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  • The Importance of a Security Assessment - by Michael Terra, Oracle

    - by Darin Pendergraft
    Today's Blog was written by Michael Terra, who was the Subject Matter Expert for the recently announced Oracle Online Security Assessment. You can take the Online Assessment here: Take the Online Assessment Over the past decade, IT Security has become a recognized and respected Business discipline.  Several factors have contributed to IT Security becoming a core business and organizational enabler including, but not limited to, increased external threats and increased regulatory pressure. Security is also viewed as a key enabler for strategic corporate activities such as mergers and acquisitions.Now, the challenge for senior security professionals is to develop an ongoing dialogue within their organizations about the importance of information security and how it can impact their organization's strategic objectives/mission. The importance of conducting regular “Security Assessments” across the IT and physical infrastructure has become increasingly important. Security standards and frameworks, such as the international standard ISO 27001, are increasingly being adopted by organizations and their business partners as proof of their security posture and “Security Assessments” are a great way to ensure a continued alignment to these frameworks.Oracle offers a number of different security assessment covering a broad range of technologies. Some of these are short engagements conducted for free with our strategic customers and partners. Others are longer term paid engagements delivered by Oracle Consulting Services or one of our partners. The goal of a security assessment, (also known as a security audit or security review), is to ensure that necessary security controls are integrated into the design and implementation of a project, application or technology.  A properly completed security assessment should provide documentation outlining any security gaps that exist in an infrastructure and the associated risks for those gaps. With that knowledge, an organization can choose to either mitigate, transfer, avoid or accept the risk. One example of an Oracle offering is a Security Readiness Assessment:The Oracle Security Readiness Assessment is a practical security architecture review focused on aligning an organization’s enterprise security architecture to their business principals and strategic objectives. The service will establish a multi-phase security architecture roadmap focused on supporting new and existing business initiatives.Offering OverviewThe Security Readiness Assessment will: Define an organization’s current security posture and provide a roadmap to a desired future state architecture by mapping  security solutions to business goals Incorporate commonly accepted security architecture concepts to streamline an organization’s security vision from strategy to implementation Define the people, process and technology implications of the desired future state architecture The objective is to deliver cohesive, best practice security architectures spanning multiple domains that are unique and specific to the context of your organization. Offering DetailsThe Oracle Security Readiness Assessment is a multi-stage process with a dedicated Oracle Security team supporting your organization.  During the course of this free engagement, the team will focus on the following: Review your current business operating model and supporting IT security structures and processes Partner with your organization to establish a future state security architecture leveraging Oracle’s reference architectures, capability maps, and best practices Provide guidance and recommendations on governance practices for the rollout and adoption of your future state security architecture Create an initial business case for the adoption of the future state security architecture If you are interested in finding out more, ask your Sales Consultant or Account Manager for details.

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  • Search Engine Optimization - The Importance of Page Optimization in Search Engine Optimization

    In order for your website to rank well, your internal linking structure is critical to your success. This is covered some of the theory for this in various articles and blogs about Page Structure of a website, which said how you should map out the physical linking structure, but in this guide I will explain more about the importance of interlinking your pages, while using your targeted keyword in your anchor text.

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  • Importance of a 1st Class Degree

    - by Nipuna Silva
    I'm currently at the 3rd year following a degree in Software Engineering. I'm thinking of moving into a research field in the future (programming language design, AI etc.) My problems are, What is the advantage/importance of carrying a 1st Class Degree (Honors for Americans) in to the industry rather than with just simple pass. Is it really important to have a 1st Class? Is it the practical knowledge i have to give priority or the theoretical knowledge, or both?

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  • The importance of Business Intelligence and new emerging trends

    Joe Thomas, Sr Product Director, Business Intelligence Applications and Jon Corliss, Manager, Oracle Enterprise Applications for Hitachi Consulting talk with Fred about the importance of Business Intelligence, some of the current trends as well as how Hitachi Consulting is working with customers and Oracle to deliver the benefits of BI.

