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  • Data Quality and Master Data Management Resources

    - by Dejan Sarka
    Many companies or organizations do regular data cleansing. When you cleanse the data, the data quality goes up to some higher level. The data quality level is determined by the amount of work invested in the cleansing. As time passes, the data quality deteriorates, and you need to repeat the cleansing process. If you spend an equal amount of effort as you did with the previous cleansing, you can expect the same level of data quality as you had after the previous cleansing. And then the data quality deteriorates over time again, and the cleansing process starts over and over again. The idea of Data Quality Services is to mitigate the cleansing process. While the amount of time you need to spend on cleansing decreases, you will achieve higher and higher levels of data quality. While cleansing, you learn what types of errors to expect, discover error patterns, find domains of correct values, etc. You don’t throw away this knowledge. You store it and use it to find and correct the same issues automatically during your next cleansing process. The following figure shows this graphically. The idea of master data management, which you can perform with Master Data Services (MDS), is to prevent data quality from deteriorating. Once you reach a particular quality level, the MDS application—together with the defined policies, people, and master data management processes—allow you to maintain this level permanently. This idea is shown in the following picture. OK, now you know what DQS and MDS are about. You can imagine the importance on maintaining the data quality. Here are some resources that help you preparing and executing the data quality (DQ) and master data management (MDM) activities. Books Dejan Sarka and Davide Mauri: Data Quality and Master Data Management with Microsoft SQL Server 2008 R2 – a general introduction to MDM, MDS, and data profiling. Matching explained in depth. Dejan Sarka, Matija Lah and Grega Jerkic: MCTS Self-Paced Training Kit (Exam 70-463): Building Data Warehouses with Microsoft SQL Server 2012 – I wrote quite a few chapters about DQ and MDM, and introduced also SQL Server 2012 DQS. Thomas Redman: Data Quality: The Field Guide – you should start with this book. Thomas Redman is the father of DQ and MDM. Tyler Graham: Microsoft SQL Server 2012 Master Data Services – MDS in depth from a product team mate. Arkady Maydanchik: Data Quality Assessment – data profiling in depth. Tamraparni Dasu, Theodore Johnson: Exploratory Data Mining and Data Cleaning – advanced data profiling with data mining. Forthcoming presentations I am presenting a DQS and MDM seminar at PASS SQL Rally Amsterdam 2013: Wednesday, November 6th, 2013: Enterprise Information Management with SQL Server 2012 – a good kick start to your first DQ and / or MDM project. Courses Data Quality and Master Data Management with SQL Server 2012 – I wrote a 2-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Start improving the quality of your data now!

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  • Data Modeling Resources

    - by Dejan Sarka
    You can find many different data modeling resources. It is impossible to list all of them. I selected only the most valuable ones for me, and, of course, the ones I contributed to. Books Chris J. Date: An Introduction to Database Systems – IMO a “must” to understand the relational model correctly. Terry Halpin, Tony Morgan: Information Modeling and Relational Databases – meet the object-role modeling leaders. Chris J. Date, Nikos Lorentzos and Hugh Darwen: Time and Relational Theory, Second Edition: Temporal Databases in the Relational Model and SQL – all theory needed to manage temporal data. Louis Davidson, Jessica M. Moss: Pro SQL Server 2012 Relational Database Design and Implementation – the best SQL Server focused data modeling book I know by two of my friends. Dejan Sarka, et al.: MCITP Self-Paced Training Kit (Exam 70-441): Designing Database Solutions by Using Microsoft® SQL Server™ 2005 – SQL Server 2005 data modeling training kit. Most of the text is still valid for SQL Server 2008, 2008 R2, 2012 and 2014. Itzik Ben-Gan, Lubor Kollar, Dejan Sarka, Steve Kass: Inside Microsoft SQL Server 2008 T-SQL Querying – Steve wrote a chapter with mathematical background, and I added a chapter with theoretical introduction to the relational model. Itzik Ben-Gan, Dejan Sarka, Roger Wolter, Greg Low, Ed Katibah, Isaac Kunen: Inside Microsoft SQL Server 2008 T-SQL Programming – I added three chapters with theoretical introduction and practical solutions for the user-defined data types, dynamic schema and temporal data. Dejan Sarka, Matija Lah, Grega Jerkic: Training Kit (Exam 70-463): Implementing a Data Warehouse with Microsoft SQL Server 2012 – my first two chapters are about data warehouse design and implementation. Courses Data Modeling Essentials – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Logical and Physical Modeling for Analytical Applications – online course I wrote for Pluralsight. Working with Temporal data in SQL Server – my latest Pluralsight course, where besides theory and implementation I introduce many original ways how to optimize temporal queries. Forthcoming presentations SQL Bits 12, July 17th – 19th, Telford, UK – I have a full-day pre-conference seminar Advanced Data Modeling Topics there.

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  • What's the real benefit of meta-modeling?

    - by Jakob
    After reading several texts about meta-modeling I still do not really get the practical benefit. Sometimes I think it is only an interesting mind game but no useful tool. Sure it is wise to clarify your modeling vocabulary: some may say class where others say entity or concept, but this is just simple documentation your modeling terminology. Meta-modeling, as I understand it, is more complex, as it tries to formalize and abstract modeling. Some good examples are Keet's formal comparison of conceptual data modeling languages (UML, ERM and ORM) from academia and the Meta Object Facility (MOF) from industry. To me MOF looks as impractical as CORBA, which was also created by OMG. In theory you could use meta-modeling to transform and integrate models in different modeling languages, but is anyone actually doing this?

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  • Big Data – Learning Basics of Big Data in 21 Days – Bookmark

    - by Pinal Dave
    Earlier this month I had a great time to write Bascis of Big Data series. This series received great response and lots of good comments I have received, I am going to follow up this basics series with further in-depth series in near future. Here is the consolidated blog post where you can find all the 21 days blog posts together. Bookmark this page for future reference. Big Data – Beginning Big Data – Day 1 of 21 Big Data – What is Big Data – 3 Vs of Big Data – Volume, Velocity and Variety – Day 2 of 21 Big Data – Evolution of Big Data – Day 3 of 21 Big Data – Basics of Big Data Architecture – Day 4 of 21 Big Data – Buzz Words: What is NoSQL – Day 5 of 21 Big Data – Buzz Words: What is Hadoop – Day 6 of 21 Big Data – Buzz Words: What is MapReduce – Day 7 of 21 Big Data – Buzz Words: What is HDFS – Day 8 of 21 Big Data – Buzz Words: Importance of Relational Database in Big Data World – Day 9 of 21 Big Data – Buzz Words: What is NewSQL – Day 10 of 21 Big Data – Role of Cloud Computing in Big Data – Day 11 of 21 Big Data – Operational Databases Supporting Big Data – RDBMS and NoSQL – Day 12 of 21 Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21 Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21 Big DataData Mining with Hive – What is Hive? – What is HiveQL (HQL)? – Day 15 of 21 Big Data – Interacting with Hadoop – What is PIG? – What is PIG Latin? – Day 16 of 21 Big Data – Interacting with Hadoop – What is Sqoop? – What is Zookeeper? – Day 17 of 21 Big Data – Basics of Big Data Analytics – Day 18 of 21 Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21 Big Data – Various Learning Resources – How to Start with Big Data? – Day 20 of 21 Big Data – Final Wrap and What Next – Day 21 of 21 Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Working with Temporal Data in SQL Server

