Search Results

Search found 18 results on 1 pages for 'nrf'.

Page 1/1 | 1 

• NRF Week - Disney Store Tour

  - by sarah.taylor(at)oracle.com

  Disney has created a real buzz at this year's NRF event. Yesterday morning we began the Oracle Retail Exchange program with a visit to the flagship Disney store in Times Square. Additionally Oracle made a key announcement with Disney  on Oracle Retail's Point of Sale implementation in 330 stores worldwide. Today   Disney's Steve Finney gave a super session on The Magic of Disney at the NRF Big Show. We also saw Disney making an exclusive news announcement about their plans for Global store openings at the Oracle trade show stand - with a little help from Mickey and Minnie Mouse. Disney Stores have been entirely reinvented since the company in 2008 took ownership after previously franchising the retail arm of the business. They have subsequently been a strong Oracle partner and technology has played a key role in their re imagination of the store environment. The new Imagination stores have a 20% higher footfall and margins are up 25%. The Disney brand is synonymous with magical and memorable experiences for children of all ages. The company is achieving a unique retail experience that delights children and shareholders alike! Technology is a key pillar in helping to deliver on both a strong operating model and a unique customer experience - the best thirty minutes in a child's day is their aim. Steve Finney this morning said their technology has to be as reliable as a theme park ride. Store experiences are much more enjoyable when there are short waiting times and children can interact with their favourite characters through magic mirrors, mobile point of sale, touch screens and custom animations that are digitally transmitted to stores globally. The Oracle Retail Point of Sale with iPad touch screens reduces check out times, stores customer data, ensures that promotions are delivered accurately and reduces losses. This means higher levels of guest conversion, increased availability and convenience for customers who want to check availability at other locations. Disney is a pioneer. At NRF's 100th show, we had the privilege of learning from a retailer using technology as a creative force to drive their business forward.

  Read the article

• NRF Big Show 2011 -- Part 3

  - by David Dorf

  I'm back from the NRF show having been one of the lucky people who's flight was not canceled. The show was very crowded with a reported 20% increase in attendance and everyone seemed in high spirits. After two years of sluggish retail sales, things are really picking up and it was reflected in everyone's mood. The pop-up Disney Store in the Oracle booth was great and attracted lots of interest in their mobile POS. I know many attendees visited the Disney Store in Times Square to see the entire operation. It's an impressive two-story store that keeps kids engaged. The POS demonstration station, where most of our innovations were demoed, was always crowded. Unfortunately most of the demos used WiFi and the signals from other booths prevented anything from working reliably. Nevertheless, the demo team did an excellent job walking people through the scenarios and explaining how shopping is being impacted by mobile, analytics, and RFID. Big Show Links Disney uncovers its store magic Top 10 Things You Missed at the NRF Big Show 2011 Oracle Retail Stores Innovation Station at NRF Big Show 2011 (video) The buzz of the show was again around mobile solutions. Several companies are creating mobile POS using the iPod Touch, including integrations to Oracle POS for the following retailers: Disney Stores with InfoGain Victoria's Secret with InfoGain Urban Outfitters with Starmount The Gap with Global Bay Keeping with the mobile theme, the NRF release a revised version of their Mobile Blueprint at NRF. It will be posted to the NRF site very soon. The alternate payments section had a major rewrite that provides a great overview and proximity and remote payment technologies. NRF Mobile Blueprint Links New mobile blueprint provides fresh insights NRF Mobile Blueprint 2011 (slides) I hope to do some posts on some of the interesting companies I spoke with in the coming weeks.

