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  • Your Domain Name is Your Best Asset - Choose it Wisely

    Do you want to know what your most important asset is as an online marketer? Your domain name. It doesn';t matter whether you have a blog or a sales page for your product your domain name can make or ... [Author: Clare Swindlehurst - Web Design and Development - April 28, 2010]

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  • Tips For a Successful Link Building Strategy

    If you want to become a successful online marketer and want to make your online marketing campaign successful, you will need to work on building backlinks for your website. Link building will decide the failure or the success of your online marketing campaign.

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  • Ranking High in the Search Engines Using Back Links

    If I were to say that there was one thing that out ranks every thing else in importance when it comes to search engine optimization, I'd bet that most people would not believe me. There is so much information and advice available on line from sources such as, forums and blogs etc, that in my belief focus on the less important aspects of seo, but in my five years experience as an internet marketer, I can say with certainty that the most significant factor is: Links.

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  • Tips on Getting Top Ranks in Google

    Getting top ranks on Google can only be achieved by following all of the principals and guidelines contained in Google's Webmaster Guidelines. This constantly updated publication available for free from Google provides any serious website marketer with all of the basic dos and don'ts for optimizing your web site for ranking highly for your targeted keywords.

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  • Pay Per Click Made Easy With PPC Software

    The debate as to whether PPC is better than search engine optimization techniques (SEO) has intensified with the introduction of PPC software. As a marketer, the first and foremost thing that you need to understand is that this is not an either/or situation.

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  • C++ JSON parser

    - by pollux
    Dear reader, I'm working on a twitter client which uses the twitter streaming json api. Twitter advices JSON as XML version is deprecated. I'm looking for a good JSON parser which can parse the json data below. I'm receiving this JSON which I want to be able to read/parse using a JSON parser. { "in_reply_to_status_id": null, "text": "Home-plate umpire Crawford gets stung http://tinyurl.com/27ujc86", "favorited": false, "coordinates": null, "in_reply_to_user_id": null, "source": "<a href=\"http://apiwiki.twitter.com/\" rel=\"nofollow\">API</a>", "geo": null, "created_at": "Fri Jun 18 15:12:06 +0000 2010", "place": null, "user": { "profile_text_color": "333333", "screen_name": "HostingViral", "time_zone": "Pacific Time (US & Canada)", "url": "http://bit.ly/1Way7P", "profile_link_color": "228235", "profile_background_image_url": "http://s.twimg.com/a/1276654401/images/themes/theme14/bg.gif", "description": "Full time Internet Marketer - Helping other reach their Goals\r\nhttp://wavemarker.com", "statuses_count": 1944, "profile_sidebar_fill_color": "c7b7c7", "profile_background_tile": true, "contributors_enabled": false, "lang": "en", "notifications": null, "created_at": "Wed Dec 30 07:50:52 +0000 2009", "profile_sidebar_border_color": "120412", "following": null, "geo_enabled": false, "followers_count": 2485, "protected": false, "friends_count": 2495, "location": "Working at Home", "name": "Johnathan Thomas", "verified": false, "profile_background_color": "131516", "profile_image_url": "http://a1.twimg.com/profile_images/600114776/nessykalvo421_normal.jpg", "id": 100439873, "utc_offset": -28800, "favourites_count": 0 }, "in_reply_to_screen_name": null, "id": 16477056501, "contributors": null, "truncated": false } *This is the raw string (above it beautified) * {"in_reply_to_status_id":null,"text":"Home-plate umpire Crawford gets stung http://tinyurl.com/27ujc86","favorited":false,"coordinates":null,"in_reply_to_user_id":null,"source":"<a href=\"http://apiwiki.twitter.com/\" rel=\"nofollow\">API</a>","geo":null,"created_at":"Fri Jun 18 15:12:06 +0000 2010","place":null,"user":{"profile_text_color":"333333","screen_name":"HostingViral","time_zone":"Pacific Time (US & Canada)","url":"http://bit.ly/1Way7P","profile_link_color":"228235","profile_background_image_url":"http://s.twimg.com/a/1276654401/images/themes/theme14/bg.gif","description":"Full time Internet Marketer - Helping other reach their Goals\r\nhttp://wavemarker.com","statuses_count":1944,"profile_sidebar_fill_color":"c7b7c7","profile_background_tile":true,"contributors_enabled":false,"lang":"en","notifications":null,"created_at":"Wed Dec 30 07:50:52 +0000 2009","profile_sidebar_border_color":"120412","following":null,"geo_enabled":false,"followers_count":2485,"protected":false,"friends_count":2495,"location":"Working at Home","name":"Johnathan Thomas","verified":false,"profile_background_color":"131516","profile_image_url":"http://a1.twimg.com/profile_images/600114776/nessykalvo421_normal.jpg","id":100439873,"utc_offset":-28800,"favourites_count":0},"in_reply_to_screen_name":null,"id":16477056501,"contributors":null,"truncated":false} I've tried multiple JSON parsers from json.org though I've tried 4 now and can't find one which can parse above json. Kind regards, Pollux