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  • Importance of Having a Relevant Landing Page on Your Site

    The importance of a landing page cannot be underestimated and can be better understood only if we have a clear plan of what a landing page exactly is. The home page of a company is effectively the most valuable page of the company. This particular page is an introduction to the company and has all the information about the company in a specific structure which is accurate and to the point.

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  • The Importance of SEO Articles

    If you have ever tried creating your own website or blog, then you have probably heard about the importance of search engine optimization (SEO). This is the process of optimizing your site so that search engines such as Google and Yahoo can find and crawl through your site easily. This allows your site to rank higher on the search results when people search for the keywords that you are targeting with your site.

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  • The Increasing Importance of SEO Content Pages

    It's been a well known fact that SEO content is extremely important for the popularity and search engine rankings of a site however a lot of people are not too keen on emphasizing on its importance. These days search engine professionals are trying to implement the content of the site in such a way that the overall effectiveness of the page is enhanced right from the back end coding.

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  • Importance of Keywords For Websites

    Keywords can be defined as the words used in the web pages which are noticed and indexed by the search engine before showing the result to the searcher. Keywords play an important role in accomplishing the targeted traffic, as search engines use these keywords to rank the site. Let us read further about the importance of keywords for websites.

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  • Importance of SEO in Website Development

    The importance of SEO (Search Engine Optimisation) cannot for once be ignored in today's digital world, where it's all about being on the 'cloud' and getting recognised and known, which in turn generates business and profit. So, if you want your website to be a success, read through the article to know about the factors that need to be kept in mind.

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  • Growing Importance of SEO Services

    Search Engine Optimization or SEO Services in India have been valued by the website owners for their tremendous contribution to e-commerce and online shopping. The importance of SEO cannot be ignored in present day business models.

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  • Developer Training – Importance and Significance – Part 1

    - by pinaldave
    Developer Training - Importance and Significance - Part 1 Developer Training – Employee Morals and Ethics – Part 2 Developer Training – Difficult Questions and Alternative Perspective - Part 3 Developer Training – Various Options for Developer Training – Part 4 Developer Training – A Conclusive Summary- Part 5 Can anyone remember their final day of schooling?  This is probably a silly question because – of course you can!  Many people mark this as the most exciting, happiest day of their life.  It marks the end of testing, the end of following rules set by teachers, and the beginning of finally being able to earn money and work in your chosen field. Beginning in Real World However, many former-students will be disappointed to find out that once they become employees, learning is not over.  Many companies are discovering the importance and benefits to training their employees.  You can breathe a sigh of relief, though, because much for this kind of training there are not usually tests! We often think that we go to school for our younger years so that we do all our learning all at once, and then for the rest of our lives we use that knowledge.  But in so many cases, but especially for developers, the opposite is true.  It takes many years of schools to learn the basics of a field, and then our careers are spent learning to become experts. For this, and so many other reasons, training is very important.  Example one: developer training leads to better employees.  A company is only as good as the people it employs, and one way to ensure that you have employed the right candidate is through training.  Training can take a regular “stone” and polish it into a “diamond.”  Employees who have been well-trained will be better at their jobs and produce a better product. Most Expensive Resource Did you know that one of the most expensive operating costs for any company is not buying goods, or advertising, but its employees – especially having to hire new employees.  Bringing in new people, getting them up to speed, and providing them with perks to attract them to a company is a huge cost for companies.  So employee retention – keep the employees you already have, and keeping them happy – is incredibly important from a business aspect.  And research shows that a well-trained employee is a happy employee.  They feel more confident in their job, happier with their position, and more cared-about – and therefore less likely to leave in search of a better job.  Employee training leads to better retention. Good Moral On the subject of keeping employees happy in order to keep them at a company, the complement to that research shows that happier employees are more efficient and overall better at their jobs.  You don’t have to be a scientist to figure out why this is true.  An employee who feel that his company cares about him and his educational future will work harder for the company.  He or she will put in that extra hour during the busy season that makes all the difference in the end.  Good morale is good for the company. If good morale is better for the company, you know that it goes hand-in-hand with something even better – better efficiency.  An employee who is well trained obviously knows more about their job and all the technical aspects.  That means when a problem crops up – and they inevitably do – this employee will be well-equipped to deal with that problem with fewer problems, and no need to go searching for help from higher up.  When employees are well trained, companies run more smoothly. A Better Product Of course, all of these “pros” for employee training are leading up to the one thing that companies truly care about – a better product.  We have shown that employees who have been trained to be competitive in the market are happier at the company, they are more efficient, and their morale is better.  The overall result is that the company’s product – whether it is a database, piece of equipment, or even a physical good – is better.  And a better product will always be more competitive on the market. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Developer Training, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • What's the importance of the "title" tag?