    - by Dejan Sarka
    My third Pluralsight course, Working with Temporal Data in SQL Server, is published. I am really proud on the second part of the course, where I discuss optimization of temporal queries. This was a nearly impossible task for decades. First solutions appeared only lately. I present all together six solutions (and one more that is not a solution), and I invented four of them. http://pluralsight.com/training/Courses/TableOfContents/working-with-temporal-data-sql-server

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  • SQL Rally Pre-Con: Data Warehouse Modeling – Making the Right Choices

    - by Davide Mauri
    As you may have already learned from my old post or Adam’s or Kalen’s posts, there will be two SQL Rally in North Europe. In the Stockholm SQL Rally, with my friend Thomas Kejser, I’ll be delivering a pre-con on Data Warehouse Modeling: Data warehouses play a central role in any BI solution. It's the back end upon which everything in years to come will be created. For this reason, it must be rock solid and yet flexible at the same time. To develop such a data warehouse, you must have a clear idea of its architecture, a thorough understanding of the concepts of Measures and Dimensions, and a proven engineered way to build it so that quality and stability can go hand-in-hand with cost reduction and scalability. In this workshop, Thomas Kejser and Davide Mauri will share all the information they learned since they started working with data warehouses, giving you the guidance and tips you need to start your BI project in the best way possible?avoiding errors, making implementation effective and efficient, paving the way for a winning Agile approach, and helping you define how your team should work so that your BI solution will stand the test of time. You'll learn: Data warehouse architecture and justification Agile methodology Dimensional modeling, including Kimball vs. Inmon, SCD1/SCD2/SCD3, Junk and Degenerate Dimensions, and Huge Dimensions Best practices, naming conventions, and lessons learned Loading the data warehouse, including loading Dimensions, loading Facts (Full Load, Incremental Load, Partitioned Load) Data warehouses and Big Data (Hadoop) Unit testing Tracking historical changes and managing large sizes With all the Self-Service BI hype, Data Warehouse is become more and more central every day, since if everyone will be able to analyze data using self-service tools, it’s better for him/her to rely on correct, uniform and coherent data. Already 50 people registered from the workshop and seats are limited so don’t miss this unique opportunity to attend to this workshop that is really a unique combination of years and years of experience! http://www.sqlpass.org/sqlrally/2013/nordic/Agenda/PreconferenceSeminars.aspx See you there!

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  • Data Quality Through Data Governance

    Data Quality Governance Data quality is very important to every organization, bad data cost an organization time, money, and resources that could be prevented if the proper governance was put in to place.  Data Governance Program Criteria: Support from Executive Management and all Business Units Data Stewardship Program  Cross Functional Team of Data Stewards Data Governance Committee Quality Structured Data It should go without saying but any successful project in today’s business world must get buy in from executive management and all stakeholders involved with the project. If management does not fully support a project because they see it is in there and the company’s best interest then they will remove/eliminate funding, resources and allocated time to work on the project. In essence they can render a project dead until it is official killed by the business. In addition, buy in from stake holders is also very important because they can cause delays increased spending in time, money and resources because they do not support a project. Data Stewardship programs are administered by a data steward manager who primary focus is to support, train and manage a cross functional data stewards team. A cross functional team of data stewards are pulled from various departments act to ensure that all systems work to ensure that an organization’s goals are achieved. Typically, data stewards are subject matter experts that act as mediators between their respective departments and IT. Data Quality Procedures Data Governance Committees are composed of data stewards, Upper management, IT Leadership and various subject matter experts depending on a company. The primary goal of this committee is to define strategic goals, coordinate activities, set data standards and offer data guidelines for the business. Data Quality Policies In 1997, Claudia Imhoff defined a Data Stewardship’s responsibility as to approve business naming standards, develop consistent data definitions, determine data aliases, develop standard calculations and derivations, document the business rules of the corporation, monitor the quality of the data in the data warehouse, define security requirements, and so forth. She further explains data stewards responsible for creating and enforcing polices on the following but not limited to issues. Resolving Data Integration Issues Determining Data Security Documenting Data Definitions, Calculations, Summarizations, etc. Maintaining/Updating Business Rules Analyzing and Improving Data Quality

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  • SQL SERVER – Advanced Data Quality Services with Melissa Data – Azure Data Market

    - by pinaldave
    There has been much fanfare over the new SQL Server 2012, and especially around its new companion product Data Quality Services (DQS). Among the many new features is the addition of this integrated knowledge-driven product that enables data stewards everywhere to profile, match, and cleanse data. In addition to the homegrown rules that data stewards can design and implement, there are also connectors to third party providers that are hosted in the Azure Datamarket marketplace.  In this review, I leverage SQL Server 2012 Data Quality Services, and proceed to subscribe to a third party data cleansing product through the Datamarket to showcase this unique capability. Crucial Questions For the purposes of the review, I used a database I had in an Excel spreadsheet with name and address information. Upon a cursory inspection, there are miscellaneous problems with these records; some addresses are missing ZIP codes, others missing a city, and some records are slightly misspelled or have unparsed suites. With DQS, I can easily add a knowledge base to help standardize my values, such as for state abbreviations. But how do I know that my address is correct? And if my address is not correct, what should it be corrected to? The answer lies in a third party knowledge base by the acknowledged USPS certified address accuracy experts at Melissa Data. Reference Data Services Within DQS there is a handy feature to actually add reference data from many different third-party Reference Data Services (RDS) vendors. DQS simplifies the processes of cleansing, standardizing, and enriching data through custom rules and through service providers from the Azure Datamarket. A quick jump over to the Datamarket site shows me that there are a handful of providers that offer data directly through Data Quality Services. Upon subscribing to these services, one can attach a DQS domain or composite domain (fields in a record) to a reference data service provider, and begin using it to cleanse, standardize, and enrich that data. Besides what I am looking for (address correction and enrichment), it is possible to subscribe to a host of other services including geocoding, IP address reference, phone checking and enrichment, as well as name parsing, standardization, and genderization.  These capabilities extend the data quality that DQS has natively by quite a bit. For my current address correction review, I needed to first sign up to a reference data provider on the Azure Data Market site. For this example, I used Melissa Data’s Address Check Service. They offer free one-month trials, so if you wish to follow along, or need to add address quality to your own data, I encourage you to sign up with them. Once I subscribed to the desired Reference Data Provider, I navigated my browser to the Account Keys within My Account to view the generated account key, which I then inserted into the DQS Client – Configuration under the Administration area. Step by Step to Guide That was all it took to hook in the subscribed provider -Melissa Data- directly to my DQS Client. The next step was for me to attach and map in my Reference Data from the newly acquired reference data provider, to a domain in my knowledge base. On the DQS Client home screen, I selected “New Knowledge Base” under Knowledge Base Management on the left-hand side of the home screen. Under New Knowledge Base, I typed a Name and description of my new knowledge base, then proceeded to the Domain Management screen. Here I established a series of domains (fields) and then linked them all together as a composite domain (record set). Using the Create Domain button, I created the following domains according to the fields in my incoming data: Name Address Suite City State Zip I added a Suite column in my domain because Melissa Data has the ability to return missing Suites based on last name or company. And that’s a great benefit of using these third party providers, as they have data that the data steward would not normally have access to. The bottom line is, with these third party data providers, I can actually improve my data. Next, I created a composite domain (fulladdress) and added the (field) domains into the composite domain. This essentially groups our address fields together in a record to facilitate the full address cleansing they perform. I then selected my newly created composite domain and under the Reference Data tab, added my third party reference data provider –Melissa Data’s Address Check- and mapped in each domain that I had to the provider’s Schema. Now that my composite domain has been married to the Reference Data service, I can take the newly published knowledge base and create a project to cleanse and enrich my data. My next task was to create a new Data Quality project, mapping in my data source and matching it to the appropriate domain column, and then kick off the verification process. It took just a few minutes with some progress indicators indicating that it was working. When the process concluded, there was a helpful set of tabs that place the response records into categories: suggested; new; invalid; corrected (automatically); and correct. Accepting the suggestions provided by  Melissa Data allowed me to clean up all the records and flag the invalid ones. It is very apparent that DQS makes address data quality simplistic for any IT professional. Final Note As I have shown, DQS makes data quality very easy. Within minutes I was able to set up a data cleansing and enrichment routine within my data quality project, and ensure that my address data was clean, verified, and standardized against real reference data. As reviewed here, it’s easy to see how both SQL Server 2012 and DQS work to take what used to require a highly skilled developer, and empower an average business or database person to consume external services and clean data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL, Technology Tagged: DQS