  Read the article

• NRF Big Show 2011 -- Part 2

  - by David Dorf

  One of the things I love about attending NRF is visiting the smaller booths to see what new innovative ideas have sprung up. After all, by watching emerging technologies we can get a sense of how the retail experience might change. After NRF I'm hoping to write a post on what I found, if anything, so be sure to check back. At the Oracle Retail booth we'll be demonstrating some of the aspects of the changing retail experience. These demos use a mix of GA and experimental components. Here are some highlights: 1. Checkin We wrote a consumer iPhone app we call Store Gateway that lets consumers access information from the store. They'll start by doing a checkin when they arrive that will alert the store manager via another iPhone app we wrote called Mobile Manager. Additionally, we display a welcome messaging using Starmount's digital sign. 2. Receive Offers There are three interaction points where a store can easily make an offer to a consumer: checkin, product scans, and checkout. For this demo we're calling our Universal Offer Engine at checkin to determine the best offer for this particular consumer. This offer is then displayed on the consumer's phone as well as on the digital sign. 3. Scan Products To thwart consumers from scanning product barcodes, we used Store Inventory Management to print QRCodes on shelf label then provided access to a scanner in the Store Gateway iphone app. When the consumer scans the shelf label they are shown product information provided by the retailer. 4. Checkout While we don't have a NFC-enabled mobile phone, we have a NFC chip that can attach to a phone. We're using this to checkout using a reader provided by ViVOTech. Tap the phone on the reader, and the POS accesses the customer#, coupons, and payment information. This really speeds the checkout process. 5. Digital Receipt After the transaction is complete, a digital copy of the receipt is sent to Intuit's QuickReceipts where consumers to store all their digital receipts. There's even an iPhone app that provides easy access to the receipts. This covers about half of what what we'll be showing, so be sure to stop by. I'll also be talking about how mobile is impacting the retail experience at the Wednesday morning session NRF Mobile Retail Initiative: a Blueprint for Action. See you at the Big Show!

  Read the article

• NRF Big Show 2011 -- Part 1

  - by David Dorf

  When Apple decided to open retail stores, they came to 360Commerce (now part of Oracle Retail) to help with the secret project. Similarly, when Disney Stores decided to reinvent itself, they also came to us for their POS system. In both cases visiting a store is an experience where sales take a backseat to entertainment, exploration, and engagement This quote from a recent Stores Magazine article says it all: "We compete based on an experience, emotion and immersion like Disney," says Neal Lassila, vice president of global information technology for Disney. "That's opposed to [competing] on price and hawking a doll for $19.99. There is no sales pressure technique." Instead, it's about delivering "a great time." While you're attending the NRF conference in New York next week, you'll definitely want to stop by the new 20,000 square-foot Disney store in Times Square. If you're not attending, you can always check out the videos to get a feel for the stores' vibe. This year we've invited Disney Stores to open a pop-up store within the Oracle Retail booth. There will be lots of items on sale that fit in your suitcase, and there's no better way to demonstrate our POS, including the mobile POS running on an iPod Touch. You should also plan to attend Tuesday morning's super-session The Magic of the Disney Store: An Immersive Retail Experience with Steve Finney. In the case of Apple and Disney, less POS is actually a good thing. In both cases it was important to make the checkout process fast and easy so as not to detract from the overall experience. There will be ample opportunities to see this play out in New York next week, so I hope you take advantage.

  Read the article

• NRF Online Merchandising Workshop: Where Online Retailers Are Focusing for Holiday and Beyond