    - by Matteo Mosca
    Talking with some other people recently, it came up an interesting topic. The core question at hand is: What's the real importance and weight of the <title> tag in a web site? For instance, what are the consequences if a site has the same <title> tag on all the pages, reporting only the site name? Or better (or worse) no title tag at all? Will that be a little/medium/huge SEO problem? How will the pages appear on search engines? Will fixing it in a later stage be problematic since pages have already been indexed? How does it compromise the overall usability/accessibility/experience? Is that a "feature" that can be omitted, or it can't even be considered a "feature" but a core element? I have quite my opinion on this topic, but I'd really love to hear what other experts (you) think about it.

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  • SQL SERVER – Importance of User Without Login – T-SQL Demo Script

    - by pinaldave
    Earlier I wrote a blog post about SQL SERVER – Importance of User Without Login and my friend and SQL Expert Vinod Kumar has written excellent follow up blog post about Contained Databases inside SQL Server 2012. Now lots of people asked me if I can also explain the same concept again so here is the small demonstration for it. Let me show you how login without user can help. Before we continue on this subject I strongly recommend that you read my earlier blog post here. In following demo I am going to demonstrate following situation. Login using the System Admin account Create a user without login Checking Access Impersonate the user without login Checking Access Revert Impersonation Give Permission to user without login Impersonate the user without login Checking Access Revert Impersonation Clean up USE [AdventureWorks2012] GO -- Step 1 : Login using the SA -- Step 2 : Create Login Less User CREATE USER [testguest] 9ITHOUT LOGIN WITH DEFAULT_SCHEMA=[dbo] GO -- Step 3 : Checking access to Tables SELECT * FROM sys.tables; -- Step 4 : Changing the execution contest EXECUTE AS USER   = 'testguest'; GO -- Step 5 : Checking access to Tables SELECT * FROM sys.tables; GO -- Step 6 : Reverting Permissions REVERT; -- Step 7 : Giving more Permissions to testguest user GRANT SELECT ON [dbo].[ErrorLog] TO [testguest]; GRANT SELECT ON [dbo].[DatabaseLog] TO [testguest]; GO -- Step 8 : Changing the execution contest EXECUTE AS USER   = 'testguest'; GO -- Step 9 : Checking access to Tables SELECT * FROM sys.tables; GO -- Step 10 : Reverting Permissions REVERT; GO -- Step 11: Clean up DROP USER [testguest]Step 3 GO Here is the step 9 we will be able to notice that how a user without login gets access to some of the data/object which we gave permission. What I am going to prove with this example? Well there can be different rights with different account. Once the login is authenticated it makes sense for impersonating a user with only necessary permissions to be used for further operation. Again this is very basic and fundamental example. There are lots of more points to be discussed as we go in future posts. Just do not take this blog post as a template and implement everything as it is. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Security, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • The Growing Importance of Network Virtualization