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  • Big Data – Is Big Data Relevant to me? – Big Data Questionnaires – Guest Post by Vinod Kumar

    - by Pinal Dave
    This guest post is by Vinod Kumar. Vinod Kumar has worked with SQL Server extensively since joining the industry over a decade ago. Working on various versions of SQL Server 7.0, Oracle 7.3 and other database technologies – he now works with the Microsoft Technology Center (MTC) as a Technology Architect. Let us read the blog post in Vinod’s own voice. I think the series from Pinal is a good one for anyone planning to start on Big Data journey from the basics. In my daily customer interactions this buzz of “Big Data” always comes up, I react generally saying – “Sir, do you really have a ‘Big Data’ problem or do you have a big Data problem?” Generally, there is a silence in the air when I ask this question. Data is everywhere in organizations – be it big data, small data, all data and for few it is bad data which is same as no data :). Wow, don’t discount me as someone who opposes “Big Data”, I am a big supporter as much as I am a critic of the abuse of this term by the people. In this post, I wanted to let my mind flow so that you can also think in the direction I want you to see these concepts. In any case, this is not an exhaustive dump of what is in my mind – but you will surely get the drift how I am going to question Big Data terms from customers!!! Is Big Data Relevant to me? Many of my customers talk to me like blank whiteboard with no idea – “why Big Data”. They want to jump into the bandwagon of technology and they want to decipher insights from their unexplored data a.k.a. unstructured data with structured data. So what are these industry scenario’s that come to mind? Here are some of them: Financials Fraud detection: Banks and Credit cards are monitoring your spending habits on real-time basis. Customer Segmentation: applies in every industry from Banking to Retail to Aviation to Utility and others where they deal with end customer who consume their products and services. Customer Sentiment Analysis: Responding to negative brand perception on social or amplify the positive perception. Sales and Marketing Campaign: Understand the impact and get closer to customer delight. Call Center Analysis: attempt to take unstructured voice recordings and analyze them for content and sentiment. Medical Reduce Re-admissions: How to build a proactive follow-up engagements with patients. Patient Monitoring: How to track Inpatient, Out-Patient, Emergency Visits, Intensive Care Units etc. Preventive Care: Disease identification and Risk stratification is a very crucial business function for medical. Claims fraud detection: There is no precise dollars that one can put here, but this is a big thing for the medical field. Retail Customer Sentiment Analysis, Customer Care Centers, Campaign Management. Supply Chain Analysis: Every sensors and RFID data can be tracked for warehouse space optimization. Location based marketing: Based on where a check-in happens retail stores can be optimize their marketing. Telecom Price optimization and Plans, Finding Customer churn, Customer loyalty programs Call Detail Record (CDR) Analysis, Network optimizations, User Location analysis Customer Behavior Analysis Insurance Fraud Detection & Analysis, Pricing based on customer Sentiment Analysis, Loyalty Management Agents Analysis, Customer Value Management This list can go on to other areas like Utility, Manufacturing, Travel, ITES etc. So as you can see, there are obviously interesting use cases for each of these industry verticals. These are just representative list. Where to start? A lot of times I try to quiz customers on a number of dimensions before starting a Big Data conversation. Are you getting the data you need the way you want it and in a timely manner? Can you get in and analyze the data you need? How quickly is IT to respond to your BI Requests? How easily can you get at the data that you need to run your business/department/project? How are you currently measuring your business? Can you get the data you need to react WITHIN THE QUARTER to impact behaviors to meet your numbers or is it always “rear-view mirror?” How are you measuring: The Brand Customer Sentiment Your Competition Your Pricing Your performance Supply Chain Efficiencies Predictive product / service positioning What are your key challenges of driving collaboration across your global business?  What the challenges in innovation? What challenges are you facing in getting more information out of your data? Note: Garbage-in is Garbage-out. Hold good for all reporting / analytics requirements Big Data POCs? A number of customers get into the realm of setting a small team to work on Big Data – well it is a great start from an understanding point of view, but I tend to ask a number of other questions to such customers. Some of these common questions are: To what degree is your advanced analytics (natural language processing, sentiment analysis, predictive analytics and classification) paired with your Big Data’s efforts? Do you have dedicated resources exploring the possibilities of advanced analytics in Big Data for your business line? Do you plan to employ machine learning technology while doing Advanced Analytics? How is Social Media being monitored in your organization? What is your ability to scale in terms of storage and processing power? Do you have a system in place to sort incoming data in near real time by potential value, data quality, and use frequency? Do you use event-driven architecture to manage incoming data? Do you have specialized data services that can accommodate different formats, security, and the management requirements of multiple data sources? Is your organization currently using or considering in-memory analytics? To what degree are you able to correlate data from your Big Data infrastructure with that from your enterprise data warehouse? Have you extended the role of Data Stewards to include ownership of big data components? Do you prioritize data quality based on the source system (that is Facebook/Twitter data has lower quality thresholds than radio frequency identification (RFID) for a tracking system)? Do your retention policies consider the different legal responsibilities for storing Big Data for a specific amount of time? Do Data Scientists work in close collaboration with Data Stewards to ensure data quality? How is access to attributes of Big Data being given out in the organization? Are roles related to Big Data (Advanced Analyst, Data Scientist) clearly defined? How involved is risk management in the Big Data governance process? Is there a set of documented policies regarding Big Data governance? Is there an enforcement mechanism or approach to ensure that policies are followed? Who is the key sponsor for your Big Data governance program? (The CIO is best) Do you have defined policies surrounding the use of social media data for potential employees and customers, as well as the use of customer Geo-location data? How accessible are complex analytic routines to your user base? What is the level of involvement with outside vendors and third parties in regard to the planning and execution of Big Data projects? What programming technologies are utilized by your data warehouse/BI staff when working with Big Data? These are some of the important questions I ask each customer who is actively evaluating Big Data trends for their organizations. These questions give you a sense of direction where to start, what to use, how to secure, how to analyze and more. Sign off Any Big data is analysis is incomplete without a compelling story. The best way to understand this is to watch Hans Rosling – Gapminder (2:17 to 6:06) videos about the third world myths. Don’t get overwhelmed with the Big Data buzz word, the destination to what your data speaks is important. In this blog post, we did not particularly look at any Big Data technologies. This is a set of questionnaire one needs to keep in mind as they embark their journey of Big Data. I did write some of the basics in my blog: Big Data – Big Hype yet Big Opportunity. Do let me know if these questions make sense?  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Big Data – Basics of Big Data Architecture – Day 4 of 21