  - by Rose Spicer-Oracle

  0 0 1 1204 6863 Oracle Corporation 57 16 8051 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Last month we attended the NRF Online Merchandising Workshop in LA, and it was a great opportunity to catch up with our customers, meet new retailers, and hear some great presentations from VF Corporation, Zazzle, Julep Beauty, Backcountry, eBags and more. The one-on-one conversations with Merchants and the keynote presentations carry the same themes across companies of all sizes and across verticals. With only 125 days left (and counting) until Black Friday, these conversations provided some great insight in to what’s top of mind for retailers during the most stressful time of their year, and a sneak peek in to what they will deliver this holiday season.  Some of the most popular topics were: When to start promoting for holiday: seems like a funny conversation to have in July, but a number of retailers said they already had their holiday shopping gift guides live on their site, and it was attracting a significant portion of their onsite traffic. When it comes to timing, most retailers were questioning when to begin their holiday promotions -- carefully balancing when to release pricing and specials, and knowing that customers are holding out for last-minute deals and price drops. Many retailers noted the frustrations around transparent pricing by Amazon and a few other mega-retailers last year, publishing their “lowest prices of the season” as early as October – ensuring shoppers that those prices were the best they could get all season long. Many retailers felt their hands were forced to drop prices. Others kept their set pricing with negative customer reaction, causing some to miss their holiday goals. The pressure is on, and most retailers identified November 1 as their target start date for the holiday promotions blitz. Some are even waiting for the big guys to release their “lowest prices of the season” guides and will then follow suit.      Attribution is tough – and a huge focus: understanding the path to conversion is a tough nut to crack, especially in the new omnichannel world where consumers use multiple touchpoints to make a single purchase, and internal management wants to know hard data. This has lead many retailers to invest in attribution; carefully tracking their online marketing efforts to determine what gets “credit” for the sale, instead of giving credit to the “last click.” Retailers noted that it is very difficult to determine the numbers when online and offline worlds collide – like when a shopper uses digital channels for research and then makes a purchase in a store. As one of the presenters from The North Face mentioned in her keynote, a key to enabling better customer service and satisfaction when it comes to converged online and offline sales is training the in-store staff, and creating a culture where it eventually “doesn’t matter what group gets the credit” if they all add to the sale. No doubt, the area of attribution will be a big area of retail investment in the coming years.      How to plan for the converged world: planning to ensure inventory gets where it needs to be was another concern. In conversations with retailers, we advised them to analyze customer patterns: where shoppers purchase items, where the items were sourced from and even where items are returned. This analysis is very valuable in determining inventory plans. From there, retailers can more accurately plan and allocate inventory to support both the online and offline customer behavior. As we head into the holiday season, the need for accurate enterprise-wide inventory visibility, and providing that information to associates, is even more critical to the brand-wide customer experience.       Improving the search / navigation / usability of the site(s): Aside from some of the big ideas and standard holiday pricing pressure, most conversations we had centered around continuing to improve the basics of the site. Reinvesting in search and navigation came up time and time again (FitForCommerce blogged about what a big topic it was at the event as well). Obviously getting shoppers on their path quickly and allowing them to find what they need fast is critical, but it was definitely interesting to hear just how much effort is still going in to honing the search and navigation experience. Adding new elements to search and navigation like typeahed, inventive navigation refinements, and new navigation categories like gift guides, specialized boutiques and flash sales were top of mind, in addition to searchandising and making search-driven product recommendations. (Oracle can help!)       Reducing cart abandonment: always a hot topic that is top of mind for every online retailer. Getting shoppers to the cart is often less then half the battle; getting them to click “buy” and complete the transaction is much more difficult. While retailers carefully study the checkout process and where shoppers tend to bounce, they know that how they design their checkout page is critical. We’re all online shoppers in our personal lives and we know how frustrating it can be when total prices are not transparent (i.e. shipping, processing, taxes is not included until the very last possible screen before clicking that buy button). Online retailers are struggling with where in the checkout process to surface the total price to be charged to reduce cart abandonment, while not showing the total figure too early in the process that it keeps shoppers from getting to checkout altogether. Recent research shows that providing total pricing prior to the checkout process dramatically reduces cart abandonment – as it serves as a filter to those shopping within a specific price band. Much of the cart abandonment discussion leads us to…       The free shipping / free returns question: it’s no secret that because of Amazon and programs like Prime, consumers expect free shipping, much to the chagrin of the smaller retailer. The reality is that if you’re not a mega-retailer, shipping is an expensive part of doing business that doesn’t allow most retailers to keep their prices low and offer free shipping. This has many retailers venturing out on the “free returns” path, especially in apparel. A number of retailers we spoke with are testing a flat rate shipping fee with free returns to see if they can crack the price threshold where shoppers are willing to pay for shipping with an added service. But, free shipping remains king.      Social ads and retargeting: they are working, but do they turn off consumers? That’s the big question. Every retailer we spoke with during a roundtable on the topic said that social ads and retargeting (where that pair of boots you’re been eyeing on a site magically follows you around the Internet) work and are meeting campaign goals. The larger question many retailers are asking is if this type of tactic is turning off a large number of shoppers, even if these campaigns are meeting their early goals. Retailers also mentioned that Facebook ads are working very well for them, especially when it comes to new customer acquisition, serving as a complimentary a channel to SEO when it comes to engaging new customers. While there are always new things to experiment with in retail, standard challenges are top of mind as retailers scramble to get ready for holiday. It will undoubtedly be another record-breaking online shopping season, but as retailers get more and more advanced with each Black Friday, expect some exciting things. This excitement needs to be backed by sound solutions and optimized operations. Then again, consumers are expecting more than ever, so I don’t doubt that retailers are already thinking about the possibilities of holiday 2015… and beyond. Customers who read this article, also found value in the following stories: Personalization for Retail: http://blogs.oracle.com/retail/entry/personalization_for_retailShop Direct User Experience Focus Drives Sales:https://blogs.oracle.com/retail/entry/shop_direct_user_experience_focusMaking Waves: Australian Online Retailer SurfStitch: https://blogs.oracle.com/oracleretail/entry/surf_stitchWhat’s new in Oracle Commerce v11.1 for RetailWhat the Content+Commerce Equation is Missing

