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  • Track user through Google Universal Analytics

    - by raygo
    I want to track a user from my site, give an id to Google Analytics and later be able to see which pages that id visited and for how long did that id view the pages. I've tried custom variables with the classic analytics. I tried enabling the User-ID feature in the Universal Analytics. Neither of these have given me what I want yet. Is there any way to accomplish this with Universal Analytics? UPDATE This is a sample code with a user whose id is 2. I try to set the userid in different ways to see if at least in one way it shows. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXXXXX-1', 'domain.com', { 'userId': '2' }); ga('set', '&uid', '2'); // Set the user ID using signed-in user_id. var dimensionValue = '2'; ga('set', 'dimension1', dimensionValue); ga('send', 'pageview'); </script>

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  • Google Analytics www 301 causing issues with In-Page Analytics

    - by conrad10781
    The closest question I could find to my problem is This one. The similarity is: I have a profile in Google Analytics (GA) that has been collecting data for a year. The domain setting in GA is "http://example.com". The site, however, will redirect any non-www request, to www.example.com, via a typical .htaccess refinement. We do this to keep the traffic on the load balancers. I don't know the method the original user had in place, but we're doing a 301 on any non-www to the www equivalent. I believe this has to be somewhat standard. Where I differ from this question is in the error message I receive when trying to load the In-Page Analytics. I'm instead receiving: Error: The Website in your settings (http://example.com), redirects into a different domain. (http://www.example.com). In-Page Analytics currently works on only one domain. Note that www.example.com and example.com are NOT considered to be on the same domain. Also, make sure you're not redirecting from http:// to https:// or vice versa. I understand what's being explained, it just seems as though this can't be the end-all. I tried updating the Analytics settings, which from day one has been set as "One domain with multiple subdomains", but I don't see any options to change the URL ( which is currently set to http://example.com and not http://www.example.com ). I'd prefer not to have to change the URL if that was at all possible, but I can't seem to find any documentation or anything that provide any possible solutions.

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  • What is the definition of "Big Data"?

    - by Ben
    Is there one? All the definitions I can find describe the size, complexity / variety or velocity of the data. Wikipedia's definition is the only one I've found with an actual number Big data sizes are a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data in a single data set. However, this seemingly contradicts the MIKE2.0 definition, referenced in the next paragraph, which indicates that "big" data can be small and that 100,000 sensors on an aircraft creating only 3GB of data could be considered big. IBM despite saying that: Big data is more simply than a matter of size. have emphasised size in their definition. O'Reilly has stressed "volume, velocity and variety" as well. Though explained well, and in more depth, the definition seems to be a re-hash of the others - or vice-versa of course. I think that a Computer Weekly article title sums up a number of articles fairly well "What is big data and how can it be used to gain competitive advantage". But ZDNet wins with the following from 2012: “Big Data” is a catch phrase that has been bubbling up from the high performance computing niche of the IT market... If one sits through the presentations from ten suppliers of technology, fifteen or so different definitions are likely to come forward. Each definition, of course, tends to support the need for that supplier’s products and services. Imagine that. Basically "big data" is "big" in some way shape or form. What is "big"? Is it quantifiable at the current time? If "big" is unquantifiable is there a definition that does not rely solely on generalities?