    - by Pinal Dave
    In yesterday’s blog post we understood how Big Data evolution happened. Today we will understand basics of the Big Data Architecture. Big Data Cycle Just like every other database related applications, bit data project have its development cycle. Though three Vs (link) for sure plays an important role in deciding the architecture of the Big Data projects. Just like every other project Big Data project also goes to similar phases of the data capturing, transforming, integrating, analyzing and building actionable reporting on the top of  the data. While the process looks almost same but due to the nature of the data the architecture is often totally different. Here are few of the question which everyone should ask before going ahead with Big Data architecture. Questions to Ask How big is your total database? What is your requirement of the reporting in terms of time – real time, semi real time or at frequent interval? How important is the data availability and what is the plan for disaster recovery? What are the plans for network and physical security of the data? What platform will be the driving force behind data and what are different service level agreements for the infrastructure? This are just basic questions but based on your application and business need you should come up with the custom list of the question to ask. As I mentioned earlier this question may look quite simple but the answer will not be simple. When we are talking about Big Data implementation there are many other important aspects which we have to consider when we decide to go for the architecture. Building Blocks of Big Data Architecture It is absolutely impossible to discuss and nail down the most optimal architecture for any Big Data Solution in a single blog post, however, we can discuss the basic building blocks of big data architecture. Here is the image which I have built to explain how the building blocks of the Big Data architecture works. Above image gives good overview of how in Big Data Architecture various components are associated with each other. In Big Data various different data sources are part of the architecture hence extract, transform and integration are one of the most essential layers of the architecture. Most of the data is stored in relational as well as non relational data marts and data warehousing solutions. As per the business need various data are processed as well converted to proper reports and visualizations for end users. Just like software the hardware is almost the most important part of the Big Data Architecture. In the big data architecture hardware infrastructure is extremely important and failure over instances as well as redundant physical infrastructure is usually implemented. NoSQL in Data Management NoSQL is a very famous buzz word and it really means Not Relational SQL or Not Only SQL. This is because in Big Data Architecture the data is in any format. It can be unstructured, relational or in any other format or from any other data source. To bring all the data together relational technology is not enough, hence new tools, architecture and other algorithms are invented which takes care of all the kind of data. This is collectively called NoSQL. Tomorrow Next four days we will answer the Buzz Words – Hadoop. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Big Data – Evolution of Big Data – Day 3 of 21

    - by Pinal Dave
    In yesterday’s blog post we answered what is the Big Data. Today we will understand why and how the evolution of Big Data has happened. Though the answer is very simple, I would like to tell it in the form of a history lesson. Data in Flat File In earlier days data was stored in the flat file and there was no structure in the flat file.  If any data has to be retrieved from the flat file it was a project by itself. There was no possibility of retrieving the data efficiently and data integrity has been just a term discussed without any modeling or structure around. Database residing in the flat file had more issues than we would like to discuss in today’s world. It was more like a nightmare when there was any data processing involved in the application. Though, applications developed at that time were also not that advanced the need of the data was always there and there was always need of proper data management. Edgar F Codd and 12 Rules Edgar Frank Codd was a British computer scientist who, while working for IBM, invented the relational model for database management, the theoretical basis for relational databases. He presented 12 rules for the Relational Database and suddenly the chaotic world of the database seems to see discipline in the rules. Relational Database was a promising land for all the unstructured database users. Relational Database brought into the relationship between data as well improved the performance of the data retrieval. Database world had immediately seen a major transformation and every single vendors and database users suddenly started to adopt the relational database models. Relational Database Management Systems Since Edgar F Codd proposed 12 rules for the RBDMS there were many different vendors who started them to build applications and tools to support the relationship between database. This was indeed a learning curve for many of the developer who had never worked before with the modeling of the database. However, as time passed by pretty much everybody accepted the relationship of the database and started to evolve product which performs its best with the boundaries of the RDBMS concepts. This was the best era for the databases and it gave the world extreme experts as well as some of the best products. The Entity Relationship model was also evolved at the same time. In software engineering, an Entity–relationship model (ER model) is a data model for describing a database in an abstract way. Enormous Data Growth Well, everything was going fine with the RDBMS in the database world. As there were no major challenges the adoption of the RDBMS applications and tools was pretty much universal. There was a race at times to make the developer’s life much easier with the RDBMS management tools. Due to the extreme popularity and easy to use system pretty much every data was stored in the RDBMS system. New age applications were built and social media took the world by the storm. Every organizations was feeling pressure to provide the best experience for their users based the data they had with them. While this was all going on at the same time data was growing pretty much every organization and application. Data Warehousing The enormous data growth now presented a big challenge for the organizations who wanted to build intelligent systems based on the data and provide near real time superior user experience to their customers. Various organizations immediately start building data warehousing solutions where the data was stored and processed. The trend of the business intelligence becomes the need of everyday. Data was received from the transaction system and overnight was processed to build intelligent reports from it. Though this is a great solution it has its own set of challenges. The relational database model and data warehousing concepts are all built with keeping traditional relational database modeling in the mind and it still has many challenges when unstructured data was present. Interesting Challenge Every organization had expertise to manage structured data but the world had already changed to unstructured data. There was intelligence in the videos, photos, SMS, text, social media messages and various other data sources. All of these needed to now bring to a single platform and build a uniform system which does what businesses need. The way we do business has also been changed. There was a time when user only got the features what technology supported, however, now users ask for the feature and technology is built to support the same. The need of the real time intelligence from the fast paced data flow is now becoming a necessity. Large amount (Volume) of difference (Variety) of high speed data (Velocity) is the properties of the data. The traditional database system has limits to resolve the challenges this new kind of the data presents. Hence the need of the Big Data Science. We need innovation in how we handle and manage data. We need creative ways to capture data and present to users. Big Data is Reality! Tomorrow In tomorrow’s blog post we will try to answer discuss Basics of Big Data Architecture. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Review: Data Modeling 101

    I just recently read “Data Modeling 101”by Scott W. Ambler where he gave an overview of fundamental data modeling skills. I think this article was excellent for anyone who was just starting to learn or refresh their skills in regards to the modeling of data.  Scott defines data modeling as the act of exploring data oriented structures.  He goes on to explain about how data models are actually used by defining three different types of models. Types of Data Models Conceptual Data Model  Logical Data Model (LDMs) Physical Data Model(PDMs) He further expands on modeling by exploring common data modeling notations because there are no industry standards for the practice of data modeling. Scott then defines how to actually model data by expanding on entities, attributes, identities, and relationships which are the basic building blocks of data models. In addition he discusses the value of normalization for redundancy and demoralization for performance. Finally, he discuss ways in which Developers and DBAs can become better data modelers through the use of practice, and seeking guidance from more experienced data modelers.