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  • Google I/O 2012 - Google Play: Marketing 101 for Developers

    Google I/O 2012 - Google Play: Marketing 101 for Developers Patrick Mork, Kushagra Shrivastava As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 1522 15 ratings Time: 56:13 More in Science & Technology

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  • Attention NYC Area Marketers: Don't Miss This Executive Breakfast on Brand Building in the Digital Era

    - by Christie Flanagan
    Presenting and Managing Digital Content – A New Approach Reach Your Audiences Where They Are with Multi-Channel Marketing Attention marketers in the greater New York City area! Oracle Platinum Partner, Bluenog, invites you to an executive breakfast seminar on brand building in the digital era. In an age where consumers are spending increasing amounts of their time online, interacting, communicating and being influenced by other brands, you too must go online with a coordinated plan. And, given the hundreds, if not thousands, of places that might be relevant, having the right content and the right tools are critical. This two-part presentation will focus on the growing need for content and connection in building and maintaining your brand, as well as the role of technology in helping you maintain brand consistency, reach and interaction while simplifying delivery to web, tablet, mobile, and social audiences. Location Oracle Offices 520 Madison Ave, 30th Floor New York, NY  10022 Day/Time Thursday, May 3, 2012 9:30 AM to 11:30 AM About the Speakers Agenda: Michelle Pujadas, is an award-winning marketer and communicator, who has worked with more than 125 companies to help them package, launch and expand their brand presence, online and off. Michelle is the Founder and co-CEO of Zer0 to 5ive, a strategic marketing and communications firm that focuses on B2B and B2C technology companies, with offices in NY, Philadelphia and Chicago. Peter Conrad, the E 2.0 Practice Director for Bluenog, focuses on translating exciting visions for user experiences into well executed technical implementations leveraging advanced WebCenter technology from Oracle. Bluenog provides the systems and professional services today's forward-looking marketing organizations need to convert content, business capabilities, and communications into productive interactions with customers and prospects. 09:30am Arrival, Registration & Breakfast 10:00am Brand Building through Content and Connection, presented by Michelle Pujadas, Founder and co-CEO of Zer0 to 5ive 10:30am Leveraging Technology for Brand Reach, Consistency and Interaction, presented by Peter Conrad, E2.0 Practice Director at Bluenog 11:15am Q&A 11:30am Adjourn

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  • Creating Engaging Online Experiences is Easy and Intuitive for Marketers with Oracle WebCenter Sites 11g

    - by Christie Flanagan
    Last month, we announced the availability of Oracle WebCenter Sites 11g, the latest release of our web experience management solution. This new release is really geared toward enabling marketers and business users to drive customer acquisition and brand loyalty by simplifying the whole process of creating, managing and optimizing engaging online experiences.  To show you just how this works, we’ve created the video below which takes you through the tasks a typical marketer might execute using Oracle WebCenter Sites to manage their online presence -- everything from page editing to page creation, right on through to optimizing the mobile experience and moderating user-generated comments and reviews is covered here. I hope this video has give you a flavor for just how easy and intuitive it is for marketers and other business users to manage engaging and interactive online experiences using Oracle WebCenter Sites.  To see more about the new release, please check out the recording of our launch webcast. On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

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  • How to filter results by multiple fields?

    - by hadees
    I am working on a survey application in ruby on rails and on the results page I want to let users filter the answers by a bunch of demographic questions I asked at the start of the survey. For example I asked users what their gender and career was. So I was thinking of having dropdowns for gender and career. Both dropdowns would default to all but if a user selected female and marketer then my results page would so only answers from female marketers. I think the right way of doing this is to use named_scopes where I have a named_scope for every one of my demographic questions, in this example gender and career, which would take in a sanitized value from the dropdown to use at the conditional but i'm unsure on how to dynamically create the named_scope chain since I have like 5 demographic questions and presumably some of them are going to be set to all.

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  • What is the best way to avoid SpamCop trigger a ASP.NET web page?

    - by ncakmak
    Good Days, I have recently developed a web application in ASP.NET for a marketer that he has been sending emails to his potential customers to fill out a web form existing in this ASP.NET application. Recently, he received an email from his hosting company saying that they will suspend his account because his emails were triggered by SpamCop. He basically put a link to that web form in the email messages. What would be the best way to handle this situation? Is there a way to avoid this? Thanks, Niyazi

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  • To Serve Man?