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  • Big Data – Various Learning Resources – How to Start with Big Data? – Day 20 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned how to become a Data Scientist for Big Data. In this article we will go over various learning resources related to Big Data. In this series we have covered many of the most essential details about Big Data. At the beginning of this series, I have encouraged readers to send me questions. One of the most popular questions is - “I want to learn more about Big Data. Where can I learn it?” This is indeed a great question as there are plenty of resources out to learn about Big Data and it is indeed difficult to select on one resource to learn Big Data. Hence I decided to write here a few of the very important resources which are related to Big Data. Learn from Pluralsight Pluralsight is a global leader in high-quality online training for hardcore developers.  It has fantastic Big Data Courses and I started to learn about Big Data with the help of Pluralsight. Here are few of the courses which are directly related to Big Data. Big Data: The Big Picture Big Data Analytics with Tableau NoSQL: The Big Picture Understanding NoSQL Data Analysis Fundamentals with Tableau I encourage all of you start with this video course as they are fantastic fundamentals to learn Big Data. Learn from Apache Resources at Apache are single point the most authentic learning resources. If you want to learn fundamentals and go deep about every aspect of the Big Data, I believe you must understand various concepts in Apache’s library. I am pretty impressed with the documentation and I am personally referencing it every single day when I work with Big Data. I strongly encourage all of you to bookmark following all the links for authentic big data learning. Haddop - The Apache Hadoop® project develops open-source software for reliable, scalable, distributed computing. Ambari: A web-based tool for provisioning, managing, and monitoring Apache Hadoop clusters which include support for Hadoop HDFS, Hadoop MapReduce, Hive, HCatalog, HBase, ZooKeeper, Oozie, Pig and Sqoop. Ambari also provides a dashboard for viewing cluster health such as heat maps and ability to view MapReduce, Pig and Hive applications visually along with features to diagnose their performance characteristics in a user-friendly manner. Avro: A data serialization system. Cassandra: A scalable multi-master database with no single points of failure. Chukwa: A data collection system for managing large distributed systems. HBase: A scalable, distributed database that supports structured data storage for large tables. Hive: A data warehouse infrastructure that provides data summarization and ad hoc querying. Mahout: A Scalable machine learning and data mining library. Pig: A high-level data-flow language and execution framework for parallel computation. ZooKeeper: A high-performance coordination service for distributed applications. Learn from Vendors One of the biggest issues with about learning Big Data is setting up the environment. Every Big Data vendor has different environment request and there are lots of things require to set up Big Data framework. Many of the users do not start with Big Data as they are afraid about the resources required to set up framework as well as a time commitment. Here Hortonworks have created fantastic learning environment. They have created Sandbox with everything one person needs to learn Big Data and also have provided excellent tutoring along with it. Sandbox comes with a dozen hands-on tutorial that will guide you through the basics of Hadoop as well it contains the Hortonworks Data Platform. I think Hortonworks did a fantastic job building this Sandbox and Tutorial. Though there are plenty of different Big Data Vendors I have decided to list only Hortonworks due to their unique setup. Please leave a comment if there are any other such platform to learn Big Data. I will include them over here as well. Learn from Books There are indeed few good books out there which one can refer to learn Big Data. Here are few good books which I have read. I will update the list as I will learn more. Ethics of Big Data Balancing Risk and Innovation Big Data for Dummies Head First Data Analysis: A Learner’s Guide to Big Numbers, Statistics, and Good Decisions If you search on Amazon there are millions of the books but I think above three books are a great set of books and it will give you great ideas about Big Data. Once you go through above books, you will have a clear idea about what is the next step you should follow in this series. You will be capable enough to make the right decision for yourself. Tomorrow In tomorrow’s blog post we will wrap up this series of Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Analytics Tracking and SEO

    - by Mahesh
    I'm using piwik on some of my websites and recently switched from google analytics. I find most of the stuff same on both analytics. But i always had this question in mind that what am i supposed to track other than these ? Bounce rate Referral sites Keywords Geolocation Periodic data(Month, year, week) for above factors Any other SEO factors to be considered while tracking with any analytics software ?

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  • Very few visitors on Analytics: incorrect setting?

    - by Akaban
    it's quite a long time Analytics is making me crazy: I have a 2 years old website, started with Aruba (an Italian provider) and then transfered on Hostgator. It's a blog Wordpress + MyBB forum, and on both the platforms I've the Analytics code in the footer. The problem is that the stats on Analytics are simply ridiculous compared to the numbers reported by the Aruba (before) and Hostgator (then). I think that the numbers of Aruba/Hostgator are correct, simply because just the daily users connected on the forum is higher than the Analytics numbers. I know it's a really confused request, but maybe you can help me to understand what's the problem.

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  • Google Analytics Views - Why Use Them?

    - by pee2pee
    I've been reading about Google Analytics views but still not sure why I would use them. I'm the only person in the company who understands and uses Google Analytics. We have no subdomains. Is there any reason why I would want to use views? Google Analytics has been going for some years now and I just created a copy of the original view but this has zero data, so I can't see how it would benefit me.

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  • linking Google AdWords account to Google Analytics account

    - by crmpicco
    I have a Google Analytics account that has two profiles, one for www.ayrshireminis.com and one for www.crmpicco.co.uk. I have a Google AdWords account that I would like to link to my Google Analytics account, but for some reason the Google AdWords admin is telling me I cannot do that. Within the AdWords admin and the My Account Linked Accounts Google Analytics section both profiles show as Not Available ... it also has this message... None of your profiles are available for linking due to your account settings. How can I link these two accounts?