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  • New Communications Industry Data Model with "Factory Installed" Predictive Analytics using Oracle Da

    - by charlie.berger
    Oracle Introduces Oracle Communications Data Model to Provide Actionable Insight for Communications Service Providers   We've integrated pre-installed analytical methodologies with the new Oracle Communications Data Model to deliver automated, simple, yet powerful predictive analytics solutions for customers.  Churn, sentiment analysis, identifying customer segments - all things that can be anticipated and hence, preconcieved and implemented inside an applications.  Read on for more information! TM Forum Management World, Nice, France - 18 May 2010 News Facts To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle today introduced the Oracle Communications Data Model. With the Oracle Communications Data Model, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining. The combination of the Oracle Communications Data Model, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry. Also announced today, Hong Kong Broadband Network enhanced their data warehouse system, going live on Oracle Communications Data Model in three months. The leading provider increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent. Product Details Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health. CSPs can efficiently capture and monitor critical data and transform it into actionable information to support development and delivery of next-generation services using: More than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity. Embedded OLAP cubes for extremely fast dimensional analysis of business information. Embedded data mining models for sophisticated trending and predictive analysis. Support for multiple lines of business, such as cable, mobile, wireline and Internet, which can be easily extended to support future requirements. With Oracle Communications Data Model, CSPs can jump start the implementation of a communications data warehouse in line with communications-industry standards including the TM Forum Information Framework (SID), formerly known as the Shared Information Model. Oracle Communications Data Model is optimized for any Oracle Database 11g platform, including Oracle Exadata, which can improve call data record query performance by 10x or more. Supporting Quotes "Oracle Communications Data Model covers a wide range of business areas that are relevant to modern communications service providers and is a comprehensive solution - with its data model and pre-packaged templates including BI dashboards, KPIs, OLAP cubes and mining models. It helps us save a great deal of time in building and implementing a customized data warehouse and enables us to leverage the advanced analytics quickly and more effectively," said Yasuki Hayashi, executive manager, NTT Comware Corporation. "Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With the Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs," said Elisabeth Rainge, program director, Network Software, IDC. "The TM Forum Conformance Mark provides reassurance to customers seeking standards-based, and therefore, cost-effective and flexible solutions. TM Forum is extremely pleased to work with Oracle to certify its Oracle Communications Data Model solution. Upon successful completion, this certification will represent the broadest and most complete implementation of the TM Forum Information Framework to date, with more than 130 aggregate business entities," said Keith Willetts, chairman and chief executive officer, TM Forum. Supporting Resources Oracle Communications Oracle Communications Data Model Data Sheet Oracle Communications Data Model Podcast Oracle Data Warehousing Oracle Communications on YouTube Oracle Communications on Delicious Oracle Communications on Facebook Oracle Communications on Twitter Oracle Communications on LinkedIn Oracle Database on Twitter The Data Warehouse Insider Blog

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  • Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Unstructured Data - The future of Data Administration

    Some have claimed that there is a problem with the way data is currently managed using the relational paradigm do to the rise of unstructured data in modern business. PCMag.com defines unstructured data as data that does not reside in a fixed location. They further explain that unstructured data refers to data in a free text form that is not bound to any specific structure. With the rise of unstructured data in the form of emails, spread sheets, images and documents the critics have a right to argue that the relational paradigm is not as effective as the object oriented data paradigm in managing this type of data. The relational paradigm relies heavily on structure and relationships in and between items of data. This type of paradigm works best in a relation database management system like Microsoft SQL, MySQL, and Oracle because data is forced to conform to a structure in the form of tables and relations can be derived from the existence of one or more tables. These critics also claim that database administrators have not kept up with reality because their primary focus in regards to data administration deals with structured data and the relational paradigm. The relational paradigm was developed in the 1970’s as a way to improve data management when compared to standard flat files. Little has changed since then, and modern database administrators need to know more than just how to handle structured data. That is why critics claim that today’s data professionals do not have the proper skills in order to store and maintain data for modern systems when compared to the skills of system designers, programmers , software engineers, and data designers  due to the industry trend of object oriented design and development. I think that they are wrong. I do not disagree that the industry is moving toward an object oriented approach to development with the potential to use more of an object oriented approach to data.   However, I think that it is business itself that is limiting database administrators from changing how data is stored because of the potential costs, and impact that might occur by altering any part of stored data. Furthermore, database administrators like all technology workers constantly are trying to improve their technical skills in order to excel in their job, so I think that accusing data professional is not just when the root cause of the lack of innovation is controlled by business, and it is business that will suffer for their inability to keep up with technology. One way for database professionals to better prepare for the future of database management is start working with data in the form of objects and so that they can extract data from the objects so that the stored information within objects can be used in relation to the data stored in a using the relational paradigm. Furthermore, I think the use of pattern matching will increase with the increased use of unstructured data because object can be selected, filtered and altered based on the existence of a pattern found within an object.

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  • Developing an analytics's system processing large amounts of data - where to start

    - by Ryan
    Imagine you're writing some sort of Web Analytics system - you're recording raw page hits along with some extra things like tagging cookies etc and then producing stats such as Which pages got most traffic over a time period Which referers sent most traffic Goals completed (goal being a view of a particular page) And more advanced things like which referers sent the most number of vistors who later hit a goal. The naieve way of approaching this would be to throw it in a relational database and run queries over it - but that won't scale. You could pre-calculate everything (have a queue of incoming 'hits' and use to update report tables) - but what if you later change a goal - how could you efficiently re-calculate just the data that would be effected. Obviously this has been done before ;) so any tips on where to start, methods & examples, architecture, technologies etc.

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  • Big Data – Beginning Big Data – Day 1 of 21

    - by Pinal Dave
    What is Big Data? I want to learn Big Data. I have no clue where and how to start learning about it. Does Big Data really means data is big? What are the tools and software I need to know to learn Big Data? I often receive questions which I mentioned above. They are good questions and honestly when we search online, it is hard to find authoritative and authentic answers. I have been working with Big Data and NoSQL for a while and I have decided that I will attempt to discuss this subject over here in the blog. In the next 21 days we will understand what is so big about Big Data. Big Data – Big Thing! Big Data is becoming one of the most talked about technology trends nowadays. The real challenge with the big organization is to get maximum out of the data already available and predict what kind of data to collect in the future. How to take the existing data and make it meaningful that it provides us accurate insight in the past data is one of the key discussion points in many of the executive meetings in organizations. With the explosion of the data the challenge has gone to the next level and now a Big Data is becoming the reality in many organizations. Big Data – A Rubik’s Cube I like to compare big data with the Rubik’s cube. I believe they have many similarities. Just like a Rubik’s cube it has many different solutions. Let us visualize a Rubik’s cube solving challenge where there are many experts participating. If you take five Rubik’s cube and mix up the same way and give it to five different expert to solve it. It is quite possible that all the five people will solve the Rubik’s cube in fractions of the seconds but if you pay attention to the same closely, you will notice that even though the final outcome is the same, the route taken to solve the Rubik’s cube is not the same. Every expert will start at a different place and will try to resolve it with different methods. Some will solve one color first and others will solve another color first. Even though they follow the same kind of algorithm to solve the puzzle they will start and end at a different place and their moves will be different at many occasions. It is  nearly impossible to have a exact same route taken by two experts. Big Market and Multiple Solutions Big Data is exactly like a Rubik’s cube – even though the goal of every organization and expert is same to get maximum out of the data, the route and the starting point are different for each organization and expert. As organizations are evaluating and architecting big data solutions they are also learning the ways and opportunities which are related to Big Data. There is not a single solution to big data as well there is not a single vendor which can claim to know all about Big Data. Honestly, Big Data is too big a concept and there are many players – different architectures, different vendors and different technology. What is Next? In this 31 days series we will be exploring many essential topics related to big data. I do not claim that you will be master of the subject after 31 days but I claim that I will be covering following topics in easy to understand language. Architecture of Big Data Big Data a Management and Implementation Different Technologies – Hadoop, Mapreduce Real World Conversations Best Practices Tomorrow In tomorrow’s blog post we will try to answer one of the very essential questions – What is Big Data? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Reading data from an Entity Framework data model through a WCF Data Service