  Read the article

• Mobile and Social for Retail

  - by David Dorf

  I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

  Read the article

• Willy Rotstein on Supply Chain Planning

  - by sarah.taylor(at)oracle.com

  Each time a merchandiser, buyer or planner in Retail makes a business decision around assortment, inventory, pricing and promotions there is an opportunity to improve both Profitability and Customer Service. Improving decision making, however, has always been a tricky business for retailers.  I have worked in this space for more than 15 years. I began my career as an academic, at Imperial College London, and then broadened this interest with Retailers, aiming to optimize their merchandising and supply chain decisions. Planning the business and optimizing profit is a complex process. The complexity arises from the variety of people involved, the large number of decisions to take across all business processes, the uncertainty intrinsic to the retail environment as well as the volume of data available for analysis.  Things are not getting any easier either. The advent of multi-channel, social media and mobile is taking these complexities to a new level and presenting additional opportunities for those willing to exploit them. I guess it is due to the complexities of the decision making process that, over the last couple of years working with Oracle Retail, I have witnessed a clear trend around the deployment of planning systems. Retailers are aiming to simplify their decision making processes. They want to use one joined up planning platform across the business and enhance it with "actionable" data mining and optimization techniques. At Oracle Retail, we have a vibrant community of international retailers who regularly come together to discuss the big issues in retail planning. It is a combination of fashion, grocery and speciality retailers, all sharing their best practice vision for planning and optimizing merchandise decisions. As part of the Retail Exchange program, at the recent National Retail Federation event in New York, I jointly hosted a Planning dinner with Peter Fitzgerald from Google UK, Retail Division. Those retailers from our international planning community who were in New York for the annual NRF event were able to attend. The group comprised some of Europe's great International Retail brands.  All sectors were represented by organisations like Mango, LVMH, Ahold, Morrisons, Shop Direct and River Island. They confirmed the current importance of engaging with Planning and Optimization issues. In particular the impact of the internet was a key topic. We had a great debate about new retail initiatives.  Peter highlighted how mobility is changing retail - in particular with the new "local availability search" initiative. We also had an exciting discussion around the opportunities to improve merchandising using the new data that is becoming available from search, social media and ecommerce sites. It will be our focus to continue to help retailers translate this data into better results while keeping their business operations simple. New developments in "actionable" analytics and computing capacity make this a very exciting area today. Watch this space for my contributions on these topics which will be made available through this blog. Oracle Retail has a strong Planning community. if you are a category manager, a planner, a buyer, a merchandiser, a retail supplier or any retail executive with a keen interest in planning then you would be very welcome to join Oracle Retail's Planning Community. As part of our community you will be able to join our in-person and virtual events, download topical white papers and best practice information specifically tailored to your area of interest.  If anyone would like to register their interest in joining our community of retailers discussing planning then please contact me at [email protected]   Willy Rotstein, Oracle Retail