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  • Google Analytics conversion tracking - referrals from payment provider

    - by martynas
    I have a question regarding conversion tracking using Google Analytics. My client uses an external payment service provider - SecureTrading. Problem: All website visitors who would like to make a purchase are taken to a payment form on https://securetrading.net and are redirected back after a successful payment. Google Analytics counts that as a referral and messes up conversion tracking stats. Question: What needs to be changed / added in the payment forms or Google Analytics settings so that the conversions would be assigned to the right traffic sources. Screenshot:

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  • Documentation in Oracle Retail Analytics, Release 13.3

    - by Oracle Retail Documentation Team
    The 13.3 Release of Oracle Retail Analytics is now available on the Oracle Software Delivery Cloud and from My Oracle Support. The Oracle Retail Analytics 13.3 release introduced significant new functionality with its new Customer Analytics module. The Customer Analytics module enables you to perform retail analysis of customers and customer segments. Market basket analysis (part of the Customer Analytics module) provides insight into which products have strong affinity with one another. Customer behavior information is obtained from mining sales transaction history, and it is correlated with customer segment attributes to inform promotion strategies. The ability to understand market basket affinities allows marketers to calculate, monitor, and build promotion strategies based on critical metrics such as customer profitability. Highlighted End User Documentation Updates With the addition of Oracle Retail Customer Analytics, the documentation set addresses both modules under the single umbrella name of Oracle Retail Analytics. Note, however, that the modules, Oracle Retail Merchandising Analytics and Oracle Retail Customer Analytics, are licensed separately. To accommodate new functionality, the Retail Analytics suite of documentation has been updated in the following areas, among others: The User Guide has been updated with an overview of Customer Analytics. It also contains a list of metrics associated with Customer Analytics. The Operations Guide provides details on Market Basket Analysis as well as an updated list of APIs. The program reference list now also details the module (Merchandising Analytics or Customer Analytics) to which each program applies. The Data Model was updated to include new information related to Customer Analytics, and a new section, Market Basket Analysis Module, was added to the document with its own entity relationship diagrams and data definitions. List of Documents The following documents are included in Oracle Retail Analytics 13.3: Oracle Retail Analytics Release Notes Oracle Retail Analytics Installation Guide Oracle Retail Analytics User Guide Oracle Retail Analytics Implementation Guide Oracle Retail Analytics Operations Guide Oracle Retail Analytics Data Model

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  • How does Google Analytics aggregate the Count of Visits (Frequency & Recency Report)?

    - by Brian Dant
    Here's my simple understanding of Count of Visits: Each person that comes to my site gets one "count" for each visit. They are put into a bucket of people with the same number of total counts -- if you visit twice, you are in the two bucket, if you visit six times, you are in the six bucket. From there, a report (Frequency & Recency) makes a line for each bucket and reaches into the bucket and totals the number of people in that bucket, putting that total in the second column. My Question: Will a two month report automatically put someone into two buckets, and put them on two separate lines in the Count of Visits table? This explaination makes it seem like a two-month long report will put the same person into a bucket twice, one bucket for each month. The two-month report will then show that person's visits on two different lines, instead of aggregating them. Example for Clarification: Bob comes to my site three times in January and seven times in February. I run a report for Jan 1 -- Feb 28. Will Bob be on both the Three Count line and the Seven Count line, or will he be on the Ten Count line?

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  • Using Google Analytics tracking URLs in Facebook ads

    - by Ted
    I generated the following Google Analytics tracking URL to use in a Facebook ad: https://www.somewebsite.org/?utm_source=facebook&utm_medium=cpc&utm_term=schools&utm_content=newsfeed&utm_campaign=facebookad3 I know the ad is being clicked (Facebook ad manager data) but the referred traffic is not appearing in my site's Google Analytics data. I think it's because Facebook is doing some weird redirect URL modifying. Any ideas?

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  • Google Analytics and direct access

    - by user1592845
    Does Google analytics regards remote access resources as direct access? For example: Suppose: mysite.com and anothersite.com mysite.com has an image found at http://mysite.com/img/vip.jpg anothersite.com at some page of it like http://anothersite.com/photos.html included vip.jpg in its source in image tag: <img src="http://mysite.com/img/vip.jpg" /> So does Analytics regard loading this image when a visitor vists http://anothersite.com/photos.html to be a direct access for mysite.com?