    - by Dave Convery
    Since the announcement of Windows 8 and its 'Metro' interface, the .NET community has wondered if the skills they've spent so long developing might be swept aside,in favour of HTML5 and JavaScript. Mercifully, that only seems to be true of SilverLight (as Simon Cooper points out), but it did leave me thinking how easy it is to impose a technology upon people without directly serving their needs. Case in point: QR codes. Once, probably, benign in purpose, they seem to have become a marketer's tool for determining when someone has engaged with an advert in the real world, with the same certainty as is possible online. Nobody really wants to use QR codes - it's far too much hassle. But advertisers want that data - they want to know that someone actually read their billboard / poster / cereal box, and so this flawed technology is suddenly everywhere, providing little to no value to the people who are actually meant to use it. What about 3D cinema? Profits from the film industry have been steadily increasing throughout the period that digital piracy and mass sharing has been possible, yet the industry cinema chains have forced 3D films upon a broadly uninterested audience, as a way of providing more purpose to going to a cinema, rather than watching it at home. Despite advances in digital projection, 3D cinema is scarcely more immersive to us than were William Castle's hoary old tricks of skeletons on wires and buzzing chairs were to our grandparents. iTunes - originally just a piece of software that catalogued and ripped music for you, but which is now multi-purpose bloatware; a massive, system-hogging behemoth. If it was being built for the people that used it, it would have been split into three or more separate pieces of software long ago. But as bloatware, it serves Apple primarily rather than us, stuffed with Music, Video, Various stores and phone / iPad management all bolted into one. Why? It's because, that way, you're more likely to bump into something you want to buy. You can't even buy a new laptop without finding that a significant chunk of your hard drive has been sold to 'select partners' - advertisers, suppliers of virus-busting software, and endless bloatware-flogging pop-ups that make using a new laptop without reformatting the hard drive like stepping back in time. The product you want is not the one you paid for. This is without even looking at services like Facebook and Klout, who provide a notional service with the intention of slurping up as much data about you as possible (in Klout's case, whether you create an account with them or not). What technologies do you find annoying or intrusive, and who benefits from keeping them around?

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • Sneak Peak: Social Developer Program at JavaOne

    - by Mike Stiles
    By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Advanced Record-Level Business Intelligence with Inner Queries

    - by gt0084e1
    While business intelligence is generally applied at an aggregate level to large data sets, it's often useful to provide a more streamlined insight into an individual records or to be able to sort and rank them. For instance, a salesperson looking at a specific customer could benefit from basic stats on that account. A marketer trying to define an ideal customer could pull the top entries and look for insights or patterns. Inner queries let you do sophisticated analysis without the overhead of traditional BI or OLAP technologies like Analysis Services. Example - Order History Constancy Let's assume that management has realized that the best thing for our business is to have customers ordering every month. We'll need to identify and rank customers based on how consistently they buy and when their last purchase was so sales & marketing can respond accordingly. Our current application may not be able to provide this and adding an OLAP server like SSAS may be overkill for our needs. Luckily, SQL Server provides the ability to do relatively sophisticated analytics via inner queries. Here's the kind of output we'd like to see. Creating the Queries Before you create a view, you need to create the SQL query that does the calculations. Here we are calculating the total number of orders as well as the number of months since the last order. These fields might be very useful to sort by but may not be available in the app. This approach provides a very streamlined and high performance method of delivering actionable information without radically changing the application. It's also works very well with self-service reporting tools like Izenda. SELECT CustomerID,CompanyName, ( SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID ) As Orders, DATEDIFF(mm, ( SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) ,getdate() ) AS MonthsSinceLastOrder FROM Customers Creating Views To turn this or any query into a view, just put CREATE VIEW AS before it. If you want to change it use the statement ALTER VIEW AS. Creating Computed Columns If you'd prefer not to create a view, inner queries can also be applied by using computed columns. Place you SQL in the (Formula) field of the Computed Column Specification or check out this article here. Advanced Scoring and Ranking One of the best uses for this approach is to score leads based on multiple fields. For instance, you may be in a business where customers that don't order every month require more persistent follow up. You could devise a simple formula that shows the continuity of an account. If they ordered every month since their first order, they would be at 100 indicating that they have been ordering 100% of the time. Here's the query that would calculate that. It uses a few SQL tricks to make this happen. We are extracting the count of unique months and then dividing by the months since initial order. This query will give you the following information which can be used to help sales and marketing now where to focus. You could sort by this percentage to know where to start calling or to find patterns describing your best customers. Number of orders First Order Date Last Order Date Percentage of months order was placed since last order. SELECT CustomerID, (SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) As Orders, (SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS LastOrder, (SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS FirstOrder, DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) AS MonthsSinceFirstOrder, 100*(SELECT COUNT(DISTINCT 100*DATEPART(yy,OrderDate) + DATEPART(mm,OrderDate)) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) / DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) As OrderPercent FROM Customers

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  • Ways to gain a deeper understanding of programming concepts?

    - by MrPlow
    I'm a marketer and have been messing around in PHP/MySQL for years. Recently (the last several months) I've been making my own scripts/programs in Python and I've really enjoyed the whole problem solving process. I've read(skimmed) some books and understand the basics of OOP, polymorphism, etc.. I have a general interest in AI and Natural Language in particular but it seems these things require a masters in Computer Science. My knowledge of math is poor. The last class I took was calculus, and I've forgotten the majority of it. Basically I'm looking for things to learn that will help me think in a more analytic way, and maybe see solutions where I didn't before. Improving my ability to program in Python would be nice too. I don't need to learn a specific language or something for employment, just enjoyment. Although my work often involves web development so some utility would be nice. I don't like learning concepts by just reading them. I need to apply them, even if the examples are contrived. A recommendation of a couple good books or other resources would be nice. :) Apologies if this is too vague/misplaced...

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