  Read the article

• Welcome to the Oracle Retail International Blog

  - by sarah.taylor(at)oracle.com

  Welcome to the first post of the new Oracle Retail International Blog. Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from the luxury brands of Milan, an independent grocer in Oslo will source the same global brands as a supermarket in Oklahoma, and every retailer in the world will measure their multi-channel operation against the international e-commerce giant Amazon.  Why? Because today's customer is a global customer with unparalleled expectations on choice, price and service. Today's consumers have access to more information on retail than ever before. Technology allows people to shop from their home, their office or from the phone in their pocket, wherever they are and at whatever time suits them. Customers are using the web to search for products and promotions. They are also using the web to develop their voice in commenting on products and services that have delighted or disappointed. In an information rich industry, this customer element creates a new world of data. The best retailers are developing eagle eyes for reading customer activity and turning it into profitable decisions. Ultimately, whether you choose to compete or shop on price, service, product innovation, excellent operations or all of the above - the international world of retail has become an inspiration for all - retailer and consumer alike.  Retail as an industry is growing and diversifying at a faster rate than ever before. Yet it is still the customer who picks the winners and the losers on the retail field. Economic circumstances transform the rules, but it is still the customer who dictates the game, the pace, the price, and the perception of the brand. Wise retailers never rest on their laurels. They are always shopping for ideas on how to improve and differentiate the offer at every touch point to meet the customer's needs better than anyone else and to gain each customer's loyalty at a time when loyalty can be cheap. With this blog, I hope that we might provide a hub for discussion around what unifies retail and how technology supports both the retailer and customer experience. Despite the competitive nature of this market, we hope that this will provide an opportunity to share experiences and lessons learnt with a view that knowledge can only help this industry to grow and develop. At Oracle we've been supporting retailers for many years. Many of us have worked within retail organisations all over the world, myself included. With this in mind, I don't feel it is too bold a statement to say that Oracle understands retail. We wouldn't be so heavily integrated in some of the biggest and most well-known names in retail if we didn't. With this blog, we intend to create a community of international retailers that can exchange ideas and experiences, debate collective challenges and drive a better understanding of this continually evolving industry. Events such as the World Retail Congress and NRF's Big Show bring enormous value to the retail industry providing platforms for discussion and learning but they happen once a year. We wanted to create a platform for discussion on a different level and that like retail, is always on. We hope not only to bring commitment to being not only the infrastructure that brings all of their systems together within a retail business, but an infrastructure that supports the industry internationally to grow and flourish through creating a platform for networking, discussion, creativity, vision and strategy. Please feel free to ask questions or comment using the comments functionality.  You might also want to visit our other Oracle Retail social media sites: Facebook - http://www.facebook.com/oracleretail YouTube - http://www.youtube.com/user/oracleretail Twitter - http://twitter.com/#!/oracleretailInsight-Driven Retailing Blog - http://blogs.oracle.com/retail/

  Read the article

• Retail in New York - a walk down 5th Avenue

  - by sarah.taylor(at)oracle.com

  It's the week of the NRF Big Show and all eyes in the retail industry are on New York. The Big Apple is famous for Big Retail -with a proliferation of incredibly iconic stores. The environment is exciting and familiar even to people visiting this small island for the first time. Most of us have travelled down Fifth Avenue watching movies and TV even if we have never set foot on American soil. I find it one of the most exciting retail cities in the world and I am thrilled this year to be here with so many of Oracle's International retail customers who are joining us for the Retail Exchange. The Oracle program brings retailers from all over the planet together to share ideas and be inspired by New York retail and the NRF event. The show celebrates its 100th year in 2011 and New York itself has been recognized globally as the capital of innovative retail for just as long.  Fifth Avenue is where many global brands have placed their flagship stores, and businesses are in constant competition to set themselves apart from their competitors - both in the store and from the street.  These flag ship retail destinations present what today's customers are finding most exciting and delightful about retail. For the tourist market, they may only visit these stores once, but the impression that a trip to a flagship store leaves with a customer can last a lifetime.  One of the stores that is currently turning heads on Fifth Avenue is Hollister, sister brand to Abercrombie and Fitch, which has filled its shop front with a massive live video (and audio) feed of surfers on the beach in California.  To complete the effect, they also have troughs of water in front of the video screens to bring the sea to the street.  And this isn't the only kind of surfing that retailers are considering today and multi-channel retail is a hot topic that all of the retailers joining the Retail Exchange are considering.   The rest of the world looks to the brands along Fifth Avenue for inspiration - how they take advantage of new opportunities, how they set themselves apart from their competitors and how they keep their products fresh and desirable. With these inspiring pioneers in New York, it's little wonder that NRF's Big Show is so popular, and that New York is viewed as one of the retail capitals of the world. It is a pleasure to be here with so many of the world's greatest international retailers.