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  • Google Analytics - comparing metrics for different cities approach

    - by crmpicco
    I receive traffic from a number of different cities across the world, these being: Washington, Bratislava and Belfast. In Google Analytics, I would like to be able to compare a variety of metrics (side by side), however i'm not sure how to go about this in the best way. Am I looking at creating 3 advanced segments, 3 profiles or should I be doing it in one custom report? Or is this even possible in Google Analytics version 5?

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  • Track a Adobe Flash app hosted on multiple domains with Google Analytics

    - by roberkules
    I'm working on a flash app that's gonna be distributed to more and more partners (and obviously domains). It needs to be tracked aggregated and also separately. I implemented Google Analytics using gaforflash, tracking virtual pageviews and events inside the flash app. What I want to achieve: View an aggregated report of all partners. Identify the partner not by the domain (where the flash is used), but by a partnerID. Each partner needs access to the report of his domain. (no admin rights needed) I came up with this solution: Using only one "Web property" in Google Analytics. UA-XXXXXX-4 .example.com Set a custom/virtual hostname per partner. (GA's "utmhn" parameter) partner1.example.com partner2.example.com Create a profile for each partner, setting the filter to include only the relevant "subdomain" Problems that came up: The gaforflash library doesn't support overriding the host name. Possible workaround: The gaforflash source code is available, so I could add the functionality. Any goal from the "master" profile is not copied to the partners profile. profile 1: include traffic from hostname ^partner1\. profile 2: include traffic from hostname ^partner2\. Is it (very) bad to fake the hostname? Are there better approaches? Or what improvements could you think of? UPDATE: I'm looking primarily for a solid data structure inside Google Analytics regardless of the flash implementation. The only limitations: We need an aggregated view across all partners Our partners need to have access to their subset of data We want to identify the partner by a custom partnerID, not the domain

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  • Oracle Announces Oracle Big Data Appliance X3-2 and Enhanced Oracle Big Data Connectors

    - by jgelhaus
    Enables Customers to Easily Harness the Business Value of Big Data at Lower Cost Engineered System Simplifies Big Data for the Enterprise Oracle Big Data Appliance X3-2 hardware features the latest 8-core Intel® Xeon E5-2600 series of processors, and compared with previous generation, the 18 compute and storage servers with 648 TB raw storage now offer: 33 percent more processing power with 288 CPU cores; 33 percent more memory per node with 1.1 TB of main memory; and up to a 30 percent reduction in power and cooling Oracle Big Data Appliance X3-2 further simplifies implementation and management of big data by integrating all the hardware and software required to acquire, organize and analyze big data. It includes: Support for CDH4.1 including software upgrades developed collaboratively with Cloudera to simplify NameNode High Availability in Hadoop, eliminating the single point of failure in a Hadoop cluster; Oracle NoSQL Database Community Edition 2.0, the latest version that brings better Hadoop integration, elastic scaling and new APIs, including JSON and C support; The Oracle Enterprise Manager plug-in for Big Data Appliance that complements Cloudera Manager to enable users to more easily manage a Hadoop cluster; Updated distributions of Oracle Linux and Oracle Java Development Kit; An updated distribution of open source R, optimized to work with high performance multi-threaded math libraries Read More   Data sheet: Oracle Big Data Appliance X3-2 Oracle Big Data Appliance: Datacenter Network Integration Big Data and Natural Language: Extracting Insight From Text Thomson Reuters Discusses Oracle's Big Data Platform Connectors Integrate Hadoop with Oracle Big Data Ecosystem Oracle Big Data Connectors is a suite of software built by Oracle to integrate Apache Hadoop with Oracle Database, Oracle Data Integrator, and Oracle R Distribution. Enhancements to Oracle Big Data Connectors extend these data integration capabilities. With updates to every connector, this release includes: Oracle SQL Connector for Hadoop Distributed File System, for high performance SQL queries on Hadoop data from Oracle Database, enhanced with increased automation and querying of Hive tables and now supported within the Oracle Data Integrator Application Adapter for Hadoop; Transparent access to the Hive Query language from R and introduction of new analytic techniques executing natively in Hadoop, enabling R developers to be more productive by increasing access to Hadoop in the R environment. Read More Data sheet: Oracle Big Data Connectors High Performance Connectors for Load and Access of Data from Hadoop to Oracle Database

