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  • The Modern Marketer’s Guide to Connected Customer Journeys

    - by Richard Lefebvre
    By Amanda Batista on Thursday, August 14, 2014 in Marketing Efficiency Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only does industry data continue to support that customers demand personalized experiences when engaging with brands, but if you think about your own consumer driven shopping experiences, you, too, expect that stellar experience at every touch point. And when you don’t get it, that brand has potentially alienated the experience, as well as their shot at engaging with you in more meaningful ways. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face. Less than half (40%) of marketers in the study were able to track the customer journey across channels. These findings, as well as other data points showcasing marketers’ challenges, are explored in our latest eBook, “The Modern Marketer's Guide to Connected Customer Journeys.” Read the entire article and order your copy of the full report here

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  • How to spot a good social media marketer

    - by fiftyeight
    It's a bit subjective but helpful and on-topic IMO, mayebe should be made community wiki I've been in contact with some guest bloggers lately which are interested in publishing posts on my website's blog, so far I've done a regular weekly blog and had a guy marketing it, but he's too busy to do more work right now. Now I need someone to market these blog posts on social media, the last guy I just got by recommendation from a friend, but now I need to find one myself. What criteria should I check when it comes to social media marketers? Do the number of followers and fans on their accounts and/or the number of votes they get for articles they market mean anything, or is impossible to know if it's spam? That's about the only criterion I could think of so far... Thanx to anyone who helps

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  • The 5 Best Search Engine Optimization Tips For Advanced Internet Marketer

    Internet marketing is a serious business. No matter how easy it may seem to be, it does require a lot of hard work on your part if you want to be successful in this business. Now if you are prepared to go through all the trouble just to be the ahead of the pack, you have to learn how to meaningfully optimize your website for the valuable search engine rankings.

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  • What is the best way to host a web app for a marketer?

    - by ncakmak
    I have recently developed a web app for a marketer that he has been sending emails to his potential customers to fill out an application form existing in this web app. Recently, I received an email from his hosting company saying that they will suspend his account because his emails were triggered by SpamCop. What would be the best way to handle this situation? Thank you, Niyazi

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  • Top Marketer FAQ - What Are Dofollow and Nofollow Links?

    If you have been doing any research on off page SEO or backlinks you have likely heard the terms nofollow and dofollow and that you only want to get dofollow for link popularity. This can be confusing unless you understand what all the fuss is about and how to tell the difference between the two.

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  • SEO As the Online Business Traffic Driver

    The SEO means that the online business marketer can drive his site or blog to the top places at the search engine result pages with the selected keywords. This requires, that a marketer knows the search engine algorithm, i.e. according to which criteria the engine will put the sites in a certain order.

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  • Secrets to How Search Engines Work and How it Affects Your Marketing Online

    Successful Internet marketers will understand the importance of having a good ranking in the search engines. With a good ranking you have the potential to have hundreds or even thousands of visitors every day which can lead to increased sales and income. Learning to use SEO and use it well will help you to become successful as a marketer. Every successful marketer has mastered SEO. Firstly, you need to understand how the search engines work.

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  • Go XML Unmarshal example doesn't compile

    - by marketer
    The Xml example in the go docs is broken. Does anyone know how to make it work? When I compile it, the result is: xmlexample.go:34: cannot use "name" (type string) as type xml.Name in field value xmlexample.go:34: cannot use nil as type string in field value xmlexample.go:34: too few values in struct initializer Here is the relevant code: package main import ( "bytes" "xml" ) type Email struct { Where string "attr"; Addr string; } type Result struct { XMLName xml.Name "result"; Name string; Phone string; Email []Email; } var buf = bytes.NewBufferString ( ` <result> <email where="home"> <addr>[email protected]</addr> </email> <email where='work'> <addr>[email protected]</addr> </email> <name>Grace R. Emlin</name> <address>123 Main Street</address> </result>`) func main() { var result = Result{ "name", "phone", nil } xml.Unmarshal ( buf , &result ) println ( result.Name ) }

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  • Unix Sockets in Go

    - by marketer
    I'm trying to make a simple echo client and server that uses Unix sockets. In this example, the server can receive data from the client, but it can't send the data back. If I use tcp connections instead, it works great: Server package main import "net" import "fmt" func echoServer(c net.Conn) { for { buf := make([]byte, 512) nr, err := c.Read(buf) if err != nil { return } data := buf[0:nr] fmt.Printf("Received: %v", string(data)) _, err = c.Write(data) if err != nil { panic("Write: " + err.String()) } } } func main() { l, err := net.Listen("unix", "/tmp/echo.sock") if err != nil { println("listen error", err.String()) return } for { fd, err := l.Accept() if err != nil { println("accept error", err.String()) return } go echoServer(fd) } } Client package main import "net" import "time" func main() { c,err := net.Dial("unix","", "/tmp/echo.sock") if err != nil { panic(err.String()) } for { _,err := c.Write([]byte("hi\n")) if err != nil { println(err.String()) } time.Sleep(1e9) } }

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  • How can I get a distinct list of elements in a hierarchical query?