  Read the article

• Stuff I learned at Innovate 2011

  - by David Dorf

  After returning from the NRF Innovate 2011 conference, I picked up few nuggets I thought I'd share here.  These thoughts are a bit random, but I hope they're useful nonetheless.Kevin Kelly opened the conference with six verbs that represent the future.  They were Screening, Interacting, Sharing, Accessing, Flowing, and Generating.  It struck me that these are all ways in which we merge the digital and physical worlds.  The internet of things continues to gain momentum.Some buzzwords:  deal economy, subscription commerce, discovery (instead of search), curationThat last one, curation, came up over and over.  Retailers, especially those in fashion, are finding value in helping their customers organize and present their own collections.  Social media has made sharing such collections easy, and mobile lets them take those ideas into the stores.  Mannequins are becoming less relevant.I heard from both HauteLook and Gilt Groupe (flash sale retailers) that a large percentage of their visits come from mobile devices, and most of those are iOS devices.  I find it interesting that even though Android has passed iPhone in units shipped (and will eventually pass iOS as a whole), its still the Apple crowd that leads the way.RadioShack mentioned their Holiday Heroes campaigned was very successful.  They asked their Foursquare users to check-in at a gym, coffee shop, and transportation hub as part of being a hero.  For this feat, customers were awarded a special badge that was worth 20% off at their next store visit. They claim a 3.5x increase in ticket size vs. regular check-in customers, and a 5x increase vs those that don't check-in at all.I also learned of RadioShack's #28 campaign, which is apparently one of the largest Twitter trends ever.  Their partnership with LIVESTRONG has gotten them followers, impressions, and credit for supporting the fight against cancer.The guys at Invodo showed the importance of video to e-commerce.  They gave compelling examples of how video can show customers the value of products better than just words.The highlight of the show was Guy Kawasaki's talk on innovation, which was not only informative but also peppered with humor and personality.  Back in the early days of the internet boom, Guy turned down the CEO position at Yahoo! because the commute was too long.  By his calculation, that was a $2B mistake.There are other good accounts of the conference at the NRF Blog.

  Read the article

• In-Store Innovations with Oracle Retail 14

  - by Marie-Christin Hansen-Oracle

  In this latest video from our demo series filmed at the 2014 NRF BIG Show in New York, Master Principal Consultant Rachel Staniland details innovations in Oracle Retail Stores Solutions. Oracle Retail Stores Solutions provide a brand platform and enable true multichannel retailing. The solution gives retailers improved visibility into store inventory, which both reduces store operating costs and improves the level of customer service offered in-store through store associates. In the below video, Rachel Staniland talks about Oracle Retail’s new tablet POS, coming out the Oracle Retail 14 release, as well innovations made across Store Inventory Management and Point-of-Service solutions. Access more information on Oracle Retail Stores Solutions.

  Read the article

• From Transactions To Engagement

  - by David Dorf

  I've mentioned in the past that Oracle has invested quite a bit in acquiring social companies to build out its Social Relationship Management suite.  The concept is to shift away from transactions and towards engagement.  Social media represents a great opportunity to engage with customers, learn what they want, and personalize the shopping experience for them. I look at SRM as the bridge between traditional CRM and CX.  If you're looking for ideas, check out Five Social Retailing Suggestions and Social Analytics and the Customer.  There are lots of ways to leverage social media to enhance the customer experience and thus drive more sales. My friends over at 8th Bridge have just released their Social IQ report in which they rate retailers on their social capabilities.  They also produced a nice infographic so you can consume the data quickly, but I'd still encourage you to download the full report. Retailers interested in upping their SRM abilities should definitely stop by the Oracle booth at NRF in January.

  Read the article

• Stop Saying "Multi-Channel!"