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  • Best way to track multiple sites with Google Analytics

    - by stevether
    I currently have 63 websites (and counting) that I'm tracking on one Google Analytics account, and I'm starting to realize... this is becoming a bit cumbersome. What's the best way to collect traffic data in bulk? Are there other resources out there that are better suited for this task? Does Google offer a bulk option for this kind of thing? Would it be better to make separate analytics accounts? I'm just wondering if anyone else has had found a better solution that manually setting up all these accounts/setting up the tracking codes etc, when it comes to large scale management.

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  • Google analytics e-commerce tracking

    - by crayden
    Good morning or afternoon wherever you are, I am having issues with Google Analytics e-commerce tracking. On certain days it the e-commerce tracking is returning a value of $1.00 of revenue which is impossible because it is a hotel booking website. Im am so puzzled and not knowing where to go next with this. Any assistance is greatly appreciated. Thank you! Here is some code that might help, I received this from our contact who develops the booking engine. This is included on every page except the reservation confirmation page: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-26956700-1']); _gaq.push(["_setDomainName", "none"]); _gaq.push(["_setAllowLinker", true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> This is included only on the reservation confirmation page: (The "${res.xxx}" elements are replaced on the server side with reservation details.) <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(["_setAccount", "UA-26956700-1"]); _gaq.push(["_setDomainName", "none"]); _gaq.push(["_setAllowLinker", true]); _gaq.push(["_trackPageview"]); _gaq.push(["_addTrans", "${res.confirmationNumber}", "Sunshine", "${res.grandTotal}", "${res.totalPriceTax}", "", "", "", ""]); _gaq.push(["_addItem", "${res.confirmationNumber}", "${res.roomType}", "", "", "${res.totalPrice}", "1"]); _gaq.push(["_addItem", "${res.confirmationNumber}", "Options", "", "","${res.otherChargeChoices.totalCostExclTax}", "1"]); _gaq.push(["_trackTrans"]); (function(){ var ga = document.createElement("script"); ga.type = "text/javascript"; ga.async = true; ga.src = ("https:" == document.location.protocol ? "https://ssl" : "http://www") + ".google-analytics.com/ga.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(ga, s); })();

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  • Analysing traffic sources in Analytics for Magento sales

    - by Joe
    Hi I have a Magento installation linked with a Google Analytics account. It works very well in that I can see conversions, I can see the products that are selling directly from analytics and I can get an overview of traffic sources for those sales. What I can't work out how to track/see is what keywords are being used by the customers that are completing sales. Can anybody let me know how this data can be gathered or if it's even possible? (is this possibly a privacy issue?)

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  • Big Data – Final Wrap and What Next – Day 21 of 21

    - by Pinal Dave
    In yesterday’s blog post we explored various resources related to learning Big Data and in this blog post we will wrap up this 21 day series on Big Data. I have been exploring various terms and technology related to Big Data this entire month. It was indeed fun to write about Big Data in 21 days but the subject of Big Data is much bigger and larger than someone can cover it in 21 days. My first goal was to write about the basics and I think we have got that one covered pretty well. During this 21 days I have received many questions and answers related to Big Data. I have covered a few of the questions in this series and a few more I will be covering in the next coming months. Now after understanding Big Data basics. I am personally going to do a list of the things next. I thought I will share the same with you as this will give you a good idea how to continue the journey of the Big Data. Build a schedule to read various Apache documentations Watch all Pluralsight Courses Explore HortonWorks Sandbox Start building presentation about Big Data – this is a great way to learn something new Present in User Groups Meetings on Big Data Topics Write more blog posts about Big Data I am going to continue learning about Big Data – I want you to continue learning Big Data. Please leave a comment how you are going to continue learning about Big Data. I will publish all the informative comments on this blog with due credit. I want to end this series with the infographic by UMUC. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • A lot of "(direct) / (none)" traffic in Google Analytics

    - by Yoga
    my web site has a lot of "(direct) / (none)" traffic (over 50%) in Google Analytics, but under the "Audience", 100% are new visitors, why is that? I am quite sure most of the Audience should be new visitor, but why so many "(direct) / (none)" traffic? Update: Actually we have launch a new site which this number drop significantly, so I am interested in knowing why the number was so high in the past.