    - by nikolaosk
    This is going to be the fourth post of a series of posts regarding ASP.Net and the Entity Framework and how we can use Entity Framework to access our datastore. You can find the first one here , the second one here and the third one here . I have a post regarding ASP.Net and EntityDataSource. You can read it here .I have 3 more posts on Profiling Entity Framework applications. You can have a look at them here , here and here . Microsoft with .Net 3.0 Framework, introduced WCF. WCF is Microsoft's...(read more)

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  • Big Data’s Killer App…

    - by jean-pierre.dijcks
    Recently Keith spent  some time talking about the cloud on this blog and I will spare you my thoughts on the whole thing. What I do want to write down is something about the Big Data movement and what I think is the killer app for Big Data... Where is this coming from, ok, I confess... I spent 3 days in cloud land at the Cloud Connect conference in Santa Clara and it was quite a lot of fun. One of the nice things at Cloud Connect was that there was a track dedicated to Big Data, which prompted me to some extend to write this post. What is Big Data anyways? The most valuable point made in the Big Data track was that Big Data in itself is not very cool. Doing something with Big Data is what makes all of this cool and interesting to a business user! The other good insight I got was that a lot of people think Big Data means a single gigantic monolithic system holding gazillions of bytes or documents or log files. Well turns out that most people in the Big Data track are talking about a lot of collections of smaller data sets. So rather than thinking "big = monolithic" you should be thinking "big = many data sets". This is more than just theoretical, it is actually relevant when thinking about big data and how to process it. It is important because it means that the platform that stores data will most likely consist out of multiple solutions. You may be storing logs on something like HDFS, you may store your customer information in Oracle and you may store distilled clickstream information in some distilled form in MySQL. The big question you will need to solve is not what lives where, but how to get it all together and get some value out of all that data. NoSQL and MapReduce Nope, sorry, this is not the killer app... and no I'm not saying this because my business card says Oracle and I'm therefore biased. I think language is important, but as with storage I think pragmatic is better. In other words, some questions can be answered with SQL very efficiently, others can be answered with PERL or TCL others with MR. History should teach us that anyone trying to solve a problem will use any and all tools around. For example, most data warehouses (Big Data 1.0?) get a lot of data in flat files. Everyone then runs a bunch of shell scripts to massage or verify those files and then shoves those files into the database. We've even built shell script support into external tables to allow for this. I think the Big Data projects will do the same. Some people will use MapReduce, although I would argue that things like Cascading are more interesting, some people will use Java. Some data is stored on HDFS making Cascading the way to go, some data is stored in Oracle and SQL does do a good job there. As with storage and with history, be pragmatic and use what fits and neither NoSQL nor MR will be the one and only. Also, a language, while important, does in itself not deliver business value. So while cool it is not a killer app... Vertical Behavioral Analytics This is the killer app! And you are now thinking: "what does that mean?" Let's decompose that heading. First of all, analytics. I would think you had guessed by now that this is really what I'm after, and of course you are right. But not just analytics, which has a very large scope and means many things to many people. I'm not just after Business Intelligence (analytics 1.0?) or data mining (analytics 2.0?) but I'm after something more interesting that you can only do after collecting large volumes of specific data. That all important data is about behavior. What do my customers do? More importantly why do they behave like that? If you can figure that out, you can tailor web sites, stores, products etc. to that behavior and figure out how to be successful. Today's behavior that is somewhat easily tracked is web site clicks, search patterns and all of those things that a web site or web server tracks. that is where the Big Data lives and where these patters are now emerging. Other examples however are emerging, and one of the examples used at the conference was about prediction churn for a telco based on the social network its members are a part of. That social network is not about LinkedIn or Facebook, but about who calls whom. I call you a lot, you switch provider, and I might/will switch too. And that just naturally brings me to the next word, vertical. Vertical in this context means per industry, e.g. communications or retail or government or any other vertical. The reason for being more specific than just behavioral analytics is that each industry has its own data sources, has its own quirky logic and has its own demands and priorities. Of course, the methods and some of the software will be common and some will have both retail and service industry analytics in place (your corner coffee store for example). But the gist of it all is that analytics that can predict customer behavior for a specific focused group of people in a specific industry is what makes Big Data interesting. Building a Vertical Behavioral Analysis System Well, that is going to be interesting. I have not seen much going on in that space and if I had to have some criticism on the cloud connect conference it would be the lack of concrete user cases on big data. The telco example, while a step into the vertical behavioral part is not really on big data. It used a sample of data from the customers' data warehouse. One thing I do think, and this is where I think parts of the NoSQL stuff come from, is that we will be doing this analysis where the data is. Over the past 10 years we at Oracle have called this in-database analytics. I guess we were (too) early? Now the entire market is going there including companies like SAS. In-place btw does not mean "no data movement at all", what it means that you will do this on data's permanent home. For SAS that is kind of the current problem. Most of the inputs live in a data warehouse. So why move it into SAS and back? That all worked with 1 TB data warehouses, but when we are looking at 100TB to 500 TB of distilled data... Comments? As it is still early days with these systems, I'm very interested in seeing reactions and thoughts to some of these thoughts...

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  • Accelerate your SOA with Data Integration - Live Webinar Tuesday!

    - by dain.hansen
    Need to put wind in your SOA sails? Organizations are turning more and more to Real-time data integration to complement their Service Oriented Architecture. The benefit? Lowering costs through consolidating legacy systems, reducing risk of bad data polluting their applications, and shortening the time to deliver new service offerings. Join us on Tuesday April 13th, 11AM PST for our live webinar on the value of combining SOA and Data Integration together. In this webcast you'll learn how to innovate across your applications swiftly and at a lower cost using Oracle Data Integration technologies: Oracle Data Integrator Enterprise Edition, Oracle GoldenGate, and Oracle Data Quality. You'll also hear: Best practices for building re-usable data services that are high performing and scalable across the enterprise How real-time data integration can maximize SOA returns while providing continuous availability for your mission critical applications Architectural approaches to speed service implementation and delivery times, with pre-integrations to CRM, ERP, BI, and other packaged applications Register now for this live webinar!

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  • Data Modeling: Logical Modeling Exercise