  - by David Dorf

  I keep hearing the term "multi-channel" in our industry, but its time to move on. It kinda reminds me of the term "ECR" or electronic cash register. Long ago ECR was a leading-edge term, but nowadays its rarely used because its table-stakes. After all, what cash register today isn't electronic? The same logic applies to multi-channel, at least when we're talking about tier-1 and tier-2 retailers. If you're still talking about multi-channel retailing, you're in big trouble. Some have switched over to the term "cross-channel," and that's a step in the right direction but still falls short. Its kinda like saying, "I upgraded my ECR to accept debit cards!" Yawn. Who hasn't? Today's retailers need to focus on omni-channel, which I first heard from my friends over at RSR but was originally coined at IDC. First retailers added e-commerce to their store and catalog channels yielding multi-channel retailing. Consumers could use the channel that worked best for them. Then some consumers wanted to combine channels with features like buy-on-the-Web, pickup-in-the-store. Thus began the cross-channel initiatives to breakdown the silos and enable the channels to communicate with each other. But the multi-channel architecture is full of duplication that thwarts efforts of providing a consistent experience. Each has its own cart, its own pricing, and often its own CRM. This was an outcrop of trying to bring the independent channels to market quickly. Rather than reusing and rebuilding existing components to meet the new demands, silos were created that continue to exist today. Today's consumers want omni-channel retailing. They want to interact with brands in a consistent manner that is channel transparent, yet optimized for that particular interaction. The diagram below, from the soon-to-be-released NRF Mobile Blueprint v2, shows this progression. For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways. I'm looking forward to the day in which I can use my phone to scan QR-codes in a catalog to create a shopping cart of items. Then do some further research on the retailer's Web site and be told about related items that might interest me. Be able to easily solicit opinions and reviews from social sites, and finally enter the store to pickup my items, knowing that any applicable coupons have been applied. In this scenario, I the consumer are dealing with a single brand that is aware of me and my needs throughout the entire transaction. Nirvana.

  Read the article

• Traditional POS is Dead

  - by David Dorf

  Traditional POS is dead -- I've heard that one before. Here's an excerpt from Joe Skorupa's blog over at RIS where he relayed ten trends that were presented at NRF. 7. Mobile POS signals death of traditional POS. Shoppers don't love self-checkout, but they prefer it to long queues or dealing with associates. Fixed POS is expensive and bulky. Mobile POS frees floor space for other purposes and converts associates from being cashiers to being sales assistants that provide new levels of customer service and incremental basket sales. In addition to unplugging the POS, new alternatives are starting to take hold - thin client, POS as a service, and replacing POS software with e-commerce platforms. I'll grant that in some situations for some retailers there might be an opportunity to to ditch the traditional POS, but for the majority of retailers that's just not practical. Take it from a guy that had to wake up at 3am after every Thanksgiving to monitor POS systems across the US on Black Friday. If a retailer's website goes down on Black Friday, they will take a significant hit. If a retailer's chain-wide POS system goes down on Black Friday, that retailer will cease to exist. Mobile POS works great for Apple because the majority of purchases are one or two big-ticket items that don't involve cash. There's still a traditional POS in every store to fall back on (its just hidden). Try this at home: Choose your favorite e-commerce site and add an item to the cart while timing how long it takes. Now multiply that by 15 to represent the 15 items you might buy at store like Target. The user interface isn't optimized for bulk purchases, and that's how it should be. The webstore and POS are designed for different purposes. Self-checkout is a great addition to POS and so is mobile checkout. But they add capabilities to POS, not replace it. Centralized architectures, even those based in the cloud, are quite viable as long as there's resiliency in the registers. You cannot assume perfect access to the network, so a POS must always be able to sell regardless of connectivity. Clearly the different selling channels should be sharing common functionality. Things like calculating tax, accepting coupons, and processing electronic payments can be shared, usually through a service-oriented architecture. This lowers costs and providers greater consistency, both of which help retailers. On paper these technologies look really good and we should continue to push boundaries, but I'm not ready to call the patient dead just yet.

  Read the article

• How to use Python to read the physical address(MAC ID) [closed]

