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• Google Webmaster tools and geotargeting at TLD and Folder levels

  - by user3390918

  Hoping you can help us with this question: We are one Canada’s leading websites with a PR8. For privacy's sake, let's call our main URL www.OurMainWebsite.com As we are expanding globally, we are planning to build a web site to service the US market but want to keep the domain above as is from branding perspective. Questions: Can we keep: www.OurMainWebsite.com as the main Canada site and create a www.OurMainWebsite.com/US as the US site? Can those 2 URL's be geotargetted as per above, and wouldn't the fact that US is a subfolder of the main TLD through things off? can I target a TLD to one country and a subfolder under the TLD to abother? Thanks in advance for your help.

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• Methods of Geotargeting and optimising for location

  - by Switchfire

  This is somewhat an SEO question and somewhat a general web developer question. Our company website is pretty awful, I'm currently redesigning the new one, the problem is they have a directory called regions, which contains page for around 200 different locations around the country, all stuffed to the brim with keywords and useless things. Some of these pages work and the traffic's good enough to keep a few of them. Apart from creating a page for everyone again, is there another way of targeting all these locations without having to create a new page for each or is the a more dynamic way to do it? Any ideas or suggestions?

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• Does DFP Small Business allow geotargeting?

  - by Eric

  I'm working with a blog that has an advertiser who can only show ads for US/UK... so I'd like to set up an ad server that will show those advertiser's ads for US/UK customers, and then show Google Adsense ads for all other countries. It seems like DFP Small Business (Google's free ad server product) will do the job for all of this, but I'm not 100% certain it allows geotargeting as I've described. Is that possible?

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• Geotargeted subfolder questions (Portugal/Brazil and Switzerland)

  - by Lucy

  We are at the beginning of the process to get multilingual versions of a website. We will be using subfolders working off the core domain (eg mydomain.com/fr/), set the geotargeting at webmaster tools and set hreflang attribute. I would really appreciate your help with a couple of questions. 1/Portuguese: we will have a Portuguese language version of the site. Our intention is to use this to cover users in both Portugal AND Brazil. ie, we are not going to do separate folders mydomain.com/pt/ and mydomain.com/br/ Can I use 2 hreflang attributes for this language version to tell Google it covers Brazil AND Portugal? What country code to use for this subfolder? 2/Switzerland Does anyone have best practice advice how to do this? One one hand, the subfolder should be mydomain.com/ch/ but as Switzerland covers 2 language possibilities (French AND German) - what to do? thanks

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• International search: how to show different domains in Google+ Local?

  - by Baumr

  Background A site has multiple ccTLDs: example.com for people in the US, example.co.uk for UK users, example.de for Germany, example.fr for France, etc. Searching for certain city keywords will return a list of Google+ Local (formerly Places): Each links to the corresponding company website that is visible. Problem When searching on www.google.de, the domain of the site intended for US users (example.com) appears instead of the corresponding ccTLD (example.de) aimed at German users. This applies to all languages. In my opinion and for the purposes of this business, it's not good user experience: searchers would most likely prefer to book on a site localized for them (e.g. in their language and currency). Question Is it possible to return different ccTLDs in these local search listings for users across the globe? Currently, Google+ Local seems to only support supports adding a single "Website" field. Solutions I have considered Creating duplicate Google Places listings for each URL would be spammy (and not viable when there's 100s of locations, each needing a listing in 8 languages). I don't see the hreflang annotation helping either, and GWMT geotargeting is already set.

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• .co.uk targeted for google.co.uk .com targeted for google.com

  - by Higgs Boson

  We've had a website running on a .co.uk domain for some years, this domain is listed in the SERPS for our brand on both google.co.uk and google.com. We get little traffic from anywhere other than the UK because the website is targeted at the UK market with specific UK keywords. This is great, however we recently purchased the .com domain with the intention of producing a second version of the website targeted to the United States with US specific keywords i.e. targeting and moving in to the US marketplace. We have used Google webmaster tools to set the geographic target for the .com domain to be the US. I think I was expecting ONLY the .com site to show up when searching google.com and only the .co.uk site to show up when searching google.co.uk. However when we search google.com for our 'brand' the .co.uk site is listed in the SERPS. We would prefer the .com to appear in the SERPS on google.com. Is there anything we can do?

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• Is there a significant hit to a non .com TLDs exact match domain (EMD) names after Google's Panda update?

  - by ElHaix

  In this article, there is a good overview of exact match domain names and how they affect SEO after Google's Panda update. The last graph shows the Non-com EMD Influence, where it is suggested that a .com tld will perform better than a non-.com one. However, let's consider local search. In the US, .com's work great. However, let's say you're in Canada, and you have a .ca EMD, all with local, Canadian results. Would the expectation be that the .com equivalent still perform better? As a user I would expect the .ca results to be more relevant, and I'm wondering if anyone else has experience with this?

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• Is there any negative impact with similar page titles and descriptions on similar sites?

  - by ElHaix

  Currently we have Canadian versions of some websites. We are going to create some American versions, which essentially have everything the same, except the search results are geo-specific to the USA. The format for the results page title and descriptions will remain the same, ie {0} in {1} | Find more {0} etc etc etc... {1}. The search term will most-likely be the same between both sites. Will the relative similarity in the page titles and descriptions between the CDN and USA sites have any negative SEO impact, where the geo location would be the most significant difference?

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• What's better for SEO for many international markets?