    - by RenderIn
    I have a database table, with people identified by a name, a job and a city. I have a second table that contains a hierarchical representation of every job in the company in every city. Suppose I have 3 people in the people table: [name(PK),title,city] Jim, Salesman, Houston Jane, Associate Marketer, Chicago Bill, Cashier, New York And I have thousands of job type/location combinations in the job table, a sample of which follow. You can see the hierarchical relationship since parent_title is a foreign key to title: [title,city,pay,parent_title] Salesman, Houston, $50000, CEO Cashier, Houston, $25000 CEO, USA, $1000000 Associate Marketer, Chicago, $75000 Senior Marketer, Chicago, $125000 ..... The problem I'm having is that my Person table is a composite key, so I don't know how to structure the start with part of my query so that it starts with each of the three jobs in the cities I specified. I can execute three separate queries to get what I want, but this doesn't scale well. e.g.: select * from jobs start with city = (select city from people where name = 'Bill') and title = (select title from people where name = 'Bill') connect by prior parent_title = title UNION select * from jobs start with city = (select city from people where name = 'Jim') and title = (select title from people where name = 'Jim') connect by prior parent_title = title UNION select * from jobs start with city = (select city from people where name = 'Jane') and title = (select title from people where name = 'Jane') connect by prior parent_title = title How else can I get a distinct list (or I could wrap it with a distinct if not possible) of all the jobs which are above the three people I specified?

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  • Facebook Sponsored Results: Is It Getting Results?

    - by Mike Stiles
    Social marketers who like to focus on the paid aspect of the paid/earned hybrid Facebook represents may want to keep themselves aware of how the network’s new Sponsored Results ad product is performing. The ads, which appear when a user conducts a search from the Facebook search bar, have only been around a week or so. But the first statistics coming out of them are not bad. Marketer Nanigans says click-through rates on the Sponsored Results have been nearly 23 times better than regular Facebook ads. Some click-through rates have even gone over 3%. Just to give you some perspective, a TechCrunch article points out that’s the same kind of click-through rates that were being enjoyed during the go-go dot com boom of the 90’s. The average across the Internet in its entirety is now somewhere around .3% on a good day, so a 3% number should be enough to raise an eyebrow. Plus the cost-per-click price is turning up 78% lower than regular Facebook ads, so that should raise the other eyebrow. Marketers have gotten pretty used to being able to buy ads against certain keywords. Most any digital property worth its salt that sells ads offers this, and so does Facebook with its Sponsored Results product. But the unique prize Facebook brings to the table is the ability to also buy based on demographic and interest information gleaned from Facebook user profiles. With almost 950 million logging in, this is exactly the kind of leveraging of those users conventional wisdom says is necessary for Facebook to deliver on its amazing potential. So how does the Facebook user fit into this? Notorious for finding out exactly where sponsored marketing messages are appearing and training their eyeballs to avoid those areas, will the Facebook user reject these Sponsored Results? Well, Facebook may have found an area in addition to the News Feed where paid elements can’t be avoided and will be tolerated. If users want to read their News Feed, and they do, they’re going to see sponsored posts. Likewise, if they want to search for friends or Pages, and they do, they’re going to see Sponsored Results. The paid results are clearly marked as such. As long as their organic search results are not tainted or compromised, they will continue using search. But something more is going on. The early click-through rate numbers say not only do users not mind seeing these Sponsored Results, they’re finding them relevant enough to click on. And once they click, they seem to be liking what they find, with a reported 14% higher install rate than Marketplace Ads. It’s early, and obviously the jury is still out. But this is a new social paid marketing opportunity that’s well worth keeping an eye on, and that may wind up hitting the trifecta of being effective for the platform, the consumer, and the marketer.

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  • CEO Is the New CRM

    - by andrea.mulder
    Danny Rippon launched his blogging career last week with The Marketer outlining how CRM has evolved from managing customer data to 'CEM' - Customer Experience Management, and for true market leaders it is moving towards 'CEO' - Customer Experience Optimisation. Or as we like to say here in the states Customer Experience Optimization (with a "z"). Click here to hear Danny's thought on why CEO Is the New CRM.

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  • Link Building - Is it Still King?

    Link Building is one of those things every webmaster or internet marketer needs to do. It's an on going task but as the article will explain not all links are equal and the search engine much prefer Quality over Quantity. So before you continue building back links to your sites have a read of these points and save more time, effort and cash.

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  • Keyword Optimization Tips That Work

    As an online marketer or business owner who is advertising and promoting products and services online, one of the significant selling methods you ought to be acquainted with and be aware of is on page keyword optimization. Keyword optimization is an essential part in the SEO process.

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  • Guaranteed Ways to Improve Page Ranking

    Getting ranked highly by Google for web pages is every Internet marketer's dream. There are things you can do to improve page ranking in the eyes of Google and other search engines. If your goal is to generate more traffic from search engines you will be interested in how you can improve the rank of your pages in this article.

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  • SEO Meta Keywords - How to Learn SEO

    Every Internet business and Internet marketer has Search Engine Results Pages (also known as SERP or SERPS) constantly on their minds - they are one of the most important things to think about. Read to get started learning some of the basics to drive that free traffic to your websites.

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  • SEO Ranking Software

    It is every internet marketer's dream to dominate the first few pages of various search engines, such as Google, Yahoo and Bing, with their sites. Attempting to garner and generate a lot of traffic to your sites can be very difficult, even in relatively "easy" niches.

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  • CRM Is A Long Term Strategy

    - by ruth.donohue
    With the array of CRM solutions out there, it's sometimes easy to forget that CRM is more than just technology with fancy bells and whistles -- it's a long-term strategy that involves people and processes as well. The Wise Marketer summarizes a Gartner report outlining three key steps necessary to create and execute a successful CRM stratetegy that is linked with overall corporate strategy.

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