    - by user12608550
    The Growing Importance of Network Virtualization We often focus on server virtualization when we discuss cloud computing, but just as often we neglect to consider some of the critical implications of that technology. The ability to create virtual environments (or VEs [1]) means that we can create, destroy, activate and deactivate, and more importantly, MOVE them around within the cloud infrastructure. This elasticity and mobility has profound implications for how network services are defined, managed, and used to provide cloud services. It's not just servers that benefit from virtualization, it's the network as well. Network virtualization is becoming a hot topic, and not just for discussion but for companies like Oracle and others who have recently acquired net virtualization companies [2,3]. But even before this topic became so prominent, Solaris engineers were working on technologies in Solaris 11 to virtualize network services, known as Project Crossbow [4]. And why is network virtualization so important? Because old assumptions about network devices, topology, and management must be re-examined in light of the self-service, elasticity, and resource sharing requirements of cloud computing infrastructures. Static, hierarchical network designs, and inter-system traffic flows, need to be reconsidered and quite likely re-architected to take advantage of new features like virtual NICs and switches, bandwidth control, load balancing, and traffic isolation. For example, traditional multi-tier Web services (Web server, App server, DB server) that share net traffic over Ethernet wires can now be virtualized and hosted on shared-resource systems that communicate within a larger server at system bus speeds, increasing performance and reducing wired network traffic. And virtualized traffic flows can be monitored and adjusted as needed to optimize network performance for dynamically changing cloud workloads. Additionally, as VEs come and go and move around in the cloud, static network configuration methods cannot easily accommodate the routing and addressing flexibility that VE mobility implies; virtualizing the network itself is a requirement. Oracle Solaris 11 [5] includes key network virtualization technologies needed to implement cloud computing infrastructures. It includes features for the creation and management of virtual NICs and switches, and for the allocation and control of the traffic flows among VEs [6]. Additionally it allows for both sharing and dedication of hardware components to network tasks, such as allocating specific CPUs and vNICs to VEs, and even protocol-specific management of traffic. So, have a look at your current network topology and management practices in view of evolving cloud computing technologies. And don't simply duplicate the physical architecture of servers and connections in a virtualized environment…rethink the traffic flows among VEs and how they can be optimized using Oracle Solaris 11 and other Oracle products and services. [1] I use the term "virtual environment" or VE here instead of the more commonly used "virtual machine" or VM, because not all virtualized operating system environments are full OS kernels under the control of a hypervisor…in other words, not all VEs are VMs. In particular, VEs include Oracle Solaris zones, as well as SPARC VMs (previously called LDoms), and x86-based Solaris and Linux VMs running under hypervisors such as OEL, Xen, KVM, or VMware. [2] Oracle follows VMware into network virtualization space with Xsigo purchase; http://www.mercurynews.com/business/ci_21191001/oracle-follows-vmware-into-network-virtualization-space-xsigo [3] Oracle Buys Xsigo; http://www.oracle.com/us/corporate/press/1721421 [4] Oracle Solaris 11 Networking Virtualization Technology, http://www.oracle.com/technetwork/server-storage/solaris11/technologies/networkvirtualization-312278.html [5] Oracle Solaris 11; http://www.oracle.com/us/products/servers-storage/solaris/solaris11/overview/index.html [6] For example, the Solaris 11 'dladm' command can be used to limit the bandwidth of a virtual NIC, as follows: dladm create-vnic -l net0 -p maxbw=100M vnic0