  - by Roy Rico

  Right now, we're working to migrate our company sites for international markets to this scheme www.company.com/[2 letter country codes] www.company.com/uk #for United Kingdom www.company.com/au #for Australia www.company.com/jp #for Japan www.comapny.com/ #for united states, and non identifiable. However, in google webmaster tools, we can geo target each directory, but not the root. If we geo-tag the root with US, all the other markets will inherit. Is it better to move the US market to /us/ or leave it where it is?

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• SEO best practices for a web feature that uses geolocation by IP Address

  - by Nick

  I'm working on a feature that tailors content based on a geo location lookup by IP address in order to provide information based on the general area where this visitor is from. I'm concerned that content will be interpreted as focused solely on the search engine spider's geo origin when it is indexed. Are there SEO best practices for geo location by ip address features? I appreciate any specific tips or words of wisdom.

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• Page Spamming via locations

  - by codemonkey

  Hi guys I am new here so please be gentle :) I have created a web page for a small mail order business. The page asks the reader if they are in need of a supplier for products in their "area" and if they have ever been let down by a supplier in that "area" etc. It also lists all the local villages and hamlets around the [area] where they can also supply too. This page is dynamically created and the [area] changes and so do the small towns that are local to the town. The page also contains information on the products so the word count vs town names is not stupid. An example of one of the URL would be www.website.com/1014/Halesowen/ It basically covers the whole of the UK so around 800 main towns with 28,000 local villages. The URL changes, so does the title and h1 tags, also each page is Geo coded for that town. My question really is this a good or bad idea? Is it a black hat technique ? I have been told if I have to ask the question then it probably is but the site does supply to all these areas just as any mail order company does and would like to get listed higher in each town for the products. I have seen this done on a few sites but only with a few targeted towns and not the whole of the UK so I would be really interested in your guys thoughts on this. I would post the URL to the site but as I am new here I am a bit unsure of the rules regarding posting links. The whole site needs a lot of other onsite SEO work doing and I will be doing that over the next few weeks. I look forward to your views on this. p.s. If I am allowed to post the URL without getting into trouble so you can see it someone let me know? Thanks in advance

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• Optimising website IP for location

  - by Liam Sorsby

  From my understanding of SEO, websites are optimised for the current location of their IP address. For example if xxx.xxx.xxx.xx resolves to the UK then you are more likely to get higher rankings in the UK then you are in the USA. However, my query is when you use a CDN you are storing a cached version of your website across multiple servers at strategic locations across the globe to reduce load time in locations that your trying to target. Now if you use a CDN and geo-locate the website URL then it only resolves back to the USA (where our IP address resolves too) but it doesn't say it resolves to any other countries. As far as I know you can have multiple IP address resolving to one domain (from different countries). Do CDN's really help to optimise the location of your website or are they soley meant to optimise load time? Is there a better way to optimise for multiple countries with regards to the resolution of the IP address? Are VPN's as per this post here relevant to this? Any advice would be helpful.

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• Webmaster Tools: root and subdirectories?

  - by nick

  We have all our international sites on our .com domain like this: site.com/uk site.com/us etc... When creating the sites in Webmaster Tools I've created different sites and submitted sitemaps for each directory so that we can appropriately geotarget the site. Is it also recommended to add the root .com with its geotargeting set to international? If so should I also add all the seperate site maps (like the /us/sitemap.xml) even though they have been added to the directory level sites?

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• How to return the relevant country domain in rich snippets pulled in from from Google Places?

  - by Baumr

  Background A site has multiple ccTLDs: example.com for people in the US, example.co.uk for UK users, example.de for Germans, etc. Googling for certain city keywords will return rich snippets with a list of Google Places: Problem When searching on Google Germany, the domain for US users (example.com) appears instead of the corresponding ccTLD (example.de) aimed at German users. This is not good user experience, as users would most likely like to book on a site localized for them (e.g. language and currency). Question What solutions are there? Is it possible to return different ccTLDs in rich snippets for Google searches in Germany/UK? If so, how? Ideas Stabs in the dark: Would implementing the hreflang annotation resolve this? (GWMT geotargeting is already set.) What about entering multiple corresponding URLs in the structured data markup? (As far as I know, Google Places accepts only a single website URL.)

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• How does hreflang interact with geo targeting?

  - by zakgottlieb

  If I have multiple subfolders that I wish to target at different countries, I'm thinking the ideal set up would be to specify rel="alternative" hreflang with a language AND country code (e.g. en-AU) and ALSO to geotarget that subfolder to the particular country. That way, the pages would be showing up both in the country-specific results (accessed via Search Tools) because of hreflang, AND the more generic country results from regular searches, because of geotargeting. Is this correct? p.s. What would happen if you geotargeted a subfolder which had e.g. pt-BR hreflang value (i.e. Portuguese-Brazil) to just Portugal?

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• How do you detect a website visitor's country (Specifically, US or not)?

  - by BigDave

  I need to show different links for US and non-US visitors to my site. This is for convenience only, so I am not looking for a super-high degree of accuracy, and security or spoofing are not a concern. I know there are geotargeting services and lists, but this seems like overkill since I only need to determine (roughly) if the person is in the US or not. I was thinking about using JavaScript to get the user's timezone, but this appears to only give the offset, so users in Canada, Mexico, and South America would have the same value as people in the US. Are there any other bits of information available either in JavaScript, or PHP, short of grabbing the IP address and doing a lookup, to determine this?

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