    - by swisscheese
    In trying to learn the art of data storage I have been trying to take in as much solid information as possible. PerformanceDBA posted some really helpful tutorials/examples in the following posts among others: is my data normalized? and Relational table naming convention. I already asked a subset question of this model here. So to make sure I understood the concepts he presented and I have seen elsewhere I wanted to take things a step or two further and see if I am grasping the concepts. Hence the purpose of this post, which hopefully others can also learn from. Everything I present is conceptual to me and for learning rather than applying it in some production system. It would be cool to get some input from PerformanceDBA also since I used his models to get started, but I appreciate all input given from anyone. As I am new to databases and especially modeling I will be the first to admit that I may not always ask the right questions, explain my thoughts clearly, or use the right verbage due to lack of expertise on the subject. So please keep that in mind and feel free to steer me in the right direction if I head off track. If there is enough interest in this I would like to take this from the logical to physical phases to show the evolution of the process and share it here on Stack. I will keep this thread for the Logical Diagram though and start new one for the additional steps. For my understanding I will be building a MySQL DB in the end to run some tests and see if what I came up with actually works. Here is the list of things that I want to capture in this conceptual model. Edit for V1.2 The purpose of this is to list Bands, their members, and the Events that they will be appearing at, as well as offer music and other merchandise for sale Members will be able to match up with friends Members can write reviews on the Bands, their music, and their events. There can only be one review per member on a given item, although they can edit their reviews and history will be maintained. BandMembers will have the chance to write a single Comment on Reviews about the Band they are associated with. Collectively as a Band only one Comment is allowed per Review. Members can then rate all Reviews and Comments but only once per given instance Members can select their favorite Bands, music, Merchandise, and Events Bands, Songs, and Events will be categorized into the type of Genre that they are and then further subcategorized into a SubGenre if necessary. It is ok for a Band or Event to fall into more then one Genre/SubGenre combination. Event date, time, and location will be posted for a given band and members can show that they will be attending the Event. An Event can be comprised of more than one Band, and multiple Events can take place at a single location on the same day Every party will be tied to at least one address and address history shall be maintained. Each party could also be tied to more then one address at a time (i.e. billing, shipping, physical) There will be stored profiles for Bands, BandMembers, and general members. So there it is, maybe a bit involved but could be a great learning tool for many hopefully as the process evolves and input is given by the community. Any input? EDIT v1.1 In response to PerformanceDBA U.3) That means no merchandise other than Band merchandise in the database. Correct ? That was my original thought but you got me thinking. Maybe the site would want to sell its own merchandise or even other merchandise from the bands. Not sure a mod to make for that. Would it require an entire rework of the Catalog section or just the identifying relationship that exists with the Band? Attempted a mod to sell both complete albums or song. Either way they would both be in electronic format only available for download. That is why I listed an Album as being comprised of Songs rather then 2 separate entities. U.5) I understand what you bring up about the circular relation with Favorite. I would like to get to this “It is either one Entity with some form of differentiation (FavoriteType) which identifies its treatment” but how to is not clear to me. What am I missing here? u.6) “Business Rules This is probably the only area you are weak in.” Thanks for the honest response. I will readdress these but I hope to clear up some confusion in my head first with the responses I have posted back to you. Q.1) Yes I would like to have Accepted, Rejected, and Blocked. I am not sure what you are referring to as to how this would change the logical model? Q.2) A person does not have to be a User. They can exist only as a BandMember. Is that what you are asking? Minor Issue Zero, One, or More…Oops I admit I forgot to give this attention when building the model. I am submitting this version as is and will address in a future version. I need to read up more on Constraint Checking to make sure I am understanding things. M.4) Depends if you envision OrderPurchase in the future. Can you expand as to what you mean here? EDIT V1.2 In response to PerformanceDBA input... Lessons learned. I was mixing the concept of Identifying / Non-Identifying and Cardinality (i.e. Genre / SubGenre), and doing so inconsistently to make things worse. Associative Tables are not required in Logical Diagrams as their many-to-many relationships can be depicted and then expanded in the Physical Model. I was overlooking the Cardinality in a lot of the relationships The importance of reading through relationships using effective Verb Phrases to reassure I am modeling what I want to accomplish. U.2) In the concept of this model it is only required to track a Venue as a location for an Event. No further data needs to be collected. With that being said Events will take place on a given EventDate and will be hosted at a Venue. Venues will host multiple events and possibly multiple events on a given date. In my new model my thinking was that EventDate is already tied to Event . Therefore, Venue will not need a relationship with EventDate. The 5th and 6th bullets you have listed under U.2) leave me questioning my thinking though. Am I missing something here? U.3) Is it time to move the link between Item and Band up to Item and Party instead? With the current design I don't see a possibility to sell merchandise not tied to the band as you have brought up. U.5) I left as per your input rather than making it a discrete Supertype/Subtype Relationship as I don’t see a benefit of having that type of roll up. Additional Revisions AR.1) After going through the exercise for FavoriteItem, I feel that Item to Review requires a many-to-many relationship so that is indicated. Necessary? Ok here we go for v1.3 I took a few days on this version, going back and forth with my design. Once the logical process is complete, as I want to see if I am on the right track, I will go through in depth what I had learned and the troubles I faced as a beginner going through this process. The big point for this version was it took throwing in some Keys to help see what I was missing in the past. Going through the process of doing a matrix proved to be of great help also. Regardless of anything, if it wasn't for the input given by PerformanceDBA I would still be a lost soul wondering in the dark. Who knows my current design might reaffirm that I still am, but I have learned a lot so I am know I at least have a flashlight in my hand. At this point in time I admit that I am still confused about identifying and non-identifying relationships. In my model I had to use non-identifying relationships with non nulls just to join the relationships I wanted to model. In reading a lot on the subject there seems to be a lot of disagreement and indecisiveness on the subject so I did what I thought represented the right things in my model. When to force (identifying) and when to be free (non-identifying)? Anyone have inputs? EDIT V1.4 Ok took the V1.3 inputs and cleaned things up for this V1.4 Currently working on a V1.5 to include attributes.

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  • Big Data – Basics of Big Data Analytics – Day 18 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Oracle BI Server Modeling, Part 1- Designing a Query Factory

