed systems. It is a consistency model used in distributed computing which expects unexpected often. In large distributed system, there are always various nodes joining and various nodes being removed as they are often using commodity servers. This happens either intentionally or accidentally. Even though one or more nodes are down, it is expected that entire system still functions normally. Applications should be able to do various updates as well as retrieval of the data successfully without any issue. Additionally, this also means that system is expected to return the same updated data anytime from all the functioning nodes. Irrespective of when any node is joining the system, if it is marked to hold some data it should contain the same updated data eventually. As per Wikipedia - Eventual consistency is a consistency model used in distributed computing that informally guarantees that, if no new updates are made to a given data item, eventually all accesses to that item will return the last updated value. In other words -  Informally, if no additional updates are made to a given data item, all reads to that item will eventually return the same value. Tomorrow In tomorrow’s blog post we will discuss about various other Operational Databases supporting Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – What is Big Data – 3 Vs of Big Data – Volume, Velocity and Variety – Day 2 of 21

  - by Pinal Dave

  Data is forever. Think about it – it is indeed true. Are you using any application as it is which was built 10 years ago? Are you using any piece of hardware which was built 10 years ago? The answer is most certainly No. However, if I ask you – are you using any data which were captured 50 years ago, the answer is most certainly Yes. For example, look at the history of our nation. I am from India and we have documented history which goes back as over 1000s of year. Well, just look at our birthday data – atleast we are using it till today. Data never gets old and it is going to stay there forever.  Application which interprets and analysis data got changed but the data remained in its purest format in most cases. As organizations have grown the data associated with them also grew exponentially and today there are lots of complexity to their data. Most of the big organizations have data in multiple applications and in different formats. The data is also spread out so much that it is hard to categorize with a single algorithm or logic. The mobile revolution which we are experimenting right now has completely changed how we capture the data and build intelligent systems.  Big organizations are indeed facing challenges to keep all the data on a platform which give them a  single consistent view of their data. This unique challenge to make sense of all the data coming in from different sources and deriving the useful actionable information out of is the revolution Big Data world is facing. Defining Big Data The 3Vs that define Big Data are Variety, Velocity and Volume. Volume We currently see the exponential growth in the data storage as the data is now more than text data. We can find data in the format of videos, musics and large images on our social media channels. It is very common to have Terabytes and Petabytes of the storage system for enterprises. As the database grows the applications and architecture built to support the data needs to be reevaluated quite often. Sometimes the same data is re-evaluated with multiple angles and even though the original data is the same the new found intelligence creates explosion of the data. The big volume indeed represents Big Data. Velocity The data growth and social media explosion have changed how we look at the data. There was a time when we used to believe that data of yesterday is recent. The matter of the fact newspapers is still following that logic. However, news channels and radios have changed how fast we receive the news. Today, people reply on social media to update them with the latest happening. On social media sometimes a few seconds old messages (a tweet, status updates etc.) is not something interests users. They often discard old messages and pay attention to recent updates. The data movement is now almost real time and the update window has reduced to fractions of the seconds. This high velocity data represent Big Data. Variety Data can be stored in multiple format. For example database, excel, csv, access or for the matter of the fact, it can be stored in a simple text file. Sometimes the data is not even in the traditional format as we assume, it may be in the form of video, SMS, pdf or something we might have not thought about it. It is the need of the organization to arrange it and make it meaningful. It will be easy to do so if we have data in the same format, however it is not the case most of the time. The real world have data in many different formats and that is the challenge we need to overcome with the Big Data. This variety of the data represent  represent Big Data. Big Data in Simple Words Big Data is not just about lots of data, it is actually a concept providing an opportunity to find new insight into your existing data as well guidelines to capture and analysis your future data. It makes any business more agile and robust so it can adapt and overcome business challenges. Tomorrow In tomorrow’s blog post we will try to answer discuss Evolution of Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Developing an analytics's system processing large amounts of data - where to start

  - by Ryan

  Imagine you're writing some sort of Web Analytics system - you're recording raw page hits along with some extra things like tagging cookies etc and then producing stats such as Which pages got most traffic over a time period Which referers sent most traffic Goals completed (goal being a view of a particular page) And more advanced things like which referers sent the most number of vistors who later hit a goal. The naieve way of approaching this would be to throw it in a relational database and run queries over it - but that won't scale. You could pre-calculate everything (have a queue of incoming 'hits' and use to update report tables) - but what if you later change a goal - how could you efficiently re-calculate just the data that would be effected. Obviously this has been done before ;) so any tips on where to start, methods & examples, architecture, technologies etc.

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• Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Key-Value Pair Databases and Document Databases in the Big Data Story. In this article we will understand the role of Columnar, Graph and Spatial Database supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (The day before yesterday’s post) NoSQL Databases (The day before yesterday’s post) Key-Value Pair Databases (Yesterday’s post) Document Databases (Yesterday’s post) Columnar Databases (Tomorrow’s post) Graph Databases (Today’s post) Spatial Databases (Today’s post) Columnar Databases  Relational Database is a row store database or a row oriented database. Columnar databases are column oriented or column store databases. As we discussed earlier in Big Data we have different kinds of data and we need to store different kinds of data in the database. When we have columnar database it is very easy to do so as we can just add a new column to the columnar database. HBase is one of the most popular columnar databases. It uses Hadoop file system and MapReduce for its core data storage. However, remember this is not a good solution for every application. This is particularly good for the database where there is high volume incremental data is gathered and processed. Graph Databases For a highly interconnected data it is suitable to use Graph Database. This database has node relationship structure. Nodes and relationships contain a Key Value Pair where data is stored. The major advantage of this database is that it supports faster navigation among various relationships. For example, Facebook uses a graph database to list and demonstrate various relationships between users. Neo4J is one of the most popular open source graph database. One of the major dis-advantage of the Graph Database is that it is not possible to self-reference (self joins in the RDBMS terms) and there might be real world scenarios where this might be required and graph database does not support it. Spatial Databases  We all use Foursquare, Google+ as well Facebook Check-ins for location aware check-ins. All the location aware applications figure out the position of the phone with the help of Global Positioning System (GPS). Think about it, so many different users at different location in the world and checking-in all together. Additionally, the applications now feature reach and users are demanding more and more information from them, for example like movies, coffee shop or places see. They are all running with the help of Spatial Databases. Spatial data are standardize by the Open Geospatial Consortium known as OGC. Spatial data helps answering many interesting questions like “Distance between two locations, area of interesting places etc.” When we think of it, it is very clear that handing spatial data and returning meaningful result is one big task when there are millions of users moving dynamically from one place to another place & requesting various spatial information. PostGIS/OpenGIS suite is very popular spatial database. It runs as a layer implementation on the RDBMS PostgreSQL. This makes it totally unique as it offers best from both the worlds. Courtesy: mushroom network Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Hive. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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