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  • the limit of pageviews per month in Google Analytics

    - by crmpicco
    I have been looking around to try and find some confirmation and clarity on the limit of pageviews that Google allow per month for a Google Analytics account. I have read that the limit of hits per month is 10,000,000, and the limit of pageviews is 5,000,000. Putting 2 and 2 together I am thinking this is to allow the other 5,000,000 for events and social clicks and the like? Google's documentation states 5m, but the hits/pageviews is a bit of a grey area as i've read suggestions that the limit can be considered as 10m

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  • Google Analytics Filters not removing traffic from other domain

    - by Nic Hubbard
    We have a frustrating problem where someone copied our site code including our Google Analytics code. So we are getting stats logged from their site which is very frustrating. I have setup 4 Filters, each trying to disallow any traffic from this other website, but still their traffic is being shown, including on the Real Time section. Do Filters even work to exclude traffic? Here is how I have it setup: Neither of these seem to help at all.

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  • Big GRC: Turning Data into Actionable GRC Intelligence

    - by Jenna Danko
    While it’s no longer headline news that Governments have carried out large scale data-mining programmes aimed at terrorism detection and identifying other patterns of interest across a wide range of digital data sources, the debate over the ethics and justification over this action, will clearly continue for some time to come. What is becoming clear is that these programmes are a framework for the collation and aggregation of massive amounts of unstructured data and from this, the creation of actionable intelligence from analyses that allowed the analysts to explore and extract a variety of patterns and then direct resources. This data included audio and video chats, phone calls, photographs, e-mails, documents, internet searches, social media posts and mobile phone logs and connections. Although Governance, Risk and Compliance (GRC) professionals are not looking at the implementation of such programmes, there are many similar GRC “Big data” challenges to be faced and potential lessons to be learned from these high profile government programmes that can be applied a lot closer to home. For example, how can GRC professionals collect, manage and analyze an enormous and disparate volume of data to create and manage their own actionable intelligence covering hidden signs and patterns of criminal activity, the early or retrospective, violation of regulations/laws/corporate policies and procedures, emerging risks and weakening controls etc. Not exactly the stuff of James Bond to be sure, but it is certainly more applicable to most GRC professional’s day to day challenges. So what is Big Data and how can it benefit the GRC process? Although it often varies, the definition of Big Data largely refers to the following types of data: Traditional Enterprise Data – includes customer information from CRM systems, transactional ERP data, web store transactions, and general ledger data. Machine-Generated /Sensor Data – includes Call Detail Records (“CDR”), weblogs and trading systems data. Social Data – includes customer feedback streams, micro-blogging sites like Twitter, and social media platforms like Facebook. The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020. But while it’s often the most visible parameter, volume of data is not the only characteristic that matters. In fact, according to sources such as Forrester there are four key characteristics that define big data: Volume. Machine-generated data is produced in much larger quantities than non-traditional data. This is all the data generated by IT systems that power the enterprise. This includes live data from packaged and custom applications – for example, app servers, Web servers, databases, networks, virtual machines, telecom equipment, and much more. Velocity. Social media data streams – while not as massive as machine-generated data – produce a large influx of opinions and relationships valuable to customer relationship management as well as offering early insight into potential reputational risk issues. Even at 140 characters per tweet, the high velocity (or frequency) of Twitter data ensures large volumes (over 8 TB per day) need to be managed. Variety. Traditional data formats tend to be relatively well defined by a data schema and change slowly. In contrast, non-traditional data formats exhibit a dizzying rate of change. Without question, all GRC professionals work in a dynamic environment and as new services, new products, new business lines are added or new marketing campaigns executed for example, new data types are needed to capture the resultant information.  Value. The economic value of data varies significantly. Typically, there is good information hidden amongst a larger body of non-traditional data that GRC professionals can use to add real value to the organisation; the greater challenge is identifying what is valuable and then transforming and extracting that data for analysis and action. For example, customer service calls and emails have millions of useful data points and have long been a source of information to GRC professionals. Those calls and emails are critical in helping GRC professionals better identify hidden patterns and implement new policies that can reduce the amount of customer complaints.   