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  • Big Data – Buzz Words: Importance of Relational Database in Big Data World – Day 9 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned what is HDFS. In this article we will take a quick look at the importance of the Relational Database in Big Data world. A Big Question? Here are a few questions I often received since the beginning of the Big Data Series - Does the relational database have no space in the story of the Big Data? Does relational database is no longer relevant as Big Data is evolving? Is relational database not capable to handle Big Data? Is it true that one no longer has to learn about relational data if Big Data is the final destination? Well, every single time when I hear that one person wants to learn about Big Data and is no longer interested in learning about relational database, I find it as a bit far stretched. I am not here to give ambiguous answers of It Depends. I am personally very clear that one who is aspiring to become Big Data Scientist or Big Data Expert they should learn about relational database. NoSQL Movement The reason for the NoSQL Movement in recent time was because of the two important advantages of the NoSQL databases. Performance Flexible Schema In personal experience I have found that when I use NoSQL I have found both of the above listed advantages when I use NoSQL database. There are instances when I found relational database too much restrictive when my data is unstructured as well as they have in the datatype which my Relational Database does not support. It is the same case when I have found that NoSQL solution performing much better than relational databases. I must say that I am a big fan of NoSQL solutions in the recent times but I have also seen occasions and situations where relational database is still perfect fit even though the database is growing increasingly as well have all the symptoms of the big data. Situations in Relational Database Outperforms Adhoc reporting is the one of the most common scenarios where NoSQL is does not have optimal solution. For example reporting queries often needs to aggregate based on the columns which are not indexed as well are built while the report is running, in this kind of scenario NoSQL databases (document database stores, distributed key value stores) database often does not perform well. In the case of the ad-hoc reporting I have often found it is much easier to work with relational databases. SQL is the most popular computer language of all the time. I have been using it for almost over 10 years and I feel that I will be using it for a long time in future. There are plenty of the tools, connectors and awareness of the SQL language in the industry. Pretty much every programming language has a written drivers for the SQL language and most of the developers have learned this language during their school/college time. In many cases, writing query based on SQL is much easier than writing queries in NoSQL supported languages. I believe this is the current situation but in the future this situation can reverse when No SQL query languages are equally popular. ACID (Atomicity Consistency Isolation Durability) – Not all the NoSQL solutions offers ACID compliant language. There are always situations (for example banking transactions, eCommerce shopping carts etc.) where if there is no ACID the operations can be invalid as well database integrity can be at risk. Even though the data volume indeed qualify as a Big Data there are always operations in the application which absolutely needs ACID compliance matured language. The Mixed Bag I have often heard argument that all the big social media sites now a days have moved away from Relational Database. Actually this is not entirely true. While researching about Big Data and Relational Database, I have found that many of the popular social media sites uses Big Data solutions along with Relational Database. Many are using relational databases to deliver the results to end user on the run time and many still uses a relational database as their major backbone. Here are a few examples: Facebook uses MySQL to display the timeline. (Reference Link) Twitter uses MySQL. (Reference Link) Tumblr uses Sharded MySQL (Reference Link) Wikipedia uses MySQL for data storage. (Reference Link) There are many for prominent organizations which are running large scale applications uses relational database along with various Big Data frameworks to satisfy their various business needs. Summary I believe that RDBMS is like a vanilla ice cream. Everybody loves it and everybody has it. NoSQL and other solutions are like chocolate ice cream or custom ice cream – there is a huge base which loves them and wants them but not every ice cream maker can make it just right  for everyone’s taste. No matter how fancy an ice cream store is there is always plain vanilla ice cream available there. Just like the same, there are always cases and situations in the Big Data’s story where traditional relational database is the part of the whole story. In the real world scenarios there will be always the case when there will be need of the relational database concepts and its ideology. It is extremely important to accept relational database as one of the key components of the Big Data instead of treating it as a substandard technology. Ray of Hope – NewSQL In this module we discussed that there are places where we need ACID compliance from our Big Data application and NoSQL will not support that out of box. There is a new termed coined for the application/tool which supports most of the properties of the traditional RDBMS and supports Big Data infrastructure – NewSQL. Tomorrow In tomorrow’s blog post we will discuss about NewSQL. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • The importance of Unit Testing in BI