    - by bob.ertl(at)oracle.com
      Welcome to Oracle BI Development's BI Foundation blog, focused on helping you get the most value from your Oracle Business Intelligence Enterprise Edition (BI EE) platform deployments.  In my first series of posts, I plan to show developers the concepts and best practices for modeling in the Common Enterprise Information Model (CEIM), the semantic layer of Oracle BI EE.  In this segment, I will lay the groundwork for the modeling concepts.  First, I will cover the big picture of how the BI Server fits into the system, and how the CEIM controls the query processing. Oracle BI EE Query Cycle The purpose of the Oracle BI Server is to bridge the gap between the presentation services and the data sources.  There are typically a variety of data sources in a variety of technologies: relational, normalized transaction systems; relational star-schema data warehouses and marts; multidimensional analytic cubes and financial applications; flat files, Excel files, XML files, and so on. Business datasets can reside in a single type of source, or, most of the time, are spread across various types of sources. Presentation services users are generally business people who need to be able to query that set of sources without any knowledge of technologies, schemas, or how sources are organized in their company. They think of business analysis in terms of measures with specific calculations, hierarchical dimensions for breaking those measures down, and detailed reports of the business transactions themselves.  Most of them create queries without knowing it, by picking a dashboard page and some filters.  Others create their own analysis by selecting metrics and dimensional attributes, and possibly creating additional calculations. The BI Server bridges that gap from simple business terms to technical physical queries by exposing just the business focused measures and dimensional attributes that business people can use in their analyses and dashboards.   After they make their selections and start the analysis, the BI Server plans the best way to query the data sources, writes the optimized sequence of physical queries to those sources, post-processes the results, and presents them to the client as a single result set suitable for tables, pivots and charts. The CEIM is a model that controls the processing of the BI Server.  It provides the subject areas that presentation services exposes for business users to select simplified metrics and dimensional attributes for their analysis.  It models the mappings to the physical data access, the calculations and logical transformations, and the data access security rules.  The CEIM consists of metadata stored in the repository, authored by developers using the Administration Tool client.     Presentation services and other query clients create their queries in BI EE's SQL-92 language, called Logical SQL or LSQL.  The API simply uses ODBC or JDBC to pass the query to the BI Server.  Presentation services writes the LSQL query in terms of the simplified objects presented to the users.  The BI Server creates a query plan, and rewrites the LSQL into fully-detailed SQL or other languages suitable for querying the physical sources.  For example, the LSQL on the left below was rewritten into the physical SQL for an Oracle 11g database on the right. Logical SQL   Physical SQL SELECT "D0 Time"."T02 Per Name Month" saw_0, "D4 Product"."P01  Product" saw_1, "F2 Units"."2-01  Billed Qty  (Sum All)" saw_2 FROM "Sample Sales" ORDER BY saw_0, saw_1       WITH SAWITH0 AS ( select T986.Per_Name_Month as c1, T879.Prod_Dsc as c2,      sum(T835.Units) as c3, T879.Prod_Key as c4 from      Product T879 /* A05 Product */ ,      Time_Mth T986 /* A08 Time Mth */ ,      FactsRev T835 /* A11 Revenue (Billed Time Join) */ where ( T835.Prod_Key = T879.Prod_Key and T835.Bill_Mth = T986.Row_Wid) group by T879.Prod_Dsc, T879.Prod_Key, T986.Per_Name_Month ) select SAWITH0.c1 as c1, SAWITH0.c2 as c2, SAWITH0.c3 as c3 from SAWITH0 order by c1, c2   Probably everybody reading this blog can write SQL or MDX.  However, the trick in designing the CEIM is that you are modeling a query-generation factory.  Rather than hand-crafting individual queries, you model behavior and relationships, thus configuring the BI Server machinery to manufacture millions of different queries in response to random user requests.  This mass production requires a different mindset and approach than when you are designing individual SQL statements in tools such as Oracle SQL Developer, Oracle Hyperion Interactive Reporting (formerly Brio), or Oracle BI Publisher.   The Structure of the Common Enterprise Information Model (CEIM) The CEIM has a unique structure specifically for modeling the relationships and behaviors that fill the gap from logical user requests to physical data source queries and back to the result.  The model divides the functionality into three specialized layers, called Presentation, Business Model and Mapping, and Physical, as shown below. Presentation services clients can generally only see the presentation layer, and the objects in the presentation layer are normally the only ones used in the LSQL request.  When a request comes into the BI Server from presentation services or another client, the relationships and objects in the model allow the BI Server to select the appropriate data sources, create a query plan, and generate the physical queries.  That's the left to right flow in the diagram below.  When the results come back from the data source queries, the right to left relationships in the model show how to transform the results and perform any final calculations and functions that could not be pushed down to the databases.   Business Model Think of the business model as the heart of the CEIM you are designing.  This is where you define the analytic behavior seen by the users, and the superset library of metric and dimension objects available to the user community as a whole.  It also provides the baseline business-friendly names and user-readable dictionary.  For these reasons, it is often called the "logical" model--it is a virtual database schema that persists no data, but can be queried as if it is a database. The business model always has a dimensional shape (more on this in future posts), and its simple shape and terminology hides the complexity of the source data models. Besides hiding complexity and normalizing terminology, this layer adds most of the analytic value, as well.  This is where you define the rich, dimensional behavior of the metrics and complex business calculations, as well as the conformed dimensions and hierarchies.  It contributes to the ease of use for business users, since the dimensional metric definitions apply in any context of filters and drill-downs, and the conformed dimensions enable dashboard-wide filters and guided analysis links that bring context along from one page to the next.  The conformed dimensions also provide a key to hiding the complexity of many sources, including federation of different databases, behind the simple business model. Note that the expression language in this layer is LSQL, so that any expression can be rewritten into any data source's query language at run time.  This is important for federation, where a given logical object can map to several different physical objects in different databases.  It is also important to portability of the CEIM to different database brands, which is a key requirement for Oracle's BI Applications products. Your requirements process with your user community will mostly affect the business model.  This is where you will define most of the things they specifically ask for, such as metric definitions.  For this reason, many of the best-practice methodologies of our consulting partners start with the high-level definition of this layer. Physical Model The physical model connects the business model that meets your users' requirements to the reality of the data sources you have available. In the query factory analogy, think of the physical layer as the bill of materials for generating physical queries.  Every schema, table, column, join, cube, hierarchy, etc., that will appear in any physical query manufactured at run time must be modeled here at design time. Each physical data source will have its own physical model, or "database" object in the CEIM.  The shape of each physical model matches the shape of its physical source.  In other words, if the source is normalized relational, the physical model will mimic that normalized shape.  If it is a hypercube, the physical model will have a hypercube shape.  If it is a flat file, it will have a denormalized tabular shape. To aid in query optimization, the physical layer also tracks the specifics of the database brand and release.  This allows the BI Server to make the most of each physical source's distinct capabilities, writing queries in its syntax, and using its specific functions. This allows the BI Server to push processing work as deep as possible into the physical source, which minimizes data movement and takes full advantage of the database's own optimizer.  For most data sources, native APIs are used to further optimize performance and functionality. The value of having a distinct separation between the logical (business) and physical models is encapsulation of the physical characteristics.  This encapsulation is another enabler of packaged BI applications and federation.  It is also key to hiding the complex shapes and relationships in the physical sources from the end users.  Consider a routine drill-down in the business model: physically, it can require a drill-through where the first query is MDX to a multidimensional cube, followed by the drill-down query in SQL to a normalized relational database.  The only difference from the user's point of view is that the 2nd query added a more detailed dimension level column - everything else was the same. Mappings Within the Business Model and Mapping Layer, the mappings provide the binding from each logical column and join in the dimensional business model, to each of the objects that can provide its data in the physical layer.  When there is more than one option for a physical source, rules in the mappings are applied to the query context to determine which of the data sources should be hit, and how to combine their results if more than one is used.  These rules specify aggregate navigation, vertical partitioning (fragmentation), and horizontal partitioning, any of which can be federated across multiple, heterogeneous sources.  These mappings are usually the most sophisticated part of the CEIM. Presentation You might think of the presentation layer as a set of very simple relational-like views into the business model.  Over ODBC/JDBC, they present a relational catalog consisting of databases, tables and columns.  For business users, presentation services interprets these as subject areas, folders and columns, respectively.  (Note that in 10g, subject areas were called presentation catalogs in the CEIM.  In this blog, I will stick to 11g terminology.)  Generally speaking, presentation services and other clients can query only these objects (there are exceptions for certain clients such as BI Publisher and Essbase Studio). The purpose of the presentation layer is to specialize the business model for different categories of users.  Based on a user's role, they will be restricted to specific subject areas, tables and columns for security.  The breakdown of the model into multiple subject areas organizes the content for users, and subjects superfluous to a particular business role can be hidden from that set of users.  Customized names and descriptions can be used to override the business model names for a specific audience.  Variables in the object names can be used for localization. For these reasons, you are better off thinking of the tables in the presentation layer as folders than as strict relational tables.  The real semantics of tables and how they function is in the business model, and any grouping of columns can be included in any table in the presentation layer.  In 11g, an LSQL query can also span multiple presentation subject areas, as long as they map to the same business model. Other Model Objects There are some objects that apply to multiple layers.  These include security-related objects, such as application roles, users, data filters, and query limits (governors).  There are also variables you can use in parameters and expressions, and initialization blocks for loading their initial values on a static or user session basis.  Finally, there are Multi-User Development (MUD) projects for developers to check out units of work, and objects for the marketing feature used by our packaged customer relationship management (CRM) software.   The Query Factory At this point, you should have a grasp on the query factory concept.  When developing the CEIM model, you are configuring the BI Server to automatically manufacture millions of queries in response to random user requests. You do this by defining the analytic behavior in the business model, mapping that to the physical data sources, and exposing it through the presentation layer's role-based subject areas. While configuring mass production requires a different mindset than when you hand-craft individual SQL or MDX statements, it builds on the modeling and query concepts you already understand. The following posts in this series will walk through the CEIM modeling concepts and best practices in detail.  We will initially review dimensional concepts so you can understand the business model, and then present a pattern-based approach to learning the mappings from a variety of physical schema shapes and deployments to the dimensional model.  Along the way, we will also present the dimensional calculation template, and learn how to configure the many additivity patterns.

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