Now on a scale and depth far beyond those in place today, all that unstructured call and email data can be captured, stored and analyzed to reveal the reasons for the contact, perhaps with the aggregated customer results cross referenced against what is being said about the organization or a similar peer organization on social media. The organization can then take positive actions, communicating to the market in advance of issues reaching the press, strengthening controls, adjusting risk profiles, changing policy and procedures and completely minimizing, if not eliminating, complaints and compensation for that specific reason in the future. In this one example of many similar ones, the GRC team(s) has demonstrated real and tangible business value. Big Challenges - Big Opportunities As pointed out by recent Forrester research, high performing companies (those that are growing 15% or more year-on-year compared to their peers) are taking a selective approach to investing in Big Data.  "Tomorrow's winners understand this, and they are making selective investments aimed at specific opportunities with tangible benefits where big data offers a more economical solution to meet a need." (Forrsights Strategy Spotlight: Business Intelligence and Big Data, Q4 2012) As pointed out earlier, with the ever increasing volume of regulatory demands and fines for getting it wrong, limited resource availability and out of date or inadequate GRC systems all contributing to a higher cost of compliance and/or higher risk profile than desired – a big data investment in GRC clearly falls into this category. However, to make the most of big data organizations must evolve both their business and IT procedures, processes, people and infrastructures to handle these new high-volume, high-velocity, high-variety sources of data and be able integrate them with the pre-existing company data to be analyzed. GRC big data clearly allows the organization access to and management over a huge amount of often very sensitive information that although can help create a more risk intelligent organization, also presents numerous data governance challenges, including regulatory compliance and information security. In addition to client and regulatory demands over better information security and data protection the sheer amount of information organizations deal with the need to quickly access, classify, protect and manage that information can quickly become a key issue  from a legal, as well as technical or operational standpoint. However, by making information governance processes a bigger part of everyday operations, organizations can make sure data remains readily available and protected. The Right GRC & Big Data Partnership Becomes Key  The "getting it right first time" mantra used in so many companies remains essential for any GRC team that is sponsoring, helping kick start, or even overseeing a big data project. To make a big data GRC initiative work and get the desired value, partnerships with companies, who have a long history of success in delivering successful GRC solutions as well as being at the very forefront of technology innovation, becomes key. Clearly solutions can be built in-house more cheaply than through vendor, but as has been proven time and time again, when it comes to self built solutions covering AML and Fraud for example, few have able to scale or adapt appropriately to meet the changing regulations or challenges that the GRC teams face on a daily basis. This has led to the creation of GRC silo’s that are causing so many headaches today. The solutions that stand out and should be explored are the ones that can seamlessly merge the traditional world of well-known data, analytics and visualization with the new world of seemingly innumerable data sources, utilizing Big Data technologies to generate new GRC insights right across the enterprise.Ultimately, Big Data is here to stay, and organizations that embrace its potential and outline a viable strategy, as well as understand and build a solid analytical foundation, will be the ones that are well positioned to make the most of it. A Blueprint and Roadmap Service for Big Data Big data adoption is first and foremost a business decision. As such it is essential that your partner can align your strategies, goals, and objectives with an architecture vision and roadmap to accelerate adoption of big data for your environment, as well as establish practical, effective governance that will maintain a well managed environment going forward. Key Activities: While your initiatives will clearly vary, there are some generic starting points the team and organization will need to complete: Clearly define your drivers, strategies, goals, objectives and requirements as it relates to big data Conduct a big data readiness and Information Architecture maturity assessment Develop future state big data architecture, including views across all relevant architecture domains; business, applications, information, and technology Provide initial guidance on big data candidate selection for migrations or implementation Develop a strategic roadmap and implementation plan that reflects a prioritization of initiatives based on business impact and technology dependency, and an incremental integration approach for evolving your current state to the target future state in a manner that represents the least amount of risk and impact of change on the business Provide recommendations for practical, effective Data Governance, Data Quality Management, and Information Lifecycle Management to maintain a well-managed environment Conduct an executive workshop with recommendations and next steps There is little debate that managing risk and data are the two biggest obstacles encountered by financial institutions.  Big data is here to stay and risk management certainly is not going anywhere, and ultimately financial services industry organizations that embrace its potential and outline a viable strategy, as well as understand and build a solid analytical foundation, will be best positioned to make the most of it. Matthew Long is a Financial Crime Specialist for Oracle Financial Services. He can be reached at matthew.long AT oracle.com.

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