    - by Davide Mauri
    One of the main steps in the process we internally use to develop a BI solution is the implementation of Unit Test of you BI Data. As you may already know, I’ve create a simple (for now) tool that leverages NUnit to allow us to quickly create Unit Testing without having to resort to use Visual Studio Database Professional: http://queryunit.codeplex.com/ Once you have a tool like this one, you can start also to make sure that your BI solution (DWH and CUBE) is not only structurally sound (I mean, the cube or the report gets processed correctly), but you can also check that the logical integrity of your business rules is enforced. For example let’s say that the customer tell you that they will never create an invoice for a specific product-line in 2010 since that product-line is dismissed and will never be sold again. Ok we know that this in theory is true, but a lot of this business rule effectiveness depends on the fact the people does not do a mistake while inserting new orders/invoices and the ERP used implements a check for this business logic. Unfortunately these last two hypotesis are not always true, so you may find yourself really having some invoices for a product line that doesn’t exists anymore. Maybe this kind of situation in future will be solved using Master Data Management but, meanwhile, how you can give and idea of the data quality to your customers? How can you check that logical integrity of the analytical data you produce is exactly what you expect? Well, Unit Testing of a DWH or a CUBE can be a solution. Once you have defined your test suite, by writing SQL and MDX queries that checks that your data is what you expect to be, if you use NUnit (and QueryUnit does), you can then use a tool like NUnit2Report to create a nice HTML report that can be shipped via email to give information of data quality: In addition to that, since NUnit produces an XML file as a result, you can also import it into a SQL Server Database and then monitor the quality of data over time. I’ll be speaking about this approach (and more in general about how to “engineer” a BI solution) at the next European SQL PASS Adaptive BI Best Practices http://www.sqlpass.org/summit/eu2010/Agenda/ProgramSessions/AdaptiveBIBestPratices.aspx I’ll enjoy discussing with you all about this, so see you there! And remember: “if ain't tested it's broken!” (Sorry I don’t remember how said that in first place :-)) Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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  • The importance of Design Patterns with Javascript, NodeJs et al

    - by Lewis
    With Javascript appearing to be the ubiquitous programming language of the web over the next few years, new frameworks popping up every five minutes and event driven programming taking a lead both server and client side: Do you as a Javascript developer consider the traditional Design Patterns as important or less important than they have been with other languages / environments?. Please name the top three design patterns you, as a Javascript developer use regularly and give an example of how they have helped in your Javascript development.

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  • Object oriented design importance

    - by user5507
    I started studying Object Oriented Design and Modelling using the this book by James Rumbaugh. It uses a tool called Object Modeling Technique (OMT). I have certain newbie questions. I searched the net, but couldn't get answers The book is pretty old. Don't know why the school told me to learn this. I know OMT is a predecessor of the Unified Modeling Language (UML). So its a waste? Whether the concepts change very much when we move from OMT to UML? I know OMT has Object, Dynamic and Functional Model. Wikipedia says UML is compatible with OMT and UML is a model too. As per wikipedia the UML models are Static and Dynamic and they are represented by different diagrams like class, object, activity, sequence..... I couldn't find the equivalence of this in OMT. I read that there are many object oriented development methods like OMT, Booch,.... Which one is used by Industry ? Where could I get a comparison of different Object oriented development methods?

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  • Importance of scripting engine at Cocos2d Game Engine

    - by Mahbubur R Aaman
    Each Game Engine is different and solves different problems in different ways, so the engine design does vary greatly from engine to engine (even though a lot of principles are shared from engine to engine). Cocos2D is a great product on it’s own, but it doesn’t expose engine functionality to a scripting Language like Lua, JavaScript etc. My Question: How much important to integrate a Scripting Engine at Cocos2d?

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  • The Importance of Collaboration, Analytics, and Mobile Technologies for Modern HR

    - by HCM-Oracle
    It was 17 years ago, when a McKinsey study uncovered the “war for talent”. Today, it is no point of contention that a strong talent-centric strategy maybe the most important focus for organizations. A talent-centric organization aims at recruiting, retaining and developing the best talent.  The best employees will be able to adapt responsibilities and be able to come up with solutions to solve problems, which are important skills in today’s dynamic work environment, and arguably more important in this recessionary climate.   The notion of hiring and retaining talented employees for organizational sustainability and competitive advantage is not a new concept. But can organizations consider themselves as having a “talent-centric” strategy without up-to-date collaboration tools, HR analytics and mobile technologies in pursuit of attracting, hiring and retaining the best talent? Attend the Upcoming Webcast A webcast on June 19th at 3pm EST will reveal more results of the study. Based on original research done in collaboration between Oracle HCM and HCI, we unveil new findings that explore how critical collaboration, analytic insights and mobile technology are for supporting a talent-centric work environment. You will learn: What are the benefits to being talent-centric? How does collaboration via social networks, analytics with predictive insights and mobile technologies support the talent-centric strategy of an organization? What is the state of play for these technologies? Register Here 

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