  - by getjoefree

  I want to read the physical address of the NIC model, i can get the results that i want to with SED.EXE before, but SED.EXE does not support my environment but Python ok, who have the means to do it. The general situation (not plug the network cable, it is impossible to obtain IP address): Ethernet adapter: Connection-specific DNS Suffix.: Chianet Description ...........: Marvell Yukon 88E8040 PCI-E Fast Ethernet Controller Physical Address .........: A4-BA-DB-9D-1E-8E Dhcp Enabled ...........: Yes Autoconfiguration Enabled ....: Yes Ethernet adapter 3: Media State . . . . . . . . . . . : Media disconnected Description . . . . . . . . . . . : Dell Wireless 1510 Wireless-N WLAN Mini-Card Physical Address. . . . . . . . . : 00-23-4D-D9-C0-28 The description of the NIC different, we can use this to fetch the corresponding physical address, base on Physical Address does not work, because the computer with the WLAN Card, I want to use Python to read my computer the card information and after Python handles an output file, output file format: SET MAC = A4BADB9D1E8E and sed format: ipconfig -all|sed -nrf getmac.sed | sed -e "s/-//g" > WINMAC.BAT getmac.sed: /Marvell Yukon 88E8040/ { n; s/.*: ([-0-9A-F]+)/set winmac=\1/p; }

  Read the article

• How to read MAC address with python

  - by getjoefree

  Earlier, I could read MAC address with awk tools in Windows or Windows PE 4.0, but now it don't support Windows PE 4.0 64-bit. I want to get this result "set mac=A4BADB9D1E8E" with python 2.6, who could help to me. As follows: ipconfig -all|sed -nrf getmac.sed | sed -e "s/-//g" > D:\LOG\WINMAC.BAT getmac.sed: /Realtek/ { n; s/.*: ([-0-9A-F]+)/set winmac=\1/p; } and "ipconfig -all" command log as bellows ipconfig -all >mac.log Ethernet adapter Ethernet: Media State . . . . . . . . . . . : Media disconnected Connection-specific DNS Suffix . : WKSCN.WISTRON Description . . . . . . . . . . . : Realtek PCIe FE Family Controller Physical Address. . . . . . . . . : 24-B6-FD-1F-41-E7 DHCP Enabled. . . . . . . . . . . : Yes Autoconfiguration Enabled . . . . : Yes --------------------------------------- we can get Physical Address when plug in lan cable, but not plug the network cable, it is impossible to obtain IP address.

  Read the article

• How to read MAC address with sed vs python

  - by getjoefree

  Earlier, I could read MAC address with awk tools in Windows or Windows PE 4.0, but now it don't support Windows PE 4.0 64-bit. I want to get this result "set mac=A4BADB9D1E8E" with python 2.6, who could help to me. As follows: ipconfig -all|sed -nrf getmac.sed | sed -e "s/-//g" > D:\LOG\WINMAC.BAT ----------------------------------------------------------------------- getmac.sed: /Realtek/ { n; s/.*: ([-0-9A-F]+)/set winmac=\1/p; } and "ipconfig -all" command log as bellows: ipconfig -all >mac.log ---------------------- Ethernet adapter Ethernet: -------------------------- Media State . . . . . . . . . . . : Media disconnected ------------------------------------------------------ Connection-specific DNS Suffix . : WKSCN.WISTRON ------------------------------------------------ Description . . . . . . . . . . . : Realtek PCIe FE Family Controller --------------------------------------------------------------------- Physical Address. . . . . . . . . : 24-B6-FD-1F-41-E7 ----------------------------------------------------- DHCP Enabled. . . . . . . . . . . : Yes --------------------------------------- Autoconfiguration Enabled . . . . : Yes ---------------------------------------

  Read the article

• how to read mac address with sed vs python

  - by getjoefree

  before, i can read mac with awk tools in windows or winpe, but now it don't support winpe 4.0 64-bit. i want to get this result "set mac=A4BADB9D1E8E" with python 2.6, who could help to me. thanks a lot! as follows: ipconfig -all|sed -nrf getmac.sed | sed -e "s/-//g" D:\LOG\WINMAC.BAT getmac.sed: /Realtek/ { n; s/.*: ([-0-9A-F]+)/set winmac=\1/p; } and "ipconfig -all" command log as bellows: ipconfig -all mac.log Ethernet adapter Ethernet: Media State . . . . . . . . . . . : Media disconnected Connection-specific DNS Suffix . : WKSCN.WISTRON Description . . . . . . . . . . . : Realtek PCIe FE Family Controller Physical Address. . . . . . . . . : 24-B6-FD-1F-41-E7 DHCP Enabled. . . . . . . . . . . : Yes Autoconfiguration Enabled . . . . : Yes

  Read the article

1